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Global Focus Programme – Kate Scott 2018

BRAZIL GFP 2018

10 Nuffield Scholars, 6 Weeks, 5 Countries, 23 Flights, 78 Visits & Meetings

After a whirlwind start to “Nuffield 18” and having survived the Contemporary Scholars Conference in the Netherlands, it was time to set out on my GFP – by all previous accounts the sort of trip that legends are made from!

Our group was known as the Brazil group, who would be travelling to Ireland, the USA, Mexico, Brazil and New Zealand. The first stop on our GFP was Ireland. Despite it being a little on the snowy side for our arrival into Dublin late on the Sunday night following St Patricks day (whether that was by bad luck or design is another debate), it was great to finally be on the road for the start of our six-week journey.

It is also fair to say that despite the quiet excitement there was also some apprehension amongst the group, and our ability to survive the next few weeks together in such close quarters.

Ireland

During our trip through Ireland we travelled from Dublin, through to Kilkenny, onto Tipperary, Kilarney, Ballybunion, and back to Dublin in the space of a week. We saw beef farms, dairy farms, pig farms and equine farms. We met dairy companies, organic orchardists, cropping farmers, research scientists and Nuffield Scholars, and throughout I was struck by how positive those involved in Irish Agriculture were, especially on the back of what many were calling the wettest spring in history.

The opportunities in Ireland, particularly in the dairy sector are in my view significant, especially in terms of their ability to continue to improve efficiency and productivity. In recent years it would seem that this is being driven by the removal of milk quotas. A simple example during our visit with Teagasc (Irish equivalent of Ag Research) is the more recent development and focus on herd production and the introduction of herd testing, which is still not widespread in Ireland, however over the past 18 years since the economic breeding index program was developed, Irish dairy farmers have started to see the improvement in productivity of their animals, which they expect will continue to be taken up by more farmers.

It has also been interesting to gain an insight into the fact that as a general rule the Irish do not have a great exposure to debt within their farming enterprises. Many are not prepared to utilise debt for expansion, something which I have observed as being largely borne out of the fact that farms are not generally brought and sold externally and are usually passed to the eldest son, and that any development is funded out of cashflow. This was certainly a contrast to the way that farming growth is financed in New Zealand, and was something I saw as a significant difference between New Zealand and Ireland.

It will be interesting to see over the coming years whether there is any change to the way in which they fund development given the expected growth within the Irish dairy sector. One thing that become apparent to me when travelling through Ireland was that many Irish farmers have been exposed to the negative press that farming in New Zealand has been receiving. In particular with respect to water quality and the environment, and most, if not all, were of the opinion that farmers in Ireland were not held in the same “low” regard by their public.

This was something that was discussed in depth when I had the opportunity to participate in a Nuffield Ireland debate on “Fake News & Agriculture”.

On the flip side however, it seems that the animal welfare debate and the “rise of militant veganism” was something that was causing concern to the agriculture sector in Ireland, that I am not seeing to the same extent here in New Zealand.

“That frog was right…it isn’t easy being green” – Anon

United States

The second phase of our trip was the USA. Here we had the opportunity to meet up with the Chile and Africa GFP Groups in Washington DC before continuing onto California.

Our first day in Washington DC was filled with a range of different briefings. Some of the more interesting observations for me were the comments from the American Farm Bureau (AFB) around the desire to foster innovation on farms, which they saw as being constrained by heavy regulatory requirements.

It was also interesting to hear that agriculture is still very influential in the policy space and that their farmer members are very closely engaged in the policy process compared to many other sectors. Accordingly they probably had a greater voice compared to farmers in other agricultural nations, where farmers make up a very small percentage of the voting public.

The importance of lobby groups was also something that stood out for me, as they appear to be far more active in the US than I observed elsewhere during the GFP.

The comments made by Matt Perdue (National Farmers Union) had a familiarity, in terms of seeing consolidation of farms and the corporatisation of farms as profitability of smaller farming units reduced.

I was also surprised by the comments that his farming members saw climate change as a big issue, and that they were individually seeing climate change affecting their farming businesses. I felt however that there was a lot of push to enable self-regulation, but not much talk around how this would be seen to be achieving the desired results.

It was also surprising to hear that internally the US agriculture sector may not be as supportive of Trump policies, especially in the trade space as is perhaps publicly portrayed.

In terms of emerging trends in Ag, there was a lot of focus on GMO and gene editing, with much commentary around how farmers saw Precision Ag as a pathway for navigating the changing regulatory environment. A highlight from the briefing by the USDA was learning about the USDA small business innovation grants program, which has been set up with the purpose of de-risking technology development by investing with businesses and then providing the government with the first right to utilise or purchase the technology, something that is being done to the tune of 2.2 billion dollars each year.

A brief visit to Capitol Hill was an opportunity to feed the inner political science graduate in me. It was an amazing place to visit, in terms of the opulence in the senate building itself, and the history that seeps from its walls.

We had a very informative briefing about the Farm Bill and its current negotiation process, it’s purpose, and the politics of trying to get bipartisan agreement to the bill, which appears to often be complicated by the fact that to get democratic support for the bill, it is not possible to decouple the food welfare (SNAP) aspects of the bill from the other farming related funding.

The value of the farm bill is around $954 billion. Nutrition is the biggest portion (75%), commodity programs receive around $7-8 billion, crop insurance $8-9 billion, and conservation $6 billion.

An interesting fact about the Farm Bill is that if bipartisan agreement is not reached, then the five year funding block reverts back to the 1940’s funding allocation, which is seen to be a motivator for all parties to reach agreement.

A visit to California was a nice change from the cold weather of the previous three weeks. Our week in California was based around the Central Valley and San Joaquin Valley areas, where there was a lot of focus on a few common issues including;

  • Water
  • Labour
  • Increasing Regulation

We were given a good overview of the history of irrigation water in the California area, much of which has ageing infrastructure which has become less and less reliable over time due to increasing population demand on domestic water supply coupled with increasing environmental regulation, especially in terms of minimum/residual flow obligations for protection of endangered species.

This change in water reliability is driving a change to more dry tolerant species and more profitable cropping systems, including a move away from row crops to permanent crops, especially almonds, pistachios and walnuts.

In most cases the properties we visited had transitioned away from flood irrigation to micro spray or dripper spray in an effort to spread irrigation water further.

The new regulations addressing overallocation of groundwater aquifers is creating a lot of challenges for many businesses. It was interesting to learn about how the degredation of groundwater aquifers came about on the back of surface water restrictions which drove wholesale abstraction of groundwater to the point that regulation is now required to address the depletion of the water resource.

There was a lot of emphasis on the potential for groundwater aquifer recharge methods, basically involving flooding/holding water over an area and letting it infiltrate back to the aquifer.

However I was left with a few questions from a science perspective whether this approach was likely to be successful given the high evapotranspiration in the valley and the depth of the aquifers and their confined nature.

In terms of some general observations from California;

  • There has been a significant shift toward permanent crops, including almonds, which are less labour intensive.
  • Many producers are also trying to move towards value add processes, such as processing raw product into consumer goods. We saw some good examples of this within the Walnut and Almond sectors.
  • There is a view that ‘organic’ is not likely to take off as significantly in US markets as it is too difficult to manage and customers are not prepared to pay for this, however it is likely that there will be a significant space for demonstrating animal welfare standards, and antibiotic free products.
  • China trade tariff implications are a concern in California.

Mexico

Next up was a quick trip to Mexico, where we travelled to the CIMMYT Ciudad Obregon Wheat Research Centre, a 2-hour flight north of Mexico City located on the western coast of the Gulf of California.

Here we had the opportunity to learn about a large range of research happening relating to wheat as we spent the day at the research centre hearing from a range of different researchers. It was great to get an insight into the global reach of the research being undertaken at CIMMYT, and to see how they were trying to adopt new technology, including drones and manned aircraft for crop observation and management.

On the second day of our visit to Obregon, we were hosted by the Sonora Association of Agriculture, which works with its members to undertake marketing of agriculture products, group purchasing and financial credit services. The main crop grown by it’s members is durum wheat, with approximately 1 million tonnes of wheat produced in the Sonora regiona annually, making them the third largest exporter of durum wheat in the world.

A great way to finish our visit to Obregon was the opportunity to have a traditional Mexican lunch with our hosts, and for the first time since leaving home I was convinced that the steak was well worth eating!

A half day in Mexico City to finish our quick trip was an added bonus. The city of roughly 9 million people is relatively sprawled out, but there are people and cars everywhere, and the difference between the “haves” and the “have nots” is astoundingly obvious.

We were able to visit Centro Historica which is a UNESCO World Heritage Site right in the middle of the site. The square is known for its ruins, some of which date back to the Aztec era.

Brazil

The penultimate leg of our trip was Brazil, where we spent the most time during our 6 week GFP. Whilst Mexico and Brazil are seemingly close when looking at a map, the reality is it was a nine hour flight from Mexico City to Sau Paulo, followed by another couple of hours flight onto Brazillia the capital of Brazil.

The energy in the group as we embarked on the Brazil leg was high, no doubt fuelled by the excitement of our host Sally Thomson whose enthusiasm and ability to navigate Portuguese were invaluable.

For me the opportunity to learn about a New Zealand success story in Brazil first up was great. Simon Wallace was able to speak to us about his families dairy farming venture in Brazil, and how they are moving up the value chain by now not only producing their own UHT milk but also moving to other value add dairy products such as yoghurt and icecream.

The challenges that Brazil faces in terms of overcoming its political instability and images of corruption remain forefront. This was something that many of the farmers and businesses we met with emphasised was their lack of faith in the administrative systems of Brazil.

Whilst in Brasillia we had the opportunity to visit both government departments, research institutes, as well as having the opportunity to visit the Australian Embassy.

Our next stop was Cuiaba the capital city of Mato Grosso State, which is the westernmost state of Brazil. Mato Grosso State is apparently also known as “The Devil’s Armpit”, a name we had the pleasure of aquanting ourselves with as we left the air conditioned airport, and hit a wall of 38 degrees and close to 100% humidity.

In Cuiaba we were given a thorough overview of agriculture within the state, which has really only been developed within the last 30 odd years as the early agriculturalists from Southern Brazil made their way to the west. The challenges that Mato Grosso state faces include issues with transportation, distance to markets and overall infrastructure. Many farms are some 2000 kilometres by road to the nearest port.

It was of interest to learn that until the early 1990’s Brazil imported as much as 90% of its food, which is part of the reason that further development of agriculture in Mato Grosso State began.

Certainly the highlight for all of our group when we were in Mato Grosso state was the opportunity to meet with and visit some of the farming enterprise known as Bom Futuro. The success and scale of this family owned farming business, known as the worlds largest privately owned family farm is in many respects incomprehensible. This farming enterprise is only one generation old, is owned by three brothers and a brotherin-law, has over 5,000 employees and farms both crops (grain and cotton predominantly) and livestock (cattle) as well as having a fish farming enterprise.

We were privileged to have the opportunity to meet with the second generation family members, who were incredible hosts, and open to sharing their experiences in terms of agriculture and what they believe to be the future challenges of farming, one of which relates to the issue of succession, and how they as the second generation can demonstrate to the first that they are capable of continuing to be good farming custodians.

Also of interest during our time in Mato Grosso was the investment in technology that the cotton co-operative Cooper Fibre has invested in their mill, an investment made all the more expensive by large importation taxes in Brazil.

Travelling through Brazil you quickly realise that nothing is close. Our next stop was Porto Alegre in the southern state of Rio Grande Do Sul. Here we were given the opportunity to visit a factory which is processing citrus to create essential oils, as well as visiting a biogas facility which receives 6000 tonnes of waste per week and is producing about 1200 cubic metres of biomethane per day.

A last minute itinerary change meant that our group was able to take the opportunity to visit the Inguazu Falls which are located on the border between Brazil and Argentina, and at any one time can have between about 150 and 300 waterfalls depending on the water flow. Our visit here was amazing, and a once in a life time opportunity, that none of our group wanted to pass up.

Our last stop in Brazil was Sau Paulo, a city of 20 Million people on the eastern coast of Brazil. The highlight for me during our time in Sau Paulo was the opportunity to visit the Centre for Rehabilitation, Education and Nutrition. This is an educational outreach centre focused on dealing with children with nutritional challenges, including severe malnutrition and obesity. The centre is located in a large slum area of Sau Paulo, and the small number of children and families that the centre is able to reach appear to be benefiting from the work that they do.

It was incredible to be able to play with these children, and gain a deeper insight into the importance of food especially for those whom food is more of a luxury than a necessity. For many in our group, our visit here provided an opportunity to check in with the reality many people in the world face, but it was so great to be able to see a community initiative having benefits albeit to only a small number of people in need.

New Zealand

7 weeks after leaving home, I was finally on the last leg of my travels, New Zealand bound with 9 other scholars, many of whom had not previously been to New Zealand.

After an early arrival into Auckland, we were off to Hamilton, where we had the opportunity to meet with LIC and Dairy NZ at Ruakura. Whilst unfortunately we were unable to get out onto the farm itself due to the fact we had just arrived from South America. It was great to see biosecurity protocols in place as the need to protect New Zealand (and Australia) from pest and disease incursions was something that had had much debate in our group.

Those with links to the dairy industry were certainly impressed with the knowledge that was shared with us during our visit in Hamilton.

Taupo was our next destintation. We were given an amazing opportunity to gain some understanding of New Zealand Maori Agri-business with a visit to Opepe Farm Trust, which is located on the Napier -Taupo Road. Understanding the challenges that a multi-owner farming trust has to face, and the key drivers in indigenous agriculture was something that the entire group enjoyed learning about.

A few days down time in Taupo was definitely needed at this point after being on the road for so long. A highlight of this being the ability for everyone to take out some of their pent up frustrations with a round of paint ball and some golf!

Early on Sunday morning we packed our bags for a road trip to Hawkes Bay via Ngamatea Station. The beauty of Ngamatea Station is characterised by its isolation. 80,000 hectares of farm land, of which only about 50% of which is effective area. A tough farming environment in the high country tussock land. Ren Apatu our host was very open in sharing his vision for the property, and how they were looking to make ongoing changes to ensure the sustainability of the farm for the next generation.

Despite our best efforts to run out of fuel on the Gentle Annie Road, we managed to make it to Hastings for a refill of gas just in time. Our final stop was Hawkes Bay where we were very kindly hosted by 2016 scholars Sam Land and Tom Skerman. Sam had arranged for us to stay at the stunning Mangarara Eco Lodge. Here Sam shared both his experience during his Nuffield journey, but also shared the story of regenerative agriculture that is being undertaken at Mangarara Farm.

An opportunity to visit both Drumpeel Farm (cropping) and to learn about both Horticulture and Viticulture here in New Zealand was a great way to finish our GFP. The challenges that farmers are facing here in New Zealand, in terms of ongoing regulation, and challenges around the ‘social licence to operate’ gave an interesting insight into farming in a New Zealand context.

It was also great to be able to quantify the challenges that New Zealand will continue to face in the future, particularly in terms of biosecurity which is something that the Horticulture Sector in particular is very concerned about.

When I reflect on my six week GFP, I am reminded of the many similarities that agriculture has throughout the world, but at the same time the contrast in issues that agriculture faces are also significant.

Finally, something I wasn’t fully cognisant of prior to commencing the Nuffield journey is the hospitality shown towards scholars, the time people are prepared to give and the doors that have been opened.

Without the hours of organisation that go into preparing for our trip by Nuffield, but also the time given by both work and most importantly our families, this opportunity would not be possible.

Global Focus Programme – Andy Elliot 2018

Our Global Focus Programme travelled through Italy, Texas, British Columbia, Argentina and Chile. A month on from finishing my GFP, certain themes remain fixed in my mind, here’s my highlights package.

Italy – “people, travel, not food”

Italy was a real change of focus and priorities to the export orientated Netherlands. It’s been all about regional, all about local and all about celebrating what is produced.

Our first host was from the slow food movement which connects health and wellness with the function of growing and producing food locally. They believe local food should be available at the cost of production plus some reasonable return of value to farmer added. A supermarket does not allow for this to happen, its unsustainable. The value of food is not in what the brand says it is, its value is the nutrition and health proposition that it offers the consumer.

This is a country that seems to have their priorities well in truly in order. They are certainly not sprinting to keep up with the countries around them. They celebrate the food they produce, they take time to enjoy, discuss and socialise their bounty and alcohol is always consumed with food.

The younger generations are seen to be the innovators and have embraced the value of marketing and being niche.  There are some extremely innovative businesses and they truly understand the value of storytelling, of the incorporation of their heritage and family tradition in the products they produce. These stories are real and inspiring, and they engage you in more than just the product, they engage you in the culture.

Italy farm succession

Italy’s approach to farm succession is also worthy of mention. In an environment where 20% of farmers do not have succession plans and where levies are still being dished out, they have adopted a mentoring succession plan. This plan allows for older farmers to only get their modernisation subsidies if they take on a successor. The theory is that there is an abundance of farming siblings who will never inherit farms, this gives these aspiring farmers an opportunity to work with a farm owner collaboratively over a time frame to eventually take over the farm.  The current farm owner gets their full subsidies, a potential successor, innovation and modernisation and the young farmer gets the opportunity to one day own a farm.

Its sounds great and if its working seems like a sensible solution to a global issue and for once I see a real benefit in subsidies, or at least in the leverage of them by regulators.

Washington DC – Slow turning ship

An emerging trends panel from some key agricultural groups fronted our questions about the agricultural industry.  Interesting as you could change the country, but the first two are always up there;

  • Labour was a key issue and with new systems being put in place such as the E-Verify system there is a lot of concern about how this will affect business. Immigrant labour both legal and illegal is a huge part of agriculture and farmers are concerned that this system could provide more hurdles than benefit.
  • Surprisingly climate change was seen a major issue. With events occurring with increased frequency, affects were being seen through the whole farming community. Policy was one of the important drivers and barriers for change, especially in providing the right incentives for reducing emissions and the use of renewable fuels.
  • There was a lot of discussion around U.S. Farm Bill, which is up for review this year. This allocates some US$956B, over a 9-year period. What was fascinating is that they were expecting no surprises with the passing of this Bill, they certainly weren’t foreseeing it being used as a political crowbar. It currently hasn’t passed, causing further uncertainty for this agricultural spend and the farming sector.

For me the one of the key take home messages from all of this is that US system is not set up for radical change. It seems to be set up for the complete opposite. The politics are one thing, but the policy and reforms are a slow-moving ship and icebergs that may appear in the form of Trade Tariffs may take a while for the US Ag Industry to manoeuvre around.

USA – Utilising new technology

As with NZ there is a lot of talk of new technologies becoming available, top of the list is gene editing. These groups discussed the importance of coalition and achieving good communications about what is occurring. Education for consumers, industry and supplier’s is crucial as well as the importance of not having technology owned by two or three large corporations.

In NZ this discussion needs to focus on facts. New gene-editing tools, either CRISPR or the slightly older TALEN, don’t insert a foreign gene into the plant to create a new trait (as typically happens with conventional GMOs) but, rather, tweak the plant’s existing DNA. It is cheaper, more powerful and more precise and is aligned to our traditional methods of selective breeding. The take home for me is that I just don’t NZ embracing the discussion fast enough.

 Argentina – 92% No-Till

This was a real contrast after the US and Canada. Argentina has a unique production capability, which allows three crops to be grown within a 12-month cycle. This gives farmers an advantage, but 20 years ago their soils were quickly becoming eroded and fertility was dropping.

No Till was brought in to reduce the costs of fertiliser and was then quickly adopted as they realised improvement in production and soil health. Today they are around 92% No-Till, with wheat, corn and soya dominating production. No subsidies, in fact the Govt takes around 30% of the yield of each crop. 80% of farmers lease some land on a year by year contract, this allows young consortium of farmers to enter the Industry. Agronomists are a crucial part of the farming fabric with up to 80% of farmers engaging the services of private agronomists.

Argentina – CREA

This was one of the highlights for me –CREA stands for Regional Consortia of Agricultural Experimentations. A national organisation in Argentina where there are 227 groups, with around 2000 participants. Each local group comprises of around 10 farmers, they hire an Agronomist who visits every farmer once a month.

The cool thing about these groups is that once a month one farmer hosts the other members for a day. This farmer puts up a topic for discussion. Everything is on the table, the group reviews crop records, financial returns, business structure, succession plans and accountancy. They collectively discuss the issues and topic, with honesty and intent, they rely on the collective learning of the group to be better farmers and help each other.

Regionally these groups can undertake crop experiments, often supported by third parties for example fertiliser or seed companies. The group, with their agronomist undertakes these experiments and owns the data. Nationally the organisation, although not political is involved in steering groups and advisory boards at a high level.

Could we do this in NZ? Would you open your books to others in your farming community?

We met one farmer, an oldest child whose father had passed away while he was studying at University. His local CREA group took over the management of the farm so he could continue to study. Twenty years later the son took over the full time running of the farm for the first time.

Chile – Can grow anything, quickly

With record export numbers in most horticulture categories to the US and China, Chile is cranking out the volume. If there’s money to be made they will grow it, quickly and at scale. Arriving in San Diego after Buenos Aires the first thing we all noticed was the urgency and the seriousness of the people in the street. They were on a mission and they weren’t taking their time. The economy and middle class is growing fast.

Horticulture exports from Chile is valued at $5B, the same as NZ. This surprised me given the huge volumes that Chile produces. I think NZ has invested heavily in marketing, food security and food safety and as a result gains more value in export. Zespri is the envy of other countries and is seen as the poster child of Horticulture with good reason.

I loved Chile, there is a lot of opportunity here, but instability at a political level is just around the corner. There are cultural issues too, and it appears that these are not keeping up with the rapid rate of growth and development the country is experiencing. I think that when there is expansion and growth at this level speed wobbles are inevitable, and this will impact us. Biosecurity and phytosanitary issues will become a lot more important and under increased scrutiny, and I think we need to be working a lot closer with this country.

In summary – The best little country?

Looking at NZ from across the world we are a producer of quality, we have those credentials that others respect, and being away for a while has made me realise we still have a massive advantage. However, I think we need to look to the future a bit more, I think that we need to be activity pushing the definition of what our quality stamp actually is? If it is environmental and clean and green, then let’s make it that way.  Let’s go beyond what it is now and embrace regenerative farming practices, choose sustainability and frame our natural assets to be the preferred exporter of trust, food security and safety and let’s use our GMO-free status for leverage.

If the world is saying that value is not going to be in crops, animal protein or commoditised products in the future, then we should transition more of our production into differentiation or go further up the value chain into ingredients or extracts and other forms of added value. The technology is out there, we don’t have to reinvent it. We need to celebrate more of our success, sing our own praises when it comes to food safety and monitoring for export standards. What amazed me is that NZ is already competing everywhere, there is technology, there are food products and brands and investment. We don’t actually know how good we are.

Our story is authentic, but so is everybody else’s. We need to be united on what it is that is going to differentiate us in the next 5-10 years. We should not be complacent and believe that other countries cannot compete, because competition is going to increase, and we shouldn’t just be following we should be leading.

Global Focus Programme – Turi McFarlane 2018

38 days, 5 countries – the 2018 Africa Global Focus Programme in my words

The 2018 Nuffield Africa Global Focus Programme (GFP) was unrelenting and motivating to the core. This extended period of travel with 8 other international Nuffield scholars was nothing short of incredible – challenges would be laid down, preconceptions shattered and friendships forged.

After a whirlwind 8 day Contemporary Scholars Conference in The Netherlands, I set off on the Africa GFP, along with 8 other Nuffield scholars from Australia, Ireland, Scotland, Canada and New Zealand. Our journey started in the USA where we travelled through Oregon before spending three days in the capitol Washington DC. From there we dog-legged back across the Atlantic to Eastern Europe where we spent time in the Czech Republic and Ukraine. From there we finished with an extended period of travel in both Kenya and South Africa.

The USA

In the USA our journey started in Portland – a city famed for its quirky, avant-garde culture, iconic coffee shops, boutiques, farm-to-table restaurants and microbreweries. From Portland we traversed the state of Oregon visiting a wide range of farming businesses including producers and marketers of hazelnuts, oysters, wheat, beef and dairy amongst other produce.

Many of the dairy farmers we visited were doing it pretty tough in the face of an extended period of low commodity prices and it was a breath of fresh air to visit Tillamook County where the local dairy co-operative was standing out and really delivering for its farmers.

Tillamook is a high rainfall zone in Western Oregon and is home to the Tillamook County Creamery Association – a dairy co-operative particularly famous for its quality cheeses. Branding their products under the ‘Tillamook’ brand name, their members now receive payouts significantly higher than standard American commodity prices. Something that really stood out for me during our visit to the area was the Tillamook Dairy Visitor Centre. This facility is absolutely well worth visiting for anyone in the area and provides a unique space for rural and urban folks to mix and learn. The facility has been designed with the help of the farmers to give visitors an inside look, “taking you to the place where it all begins: the farm”. It was a terrific experience and something I think we could learn a lot from with regards to providing spaces for an increasingly urban New Zealand public to connect with our farming roots.

Another observation from my time in the United States was the broad sense of apprehension from within the rural sector with regards to international trade. The stereotypical upbeat and brash American was nowhere to be seen, as we met a succession of farmers, growers and industry representatives openly apprehensive about the future. Much of this centred around concerns at expected retaliation from China as a result of recent US trade policy and tariff announcements. We also heard numerous comments – largely from industry and government representatives – expressing concern at the reasoning behind the US exit from the TPPA. They expressed real concerns about the potential impact that this move would have on US trade with countries such as Japan and Vietnam, and acknowledged that countries such as Australia and New Zealand were in prime position to now take advantage.

Eastern Europe

Ukraine has long been known as the ‘breadbasket of Europe’ and now I know why. The potential for growing crops such as wheat in the Ukraine is immense. A combination of the famous black soils and significant foreign investment has seen large farming businesses (often managed by foreign nationals) thrive.  Driving through this country we could travel days without seeing a fenced paddock as we passed thousands of hectares dedicated to cropping.

Africa

Most of us have heard in some form about the growing food security challenges associated with a global population expected to reach ~9.8 billion by 2050. The central role Africa has to play in this puzzle was one of the reasons I was so keen to join this particular GFP. What is the current reality and what opportunities does this present for New Zealand given that Africa is a net food importer and that more than half of the projected global population growth by 2050 is expected to occur in the continent? During our time in both Kenya and South Africa we saw two unique nations with significant agricultural potential but with quite different historical and political contexts.

Our time in Kenya was really quite inspiring. Here was a country seeing significant investment in infrastructure and a government expressing a desire to use science and technology to empower farmers as part of efforts to achieve food security and nutrition. We saw a broad range of investment into the agriculture sector, from small-scale and subsistence farming right through to large, diverse farming businesses employing hundreds of staff. The agriculture sector in Kenya looks strong and is positioning itself well for growth. The most significant challenges to this growth appear be around climate change, population growth, and environmental constraints (particularly soil health and erosion).

Our visit to South Africa was equally intriguing and offered us unique insights into a country with an incredibly complex and turbulent history. Throughout our brief time there I found myself constantly wrestling with the contradiction of incredibly entrepreneurial and successful businesses flanked by such desperate poverty. Anyone who has had their ear to the ground with South African politics over the last year will know there are some significant challenges facing the agricultural sector as part of a land reform process, part of which is proposing the confiscation of ‘white-owned’ land without compensation. Almost without exception, the farmers and growers we met expressed optimism at how this process would eventuate, but I couldn’t help but think about how this was influencing farming investment for both the medium and long term and what this would mean for the country’s economy.

So what are the opportunities for New Zealand agriculture in Africa? We need to be there, now. We need to be building our brand and presence and recognising the growing importance and potential of this region and the significant opportunities associated with trade, investment and technology transfer.

Before signing off I’d just like to express my gratitude to the many individuals and organisations who have supported me during this time. To the sponsors of the Nuffield New Zealand scholarship and my employers Ravensdown for supporting me wholeheartedly in this journey; and to my family – in particular my parents, three children and amazing wife Jessie who have all made this possible.

For more updates on my Nuffield journey as I get into my individual study, feel free to follow my blog at foodagriculture.wordpress.com and on twitter at @turi_mcfarlane.

Global Focus Programme – Solis Norton 2018

Through March and April of 2018 I partook in the Nuffield Global Focus Programme tour. With me were Turi Mcfarlane (New Zealand) and Shannon Notter, a kiwi living in Australia, from Australia Andrew Slade, James Hawkins, and Alison Larard, from Scotland Jenna Ross and from Nova Scotia in Canada Josh Olton.

Over the course of our travels we grew into a tight knit group, having never previously met before. There were many trials and tribulations overcome which gradually helped stick us together as a professional group. There were plenty of social events and hours travelling in close proximity too which stuck us together as friends. Regularly debriefing as a team on the countless discussions we had with hosts, guests, farmers and all the rest was a great help to me at least in forming my thoughts as we travelled.

While we did on occasion use some of the tools Nuffield suggested for managing the team, overwhelmingly it was the positive outlook and desire to make us work as a group that drove our transition from virtual strangers to a professionally effective team of close friends.

I would like to take this opportunity to thank them all for their time, thoughts, care, and for looking after me so well.


A note from the Chair

Juliet Maclean, November 2017

Since my last note, not only do we have a new government, we also have five new Nuffield scholars.

The businesses of farming and growing have changed dramatically over the past decade. Historically, it was adequate for farmers to express a personal desire to care for their livestock and land and to ‘do the right thing’ when undertaking development projects. There was little scrutiny and our freedom to operate was largely unlimited. This is no longer the case, with a complicated landscape of approvals, monitoring and reporting, compliance and restrictions now changing the way rural businesses are operated. Both the general public and the regulators are lifting the bar on how farmers and growers produce food.

Many a rigorous debate has navigated the pros and cons of changing nutrient management regimes, protecting our waterways, reducing waste, keeping our people safe from harm, sourcing adequate capital to ensure financially robust businesses, biosecurity, customer centric marketing,  succession and the place for exponential technology. I believe that sustainable and successful rural businesses will be led by those who stay abreast  of these and many more topical issues, develop an ability to  critically analyse the options, then execute with excellence.

With this backdrop and the Nuffield objective of encouraging global vision, leadership and innovation, your board of Trustees agonises over their decisions to select the most appropriate scholars from those who apply. We seek diversity, the potential to demonstrate thought leadership, to gather and share knowledge, to understand different aspects of our production to plate supply chain,  to influence positive future outcomes for New Zealand and to ‘fit’ with our proud Nuffield culture.

Our agri business ownership structures are evolving and not all farmers own land, not all growers work full time within the farm gate. The future of work is such that technology will play a bigger part and a first chosen career is likely to be followed by many iterations of learning and doing as our future work-force reinvents themselves to stay relevant and engaged.

Our system for short listing, reference checking and interviewing scholar applicants for one of five available scholarships is now a very thorough one and a demonstration of Nuffield New Zealand focusing on professional management processes with outcomes which have relevance for the future.

Over recent years, the selection panel has balanced all these factors to select scholars whom we believe are ‘fit for the future. Some are hands on farmers and growers and others work alongside them to provide information and advice which is required to operate rural businesses. What these scholars all have in common is a sense of self responsibility to learn and lead and a strong desire to influence positive future outcomes for our rural ecosystem – communities, people, the environment and business. I believe a diverse and  well networked Nuffield New Zealand will continue to be a national asset.

I look forward to seeing you all at the conference in Tauranga in May and I trust you’ve saved the date already. Our recent scholars are excited about presenting to you and are ready for your feedback and searching questions. They know this is the ‘Nuffield Way’.

Enjoy a safe and fulfilling summer, fun across the festive season and look forward to 2018 with excitement and anticipation; we are all privileged to have the opportunity to enjoy another year!

Kind regards

Juliet Maclean

Finding our place in the market and our future food strategy

David Kidd, 2017 Nuffield Scholar

 

As the world population continues to increase, there is a corresponding need to further develop innovation within the food production model in order to sustain this increase.

However, we need to be very aware of what our place in the model is, and the number of people that we can feed.

There is huge potential for increased production from the likes of South America, who with a tweak in the way in which they farm and the inevitable gains from the use of technology could increase their output significantly.

I expect to see a drive from food as sustenance toward food as a source of enjoyment in many countries, leading to a desire for higher quality produce that may or may not be grown locally.  If our product is positioned correctly, there is an opportunity for increasing its demand and value.

New Zealand has built a strong reputation as a supplier of safe, quality product that will meet the specifications desired by the buyer. Over time, the processors of New Zealand meat have diversified the way in which the product is sold to ensure that maximum value is gained in the current state.  One of the challenges here is ensuring that the provenance of the product provided is communicated to the consumer.

Is there an opportunity to differentiate ourselves now on the quality and provenance of the product to safeguard our position into the future.

As “local” food becomes a more topical issue, we need to decide whether to invest the significant sums required to design and promote consumer brands in the marketplace, or to invest in creating long-term supply relationships within the service industry.  With the mix of product that we currently provide, this may allow for more New Zealand provenance in the finished article, whilst not changing the product that New Zealand currently supplies.

We also need to decide which countries we wish to focus upon.  Discussions I had indicated that New Zealand has at times sought short term gains in price at the expense of longer term growth plans.  This can lead to markets being unable to consistently rely on New Zealand product, thereby attributing a lower price to it than if we have built the supply relationship.

Many countries continue to focus on food security from their farming systems.  As global trade attempts to break down some of these barriers, a shift in the types of farming systems to better accommodate the climatic conditions in each country will likely occur.  This may provide additional opportunities as countries realise that they are not cost competitive when producing certain products.  There is also the role of technology in food production, with examples such as vertical farming, plant based protein and synthetic protein all changing the face of food as we know it.

We need to adapt to changing production systems faster than ever, especially those that can produce consistent quality and experience every time.

The challenge for NZ is to decide how we fit into the world supply chain.  For a long period we have focused on producing the products we know we can grow, and expecting others to find a market for us.  High production and low cost have been the mantra that we have lived by.

Is there an opportunity to differentiate ourselves now on the quality and the provenance of the product to safeguard our position into the future?

Based on my travels, I think there is.

David Kidd, 2017 Scholar


Opportunity to lift our game: leadership in employment standards

Jason Rolfe, 2017 Nuffield Scholar

 

Travelling around the world as part of my Nuffield experience it was clear that the other dairy producing countries hold New Zealand as world leaders in pasture fed milk production which is something we pride ourselves on. However, we can’t become complacent and as I have identified there are areas that we need to improve. One of these areas for is our on-farm leadership, particularly when it concerns our interactions with employees and how we motivate and keep them engaged.

A large number of New Zealand on-farm leaders have got to their position of leadership through long hours working on farms or up through the sharemilking system then, purchasing a farm or taking over the family farm. Often they have had no formal training around leadership styles that get the best results out of their staff or any experience managing a team prior to this.

There is also an expectation that staff will work as many hours as they did, despite not having a financial interest in the business or the same goal of one day owning a farm. Many of the next generation have a lot more opportunities as careers available to them and don’t see the current structure as a worthy career.

Research has shown that many New Zealand farm workers average between 60-80 hours a week and the most common roster is having 12 days’ work before two days off. It is no wonder that nearly 1 in 3 employees is leaving their jobs each year in the sector compared to 1 in 7 employees across most other industries (source: Statistics NZ).

Many of the farms I visited overseas had more employees per number of cows, each working on average 40-45 hours per week. Some of this was driven by legislation. This had not always led to increased wage cost as staff were paid for the time they were working and the overall number of hours worked by the entire team in a week was similar to a NZ system during the calving period.

“I found also that staff were more productive as they were rested, more engaged in their job, and had a work-life balance. With larger teams also came a fantastic culture within the business, morale seemed high and they had very low to average staff turnover. “

There were also businesses that were using their employment record and practices as branding on their products with slogans like ‘employer of choice’ and ‘great employer certified’ attracting a premium locally.

Dairy NZ’s recently launched strategy includes building a great workplace for our talented workforce. The goals relate to attracting talent and getting employment best practice standards across the industry. This is a great start and having goals in place will make this measurable.

However, we need to take this further and really focus on providing leadership training on farm for managers and owners. This training shouldn’t be aimed at meeting legislation minimum standards but more at the individuals own leadership styles, so they can make changes to their own behaviour. Research shows that higher engaged work forces are more productive and create more value making fewer mistakes, which at the end of the day is most producers’ goal.

Much emphasis gets put onto the environmental issues or animal welfare concerns when it comes to the dairy industry as it directly relates to our social licence to farm in New Zealand and the perceived value in our products globally.

However, many global brands have their reputation as a good employer ranked just as high a priority, as getting this wrong often does more brand damage as consumers can relate more directly to the human element. Recent examples of this are big brands like Adidas and their customer fight back around illegal and underage labour.

We don’t want to just be an industry that is proud to be meeting employment legislation standards with good on farm conditions. Let’s be leading employment standards globally and be the recognised employer of choice for someone looking for a new career.

Obtaining Premium Prices with Business-to-Business Model

Ryan O’Sullivan, 2017 Scholar

Somewhat unsurprisingly, common themes have definitely emerged during the past year of travelling the globe and discussing agriculture with our fellow Scholars.

The pastoral New Zealand agriculture sector has long been criticized for operating at the bulk commodity end of the market, be it frozen carcasses or brown bags of milk powder. The solution it is said, is a business-direct to-consumer-sales model- value add, fast moving goods with a high volume, high value and greater export returns and more on-shore jobs.

The reality of this is strategy is somewhat different.  In the consumer goods dairy category for example, a company operating in this space will release on average 8 products, with just one surviving more than three weeks on a supermarket shelf.  The other seven are a sunk cost in terms of research, innovation, manufacture, packaging and promotion.  The one champion product may provide a great return, but is needs to in order to offset the sunk cost of the other seven.  In the fullness of time, the champion product then becomes crowded by ‘me too’ products seeking to emulate the lucrative position in the particular category.

This strategy, while successfully executed by the Nestles of the world, requires massive scale of investment and significant brand equity, neither of which is strong in New Zealand, downstream of the farmgate.

The other challenge is year round supply of the raw product. Our pastoral industries have been developed to follow the growth curve for good reason but it does present some challenges for year round supply of consistent fresh product.

It is for these reasons the pastoral industries in the New Zealand agriculture sector have tended to evolve selling business-to-business: commodities, ingredients, food service. Given the challenges mentioned above and the fact New Zealand pastoral farmers have enjoyed the comparative advantage of lowest cost producer, this has worked reasonably well…we are quite good at it.

We cannot however not sit in this space forever as consumer demands change, competition is arriving and our low production cost base is being challenged by others.  It is not a case a major shift away from business-to-business, it’s just doing it better, higher value opportunities within the segment and competing on quality, leveraging the different functionality of grass fed and telling the story behind the product.

Livestock in New Zealand, in a pastoral system, lead a charmed life relative to most other places in the world so this is one example where we can leverage a comparative advantage with our customers.

Some of our challenges as an industry therefore going forward would be:

  • Coming up with a unique brand proposition around grass fed/free range/happy lifestyle livestock

  • Look to initiate a standard for grass or pasture fed similar to that of organic standards. Can we defend it and set it aside from other label claims around the world?

  • Can we ensure our environmental footprint from farming livestock outdoors is sustainable and aligned with consumer expectations?


The Nuffield journey so far has highlighted that we do have a unique point of difference in our livestock industries that is sought by today’s consumers. Our challenge is to deliver that story and create the premium.


2017 Nuffield Scholars Announced

The latest crop of primary sector emerging leaders have been revealed with six 2017 Nuffield Scholars announced by Primary Industries Minister Nathan Guy at Parliament.

They are Mid-Canterbury rural journalist and artisan food producer Nadine Porter, Manawatu dairy farmer and farming advocate Mat Hocken and Oxford-based Rebecca Hyde, who works for Ballance Agri-Nutrients and has strong skills in environmental management and sustainable farming.

Joining them are Taranaki’s Jason Rolfe, who is an area manager for FMG, farmer and former winner of the Young Farmer of the Year contest David Kidd and South Canterbury dairy farmer Ryan O’Sullivan.

The six new scholars join more than 140 of New Zealand’s emerging agricultural leaders to have been awarded Nuffield Scholarships over more than 60 years.

The scholarships are one of the most respected and prestigious awards available in the primary sector and offer a life-changing opportunity for overseas travel, study of the latest developments in a number of leading agricultural countries and an introduction to leaders and decision-makers not accessible to ordinary travellers.

Nuffield Scholars travel internationally for at least four months in their scholarship year (not necessarily consecutively) and participate in a Contemporary Scholars Conference with 60 Nuffield Scholars from around the world.

They will also attend a six-week Global Focus Programme with an organised itinerary through several countries with other scholars.

Finally, they will have their own individual study programme with a research report due at the end of their travels.

Topics this year are likely to include how we innovate in this country and how we can improve our innovation in the agriculture sector, how improved collaboration between industry and sectors can help achieve better environmental outcomes, improving/stabilising onfarm returns to attract more talent and reduce turnover in the primary industries, exploring how other countries are turning the protection of the environment into a value-added revenue stream and how irrigation schemes can deliver water, not just for agriculture or economic benefit, but for achieving environmental and social outcomes as well.

Nadine Porter

New Nuffield scholar Nadine Porter is a committed primary industry advocate and believes the agriculture sector is at an exciting crossroads. With a long career in agricultural journalism and artisan food ventures, Nadine is now working as communications manager for NZ Young Farmers.

Mathew Hocken

New Nuffield scholar Mathew Hocken is carrying on the family legacy, farming the Manawatu property that has been in his family for over 125 years and acting as an advocate for farmers through his roles with Federated Farmers. He returned to the family property, Grassmere, in 2013 after a successful career studying law and politics and working overseas in consultancy roles covering areas like climate change and energy.

Rebecca Hyde

New Nuffield scholar Rebecca Hyde believes improved collaboration between sectors and industry can help achieve better environmental outcomes and she plans to research this topic further as part of her scholarship. Oxford-based Rebecca’s passion for the environment extends to her work with Ballance Agri-Nutrients, where she is South Island team leader of farm sustainability services.

Jason Rolfe

Improving employment conditions and promoting the primary industries as an attractive career option are key to securing talented young people in the industry, new Nuffield scholar Jason Rolfe believes. Living in New Plymouth with his new wife Christina, Jason is the Taranaki area manager for FMG Insurance, a role he has held for the last year.

David Kidd

Third-generation farmer David Kidd, who won the Young Farmer of the Year contest in 2014 and has a strong background in the finance industry, is one of six new Nuffield scholars for 2017. David manages a 550ha beef finishing property at Shelly Beach, South Kaipara Head Peninsula.  He and his wife Janine have spent the past four and a half years developing the property, gradually improving its carrying capacity and productivity. Before becoming a farmer, David spent six years working in the finance industry in New Zealand and Australia.

Ryan O’Sullivan

South Canterbury dairy farmer Ryan O’Sullivan has been named as a Nuffield scholar for 2017. Ryan is married to Tina and the couple have three children, aged from five to nine. The O’Sullivans are equity managers of a large-scale farming operation near Fairlie, South Canterbury, comprising a 1200-cow, irrigated dairy unit run in conjunction with 550ha of dairy support. Previously, Ryan attended Lincoln University then began a 10-year career in rural banking.

***

For further information and photographs please contact: Anne Hindson on 027 431 7575

Detailed news releases on each scholar are available on request.

 

Taranaki Nuffield Evening

This is an opportunity for potential applicants to learn more about the Nuffield scholarship experience and have an informal face-to-face discussion with some of those who have already undertaken the programme.
 
We are keen to broaden the pipeline of Nuffield scholarship applicants (particularly farmers/growers/producers) and to have a strong pool of candidates from the region.
 
We hope that through this meeting we will provide new applicants with more information about the nature of the programme and the commitment, so they are well prepared to put a strong application in front of our panel.
 
Please RSVP at your earliest convenience, by emailing us at  nuffield@nuffield.org.nz along with your contact information and the names of the people attending. 2018 Scholarship applications close on Sunday, 13 August.

No bull behind record milking attempt

“The record-setting exercise is the brain-child of healthy farming campaigner Ian Handcock who was responsible for the Farmstrong initiative, aimed to improve farmers’ mental and physical health.

In 2013 Handcock’s Kellogg rural leadership project on dairy farmer health highlighted how sedentary the job had become, and its effect on farmers’ fitness.”

https://farmersweekly.co.nz/section/dairy/view/no-bull-behind-record-milking-attempt

Kellogg looks forward and back

“The first ever gathering of Kellogg Alumni is being organised for May but it also notes the retirement of programme leader Dr Patrick Aldwell who has been involved in 21 courses since 1999.
The former Dean of Commerce at Lincoln University, Aldwell has been replaced by former Beef and Lamb NZ chief executive Scott Champion.”

https://farmersweekly.co.nz/section/other/view/kellogg-looks-forward-and-back

Giving back drives award winner

Jessie Chan-Dorman is a Kellogg Rural Leadership scholar, has completed a Fonterra governance programme and was the recipient of Canterbury’s Institute of Directors aspiring director award in 2014. And she was named 2017 Fonterra Dairy Woman of the Year at the Dairy Women’s Network annual conference in Queenstown.

https://farmersweekly.co.nz/section/dairy/view/giving-back-drives-award-winner

Africa Global Focus Programme 2017: Nadine Porter

Nadine Porter, 2017 Nuffield Scholar

The Global Focus Programme is transformational – not only in personal development but also in the way you come to view New Zealand’s agri-food sector.

USA

For me my Africa GFP began in the United States in Delaware where we were shown what a cataclysmic mistake it has been to devalue food in the way American society has. With only 8 per cent of household income spent on food, and the average citizen eating 50 per cent of their meals in restaurants and takeaway outlets, it has been a frantic scrabbling to the bottom by meat producers.

One large egg farmer we visited had increasingly expanded his operation and was automating as fast as capital access would allow. Why? Because Americans want cheap food. It could almost be part of their constitution. Their pride in ‘producing the cheapest food in the world’ as one farmer put it is evident, not only in the continuing cheapening of products but also in the waistlines and wastage of citizens.

That devaluation of food is spreading through-out the developed world –  but may be arrested with the younger consumers coming through – especially with the rapidly developing social conscience among them. But, in the meantime it will lead to a quicker expansion into automation, and increased unemployment – something one Senator shared, he was at a loss to know how to handle the fallout from.

All farmers we spoke to, voted for Trump purely because they were tired of what they termed ‘over regulation’ from Obama’s regime.  And there were some ugly conversations had, where many prejudices were displayed by farmers, who seemingly feel his victory gives them license to express them freely – even to our fascinated Nuffield group!

Perhaps most disappointing to me about some of the farmers we visited, was the level of apathy in their businesses. One dairy farm had 100 million consumers living within a 100-mile radius. His operation was not economical or efficient, but because of his customer base, he had willing consumers on his front doorstep. His answer was to make ice cream and within a year had a $1 million US turnover from his diversification. It wasn’t particularly good ice cream and the shop on the farm was not overly enticing. And therein lies the issue…where a density of population can lead to laziness in business strategy. I found myself wishing more than once that New Zealand had access to that kind of consumer base on their doorstep!

The United States also began a consistent theme I was to see repeated over the next eight weeks. The ascent of Australia over and above us is real and is frustrating. In the United States Australia has 44 per cent of sheep meat market while New Zealand has just 15 percent. Their products were clever, well considered and marketed sophisticatedly. Vegetarian fed was one such example of clever messaging!

New Zealand as a brand was not significant, and with Australia also working in that space of branding their country of origin as a safe, clean, environmentally sustainable product, my fears increased for the positioning of NZ Inc in the global market.

Eastern Europe

Eastern Europe gave me an insight to regionalism – and how this is going to be an incredibly serious mega-trend that has vast implications to our food sectors. Even in developing countries like the Ukraine we witnessed the consumers desire to shop locally. We learnt not to assume in an under developed country that the consumer isn’t educated on sustainability. In Kenya, even the poorest villagers had a phone. Those devices give every consumer a ticket to the world of food production. And we can never take that for-granted.

So what then is our plan B with 95 per cent of our produce exported? What happens if tomorrow’s consumer outright rejects New Zealand products based on sustainability? How then do we fight that? And are we prepared for it?
And during our Czech Republic visit we were told that German supermarket giant, Lidyl, intends to implement regional policies by buying within a local radius only. 

Kenya

In Kenya, I was to understand subsistence farming and how those farmers far surpass in terms of numbers the large corporate farms we were to see in the likes of Eastern Europe.  This really put the constant message we are hearing globally about the need to feed the world in context.

Simple technical farming advice could significantly increase production and quality of lives for subsistence farmers worldwide. Take that increase in production and the disappointing amount of food wastage in the world and you have an answer to those that cry wolf on needing to increase food production.

I struggled to be comfortable in Kenya with businesses, such as a large Dutch flower operation we visited, that were overseas owned, and making money because they had the advantage of cheap labour and less Government regulation.

Yes, these businesses were clever, but I struggled because the feeling that was imparted to me, particularly after talking to a supermarket buyer in South Africa, was that ethics in business will increasingly be looked at and scrutinized by the new generation of consumers.

South Africa

South Africa gives me great hope for the future of Africa. At present it is corrupt, and difficult to do business in. But the new generation coming through are entrepreneurial, educated and determined to oust their parents’ regimes. It is an innovative disrupters dream and will be a powerhouse in the future.

So, I’ve come back experiencing conflicting emotions about New Zealand’s place in agri-business globally. Our domestic issues seem less relevant than they did to me and I often see them now as being somewhat of a sideshow that distracts us from what must always be our number one focus – our overseas consumer.

As you read this I will be travelling in the United Kingdom, Ireland, Holland and Belgium on the first leg of my personal studies where I’m investigating consumer mega trends, the science of perception and learning about successful long-term messaging.

Before the end of the year I will be heading back to the United States and travelling a little in Canada as well as Mexico before touching base in Asia early next year.

I cannot thank Nuffield International and our wonderful team in Nuffield New Zealand enough for this incredible opportunity. That hunger to learn is a powerful driver and I look forward to meeting up with you in November.

In the meantime, if you are interested in further expanding upon some of the issues I’ve written about please see my blog at farmjourno.wordpress.com.

 

Brazil Global Focus Programme 2017: Ryan O’Sullivan

Ryan O’Sullivan, 2017 Nuffield Scholar

I was fortunate to be part of a relatively small group of 8 Nuffield scholars, of diverse farming backgrounds and visit 6 countries on the ‘Brazil GFP’.  Countries visited were well developed or mostly developed in terms of their economies and agricultural industries and included Brazil, Mexico, US, Ireland, France and NZ.
One of the key benefits I believe the GFP offers is the context it gives of the global agri-food business and therefore the perspective around NZ as a producer and marketer.  As one large scale US, dairy farmer producer put it ‘NZ is small and cute’ which is pretty hard to argue with. 

As many scholars have noted before me, the GFP is also provides a personal challenge in terms of mental stamina, getting some sleep and relationship management among your fellow scholars.  This in itself is a valuable exercise personal development and self-awareness, as is driving a rental van in a mega-city full of motorists in a hurry.  I am sure the post GPS guidance era of scholars have it so much easier than the ones who went before trying to read road maps.

Common Themes

As one travels through multiple countries and talks to farmers, there are many common issues and themes that begin to emerge.  It is a universal thing, whether it is a group of farmers, bakers or candlestick makers, when they get together, the conversation eventually reverts to what are the challenges and issues, and despite different geographies, cultures and enterprises the themes were remarkably similar.  Some of them I will pick up on here.
Not many primary producers are getting well paid for what they do or earn a respectable return on capital.  There are of course exceptions that have a different strategy and they are were the ones well worth listening to.  Some examples, but not an exhaustive list of the businesses achieving higher returns included:
Farm to consumer businesses, or cutting out the middle men/vertical integration.  Requires large local consumer base and appears difficult to scale up.
Organic premiums on enterprises where yield drag was not too high, e.g. Soy bean production at 3 times the conventional price with only 25% yield drag compared to conventional.
Scale, high volume outputs with good economies of scale achieved on inputs and infrastructure, e.g. Large-scale US containment dairy or arable.
Niche production of a product where there are barriers to entry or a unique comparative advantage due to location, climate etc.

Urbanisation

Urbanisation continues to be a growing trend in all countries visited and results in more disconnect with farming and further diminishes attraction of farming to young people due to shrinkage of rural communities.  This disconnect also places more obligation on farmers to produce sustainably and improve environmental and animal welfare performance as the more urbanised a country becomes, the higher the expectation around these issues seems to be.

Succession Issues

Lack of effective farm succession is widespread and this results in older farmers operating businesses that keep getting smaller relative to the ever- increasing size of an economic unit.  Lack of scale and fresh energy in the business then leads to underperformance in output, returns and investment.

Labour

Labour and staff was predictably a regular issue that came up for discussion.  In many countries, available immigrant labour was more willing, but this is not a popular political solution.  Automation solutions are going to help, but not going to change the game in farming in my view.

Having a large domestic consumer population does not translate into higher returns and arguably at present, exporting countries like us are enjoying as high returns as anywhere.  The closer farmers get to the supermarkets, (with their inherent business model of lowering prices on the shelf), the tougher it gets.  As one producer said, the supermarkets make sure they keep us alive, but only just.

Changing traits

Consumer trends and the way food is retailed is very fluid and changing at an astonishing rate.  Producers and retailers of agri-food are presented with multiple consumer desires including conventionally produced/low cost, non-GMO, antibiotic free natural free-range grass fed, certified organic, locally produced and more recently plant based/synthetic.  It is difficult to pick an individual trend from the above list that is certain to deliver volume the best and value in the long term.  This list of traits was shorter 5 years ago and one wonders what other food traits will emerge in coming years?  In addition to this, there is the question of how most food going to be retailed through large stores, small ones, purchased via e-commerce delivered by a drone or eaten out of home.  The spend on out of home eating is either now ahead of almost catching up with in-home spend on food depending on country so as farmers we need to think about this. 

The rhetoric around the challenge of feeding 9 billion people within the next 2 decades has been a bit overdone as the world has the physical farming resources to feed many more than that right now.  It just requires a viable farmgate return for farmers to engage the land into production that is currently sitting idle or undeveloped.  While this observation might be defendable now, there are some very large water scarcity, land degradation and climate change issues on the horizon which will have an impact.  Focus is also moving to nutrition rather than food.  The obesity trend and an aging population, signal massive future healthcare costs to government, so quality nutrition will be the focus either through education or if that doesn’t work, regulation.

Political Climates

Politically, Trump and Brexit have raised genuine concerns from a lot of farmers we met.  US farmers are worried about budget cuts to Ag support and immigration clampdowns.  Academics are concerned about reduced R&D budgets and the post Brexit landscape is of concern to anyone producing in or exporting to Europe, including NZ and Ireland.

In closing, a highlight of the GFP for me personally was hosting the group through the South Island of NZ.  Despite my own familiarity with what we saw, it was great to receive the views and perspectives of the Aussies, Canadian, American and Dutchman in the group.  Hearing the group constantly ask where all the well-publicised environmental degradation was, how impressed they were with the knowledge, efficiency and capability of the hosts and the overall experience of friendly people, great food and stunning landscapes.  It was a good way to finish an amazing experience and a reminder how blessed we are to live and do what we do in NZ.

Applications Invited for a tour of East Africa: June 2018

Dear Nuffield Scholars,At the recent Nuffield Triennial Conference held in the UK, delegates were given the option of participating in a tour of East Africa in June 2018.
We would like to give all Nuffield Scholars the opportunity to register their interest and provide 1-2 brief paragraphs on why they wish to participate and what value they believe they can add to the tour.
Details on this tour can be accessed via the link below.
Please submit your Expression Of Interest by 5pm GMT on Monday 31st July.
Regards
Jim Geltch
CEO Nuffield International
PO Box 586 Moama NSW 2731
Direct Ph: (03) 54800755 Fax: (03) 54800233
Mobile: 0412696076
Email: jimgeltch@nuffield.com.au
Skype: geltch1315
Internet: nuffieldinternational.org

Document Link: http://www.nuffieldinternational.org/db/attachments/596819970fa60_2018EastAfricanNuffieldTour.pdf

Reg Dalzell

(April 1926 – March 2017)

Reg was awarded a Nuffield Farming Scholarship in 1963. He travelled on his Scholarship during 1964, spending 6 months in the United Kingdom then the United States of America, looking at wheat and meat production. He took the opportunity to go to France looking at fodder radish, and sugar beet production.After his Scholarship, he returned to the farm at Browns, Southland, where he stayed for the next five years.

In 1968, he was appointed as the New Zealand Department of Foreign Affairs Farm Management Expert to the Thailand Land Development Department for a two year term. This was extended in 1970 with working stints following in Sabah, Sarawak, Singapore and West Malaysia.

He and wife Doris set up their own business based in Singapore, as Dalzell & Associates, agriculture consultants. A few of the projects over the next 14 years included; time on an oil palm estate in Kluang, Malaysia, using the waste products of oil palm manufacture to make feed for swamp buffalo; revegetating a bauxite mine in Sungai Rengit on the south tip of Malaysia; and also established a flock of sheep – Coopworths crossed with local sheep.
Reg’s contribution to the Southland community was through Rotary, being a member and official with Cromwell & Invercargill clubs as well as various community associations.

In true Nuffield fashion he & Doris hosted and retained strong links with many internationals, particularly from his Nuffield studies.
Doris died 10 days after Reg a few days short of her 95th birthday.

Chile Global Focus Programme 2017: Mathew Hocken

Mathew Hocken, 2017 Nuffield Scholar

While the Lions tour has arrived in NZ, I am about to leave again. It is halftime on my Nuffield study tour. For me it has been a pulsating first half full of excitement, education and by the end, exhaustion. It’s time to catch my breath, suck on an orange or two, hear a word from the coaches and reflect on an action-packed first half.

The team and tour

I’ve just completed the Global Focus Program (GFP). It is an intensive six-week tour through five countries with a group of nine other scholars. I was very fortunate to have an excellent group made up of five Australians, an Irishman, a Dutchman, a Welshman and a Brit who lived Belgium. Our GFP tour started in Chile.

We made our way up to Washington DC, across to Kentucky, then up to Prince Edward Island in Canada, before heading across to the Netherlands and finishing in Italy. We went to 110 meetings or presentations during an eight-week period, including our conference in Brazil prior to the tour.

I will look back on this time as one of the most interesting and extraordinary times of my life due to the people I travelled with and the excellent hosts we had in each country.

We met some great people who gave their time willingly and spoke openly about their farms and businesses. Many of them will provide me with inspiration well beyond my Nuffield tour.

The highlights package

The idea of the GFP is to give a board perspective of international agriculture. In this short report I’ll focus on some of the major themes, or ideas that struck a particular chord with me.

 

Feeding more with less

We frequently heard we must feed 9 or 10 billion people by 2050, with 60% growth in demand for food. It is clear we are heading toward a world of more people, less farmable land and pressure on resources such as water and the effects of climate change. There will be offsets: farm productivity will continue to increase and food wastage is ripe for tackling; people are growing food in cities, ‘vertical farms’ are springing up and synthetic food may well play a role in the future.

Consumers are changing

In the last 50 years consumers wanted food that tasted good and was low cost. Today consumers want food that tastes good, is nutritious, is produced locally, and in an environmentally and animal friendly way.

This is a strong trend that has been underway for a while. It will gather pace driven by higher incomes, ready access to information on the web, resource allocation pressure, and societal issues like obesity and associated diseases.

Environmental pressure

In many parts of the world there is strong pressure from environmental and animal rights groups. In some places, such as the Netherlands there are programs for farmers to alter production, change infrastructure or processes to achieve specific environmental outcomes.

Where the consumer will not pay more for a product produced in an environmental way, rather than load more cost on to the farmer, society as represented by government, is prepared to pay the costs.

Market volatility

Agricultural markets have been volatile since time immemorial. However, since the 1980s there has been deregulation in NZ and progressively in the 2010s in Europe and the US. There is significant subsidy and safety net programs remaining for farmers in the US and Europe, but our free(r) world market will make for better resource allocation but increased price volatility.

Reasons why these global themes don’t matter

You might ask why should we worry about these global themes? Do our consumers really care about what we do in New Zealand? Don’t consumers in the developing world just want access to cheap food?

The case can be made that we are going to have a big job feeding 10 billion people. Why would we hamstring ourselves worrying about environmental issues?

You could argue very convincingly that farmers don’t have the skills, time or knowledge to worry about the consumer. There’s an opportunity cost of farmer’s time and money. That’s why we have cooperatives and companies selling our products. It’s worked for over a hundred years. Why change?

It would seem to the reasonable person that pandering to the 10% of the population who are “greenies” will increase costs, destroy international competitiveness and drive farmers out of business. When a farmer makes a concession, the NGOs shift the goal posts and want more, and the ultimate end game for the animal rights lobby is for no animals to be farmed.

NZ would become a wildlife park and what would happen to our regional communities and national economic wealth?

Reasons why these global themes do matter

We should not make a moral issue of whether we believe these themes matter, or that the way we react determines whether we are good or bad people.

There is always a broad spectrum of morality and time helps people to understand where they sit on that spectrum. In any case, I believe there are a few points we should consider carefully.

Whether we aim to feed the richest 40 million, or some other market segment, societies and governments will be increasingly focused on how their food is produced and what resources are used.

Consumers may care, but may not pay for what they say they care about; however, society broadly, as distinct from consumers, will demand that resources used to produce food such as land, water and air are being used sustainably.

In NZ we produce high quality products. And in my view, we farm, more so than any other place I have seen, in a way that works with our animals, land and people. We have important things we need to get right, however we are starting well ahead of most places.

We also have a tremendous amount of entrepreneurial and innovative capacity within our country. We have the ability and tools to develop a compelling story that resonates with consumers about how we produce our food. That does not mean we need to throw our current systems out, but the actions that we take today will set ourselves up to be successful tomorrow.

We should be aware that simply telling our story is not enough; we must educate ourselves and understand our consumers and how they relate to our products. There are good examples out there. We saw farmers in the US, The Netherlands and Italy telling their story, with transparency and confidence; opening their farms and explaining how they produce food. In NZ this is a matter of absolute urgency. If we don’t tell our story, somebody else will do it for us.

We have got to a bad place if a farmer does not feel proud to say he is a farmer at his local BBQ, or his kids are bullied at school because their Dad is a farmer.

In the age of ‘fake news’ and the inversion of trust, where people trust the Facebook group ahead of the scientist, we must be proactive and meet our detractor’s square on. NGOs are good marketers who use emotion to tell their stories; we must be better marketers. We must be confident in what we do, and be prepared to defend the way we do it.

I have no doubt farmers want to improve their environmental footprint, but there may be substantial cost in doing so. What are the costs of a ‘stick approach’ to regulation or industry agreements? Some would say delay, less than full implementation, and negative impact to our international reputation.

Well-constructed environmental incentives can give farmers the impetus to get the job done, and society the environmental outcomes it seeks.

Culture – quotes and learning

“Right now there are 7 guns around the table.” – Chatting with our hosts over dinner in the USA. In all other respects they were nice and quite normal.

“I calved my cow and the calf was almost dead. I tried to revive the calf and as I did this I explained to the class of children what I was doing and that sometimes calves die while the cow is in labour. The kids were fine as they could see I was doing everything I could and I had explained what was happening.” – Openness and transparency on a Dutch dairy farm.

“Anything you could say about good whisky had already been said about bad whisky…you can’t bore people into buying your product.” Maker’s Mark, Kentucky. – We must beware the trap of thinking we are unique and that we simply need to tell our story better to engage consumers.

“Americans are like teenagers. They think they can change the world. They know everything. They are loud. They are quick to pick a fight.” – perspective on the American psyche.

Chilean farmers we met were very focused, export oriented and internationally competitive. They also made a point of making time for family and friends.

The second half

And now it’s time for a deep breath before the second half kicks off. I will be focusing on deeper study on my research topic agri-innovation. I will visit the US and Ecuador. I will be back home for calving and later in the year I will visit

Japan Global Focus Programme 2017: David Kidd

David Kidd, 2017 Nuffield Scholar

As part of my Global Focus Programme, I was fortunate enough to join scholars from Australia, Ireland, Northern Ireland, England, the Netherlands and Brazil on a six-and-a-half-week tour of Singapore, Indonesia, Japan, Israel, England and the US. 

The result of such an intense tour is a greater understanding of the global trends in agriculture and the part that agriculture plays in societies around the world.

Throughout the course of the tour, we were hosted by ‘in-country’ hosts who worked to provide us with a broad and valuable range of experiences.  These experiences included but were not limited to visits to the Indonesian Puppet Museum in Batavia, Jakarta, a Buddhist monastery in Japan, Jerusalem in Israel on a Jewish holy holiday, York Minster Cathedral in England, and a series of monuments and buildings in Washington DC. 

These visits gave not only a high level of appreciation of the culture and history of the people/places visited, but also assisted in providing an introduction and background to the various business visits completed in each location.

Singapore

Singapore is a melting pot of Eastern and Western culture, reflecting its history of formerly being a British colony in Asia and now a key port for trade between the East and the West. 

Singapore has a GDP in-excess of $300bn USD which is impressive given it is only 130sq km in size.  It is the 4th largest hub in the world for energy trading and the 2nd largest for metals and agriculture. 

It is a finance hub, with over 200 banks financing shipments of vast volumes of agricultural products, some of which will never touch the ground in Singapore.  Due to it being regarded highly for low levels of corruption, it is used as a major trading hub for agricultural products into Asia, particularly into China. 

Singapore constantly seeks to add value to services and products to generate further returns including processing fresh food into finished product to add value.

Locally, it services a high net-worth population with a trip to a local supermarket showing almost exclusively imported products.  All food is labelled by country of origin, with premium produce sold at high margins.  It was particularly noticeable that some companies proudly branded which country their product came from and extolled its virtues. 

NZ products however were generally not as well marketed or branded.  Our products did not appear to ‘leap out’ from the supermarket shelf in the way other countries/companies branding had achieved.

Indonesia

Indonesia provided me with new insights into the politics of agriculture, a theme which continued during our tour in Japan.  The agricultural industry is heavily regulated in Indonesia. 

Current government policy is targeted towards Indonesia being self-sufficient with food production, although with a growing economy and more money to spend on food, this is unlikely to be achieved.  

Whilst the government regularly reviews and changes policies and procedures to limit supply or cap market prices where they can, there continues to be a significant amount of imported food products. 

For example, the retail price of beef is controlled by the government to assist in ensuring that people can afford to buy meat.  Indonesia currently consumes around 730,000t/annum or approximately 2.8kg beef/capita/annum. 

A proportion of beef is imported live from Australia under very strict conditions (due to a scandal around the slaughter of animals in the 2011).  Due to the price of animals currently rising (alongside relatively high global beef prices), Indonesia has been importing less live beef cattle from Australia, and instead importing buffalo from India. 

They are also looking to ship live cattle from Mexico due to this option being slightly more cost effective than equivalent Australian animals. 

Government policy also dictates that the Indonesian beef industry must import 20% of the live animals as breeding cattle (in-calf cows), in an attempt to build their own herd.

Japan

Japan was an absolute highlight of this trip.  Our group was lucky enough to view a wide and varying range of businesses from the Kobe beef auction to a wagyu beef farm, green tea plantations and processing facilities, a dairy and ice cream business, small horticultural businesses selling high end produce, and even a popcorn farmer selling his own product in microwave popcorn bags!

The Japanese people are very polite with long established business structures and an extremely formal manner in which they conduct business. 

Farmers are held in a very high regard as they are perceived as the people responsible for feeding the nation.  Consumers will typically pay 20-25% more to purchase Japanese product over similar imported products.

Farms tend to be quite small (average around 2ha) with vast subsidies paid to keep the sector profitable (these subsidies total more than the GDP generated by the sector).  In agriculture, most of the farming inputs and outputs are controlled by a business called ‘JA’, a government established, farmer controlled monopoly. 

JA has huge control over the sector and is averse to any change in subsidies or reduction in tariffs on imported food.  Despite this, the Japanese Government is starting to try and change the sector with a view to loosening the trade barriers and allowing more imported food into Japan, a real opportunity for NZ.

Japan has a major issue with ageing farmers now retiring from farming, with not a lot of young people looking to enter the industry. 

The average age of farmers is approximately 67, with some farmers we spoke to being unsure regarding who would farm their land following their retirement. 

In order to bolster the sector, a program has been developed to allow some foreign workers (particularly from China) to assist with working the land.

Israel

The Israeli people are incredibly resourceful, innovative and world leading in some of the technology they use to generate agricultural production from what is generally a very harsh environment. 

We travelled extensively through Israel, looking at research institutes and farming operations to gain an understanding of some of the technology used to cope with the challenges they face.  Due to the climatic conditions, all livestock are housed in sheds and open side barns, with the result being very intensive operations that must be efficient to be profitable. 

Water usage is a major concern with most recycled water used to irrigate high value crops with large amounts of desalinated water used due to the lack of fresh water availability. 

Of particular note, was the fact that some of the water being used for irrigation of crops contained high levels of dissolved salts, making the salinity of the water higher than would otherwise be expected in a horticultural environment. 

Despite this, they are still managing to harvest above average yields, a feat that impressed the horticultural farmers on our tour.
Israel is well known for its kibbutz arrangements (groups of families that live and work in a semi-socialist structure where the community rather than individual people own and operate the assets for the benefit of all). 

However, they are not averse to the change in society, with many kibbutz members now becoming older and a number beginning to struggle with succession issues.

Agriculture is not viewed with the priority it once was and large numbers of young people are focussing on entering technology industries, with less choosing to work within agriculture.  However, we did see some interesting technology being used within agriculture from milk meters in a dairy shed (that split high value milk from low value milk at the cluster) to Bio Bee (a business where bumble bees are grown in boxes to develop colonies which can then be sold to horticultural businesses for pollination of crops).

England – The Triennial

The Triennial was an amazing opportunity to catch-up with not only the other groups who were also travelling on their GFPs, but also to meet and interact with a range of scholars from all countries and years. 

They provided a fascinating insight into the Nuffield Scholarship and the opportunities and discussions that have resulted following completion of their scholarship programmes.

Although several impressive businesses were viewed, many of which were using new technology to improve their profitability, sustainability and environmental impact, discussion was very much influenced by the upcoming BREXIT and what this will potentially mean for these businesses. 

Some appear to be embracing the opportunity, while others were quite apprehensive about the challenge of competing against lower cost or more efficient operators from other parts of the world (NZ very much included). 

There was considerable discussion regarding the potential for subsidies in farming to be reduced or removed, and NZ was discussed at length as a model as to how this could work.  Many of the businesses that we were shown relied heavily upon manual labour which invariably came from Eastern Europe, a challenge that the UK government will face as they work through discussions with the EU.

Some of the businesses that we were fortunate enough to visit really focused on two key points of interest, the first being the provenance of the food they were selling and ensuring the quality of that produce. 

Consumers are becoming increasingly focussed on the ‘story’ of their food.  They want to know how it has been made, where it comes from and what makes it unique. 

We cannot underestimate the importance of this, however any ‘story’ must be supported by a strong and secure supply chain that backs the integrity of claims on the packaging. 

I was also struck by the high importance of consistent quality and the impact of this quality on the price that is received.  At Hall Hunter Partnership, the managing director Harry Hall was only interested in supplying berries of ‘A’ quality.  Berries that did not meet ‘A’ quality standards were discarded regardless of any income that could be received from them. 

Together with his level of supply, this meant he had the ability to engage in meaningful discussions with his in-market partners (Waitrose and Marks & Spencer) when it came to Marketing his products and achieving the highest possible price (and therefore the best return on his assets).

USA: Washington D.C and Wisconsin

The chance to visit Washington, D.C. was an absolute highlight.  The number of historic events that have occurred in this city and the influence that it continues to have on world affairs is immense.

The impact of decisions made here can have a significant impact on NZ agriculture (for example, the withdrawal from TPP by President Trump). 

However, with the slow process of appointing his Secretary for Agriculture and the fact that the rest of the agriculture cabinet is yet to be appointed, it swiftly became apparent that President Trump does not have a major focus on the agriculture sector. 

Despite this, agriculture remains well supported in the US with a vast network of universities across the country being primarily set up to support agricultural research.

Wisconsin is typically known as a ‘dairy state’ (due to the large number of dairy farms in the area) although they differ significantly from NZ in that they are largely indoor based systems with high volumes of crops grown to feed the stock. 

There were a range of automated and traditional parlour based systems, however with access to labour becoming a significant issue there is likely a trend towards automated parlours to reduce labour requirements. 

There is a focus on environmental impacts, with strict controls on the spreading of animal waste and some quite innovative farmers who are trialling different grazing systems with the aim of reducing their impact on the environment.

Key trends and how they relate to NZ

A few key trends and insights I observed/developed during the course of the GFP have been summarised below:

Provenance is of major interest to consumers
The most successful businesses and farmers that we engaged with on our travels make it a priority to constantly talk to their consumers about what is happening within their business, and the impact that this will have on production and when consumers will be able to purchase their products. 

An example was a high-end vegetable producer in Japan who sold all his produce on-line and had a huge twitter following.  He was consistently updating consumers with information about what was fresh and new, when products would be available, and keeping them updated with photos of his products.  The more we interact, the better the consumer understands our business and the ‘story’ behind our produce.

Quality and traceability is incredibly important
Consumers are becoming more and more interested in understanding the production story and exactly what that story entails.  People understand the “organic” story and are prepared to pay for it.

If we are to maximise the value of our product, we need to also demonstrate that we are being incredibly efficient with what we use to produce it and why it is necessary. 

It is also incredibly important to ensure that the quality of product is maintained at a high level, and that we are consistent in our interactions.

Constant innovation is key

The product created and sold today will not necessarily be what the consumer desires tomorrow. 

The horticultural businesses visited were constantly exploring new varieties and innovations to present to the consumer.  The technology implemented in Israel to reduce cost by separating milk at the cluster rather than at the factory will also assist in improving returns to the farmer in the long term.

Succession in agriculture is a global issue
Every country visited was experiencing difficulties with succession planning and encouraging young people to enter the agricultural industry. 

Attracting and retaining talent in the industry is a key issue, with land in some countries no longer being farmed due to nobody being interested in taking on the responsibility of such a venture. 

Increasing the interaction between urban people and rural businesses will not only improve the understanding of the issues that we face in this area, but also maximise the potential future ‘talent pool’ of people available and willing to enter the industry in the longer term.

I would like to take the opportunity to thank the NZ Nuffield Trust and all the sponsors including AGMARDT, Beef and Lamb NZ, Dairy NZ and FMG for the opportunity to engage in this incredible journey. 

 

India Global Focus Programme 2017: Rebecca Hyde

Rebecca Hyde, 2017 Nuffield Scholar

I set off from Christchurch on the May 8th, 2017 to embark on a trip that would open my mind and change my views of how I perceived global agriculture and how we feed the world.

I selected the India Global Focus Programme (GFP) as I’d travelled there 10 years earlier. It was a place I didn’t particularly enjoy at the time but a place that has always stuck in my mind. I wanted to know more about what made this chaotic place function. The India GFP also included Qatar.

There were ten Nuffielders in our group which included scholars from Australia, UK, Ireland, Holland, Brazil and New Zealand. The group travelled through Singapore, India, Qatar, Denmark, UK and America.

Having done the post Contemporary Scholars Conference (CSC) tour, I was looking forward to the dynamics of group travel and the added value the diversity of the group would bring. The diversity of the group was great during our daily debrief, it was something we all looked forward to as it was an opportunity to harvest others thoughts and ideas and help develop our own thinking.

Singapore

We started our GFP in Singapore. It was great to catch up with friends I had met at the CSC but wouldn’t be travelling with. The foundation was set with some very good meetings in Singapore which showed the role that Singapore plays in global trade and how it is a hub for multi-national companies to be based from. It left me feeling that Singapore is the puppeteer of global trading logistics, especially for China.

India

The colours, smells and sounds of India hit you as soon as you arrive. Our time there, took us from the south to the north visiting vegetable growers, dairy farms, coffee plantations, vegetable processing plants and universities. Going forward India faces some huge issues with water supply. Water table levels in the north are reducing by three feet a year in some places and the south has seen once large rivers not flowing for the last three years. With a growing population expected to surpass China, I think they are being unrealistic about their ability to feed themselves which is a goal of the government. This is a great opportunity for New Zealand with a rising middle class who love to eat. A belly is a sign of prosperity.

Qatar

Qatar is well named as ‘The Sandpit’. The phrase ‘more money than sense’ came to mind a number of times. In a country where 99% of the food consumed is imported they are at the mercy of world trade. There has been hundreds of millions spent on farms that are inefficient to say the least. There are opportunities here for New Zealanders in consulting. For New Zealand, I think it’s a good entry to the Middle East. There is a very strong Australian presence, the same can’t be said for us.

Denmark

We were the first group to have Denmark included as part of the GFP. The key things that stick in my mind are orderly, efficient, high standards and high debt in family farms due to succession laws. The Danes are very patriotic and consumers will buy Danish products whereever possible, price is not the main driver. The same cannot be said about New Zealand. Do NZ consumers know our story well enough? I don’t think so.

United Kingdom

The UK had the 3 GFP groups meeting up again and join the moving Triennial conference. It was great to meet with Nuffield alumni from around the world. The topic of conference day was “Farming Fit for Food”. We need to remember we are producing food. I see an opportunity for New Zealand farmers and industry to link the environmental message in with the health benefits of the food we produce. Emotion will win over fact every time. The question needs to be asked ‘How much are we prepared to pay for a healthy family?’

USA

It was great to get behind the scenes in Washington DC and try to understand the complexity of American politics. It became very clear that agriculture is not a priority for the current administration. I was surprised to hear that 80% of the Farm Bill budget is spent on food stamps and nutrition, leaving 20% for farm related spending. Our time in Iowa was a highlight. The birthplace of global brands such DuPont Pioneer, John Deere and Noble Peace Prize winner Norman E Borlaug.

The farmers there just seemed to be getting on with what they do best which is farming and they do it well. It was refreshing to see a side of America that was humble and took pride in what they do. Bill Northey, Iowa Secretary of Agriculture, needs a special mention. He popped up everywhere we went, he was so proud to be showing off his state and he knew about farming and farmers. He was appreciative of our group spending time in his home state. This was all during a time he was meeting with Secretary Perdue and President Trump to be part of the administration. We were hopeful of getting to meet the President but it wasn’t to be!

As always, I was proud to be travelling as a Kiwi. We are well respected but we are better known for our scenery then our great quality produce. A number of presentations we had didn’t even include New Zealand on the world map. We need to be shouting from the roof tops what we have because grass fed, GMO and antibiotic free food is on an upward trend. We need to spell out what we do in a simple message that plays on the emotions. If we don’t fill this space, someone else will.

China Global Focus Programme 2017: Jason Rolfe

Jason Rolfe, 2017 Nuffield Scholar

The China Global Focus Programme (GFP) group was one of the more diverse groups this year, with our group comprising of representatives from Australia, Ireland, Wales, Netherlands, England, South Africa, and myself from New Zealand. The GFP tour was a once in a lifetime experience made better by the diversity of our group, which created great internal discussion and debate following all our visits each day. I would like to thank Nuffield New Zealand (NZ) once again for this opportunity.

Our group was lucky enough to travel to seven different countries on our journey, which included: Singapore, Philippines, Hong Kong, China, Germany, United Kingdom (UK), and the United States of America (USA).

During our travels each country brought different themes to mind which I have highlighted in the title of each country overview. The overall theme I observed for NZ was that the rest of the world thought very highly of NZ as a beautiful country and a great food producer. However, this has led us to becoming complacent in many markets.

A key improvement for NZ in the international market could be to remain active in our export markets and continue to sell ourselves and our products. Just because we are selling a product in a market now doesn’t mean someone else won’t be tomorrow.

Singapore – “Emotional Branding”

Visiting a large supermarket in Singapore, it was great to see so much NZ product in the stores, however, this was met with disappointment that our products were some of the lowest priced items in the supermarket.

Our friends from Australia, Switzerland and the USA, were consistently gaining a premium across most primary products including red meat and milk. The biggest difference following a quick survey of some consumers in the store was the branding difference between NZ and our competitors.

NZ products were branded functionally with minimal fuss over labelling and a small ‘NZ made’ triangle on the packet. This was in contrast to other international products that used pictures and stories to advertise and brand their products. This played on the consumer’s emotions and they were more likely to pay for a dairy product with a picture of a happy family in front of a cow and a link to a farmer’s story.

New Zealanders are historically humble when it comes to ‘talking ourselves up’, however, in order to obtain premium we need to be ‘louder’ or more strategic in our branding to be noticed by the consumer.

Philippines – “East meets West”

The Philippines was a great example of where western culture particularly the USA was having an influence on the traditional eastern diets of the Filipinos. A large number of branded western products were sold in smaller packets to be affordable and the locals preferred these products as they showcased wealth.

The highlight of the trip was being hosted by the International Rice Research Institute, where we got to experience first-hand the different techniques employed by farmers to grow rice. We also had an update on GMO rice varieties and the scientific evidence that these new varieties could feed 13-14 billion people (if approved) with no impact on food safety.

Some of the debate centred around who was responsible to feed the world and it was agreed that New Zealand’s strength to this battle was our knowledge and farming skills that we could share rather than our produce, given our size and land limitations.

Hong Kong – “Changing the purchasing experience”

Hong Kong was a very interesting city with a large number of global businesses who do business in China basing their headquarters in the city.

Traditionally Hong Kong has been a port hub for China, but recently due to the creation of greater shipping lanes in and around China, this is now changing. Rather than dwell on this Hong Kong is embracing change and focussing on the service industries such as finance.

While in Hong Kong we were lucky enough to be hosted by the Hong Kong Jockey Club and witnessed first-hand how a business had combatted the threat of online sales and changed the purchasing experience to increase ticket sales and income.

It was certainly a model that the New Zealand Racing industry as well as the New Zealand Rugby Union should investigate further.

China – “NZ complacency and guaranteed food source”

China was a real eye opener for me personally given the population base, it really did take some getting used to.

Three key themes that came out of our visit was the importance of ‘country of origin’ in China, how complacent NZ was in the market, and reasons why the Chinese were buying up land around the globe.

Everywhere we went it became very clear that the Chinese people did not trust Chinese food, and preferred imported product. NZ had managed with our free trade deal to get into china early, however, from what I witnessed in two examples we have rested on our laurels a fair bit.

First example was at the at the SIAL expo in Shanghai (which is China’s largest food expo) where I saw only two NZ companies in attendance in the Honey and Seafood sectors, and no show from the beef or dairy sectors.

This was in contrast to all other export focussed countries that had large stands at the show promoting both their countries and their products. The second example was in the local supermarkets where NZ infant formula was the lowest priced out of all imported formula.

The third major learning was around Chinese investment offshore in places like New Zealand. The acquisitions of land were all about guaranteeing future food for their growing population. Interestingly, the comment most Chinese businessmen made was that they would actually prefer to lease farmland in our countries on long term agreements of 20-30 years than take the risk of purchasing the property.

Germany – “Great hospitality and renewable energy”

The highlight of Germany was the people and the landscape, which was not dissimilar to NZ. We were lucky enough to be hosted by Stefan and Liz Teepker, mixed farmers from Western Germany, who went above and beyond to organise some great farm visits, and to ensure we enjoyed our time in Germany.

The key theme from the German farms was renewable energy; with most of the farms we visited having some form of wind, sun or bio generated power as the main income source for the property.

While the building of the turbines or bio digesters was largely government supported, the on-going cash flow from these power generators had allowed these farmers to invest in their original businesses.

Many of these original farm production systems were now just hobbies and this had meant many had lost efficiencies in cost of production compared to the likes of New Zealand.

United Kingdom – “Attitude towards Agriculture and Subsidies”


In the UK, we were lucky enough to attend the Nuffield Triennial Conference, where we got to mix and mingle with many previous Nuffield scholars from around the world.

This was a valuable opportunity to make some contacts for further travel and research later in the year. The common topic of the conference was around ‘Brexit’ and what the future looked like for British Agriculture as they transitioned out of the European Union (EU).

The debate naturally centred around farm subsidies currently received by farmers and whether these would continue and for what. Interesting for me was the large amount of Farmers, including UK Nuffielders, whose attitude was that they would not survive without subsidies and were very resistant to change.

Delegates at the conference were in agreement that due to Agricultures relatively small contribution to GDP that subsidies were going to be greatly reduced if not removed.

This potentially would create opportunities for the younger generation if older farmers chose to exit the industry. It was clear that the process of leaving the EU was going to be very long and drawn out. Due to this and the inward focus it brings, they may miss global market access opportunities.

United States of America – “Trump, Migrant labour and Water”

In the US we were fortunate to visit two areas; Washington DC and California. Washington was a great opportunity to meet a number of government officials including a Senator, as well as learning how the US political worked.

It became very clear early on that President Trump was not prioritising Agriculture at all with the Senator for Agriculture the last one to be selected in his team.

This was further reinforced once we arrived in California, where the majority of the rural labour force is migrant labour, mainly from Mexico, which was something Mr Trump very publically wanted to clamp down on.

In California the farmers were coming off a five year drought and water was the main topic of conversation. With ground water levels dropping 2.5 feet per year during the drought, many restrictions were in place and only the rich farmers were likely to be able to afford to farm moving forward.

More storage of surface water was the obvious solution; however, most farmers had their ‘heads in the sand’ over the issue and were content to flood their paddocks with excess water this year in an attempt to re-charge the ground water. When questioned they could not offer any scientific evidence to support this practice.

General Manager Update

Anne Hindson, August 2017

The countdown until the close of Nuffield applications for the 2018 scholarships has started with this year’s closing date on the 13th August, one week earlier than usual to allow more time for the selection process.  The announcement of the successful scholars will be held on the 2nd November, at Parliament. The returning (2017) scholars will present some of their key insights at this event also.
With the help of Denitsa Stoeva, who has been on a two month contract with us, we have been able to review the Nuffield Scholarship marketing programme. Denitsa has increased the social media marketing and reviewed the content and messaging on the website. Following up with those who have registered interest in the scholarship over the last three years has also prompted some renewed interest and requests for more information.

Taranaki Evening


We held one regional Nuffield recruitment event this year – in New Plymouth. Lisa Harper, with support from alumni, Phil Luscombe, Marise Stephens and Noel Schrider shared their Nuffield experiences and the impact on their leadership pathways and careers. The event was also attended by two successful Kellogg alumni –  Bronwyn Muir and Shona Glentworth who shared their experiences from that programme.  We had some very interested potential scholars for the programme this year and in the future.  These regional events provide an opportunity for alumni to catch up with each other, but also provide an opportunity to introduce future scholars, particularly farmers and growers who are our target market. 

Scholar Update


The six 2017 scholars are fully immersed in their study and travel programme with three of the six still away, and three just returned from part of their personal research. A feature of this group which I have found positive has been the close friendship and sharing of information and ideas which has consistently happened on their travels. I think we will get some great insights and challenges to current thinking when the group present back. Like most scholars, their topics have morphed over time and we should see some insights and recommendations that will build on the issues raised by Ian Proudfoot in the KPMG Agenda. In this E Nuff you can read their insights from their Global Focus Programmes – Nadine, Mat and Ryan completed their GFP in March/April, while Jason, Rebecca and David undertook their GFP in May/June. They all experienced very different parts of the world with a range of social, environmental, political and financial issues to consider and understand. The 2016 scholars are active in getting their reports and research discussed at forums and in media. They will have the opportunity to present at the Nuffield Australia Conference in Darwin at the end of September this year. If you have not read their reports, there are some interesting topics:

Jessica Bensemann        

Defining our Kaupapa:  New Zealand’s role in the future of global Agriculture

Tom Skerman 

Agribusiness Governance – Finding the Green Zone

Richard Fowler 

An Investigation into Synthetic Food and the Implications for NZ Agriculture

Sam Lang       

Community-Centric Innovation and the Regenerative Farming Frontier

Bede O’Connor   

China Dairy: the growth of an industry

Management Developments

New Entity

The transition from an informal partnership between Nuffield NZ and Lincoln University to an Incorporated Charitable Trust has now been completed and the new Trust began operations on 1 June 2017. There have been some challenges, as anyone recently setting up a Trust will know. The New Zealand Rural Leadership Trust will manage both the Nuffield Scholarships and the Kellogg Rural Leadership Programme and continue to provide effective and co-ordinated leadership pathways.  The office will remain on the Lincoln campus site, and will be totally independent of the University operations.

Staff Changes

With the transition to a new entity, Desley Tucker, our Programme Coordinator for three years, chose to stay in employment with Lincoln University (she was contracted by us from LU) rather than move to the new Trust.  We will miss Desley and her great people skills as many of you will appreciate having liaised with her over the last three years. However, we have secured a great new replacement for the role with Lisa Rogers who started in late June. Lisa comes to us from a recent contract in the IT sector, and has previously worked in a financial contract role for Nurse Maude, and in a similar role of project and event managing with a large Canterbury golf club. Lisa brings strong financial and administration skills to the role. Lisa is a keen golfer and skier and has two teenage sons.   

Upcoming Nuffield Events

Nuffield New Zealand Conference – 10-13 May 2018 Dave Hurst and his team have been working hard on confirming venues, visits and a detailed programme with dates & Tauranga location already confirmed – see overview in this edition of E Nuff. Further details will be sent out shortly including registration information. It is important that you put the dates 10-13 May in your diary now! Nuffield International Triennial 2020 The Nuffield International Triennial was held in the UK in mid June with more than 20 New Zealanders attending, including some of our younger scholars who were given some fee sponsorship to enable them to attend.  The three mid-year Global Focus Programmes for current scholars also included the Triennial as part of their schedule to engage them in this wider Nuffield event. New Zealand was confirmed as the host for the 2020 Triennial. The year also coincides with our scheduled biennial Nuffield NZ Conference so some creative thinking is being done to manage the outcomes for both. An organising committee is being set up to consider dates, venues, theme etc. The challenge for NZ is finding the right timing to showcase our fabulous corner of the World and also work with the Northern Hemisphere calendar. I wish to thank all Nuffield alumni for their ongoing support in recruiting future scholars, assisting with regional events and presentations.  Please continue to promote the programme to our sponsors who along with alumni, make it possible for the programme to continue as New Zealand’s premium award in the Agrifood sector.  Kind regards Anne Hindson Beef+Lamb NZ