Ideas that grow podcast.

About the podcast.

The ‘Ideas that Grow’ podcast is brought to you by Rural Leaders.

The Food and Fibre Sector is full of motivated, grounded producers and agribusiness professionals. People trying to do the right thing by their families, rural communities, rural sector industries and our country.

Ideas that Grow gives voice to these strategic, transformational leaders – able to think critically and lead with the insight and foresight needed to meet both New Zealand’s and the world’s food challenges.

These podcasts are where Food and Fibre leaders, often from our Nuffield NZ Farming Scholarship and Kellogg Rural Leadership programmes, come together to help plant innovative, transformational, and entrepreneurial ideas that grow.

All guest sector leaders are arranged by Rural Leaders. Ideas That Grow is presented in association with our supporting partner Farmer’s Weekly.

Featured Podcast.

December 2023

Emma Crutchley:

Finding the sheep and beef value-add.

Emma Crutchley, 2018 Kellogg Scholar, talks to Bryan Gibson, Farmers Weekly managing editor about some of the challenges sheep and beef farming faces in a water-short region.

Emma discusses her Kellogg research, the Value Chain Innovation Programme, and the work being done on ‘Puketoi’ to find the value-add.

Listen or read the transcript here.

If you’d like to profile your research or any innovative work in your business, industry or community, please get in touch with Matt Hampton at

Our programmes work in partnership with some of New Zealand’s leading agribusiness organisations – click here for more.​