2026 Nuffield NZ Farming Scholarship. Apply by 17 August 2025. Read More...

Apply for 2026 Nuffield NZ Farming Scholarship by 17 August 2025. More details...

Meet the 2024 Nuffield New Zealand Farming Scholars.

Carlos Bagrie

Carlos Bagrie

Carlos Bagrie has been across multiple ends of food production and the value chain, including primary production, distribution, retail and media.

He recently founded Royalburn Station, a renowned high-country farm that has carved a niche for itself by distributing premium quality food to some of New Zealand’s top-tier restaurants.

Carlos further diversified influence in the food sector when he co-founded My Food Bag. This innovative food distribution company helps answer the ‘what’s for dinner?’ question for tens of thousands of Kiwis every week. During the COVID lockdowns, Carlos played director and videographer, filming TV1’s hit ‘Nadia’s Comfort Kitchen’ on his iPhone.

In 2022, Carlos found himself in front of the cameras on TV3’s ‘Nadia’s Farm’, a TV show that highlighted the intricacies of farm life and food production at scale.

Alongside his wife, Carlos delved into the world of books and media. Together, Carlos and Nadia self-published a series of Number 1 best-selling cookbooks that resonated with home cooks.

Carlos can usually be found on the farm, either in the butchery, on the combine harvester, or moving mobs of sheep across the property. 

“I’m humbled to be selected as a Nuffield Scholar and will be focussing my research on circular farming systems that reduce waste while improving the bottom line.”

For Rachel Baker, the Primary Sector is both a passion and growth enabler. Her path has always involved the people, communities and business of food production.

Rachel’s extensive professional experience includes working as a dairy veterinarian, a dairy farm systems consultant, sharemilker, dry stock farm owner, educator, and more recently, an asset manager for horticulture investment businesses. 

“While being relatively new to horticulture, my role as Portfolio Manager of MyFarm Investments’ Hawke’s Bay apple syndicates, has enabled me to learn, understand and challenge the grower model. I have been involved with development and management of 100ha of Rockit® plantings in Hawke’s Bay and Gisborne.”

Rachel’s current governance experience includes serving as a trustee of the Rockit Apple Growers Trust and directorships of horticulture and commercial property. Rachel is a 2016 Kellogg Scholar, a 2018 NZ Dairy Woman of the Year finalist and past Chair of the NZ Dairy Industry Awards. 

On Rachel’s proposed Nuffield research, she states, “My research topic will explore the impact, challenges and opportunities of existing and proposed global food strategies on food producers, with particular interest in the applications for New Zealand.”

Rachel’s recent focus has been the response and recovery of properties impacted by Cyclone Gabrielle.

Rachel Baker

Jenna Smith

Jenna is the current Chief Executive of Pouarua – a diverse Māori Agribusiness encompassing Dairy, Arable, Beef and Horticulture on the Hauraki Plains.

Jenna serves as a trustee for DWN, on the board of BEL Group and chairs St Francis Catholic School in Thames.

Jenna has extensive corporate agriculture experience across Waikato, Canterbury, Otago and Southland, having previously worked for SOE Pāmu, and syndicated overseas investment farming portfolios. During this time, she has always “kept a gumboot in the grass” through her and her husband’s farming businesses.

Leading Pouarua Farms to be awarded as finalists in the prestigious Ahuwhenua Trophy for excellence in Māori Farming in 2021, Jenna was also named a finalist in the 2021 Zanda McDonald Award which recognises talent and passion for Agriculture across Australia and New Zealand.

“I am looking to study economically and sustainably viable alternate land uses for lowlands and peatlands that are highly susceptible to climatic pressures.”

Passionate about creating environmentally sustainable agribusinesses – Jenna regularly contributes to advisory boards for MfE, MBIE and MPI.

Peter Templeton is a 5th generation dairy farmer based on the south coast of Southland. 32 years old, Peter is passionate about southland dairy farming.

Peter has been dairy farming for 11 seasons, working his way up from 2IC to farm manager before returning to the family farm in 2016. Peter began his ownership journey as a 50/50 sharemilker for five seasons, before leasing the farm for two seasons and finally owning the farm in August 2023.

Peter is interested in focusing on the future of farming, what it is likely to look like on an individual farm basis – in particular on new technologies to implement on farm.

“I am always curious to see other systems and challenging myself to see what I could use in my own environment.”

Peter also states he is excited to see and gain a better understanding of New Zealand’s value chains, understand how they intend to innovate to compete.

Peter Templeton

Peter Templeton

Kellogg Rural Scholars Series: Horticultural Insights

Kellogg Rural Scholars Series: Horticultural Insights

New Zealand’s food and fibre sector is full of capable and purpose driven people. Supported by Horticulture New Zealand and an incredible group of
Partners, the New Zealand Rural Leadership Trust is privileged to be entrusted with growing many of these people in their leadership journey.

A key aspect of the rural leadership approach is research-based scholarship. The clarity of thought and confidence this approach promotes is transformative.

Many Kellogg and Nuffield Scholars go on to live their research. They build businesses. They advance community and social enterprises. They influence
policy and they advocate for animal and environmental outcomes, informed by an ability for critical analysis and their own research-fuelled passion.

The relevance of research by emerging strategic leaders – with their sleeves rolled up – is no more apparent than it is in New Zealand’s Horticulture Sector.

In the following pages we are delighted to précis 14 horticultural research reports by Kellogg Scholars. The full reports can be found at
https://ruralleaders.co.nz/kellogg-our-insights/

The reports traverse topics as wide and timely as horticultural futures, social impacts on Iwi, the potential for impact investing, technical production and
profitability topics.

Ngā mihi,  
Chris Parsons

and the NZ Rural Leaders Team 

Download and read the full report here:

Rural Leaders – the big moves in 2022.

Rual Leaders

Here’s a look at some of Rural Leaders’ big moves in 2022. 

The first Value Chain Innovation Programme. 

We completed the first Value Chain Innovation Programme. Twenty-two food and fibre professionals and producers took part in this immersive one-week tour of key North Island value chains.  

Everyone came out fizzing. It was refreshing, exhilarating and it changed mindsets. Everyone wanted to replicate the experience and insights on a larger scale. How could we scale it to tackle the large issues confronting NZ primary industries?” stated Prof. Hamish Gow, who co-facilitated the programme with Phil Morrison. 

There are plans afoot to repeat the programme in 2023 – this time with a South Island version. 

Visit the programme page.

The busiest Kellogg year in its 50+ year history. 

When the tough gets going… yep. We knuckled down to deliver five phase three’s, four phase two’s and three phase one’s. If our maths is correct that’s twelve phases for 2022, when a ‘normal’ year would see six.  
 
This was in part because Rural Leaders, in partnership with Whanganui and Partners, delivered the second regional Kellogg Programme.  
 
Despite flipping to a hybrid experiential-digital delivery model – the previous two years saw a number of interruptions from Covid, so 2022 was often about catching several programmes up. 
 
A silver lining here, was the graduation of the 1000th Kellogg Scholar.  
 
Thank you to the Scholars for their commitment and to the Rural Leaders’ Management, Facilitation and Academic teams. It’s been a big year for Kellogg. 

Nuffield international travel. 

We don’t want to dwell on Covid, but there was some catch-up to do on our Nuffield Scholars’ travel plans too. 2022 saw the completion of three year groups’ international travel. The logistics work required here is substantial, even on a ‘normal’ year. 
 
Thanks to plenty of hard work, Nuffield Scholars managed to put quite a few dots on the map. We are sure the fruits of this exposure to leading agricultural thinking will pay dividends to food and fibre in the future. 

2023 Rural Leaders Agribusiness Summit announced. 

Many alumni and much of our team is involved in organising this landmark event for Rural Leaders.

We’re not going to add much else here, except to say – book your seat today. Head to https://ruralleaders.co.nz/rural-leaders-international-summit-day.

We were finalists. 

We made finalist in the people development category of Beef+LambNZ Awards. We didn’t win but it was great to be acknowledged alongside many other passionate and hardworking enterprises in food and fibre.

Stepping up the academic and impact tempo.

Accreditation of the Kellogg Rural leadership Programme saw a full year of applications across the five graduating cohorts. In all around 90% throughout the year signed-up for accreditation. 
  
The Mckenzie Study’s Kellogg piece has just been completed. We’ll share some of the findings on the impact Kellogg Scholars have made in the New Year.  
 
We’ve pulled together a two-page summary of 2021 and 2022, that also features some of the big moves made by our Scholars in the Food and Fibre Sector. 

Take a look at the key impact statistics below or download here. 

Rebecca Hyde – Collaboration, cooperation and finding the common ground. 

Rebecca Hyde - Ideas that grow podcast interview

Ideas That Grow: Rebecca Hyde, 2017 Nuffield Scholar and 2021 Kellogg Scholar

Lynsey Stratford has discovered farmers make a few assumptions that aren’t very helpful – like accepting the fact that work might be dangerous and there’s nothing anyone can do about it. As Lynsey explains, “There are changes we can make, but those assumptions and those mindsets have been deeply held for quite some time.” 

As a consultant, Lynsey helps the primary sector with people management and development services and training. And, when it comes to health and safety she says, “We shouldn’t expect people to just know this stuff, but rather teach them and support them as they develop skills.” 
 
Lynsey’s research report unpacks the paradox that while farmers care about their people, farms as workplaces are overrepresented in fatal accident and injury statistics. So, what can be done to improve this?

Bryan Gibson – Editor of Farmer’s Weekly.

I’m Bryan Gibson, Farmers Weekly Editor. And with me today I have Rebecca Hyde. 

Rebecca Hyde – 2017 Nuffield Scholar and 2021 Kellogg Scholar, Oxford, North Canterbury.

Thanks, Bryan.

Bryan:  So, where are you calling in from? 
 
Rebecca: I’m based at Oxford in North Canterbury. 

Bryan:  And what keeps you busy down there? 

Working with Catchment Groups. 

Rebecca: I’m a Farm Environment Consultant, so I spend a lot of my time dealing with farmers and actually at the moment I’m working predominantly with a catchment group. It’s great to be dealing with farmers in the same area and focusing on the catchment within that region. 
 
Bryan: And with catchment groups, it’s a system that really seems to be working quite well in a lot of places. 
 
Rebecca: Yes, it is. What I’m enjoying about it is you’re getting a good idea of what farmers are really facing, the challenges within the catchment or sub-catchments, and then you’re able to be quite tailored and specific to those areas. So, you see a lot of common themes coming through when you’re talking to farmers in the same area, which then allows you to be quite specific and help the catchment group or farmers in the best way possible, all working together. 
 
Bryan:  Yes, and all for positive outcomes, really, isn’t it? 
 
Rebecca:  Yes, absolutely. 

Nuffield research into collaboration. 

Bryan:  Now that kind of works in quite nicely with your Nuffield Scholarship, doesn’t it? Because you looked at collaboration for environmental gains. 
 
Rebecca:  Correct, yes. So actually, the catchment group I’m now working on, we’ve had an MPI funded project for the last two-and-a-half years, but that was established back in 2016. It came off the back of a plan change for the Hurunui District Landcare Group. It was a plan change for the Hurunui regional area. It was through that the collaboration or collaborative process was being worked through.  
 
At that time, I was working across other areas in Canterbury, but they had the zone groups set up and the word collaboration kept coming up a lot. It was often used in the frames of how do we collaborate better, or why aren’t we able to collaborate on this? So, this word continued to come up and at the time I was involved in a few other things with Beef+LambNZ as well, and I thought, well, what’s happening globally and how can we better understand this? So that was really a key trigger for me to look at Nuffield. 

Same, same but different. 

Bryan:  So what did you find when you went around the globe looking at this issue? 
 
Rebecca:  I looked at a lot of places within land use, but also outside of it. I met with some people in Silicon Valley, for example, because collaboration isn’t something that’s unique to agricultural land-based activities, it is something that is right across the board. What I found was there was often a common good or a common purpose, that people were trying to achieve.  
 
The other thing that was common was that often there was sort of a burning platform, so some decisions were needing to be made and that was where collaboration was being used. But the other thing that stood out quite a lot was the word collaboration gets used regularly or often, but it might be partnership or cooperation that might be needed.  
 
It’s understanding how you’re needing to work together and then working in the most appropriate way. There are some key differences between, say, a partnership, collaboration, and cooperation. So even though they’re just words, there is quite a difference there. 
 
Bryan:  Yeah, I guess in some ways people might need to work together to reach a singular goal and in other cases there are people doing the same thing who could get efficiencies if they work together. 
 
Rebecca:  Exactly. So, for example, cooperation might be working together for those efficiencies, but you’re working in isolation still. Whereas collaboration really is about coming together for a common good. So, let’s say you’re a catchment group with some dairy farmers and sheep and beef farmers and maybe some Iwi there as well – you might be all representing your certain areas, but once you start collaborating, it’s about that mutually beneficial area.  
 
Let’s say a water body, that becomes the key purpose as opposed to what you might have been representing. That’s often where we get it a bit wrong because we’re still strongly aligned to what we were representing. It’s a change of focus. 
 
Bryan:  I guess if you bring other stakeholders into a situation, then what success looks like changes, doesn’t it? Because you’re sort of ticking boxes that you wouldn’t have ticked on your own. 

The foundations of successful collaboration.

Rebecca:  The other thing too is that is quite time consuming – collaboration. One thing I noticed was where there were some good examples of it abroad, a lot of time put into building the relationships, the understanding, getting on that common ground.  
 
Often in New Zealand we were just rushing through that foundation piece and then with human nature, we’re very good at focusing on what you don’t agree on rather than what you do agree on. 
 
We tend to get into the stuff we don’t agree on a bit too soon because that sort of foundational trust and understanding is not there yet. That was one of the key things we saw when it was successfully happening – there was a good base understanding of what was all agreed on and then sort of reflecting back on it as well. Like, are we still on the same track? Are we still trying to achieve the same goal? Has the goal changed? Because things can change when you start a project. It’s that conscious effort of reflecting and reviewing on the process. 
 
Bryan:  Is it just a matter of taking the time and getting an understanding of all the players involved? Or are there frameworks or structures you can put in place to help you along the way? Or both? 

The importance of neutral facilitation. 

Rebecca:  Yeah, both. The other thing too was having someone that can facilitate it. A couple of examples that I saw where the facilitator worked effectively – they had government backgrounds, so they had been quite familiar about how the structure works within government. These were in areas like environmental regulation so that facilitator knew what needed to be bundled up to get it back to government.  
 
They were very neutral with the parties that they were all dealing with. Having that person as neutral as possible in that Facilitation process – that was something that I observed coming back home. I’m just talking about the Environment Canterbury (ECAN) examples that I was dealing with at the time. But the Facilitators were often ECAN staff members, so they weren’t neutral in the process. There again, that trust piece wasn’t quite there with the stakeholders. The person that’s trying to pull together everyone’s thoughts and help with the direction of the group is pretty key as well. 
 
Bryan:  Catchment groups seem to work because you have the common goal. You have support from people who are like you, and they face the same challenges. You also have that kind of almost friendly competition thing going on. You don’t want to be the one who’s not doing the work, I guess. Is that fair? 
 
Rebecca:  Are you meaning like peer pressure? 
 
Bryan:  Sort of, yeah. 

The strengths of Catchment Groups. 

Rebecca:  Yes but hopefully in a positive way. We’ve noticed that in the project that I’m working on now in the Hurunui, we’re doing a one-on-one approach. We’ve found that once we got to that critical mass, there were farmers that were just wanting to be involved because everyone else was and they didn’t want to be the odd ones out.  
 
There’s absolutely that effect that catchment groups can have. I suppose it’s a bit of FOMO – people do want to be involved and it’s a good thing to be involved with as well, because to me, it’s sort of about putting all the pieces to the puzzle together. It’s a real strength of catchment groups as well, because you are across a common area, say a sub catchment – you can then work with everyone within that and that’s a real strength. 
 
Bryan:  Yeah, I guess it’s also a way of switching things from having to live up to regulations or expectations and turning it into, here are some goals we want to reach, and it will help us in these ways and so it’s more of a positive mindset, I guess. 
 
Rebecca:  It is. I think the beauty of a catchment group and working with the community is that you’re working with the people that live there and they want the best for the environment that they’re living in. Often there’s generational farmers there as well, or people living within those catchments, they’re not necessarily doing things intentionally wrong, but there’s some tweaks or improvements that can be made to get a better outcome.  
 
That’s the beauty of a catchment group as well, because farmers are very good at dealing with what’s in their farm gate, but sometimes struggle beyond the farm gate. Where a catchment group also has a real strength, is around pulling together all those pieces of that puzzle to get an overview, to then help those farmers understand what occurs beyond the farm gate and how they can help to minimise those risks or improve the environment around them. 

On Nuffield and Kellogg. 

Bryan:  Now, I think you are one of the first two-time scholars we’ve had on the podcast because you did the big one first at Nuffield, then you went on and did a Kellogg sometime later. Can you tell me about why you wanted to do that? 
 
Rebecca:  Sure. When I did my Nuffield, I was at a bit of a crossroads. Do I want to look more high level on New Zealand and its place in the world? I certainly felt at the time a Nuffield was more appropriate for what I was wanting to do than a Kellogg and so I was fortunate to get my Nuffield. That was 2017.  
 
Fast forward about three years and I’d started my own business and we went into COVID, and I’d been an Associate Trustee on the New Zealand Rural Leadership Trust as well.  So, I got a bit more exposure to the Kellogg Programme and I was particularly interested in the second module, which is Wellington based, looking at how Wellington operates.  
 
I thought it was a great opportunity to have a go at a Kellogg because I had started my own business – I knew the value of a network. And the cohort you have on Kellogg is a very broad network within Food and Fibre in New Zealand. That was appealing to me. Understanding Wellington or getting a bit of a front row seat into Wellington for a week in a sort of post COVID environment. 

Professional and personal development.  

Things have changed quite a lot and I’ve always been quite big on personal development, so I saw Kellogg as a great opportunity for me to do that within my own business. That was one of the key reasons I looked at a Kellogg and I did have people go,” …is this not (a step) backwards?” A few people made comments like that – and it’s like, no, they’re just very different programmes. They absolutely complement each other – they are standalone programmes.  
 
I thoroughly enjoyed my Kellogg, and (as part of my research) I was able to collaborate between Iwi and Farmers in the Hurunui District where I’ve been working. So that was just an opportunity as well. I do quite like the research aspect as well in these programmes. I suppose, looking at a specific topic that I could do a bit of a deep dive into.  
 
Bryan:  As I was going to say, you came back for a second crack. So, you must really value the Rural Leaders ethos and programmes? 
 
Rebecca:  I absolutely do. I’m a big believer that if you ever put yourself into something, you will only get as much out of it as what you put into it. I think certainly the Kellogg is such a well put together programme, and that it was really appealing for me at the time. And having, as I said, started my own business and wanting to expand some networks into other areas as well – it was great. 

Is the food and fibre sector collaborating well? 

Bryan:  So do you think in the last five or six years, that word collaborate, is it being used as intended now? Are we doing a better job at it in the Food and Fibre Sector? 
 
Rebecca:  I think we are. I must admit, every time I hear a news story or something like that and the word collaboration comes up, my ears certainly prick up. I think we are getting a lot better regarding how it’s being used, when it should be used, and what we need to do to make it effective. I do see improvements. I think we’ve still got a wee way to go, though, in ag. I think the last 18 months, probably twelve months, we’ve got a bit fragmented again. 
 
That was another comment that came from people I was meeting abroad (on Nuffield). They’re like, “God, New Zealand is so small, how can you all not be on the same page together?” And you would think that, but we do seem to be quite good at that fragmentation within the sector. Hopefully 2023 might see us a little less fragmented. I think what’s good for the Food and Fibre Sector is good for New Zealand. We need to remember that. 
 
Bryan:  Thanks for listening to Ideas that Grow, a Rural Leaders podcast in partnership with Massey and Lincoln Universities, AGMARDT and Food HQ. 
 
This podcast was presented by Farmers Weekly.  

Seeking applications for an Associate Trustee. New Zealand Rural Leadership Trust.

NZRLT Board and 2023 Scholars
NZRLT Board and 2023 Scholars
Current Board of Trustees with 2023 Nuffield New Zealand Farming Scholars, November 2022.

The Board of the New Zealand Rural Leadership Trust (NZRLT) is seeking applications for an Associate Trustee. 

This appointment is for 12 months starting February 2023 and finishing in February 2024. 

The NZRLT Board meets six times per year and holds additional meetings as required. The duration of each meeting typically runs to half a day.  

The NZRLT is seeking applications from Programme Alumni (Nuffield, Kellogg and Value Chain Innovation Programmes). 

Role of the board 

The Board operates under the NZRLT Trust Deed. Its role is to represent, and promote the interests of, the Trust and, thereby, industry investors and alumni. Having regard to its role the board directs, and supervises the management of, the business and affairs of the NZRLT including: 

  • Strategy. ensuring the NZRLT’s goals are clearly established, and strategies are in place for achieving them, 
  • Policies. establishing policies for strengthening the performance of the NZRLT including ensuring management is proactively seeking to build the business through innovation, initiative, technology, new products, and the development of its business capital, 
  • Performance. monitoring the performance of management appointing the CEO. 
  • deciding on whatever steps are necessary to protect the NZRLT’s financial position and the ability to meet its debts and other obligations when they fall due, and ensuring that such steps are taken, 
  • Fiduciary Responsibilities. ensuring the NZRLT’s financial statements are true and fair and otherwise conform with law, 
  • Standards. ensuring the NZRLT adheres to high standards of ethics and corporate behaviour, 
  • Risk. ensuring the NZRLT has appropriate risk management/regulatory compliance policies in place. 

In the normal course of events, day-to-day management of the NZRLT is left to management. All Trustees are expected to operate objectively in the interests of the NZRLT. The board is collectively responsible for the success of the NZRLT.  

As Associate Trustee your voice will be welcomed at the Board Table, but as a non-voting member you will not be required or accustomed to act or exercise controls and powers required of the permanent Trustees. 

Timing and location of board meetings, and time commitment 

The board normally meets six times per year and holds additional meetings as the occasion requires. The duration of each meeting typically runs to half a day. You will receive the board papers for the meeting by one week prior. 

In addition to routine board meetings, you should allow for preparatory work and travel, and ensure that you are able to make the necessary overall time commitment. All Trustees are expected to have carefully reviewed all board papers and related material sent to them for meetings. 

Remuneration 

This is an unpaid role. However, the NZRLT will reimburse all direct and indirect expenses such as accommodation and travelling expenses, reasonably and properly incurred, and documented. 

To apply

Written application and CV should be emailed to Chris Parsons, CEO, NZRLT at chrisparsons@ruralleaders.co.nz.

Or alternatively, feel free to email Chris to arrange a time for a confidential discussion. 

Applications close midnight, January 9, 2023. 

We look forward to receiving your application, and if successful, working with you to grow world-class leaders for our country. 

The Value Chain Innovation Programme – Sector value-add. 

Value Chain Innovation Programme 2022 Cohort

Rural Leaders and Lincoln University have just wrapped up a collaborative delivery of The Value Chain Innovation Programme, a seven-day bus tour of New Zealand’s four major sectors: dairy, red meat, kiwifruit, and apples. 

A fully subscribed programme of 22 students, including senior growers, farmers, consultants, industry professionals and government took part in this North Island value chain immersion. 

“The carefully selected combination of participants on the programme resulted in many varying opinions coming together in positive debate, to solve problems constructively.  

This was helped in no small part by facilitators Professor Hamish Gow and Cllr. Phil Morrison, who laid out a framework at the start of the programme, to help us really dig into what we were seeing,” said Kylie Leonard, 2023 Nuffield Scholar and programme participant. 

The Value Chain classroom on wheels.

The bus itself became a rolling classroom for the week-long immersion. Between visits, back on the bus, students discussed, debated and unpacked insights and issues as they arose. Onboard, critical reflection resulted in ten key issues being agreed on. 

“One of these issues is that New Zealand is still moving from volume to value and there’s a lot of players who are still volume based – but that’s ok. They run a value chain model that creates value out of volume, whereas others are moving to value-add.  

The big example here was non-IP apples at $2 per kilogram in the supermarket, versus Rockit Apple NZ which gets $2.99 for a 76-gram container – as sold at some service stations in Napier. This translates to about $39 per kilogram,” said Professor Hamish Gow, Programme Facilitator. 

An immersive learning process.

Perhaps critical for the students was the participatory process, the action-based learning, and the process of engagement where an entire value chain is walked – from one end to the other. 

Comparative analysis was used to understand how the many firms create, capture, and distribute value in their respective value chain comparatively across four sectors. 

“It’s that depth of understanding people gain once they do the comparative analysis. It allows you to get to the crux of how a value chain operates and what’s critical.  

That’s what we built within the programme – a platform for people to rapidly evaluate and understand how firms create value and whether they were effective in the way that they were trying to do this, then how they capture and distribute it, along with implications of that for industry,” said Prof. Hamish Gow. 

Value Chain Innovation Programme 2022 Cohort

A framework for unpacking value chains.

Three separate value chain discipline alignment models were explored during the programme: Operational Excellence, an efficiency value model – like Fonterra. Product Leadership – a technically superior product – like Zespri. And finally, Customer Intimacy – as in First Light Foods or Rockit Apples. 

“Firms such as Fonterra follow more of an Operational Excellence discipline, that’s driven by volume. In Operational Excellence, you create value from volume, efficiency and scale economies.  

In Product Leadership, you must invest a lot of time and money in R and D, innovation, and brand to create a technically superior branded product. Several students suddenly realised that it’s a 15-to-20-year lead for commercialisation for a new version of kiwifruit or apple.  

In Customer Intimacy, firms focus on gaining deep insights and understanding of their customers and addressing their concerns. 

Exceptional firms and value chains excel in one discipline alignment and are above average in other two disciplines as well,” added Prof. Hamish Gow. 

Where to next for the Value Chain Innovation Programme?

Participants canvassed felt the programme was a huge success and well worth the significant time investment away from family and work commitments.  

“Everyone came out fizzing. Everyone realised within the first day that the bus was a safe haven where we could engage in challenging discussions and debates.  

It was refreshing, exhilarating and it changed mindsets. Everyone wanted to replicate the experience and insights on a larger scale. How could we scale it to tackle the large issues confronting NZ primary industries? I think we’ll do the South Island sometime in 2023,” concluded Prof. Gow. 

It seems pairing up with a South Island Programme is likely – and potentially an international version too. At some point in the future, this may become the next logical step – post Kellogg Rural Leadership Programme – in primary industries leadership development.  

AGMARDT supports leadership development with new Kellogg Scholarships.

Lee-Ann Marsh and Nick Pyke, AGMARDT

AGMARDT Trustees have approved support for three new scholarships that seek to improve access to leadership development. The New Zealand Rural Leadership Trust (Rural Leaders) deliver the Kellogg Rural Leadership Programme, a critical point on the rural leadership pathway.  

AGMARDT’s support will manifest as three scholarships specifically for the Kellogg Programme. 

“We want to help improve access to leadership development by countering some of the challenges scholars can face. These may include the ability to meet the financial commitment required to undertake learning.  

It is vital industry does all it can to ensure leadership potential is given the space it needs to grow. To help achieve this, we’re thrilled to give our support to scholars looking to enter the Kellogg Programme,” said Lee-Ann Marsh, AGMARDT General Manager. 

How the AGMARDT Leaders Scholarship works.

The AGMARDT Leaders Scholarship allows three scholars to enter the Kellogg Programme per year. It covers the $6,500 fee for the Programme. A fee already generously subsidised by Rural Leaders’ Investing Partners, including AGMARDT.  

Applicants for the AGMARDT Leaders Scholarship are encouraged to contact the Programmes Manager at Rural Leaders to discuss the opportunity and how it might be best tailored to their own circumstances.  

“We are grateful to AGMARDT for their continued support of leadership development in the Food and Fibre Sector. Their support reflects AGMARDT Trustees’ desire to make leadership development as accessible as possible, especially those who might not have the balance sheet support of bigger organisations.  

This also recognises that in a fast-changing environment, we need grounded leaders who are strategically capable, now more than ever,” said Chris Parsons, Rural Leaders CEO. 

The new AGMARDT Leaders Scholarship will be available from Kellogg Programme One, January 2023, and joins three regionally available Scholarships that also support participation in the Kellogg Rural Leadership Programme.

These are:

AGAMRDT Leaders Scholarship 

Three scholarships to participate on the Kellogg Programme per year valued at up to $6,600 each. These scholarships seek to increase access to leadership development. 

Whanganui and Partners Regional Scholarship 

Two scholarships per year to promote leadership in the Whanganui Region. Valued at $2,500 each, the scholarships are available to those attending NZ Rural Leaders Programmes who are from the Whanganui region or contributing to the Whanganui region.  

Te Puni Kōkiri Scholarships 

Up to two scholarship places on the Kellogg Rural Leadership Programme may be awarded. Valued at $6500 each, the Te Puni Kōriri Scholarships support Māori in the Food and Fibre Sector to develop stronger strategic leadership skills. 

Whāngarei A&P Society Scholarship 

One scholarship per year to cover fees. The Whāngarei A&P Scholarship aims to grow future strategic leaders for Northland’s Food and Fibre Sector.  

Dame Jenny Shipley: On Leadership. On Point.

On leadership. On point.

Lynsey Stratford has discovered farmers make a few assumptions that aren’t very helpful – like accepting the fact that work might be dangerous and there’s nothing anyone can do about it. As Lynsey explains, “There are changes we can make, but those assumptions and those mindsets have been deeply held for quite some time.” 

As a consultant, Lynsey helps the primary sector with people management and development services and training. And, when it comes to health and safety she says, “We shouldn’t expect people to just know this stuff, but rather teach them and support them as they develop skills.” 
 
Lynsey’s research report unpacks the paradox that while farmers care about their people, farms as workplaces are overrepresented in fatal accident and injury statistics. So, what can be done to improve this?

Bryan Gibson, editor of Farmers Weekly.

I’m Bryan Gibson, Farmers Weekly Editor. This week, I have a very special guest, Dame Jenny Shipley. How’s it going? 

Dame Jenny Shipley, 1984 Kellogg Scholar, Bay of Islands.
Very well, thank you.

Bryan: Good. And where are you calling in from today?

Dame Jenny: Well, I live in Russell in the Bay of Islands now. And while I still do a lot of traveling domestically and when I can internationally, this is where we call home.

Bryan: Oh, wonderful. The winterless north. 

Dame JennyThe winterless north, and it couldn’t be a greater contrast really, from my beautiful Canterbury electorate. But even learning to garden in the north is an entirely different process. But I’m enjoying it very much. 

Bryan: Now, you grew up down in the Deep South, is that right? And spent a lot of your political career at least, in MidCanterbury?

Strong South Island roots.

Dame Jenny: Yes, I was born in Gore and my father was a Presbyterian Minister in Pukerau at the time. So many of those early roots were in a truly rural area. And interestingly, I’m going back there this weekend to take part in a nice ceremony.  So I stay connected with a lot of those old roots, even though I’m now living somewhere else. 

I spent a lot of my time in the South Island, and the early part of my life, in Nelson and that also has transformed. I don’t think there was a grapevine in Blenheim, or in the Marlborough area when I was a child. It’s a magnificent example of intense of horticulture today.  

As a student I went to Canterbury and met Burton and the rest is history. We farmed and then I went into politics and had the great privilege of representing one of the most productive electorates in the country in that central and Mid-Canterbury area. 

Bryan: Such a powerhouse of a rural area isn’t it? 

Dame Jenny: Very much, yes. 

Kellogg and the desire to lead.

Bryan: You connected with Rural Leaders for the first time doing a Kellogg Scholarship back in the early eighties, is that correct? 

Dame Jenny: Yes. We were young and farming, and I was already involved in a lot of community leadership. At that time the challenges for agriculture in New Zealand were huge. The change was immense, the economic viability was demanding, interest rates were horrifying. Rural communities were very active, with a lot of emphasis on leadership.  

I got given the opportunity to apply for the Kellogg Rural Leadership Programme, which was an emerging force at that stage. I forget whether it was year three or four that I was a member of – but it was a fabulous experience and in many respects it clarified my desire to lead.  

The Programme taught me a lot about what else I needed to focus on in order to be effective. But it definitely gave me the strength and sense of impetus to get on – initially as a Counsellor in my local Malvern area and then into politics. 

Is sector history repeating?

Bryan: We talk about the early to mid-eighties in the farming world. It was obviously, as you say, such a disruptive time. Many people think that we’re going through a similar sort of thing now. Do you see those comparisons? 

Dame Jenny: Well, I think the commodity cycle is much stronger at the moment, although it’s clearly able to be volatile depending on what happens both at home and abroad.  

The other difference, I think, is that agriculture today in New Zealand is not dependent on government subsidies. At that stage you’ll recall, there were multiple transitions going on – the support for agriculture was being removed, the markets were extremely volatile and the farming community was really facing challenges on multiple fronts.  

Even in my early years as a Member of Parliament, the residual effects of that period flowed through – it was a very difficult period. Today I think that while there are huge challenges coming up economically, I personally think the agricultural sector is in a very resilient state.  

But what is different now, is that there are so many regulatory pressures coming on farming which I don’t think were present in our era. And so, yes, there are huge challenges, but I think the economic viability overall gives at least some ability for farmers to confront those. I think the leadership question is different too, though, and perhaps that’s something that needs to change. So it’s relevant for where we are now.  

Bryan: How is that, do you think? 

Dame Jenny: Well, when we were farming, all of us belonged to Federated Farmers. It was a widespread group. Husbands and wives turned up and it was an active process in most local communities. I’m not familiar with whether that’s the case now. But like many organisations, I think that they’ve become more professional.  

But whether the grassroots element of representation is as strong, I don’t have such a feel for that. But I think that what we’re coming into is that we have to have both the agricultural leaders reflecting the experience of farmers on the ground and making the case very clearly about what can and can’t be done, and indeed what has been done.  

We need to share our good news more often.

If I can just pause on this point for a moment. I’ve observed enormous change by farming in response to public pressures. I travel quite a lot around the country and have just have been down through the Waikato – right into the West Coast part of it.  

One of the things that struck me over the last five years is that what started off as tree planting on agricultural land for emissions purposes, now the work around wetlands and the fencing of streams and things. New Zealanders can be very confident that the farming community is not only responding but leading in some of these areas.  

To come back to the point, I think that for farming to advocate for itself, it’s not only advocating for what’s annoying and frustrating them, but there’s also a huge need for us as an agriculturally strong community to continue to share both the gains and the commitment of the agricultural community to farming well both for themselves, the community, and the future. I think that’s a big change.  

When we were farming, many were just farming to survive. Now, I see farmers all over the place investing not only in best practice for themselves, but I do see a lot of change. I think the voice of that needs to be shared across the community much more broadly so that the urban New Zealand population both values agriculture and understands that it’s moving in response to many of the concerns that urban communities have. 

Bryan: Farming, as you say, is always evolving for the most part in New Zealand because we are very good at it, and improving. That gets lost sometimes. 

Dame Jenny: Well a lot of it is a social response. I mean, farmers will tell you that they are fencing streams and planting for their own benefit and the benefit of their own environment. But there’s a huge public good element in it which unless people either have a chance to see, or you share how much is being done, or see the change that’s going on.

A sector supporting New Zealand through tough times.

I think that urban-rural split has always been a risk in New Zealand and it’s one we can’t afford to give airtime too. Because, frankly, if you just thought that even in the COVID period, if we had not had a strong agricultural sector during the last three years when the global economy had been disrupted, New Zealand’s position economically would be far more dire than it is at the moment.  

Tourism collapsed, a number of other productive areas were compromised and yet agriculture was able to carry a huge proportion of the earnings, as it’s always done. But thankfully, on a strong commodity cycle at this particular time, and again, I think we should name the value of agricultural exports. The effort agriculture puts into the New Zealand economy to support our way of life, in a broad, holistic sense – not a them and us sense. 

We’re in this together, being the best we can be at home and selling the best we can abroad in a best practice sense. I think if we keep sharing that over and over again, there’ll be a better understanding between rural and urban communities. 

Leadership needs to reflect the people on the ground.

Bryan: Just touching on what you mentioned earlier about how historically, people like Federated Farmers, organisations like that, had a very, kind of a, grassroots focus. It’s quite evident at the moment around the emissions pricing process that a large number of those grassroots farmers think that the farming leadership has, if not deserted them, then certainly not represented them well. What’s your take on how they go about that? And what are the challenges that those farming leaders have in engaging with the government on things like this? 

Dame Jenny: Well look, I’d be the last one to criticise them because I know how hard it is. I have admired the agricultural leadership, that they have taken a more inclusive, let’s find solutions together approach. I have been involved in a number of significant working parties not only on emissions, but in a number of areas that I can think of which I’ve simply been a distant observer. But I’ve noticed that level of engagement.  

The problem is, in any leadership model, if you aren’t both working with, and then reflecting the people on the ground who actually live agriculture every day and have to implement the stuff, not only physically but also economically, then you have to test whether your leadership is in isolation as opposed to being able to carry people forward.  

I do think we have to support the leadership group because unless they are able to foot it with the officials and the government ministers and be supported at that level, then they’re clearly not serving their constituency anyway. But every organisation, and I don’t want to make a judgment on Federated Farmers because I simply am not close enough to it, but there have to be systems where it’s not only consultation.  

Often we say, well, we consulted, or we sent out a document and gave them a chance to comment. I think that for people to genuinely become supporters of a regime, they have to have a deep sense of ownership. They need to be able to see themselves in whatever is proposed as opposed to seeing something being imposed on them, which they don’t or can’t relate to.  

So the test of high quality engagement and consultation has got to be that measure of – can the people we’re representing see themselves in the proposed solutions or are we just saying, well, regardless of what you think, you’ve got to be there in five or ten years’ time. That’s not easy to do. I think in New Zealand’s circumstances, whether it’s agriculture or Maori – Pakeha relations, or any of the other demanding spaces, we’ve just got to put the time and work into it. 

The power of industry at the highest level of decision-making.

Bryan: Now, just digging into that a little more. I mean, you were obviously in central government for a long time. What’s it like in those meetings with industry? How much power do the industry leaders from the agricultural community have when they sit down around the table with the likes of MPs, Prime Ministers, officials? 

Dame Jenny: The answer is, it depends. And I’m thinking back on two or three occasions where the agricultural sector and governments were working intensely. When a government decides, for example, to break up monopolies, I think the conversations are quite demanding. 

I recall at the time that we decided to break up a number of public organisations, the electricity sector and of course the dairy industry was in the line of sight. That was never an easy conversation and the agricultural leaders, and particularly the directors of the original company very much resisted that. In those moments, you’ve got to put the economic argument of why these particular sectors needed to be able to face competition, not only in their growers interest, but also in New Zealand’s market in the world. The resilience and flexibility to attract investment.  

We were trying to grow the New Zealand economy and grow the efficiency of the New Zealand economy in the world. So to some extent, in those big strategic moments, it’s tense, because sometimes you’ll have agricultural leaders with you as champions. Sometimes you’ll have small players wanting you to act and take on the big players. 

So there’s many dynamics going on.  

Usually before those moments, if it’s a strategic question, the ministers will have debated the relative merits of this before they go barging in and say, well, look, the government has decided to strategically move forward and create competition in the agricultural marketing sector, or whatever it is. And then you try and engage.  

It’s a wee bit like the emissions environment where you’re having to say, look, we have to work out a way in which to change. It is going to be different from what is the case now, so let’s try and work out where the mechanisms are and how we can move forward.  

Sometimes you’re responding to requests from the agricultural sector to solve problems and then it’s straightforward. Your meet as equals at the table. You put the facts on the table, you get the officials to work through and come up with a solution. Often in the majority of cases, things just get sorted out. But in the big, complex policy issues, where big change is required, there’s higher degrees of tension, but generally you get there in time. 

The Kellogg Programme and leadership pathways.

Bryan: Now, you mentioned to me before we came on that as well as the Kellogg Programme, you’ve been involved in a number of other leadership programmes. Do you think there are good pathways into leadership positions in New Zealand at the moment? 
 
Dame Jenny: The Kellogg Programme is fantastic. I’d encourage any community to keep identifying young leaders and to promote them into those Programmes. Often people think, these people are too young. I must have been, I don’t know, 32 or thereabouts when I went into Kellogg. Often at that stage, you haven’t identified your leadership purpose and your particular intentions as to how you will use your leadership skills. But others often see leadership potential in those young people.  
 
There’s no question that our political environment, our economic and social environment, need younger people coming through all the time in order for us to be able to shape the future successfully. I would encourage people to look for those chances and look for individuals who they can sponsor or promote and make sure they support them. Because often these are the young people, male and female, who have got kids and are trying to run a farm and all that. So the programmes themselves are a big commitment, but it’s worth it.  

Supporting leadership development.

The other programme, I was actually involved in establishing, was Rural Women Stepping Out, I think we called it at the beginning. It was run out of Lincoln and was only initially a two or three day – and sometimes only a one day programme. 

But it was at a time where there was huge economic stress on many farming communities. Lots of women came and had lots of examples of how women entrepreneurs were establishing small rural businesses to supplement the income of farms at that time.  

Much of it was in the cottage industries, or services – many aspects of agriculture. I think that sharing and bringing together helped a lot of those women sustain the pressure of that period. I guess my point here is, rural communities are very important to New Zealand and keeping both men and women well and supporting them to be as engaged as they can be, both in running the farms and running the rural communities of which they’re a part.  

Any support in leadership and leadership development is well worth the investment. So whether it’s the leaders at universities or the sponsors that are the companies who make these things happen, so that these families can make the choice, I think agriculture and New Zealand benefit from programmes like Rural Women, the Kellogg Programme and the Field Scholarships. All of those platforms are invaluable in terms of the legacy and the investment that they’ve made. 

Bryan:  Thanks for listening to Ideas That Grow. This podcast was presented by Farmers Weekly. For more information on Rural Leaders, the Nuffield New Zealand Farming Scholarships or the Kellogg Rural Leadership Programme, please visit ruralleaders.co.nz 

Meet the 2023 Nuffield New Zealand Farming Scholars.

Kerry Worsnop

Kerry Worsnop describes herself as a rural advocate, born and raised on a South Waikato dairy farm, she later ventured into the hills of the East Coast north of Gisborne.

The business was originally shaped by both her partner’s and her own desire to own a farm and their early years were devoted to this pursuit, operating a contracting business and leasing land before purchasing Taheke, 36 km west of Gisborne in 2013.

Inspired by extramural study, the next few years incorporated various roles in the community and employment, building a toolkit based on resource management skills and a passion for interface between policy and the ‘real world’.

This interest led to a three-year term as a Gisborne District Councillor, a role where the issues facing that interface became impossible to ignore. “I want to help solve some of these problems” Kerry says, “A lot of our policy outcomes aren’t great – we must be able to do this better!”

Matt Iremonger, alongside his wife Katy and daughters Alice and Abby, operate diverse pastoral farms on Banks Peninsula and in the Ellesmere district in Canterbury.

These properties include hill country sheep and beef breeding, intensive irrigated finishing and dairy support, along with dairy farms and native and exotic forestry.

Matt studied at Lincoln University graduating with a BCom (Hons) and completed the Rabobank Executive Development Program in 2017.

“I am planning to undertake research into the integration of beef production from the dairy industry to create a high value premium product”, Said Matt.

Matt Iremonger

James Allen

James Allen is CEO of AgFirst, New Zealand’s largest provider of primary sector consultancy services. A key focus of his consultancy work is business planning, farm systems design, environmental management, and agribusiness project work, both nationally and internationally.

James is also the president of the New Zealand Fieldays Society, a Fellow of the New Zealand Institute of Primary Industry Management, and a previous national president of New Zealand Young Farmers. He was a grand finalist in the Young Farmer of the Year Contest in 1999 and again in 2002.

Originally from a sheep and beef farm near Raetihi, James and his wife Kerry now live at Matangi, along with their three sons. Alongside the consultancy business James and Kerry are partners in a variety of farming and non-farming businesses. In his free time James enjoys diving, tramping, skiing and cycling.

“Participating in the Nuffield Programme has been a long-term goal and I’m looking forward to the challenge. My research topic will be focused on re-defining what excellence looks like for the agricultural consultancy sector in the midst of change,  to help keep New Zealand farmers at the leading edge of profitability and sustainability,” Said James.

Kylie Leonard was elected to the Fonterra Cooperative Council in 2020 and serves on the Cooperative culture committee.  She is also on the Taupo District Council, representing the East Rural Ward, a Director of Vetora and is a Trustee of Hillary Outdoors.

Kylie is Chair of the Lake Taupo Protection Joint Committee and the Taupo East Rural Community group. She is also on the Board of Trustees at the school her daughter attends. Kylie is proudly married to Rick and has 3 daughters, Kate, Isla and Eloise.

Previously Kylie received a local hero medal, awarded Dairy Woman Community Leader of the Year and finalist in Dairy Woman of the Year, finalist in the Woman of Influence awards and Emerging Governance leader.

Kylie developed an investment property portfolio which lead to an equity partnership in a mixed farming operation involving both Dairy and beef in the Central Plateau.

“I am passionate about quality food production, our farm, my community and especially my family. I am curious to look behind the farm gate into environmental health, social equity and economic performance to meet the challenges of the future. I don’t know what I don’t know and am very excited about this opportunity,” Said Kylie.

Kylie Leonard

2023 Nuffield New Zealand Scholars Announced

2023 Nuffield New Zealand Scholars Awarded.

Wellington, 8 November 2022

Congratulations to our 2023 Nuffield New Zealand Scholars!

Kerry Worsnop, a Gisborne based Sheep and Beef Farmer, Company Trustee, and Environmental Consultant.

Matt Iremonger, a Sheep and Beef and Dairy Farmer from Banks Peninsula, in Canterbury.

Kylie Leonard, a Taupo based Dairy Farmer, Governance Specialist, and dual Board Chair.

James Allen, a Waikato based Agribusiness Consultant and Managing Director.

Find out more about the 2023 recipients >>

Four emerging Food and Fibre Sector leaders have been awarded 2023 Nuffield New Zealand Farming Scholarships. Each has received their awards from Hon. Minister Damien O’Connor. The Awards Ceremony was held in the Grand Hall at Parliament in Wellington last night. The New Zealand Rural Leadership Trust (Rural Leaders), who administer the Nuffield New Zealand Farming Scholarship, hosted the event.

Strong interest in the Nuffield Farming Scholarship.

This year saw the most applicants for the prestigious Nuffield Farming Scholarship since 2018. To ensure that the new 2023 Scholars can travel and gain international insights to the same level as their predecessors, The Nuffield Trustees increased the value of the Scholarship, in recognition of the increased cost of travel.

Correspondingly this has meant that only four Scholars were selected, making the competition to gain a coveted Scholarship even tougher this year. Each Scholar brings talent, passion, perspective, and a track record of performance. Their job now is to find insights and build foresight to benefit our sector.

“We wish to acknowledge all those who applied. The field of applicants was particularly strong and representative of the regions and industries within our Sector. It is safe to say, there is some real talent in our regions,” Said Chris Parsons, CEO, Rural Leaders.

The collective impact of Nuffield Scholars.

Nuffield Alumni’s collective impact on the Food and Fibre Sector has recently been highlighted by the Mackenzie Study, a Rural Leaders’ collaboration with The Otago University School of Business. The study maps the in-person and sector gains from participation in the Nuffield Programme. Some of the study’s findings include:

  • Nuffield Scholars hold 14 senior leadership roles over their career.
  • Each Scholar has created an average of 3.3 businesses.
  • And each creates an average of 48 FTE roles.

“The contribution and impact New Zealand Nuffield Scholars have made on New Zealand Agriculture, regionally, nationally and globally is significant, and it is a real pleasure to be able to see the opportunity that lies ahead of the 2023 scholars to continue to create impact for the future benefit of New Zealand Agriculture”, Said Kate Scott, Rural Leaders Board Chair.

In addressing the Rural Leaders’ Strategic Partners: AGMARDT, DairyNZ, Beef+LambNZ, Mackenzie Charitable Trust, and FMG, Kate Scott said, “The positive impact on New Zealand Agriculture that is created by New Zealand Nuffield Scholars would not be possible without the generous and ongoing support of our partner organisations, who are an integral part of our mission to create world class leaders for New Zealand.”

Within this context of achievement by Nuffield Alumni, the new 2023 Nuffield Scholars were announced by Minister O’Connor as:

Kerry Worsnop, a Gisborne based Sheep and Beef Farmer, Company Trustee, and Environmental Consultant.

Matt Iremonger, a Sheep and Beef and Dairy Farmer from Banks Peninsula, in Canterbury.

Kylie Leonard, a Taupo based Dairy Farmer, Governance Specialist, and dual Board Chair.

James Allen,
a Waikato based Agribusiness Consultant and Managing Director.

The 2023 Nuffield Scholars’ research topics will cover a range of our biggest food and fibre challenges including: environmental health, social equity and economic performance, integration of beef production from the dairy industry, and fit for purpose rural professionals.

The Nuffield Scholars will bring a valuable global perspective to their research through an intensive travel itinerary of visits, meetings and experiences, designed to lead to a period of transformative personal insight and growth.

The four new Scholars will join the over 180 Nuffield Alumni, awarded scholarships over the last 71 years.

Find out more about the 2023 recipients >>

Katie Vickers: Banking on a sustainable future.

Ideas That Grow: Katie Vickers: Banking on a sustainable future.

Lynsey Stratford has discovered farmers make a few assumptions that aren’t very helpful – like accepting the fact that work might be dangerous and there’s nothing anyone can do about it. As Lynsey explains, “There are changes we can make, but those assumptions and those mindsets have been deeply held for quite some time.” 

As a consultant, Lynsey helps the primary sector with people management and development services and training. And, when it comes to health and safety she says, “We shouldn’t expect people to just know this stuff, but rather teach them and support them as they develop skills.” 
 
Lynsey’s research report unpacks the paradox that while farmers care about their people, farms as workplaces are overrepresented in fatal accident and injury statistics. So, what can be done to improve this?

Bryan Gibson – Editor of Farmer’s Weekly.

I’m Bryan Gibson, the Farmers weekly editor. This week, I’m with Katie Vickers. How’s it going? 

Katie Vickers – 2019 Kellogg Scholar.

Good, Bryan. 

Bryan: And where are you calling in from? 

Katie: I’m ringing in from Fairlie today.

Bryan: And that’s where you call home at the moment?

Katie: Yes. Recently moved down here from Christchurch. So getting back into the rural life. But loving it.

Bryan: And you are currently working for Rabobank as a Sustainability Manager, is that right?

Supporting producers through changing times.

Katie: Yes, I am. My role is around helping to support the banks sustainability ambitions and supporting our clients, in what is a reasonably challenging environment out there – just helping and supporting them, understanding what changes are coming and how that will impact their businesses and I guess wrapping our arms around them and helping them through that. 

Bryan: You’re right, there’s a lot of stuff going on in that space that farmers have to deal with. So it’s kind of cool that the banks are arm in arm with them facing up to that challenge, isn’t it?

Katie: Yes. And I guess the changes are pretty complex, but we probably need to start thinking slightly differently around how we tackle some of those challenges.  
 
One of the reasons I wanted to work for a bank was that you can see that they’ve got quite a strong lead in terms of how they can support clients. I guess at Rabobank we’re committed to the agri-sector and I love that kind of passion they’ve got for the sector. 
 
Our role is around how we support them, but also how we link them up with the right knowledge and networks. Because it’s such a complex topic and so different for every farming system. So it’s important for us to be able to understand their unique needs and make sure that we’ve got the right toolkit to support them in making good decisions for their business. 

Researching food nutrients on Kellogg Programme.

Bryan: Have you always worked in the agri-food sector or is it something you’ve evolved into over time? 

Katie: No, I’ve always been in the agri-sector. I grew up on a sheep and beef farm just north of Kaikoura, went to Lincoln University and then decided after Lincoln, that I definitely wanted to stay in the agri-sector.  
 
So I managed to land a job at Farmland’s Cooperative, and I worked there for eight years. About six of those years was actually in marketing, so I’ve come from a marketing and comms background and then spent my last two years there in a sustainability role. Then just recently moved to the bank, so it’s been an awesome journey. 

Bryan: Now, while that was going on, you applied yourself to the Kellogg Programme, and you took a look at nutrients in food. Is that correct? 

Producing food to positively impact human and the planet’s health.

Katie: Yes. So my topic was around putting the food back into food. The question I was looking to answer was what would it take for our primary industry to produce nutrient dense food? I think the reason why I wanted to explore that was I’ve always been brought up with a really holistic approach. I care deeply about the health of our planet and health of our people.  
 
I’ve got a twin sister who is a holistic health practitioner, so she works on the how do we help people’s health, because we’ve got a massive crisis in that space. 
 
So my passion has always been, what role does agriculture have to play in that? How do we work with our soils better to influence the food that we eat, which in turn influences the health of our people? It’s a massive topic. It was hard to even scratch the surface on a lot of that stuff.  
 
I did a lot of interviews and research with soil scientists, nutritionists and industry leaders, and I got some really cool insights out of that. No real answers, but lots of different things to consider. 

Bryan: People would think the food that New Zealand food producers make is nutrient dense and natural and grass fed and all that sort of thing already. So is there more that can be done at the farm level to enhance that? 

Kellogg research and the impact of soil on the food we produce.

Katie: I’m not an expert in this space and I will never claim to be, but my thinking was really expanded when I read Nicole Masters’ book – For the Love of Soil. She talks about the relationship that we have with the soil. In this day and age, there’s so much more we’re learning about the soil and the microbiology of the soil, and the knowledge we have of that is growing.  
 
As we understand more, we need to do more on-farm. So the role that my research played was understanding that today we use a lot of synthetic fertiliser, and we have quite a strong reliance on that, and that hasn’t been a terrible thing, but moving forward, how do we understand how to use our soils better so we don’t need to have such a reliance on some of those synthetic inputs coming into our farm systems. 
 
I you look at the kind of environment we’re in today with the rising input costs, it’s about how do we create more resilient farming systems, and having a different lens on what that might look like in the future. So the research I did was, okay, how do we understand our soil more to understand the impact it has on the food that we produce? 

Bryan: And what sort of insights did you get from some of the people you interviewed? 

The shift to quality over quantity and premium pricing.

Katie: One of the really interesting ones I did, I didn’t actually interview him, but I did a whole lot of research on the work that Dan Kittredge has done out of the States. He’s got a business called The BioNutrient Food Association.  
 
His role is looking at some tools consumers could use in the future to be able to scan Apple A and Apple B as an example and see the different nutrient composition of those apples and therefore make a decision as to why they might be paying $2 more for Apple A because it’s got a higher nutrient profile.  
 
Those tools aren’t in market and in bulk yet, but I have absolutely no doubt they will be in the future. So that’s the kind of thing could change the landscape of farming, when consumers have got the power in their wallet to be able to make those decisions, to say, well, you know, I want to know why I’m paying more for this apple, because I’m getting the nutrients that I need. With that, you’re hoping there’s been less environmental degradation to produce that product, whether that be apples or meat or whatever. 

Bryan: Yes, I guess that sort of thinking has become more prevalent with the pandemic, with people really thinking a lot about what they eat and keeping their base level health as high as it can be. So it’s really top of mind for a lot of people. 

A food system under stress.

Katie: For sure. I think it’s pretty obvious our food system is under stress. And whether it’s talking about a climate crisis, a human health crisis or health crisis, a biodiversity collapse, there’s all these different things that play in to each other. One of the key points I like to think about is that we don’t want to look at these things in isolation.  
 
If you look at the human health crisis we’ve got, and even the latest pandemic, these pieces have a real interconnectedness and it’s quite a different way to think about it.  
 
I think the more that we think about the connection between the crisis of our planet and the crisis of our human health at the moment, it might help us to think differently around how we handle these things in the future. 

Bryan: That sort of thinking ticks a few boxes at once, as you say. It can do more for people’s health – and a focus on soil can also do more in terms of freshwater quality and in terms of greenhouse gas emissions and biodiversity. All sorts of things do come together as one.  
 
A lot of people, when you talk about, say, regenerative agriculture or related fields, a farmer might say, well, I’ve yet to see the value-add for me. So if I’m going to reduce production to adopt these things, I need to make that up somewhere else. 
 
So how does a sustainability manager at Rabobank approach these things? 

Planting seeds – one conversation at time.

Katie: That’s a great question. I guess my personal mission is to just plant little seeds in people’s minds around how they think about these things. I guess I’ve always believed that you’ve just got to approach it conversation by conversation and people will take different things from the conversations that they have with you.  
 
My role at the bank, is to just support and understanding and what role Rabobank needs to play in this space and how we support our clients. That’s going to look different for every client we have.  
 
We have some clients that are in the regenerative space and really loving it and seeing benefits. We’ve got others that will want to be exploring it and others are saying, that’s not for me – there’s no right or wrong, it’s just how do we help create resilient farming systems in the future and make sure that people are profitable, sustainable and enjoying the life they lead. Because at the end of the day, if they’re not doing that, there’s not a huge amount of value in it.  
 
So I guess my role is just to have these conversations and I see business having a really important role in influencing the way we think. And as a young leader, I guess we can help create the future and it’s important that we are part of that. I want to be part of creating that future. 

Katie Vickers, Kellogger, Rabobank Sustainability Manager.

Bryan: I guess Rabobank being a global, agriculturally focused bank would have a sort of a long term view and a strategy around where things are going and what needs to be done to continue to do business in this space. So that would feed into a lot of the work that you’re doing? 
 
Katie: Yeah. We are lucky to have that global aspect. I guess it’s one of the pros of working for such an awesome business because we’ve got all these insights from across the globe to help our thinking. But I definitely reckon New Zealand is leading the way, particularly in the climate space and understanding at a farm systems level, what we’re dealing with.  
 
Bryan: Yeah, it is. And another thing I guess we need to remember is that it’s not just a value proposition, it’s increasingly become a cost of entry and market access, isn’t it? 
 
Katie: Yeah. I was late with that because I’m not a technical expert, but I come from a marketing background but when you have tricky conversations with people who might not agree with some of the changes that are happening, or are struggling to comprehend it, which I totally empathise with.  
 
One of the pieces I always lead with is the market. We export 90% of what we produce here in New Zealand. So whether we like it or not, what’s happening, what consumers are demanding and what the market is saying, is really important to how we respond. So we have to understand those market signals to make sure we’re producing what’s going to be valuable and what’s needed from our customers. 
 
Bryan: Yes, I used to work a little bit in PR as well, (we used) the old adage, if you’re explaining, you’re losing, quite often. It’s got to be obvious and it’s got to be transparent. You’ve got to front foot these things, otherwise someone will front foot it for you. 
 
Katie: Exactly. 
 
Bryan: So what made you apply to the Kellogg Programme in the first place? 

Kellogg, equipping today’s leaders for tomorrow’s challenges.

Katie: It was part of my development plan when I was at Farmlands, and I am eternally grateful for the opportunity to do the Programme. It was such an important time … the Programme really helped to widen my thinking around what influence business could have in helping to solve some of the challenges I could see coming in the agriculture sector. Having the opportunity to do that was just incredible.  

I know that I probably wouldn’t be where I am today if I hadn’t had the opportunity to do that Programme. I guess it was the people we were exposed to and the time that was carved out to really explore some of the ideas that came up – that was the really valuable stuff for me.  

Bryan: I’ve been to one or two of those Kellogg alumni conferences, and just the feeling in the room is quite different to a lot of places. You know what I mean? There’s such a good sort of camaraderie between the alumni of the Programme. 

Staying connected with the Kellogg network.

Katie: Yes. I think for me, I’m a people person, so the connections with people in the industry were just phenomenal. Even now, if I really want to talk to X, Y or Z to find some information and you said you did Kellogg, people are so willing to talk to you. I guess it just gives you the opportunity to speak to people who will challenge your thinking.  

As I’ve grown up and matured, I love having that. I love having people who will challenge my own thinking because it helps deepen my knowledge and my thoughts. Being able to have the opportunity or the exposure to speak to different people and have different perspectives is just so invaluable. 

Bryan: Thanks for listening to Ideas That Grow, a Rural Leaders Podcast in partnership with Massey and Lincoln University AgMardt and FoodHQ. 

Ben Todhunter: Farming, conservation and Nuffield.

Ideas That Grow: Ben Todhunter, 2006 Nuffield Scholar.

Lynsey Stratford has discovered farmers make a few assumptions that aren’t very helpful – like accepting the fact that work might be dangerous and there’s nothing anyone can do about it. As Lynsey explains, “There are changes we can make, but those assumptions and those mindsets have been deeply held for quite some time.” 

As a consultant, Lynsey helps the primary sector with people management and development services and training. And, when it comes to health and safety she says, “We shouldn’t expect people to just know this stuff, but rather teach them and support them as they develop skills.” 
 
Lynsey’s research report unpacks the paradox that while farmers care about their people, farms as workplaces are overrepresented in fatal accident and injury statistics. So, what can be done to improve this?

Bryan Gibson – Editor of Farmer’s Weekly.

I am Bryan Gibson, the Farmer’s Weekly Editor, and this week I’m joined by Ben  
Todhunter. How’s it going? 

Ben Todhunter – 2006 Nuffield Scholar, Rakaia, Canterbury.

Yeah, good thanks Bryan. Yep. 

Farming, Conservation and Nuffield.

Bryan: And where are you calling in from? 

Ben: I’m at home on the farm, Cleardale on the Rakaia Gorge, about an hour west of Christchurch. 

Bryan: Your family’s been there a while, I understand. 

Ben: We’ve been here for close to a hundred years. The boundaries have moved around a little bit in that time, but yeah. I’m the fourth generation farming this location.  

Bryan: Can you tell us a little bit about the place, what your farm looks like and what you farm? 

Ben: So we’re on the north slopes of Mt Hutt. The farm runs down to the Rakaia River. It’s got a big chunk of boundary with the Rakaia River. It’s got loessal soils, thousand mill rainfall, lies to the northeast – so it’s got a good aspect. It’s well located, running about five and a half thousand ewes and 300 breeding cows, finishing all replacements. We do a little bit of cropping, milling wheat and feed barley and a significant genetic business in sheep and cattle. 

Bryan: So a pretty big operation. 

Ben:  A lot of farms are getting bigger nowadays, but yeah, there’s a lot going on and it takes a bit of keeping the moving parts ticking away and working properly. 

Bryan: Have you been involved in the family farm right through, or have you been away and done other stuff? 

Ben: Been back on the farm since about 1992. I’ve been overseas, did a Master’s in Dublin and I’ve worked for an Irish dairy cooperative. Done a bit of farm work in other parts of the world and worked on other farms. My father’s hips were buggered and I gave him a hand, then and I did a little bit of lecturing at university while I was trying to farm, but I’ve been at home ever since. 

Nuffield Scholarship - integration of conservation into farming.

Bryan: We were talking before we came on about your Nuffield Scholarship report. You did it a little while ago now, when was that? 

Ben: 2006.

Bryan: You took a look at integrating conservation into farm systems. Can you tell me a little bit about why you chose that? 

Ben: Yeah, absolutely. At that stage I was representing high country farmers/pastoral lease farmers in their battles with the Crown really. Helen Clark was very keen on a network of high-country parks. The model that was being explored at that stage was to separate conservation and farming.

I thought the model was wrong. It didn’t fit high-country landscapes at all. So I wanted to look at that model and how it was carried out in other parts of the world to see if there was anything I could bring back that we might be able to learn from to help those farmers. 

Bryan: From my reading, you mentioned some work that was going on in the United States that seemed like it was achieving the right results. 

Ben:  The bits that were interesting to me were if you look at how the conservation-farmer battles go in our country, if a conservationist like Fish and Game or Forest and Bird wants to get an outcome, they almost have to paint the existing owners of the land or of a property in a bad light so that they get some legislation change.

So it becomes a contentious battle. And that’s a bit how the system is. So the insight that I got in the states was more around where there’s clear property rights and those actors or participants are forced to talk to each other and then they will negotiate, inform outcomes that benefit both people rather than becoming polarised positions. So I think that principle was quite a useful one to carry forward. If you understand what I mean when I say that. 

Bryan: Totally. In some ways, a lot of people want the same things, but it’s better to sit down with the other affected party and map a positive path forward rather than tell on them and try and get someone else to hit them with a stick, I guess. 

Learning from the United States.

Ben: Yeah, very much so. You do have to remember the history of the settlement for each place in that respect. So when the west was settled in the States, it was settled around the rivers and those sort of places and that was where a lot of the biodiversity was, so their ownership vested with the farmers.

Whereas in New Zealand, a lot of the biodiversity has been retained in the wild areas, so slightly different settlement, but I think the principles are still reasonably applicable going forward.

So some of the really good outcomes you got through there were spawning habitat for fish, ensuring there was sufficient water in the creek at those times. So paying the irrigators not irrigate at that time, but the owner needed to pay them in the dry years. So it created quite fixable solutions and reasonably efficient solutions to some problems without the contention and those things we seem to get in our discussions.

Bryan: And in the time since you wrote this, how do you think things have been? Is there any change for better or worse? 

Conservation and finding the value add.

Ben: I’m optimistic there’s been a slight maturing of approaches between NGOs. I’m not sure that the farmers themselves have matured in their approach on how to deal with some of these things. 

One of the solutions that I looked at was market-based solutions to some of these issues where you’d pay a higher price for products. And that’s a bit of what we’re working with through the New Zealand Merino Company, to try and link positive climate action on the ground through to customers. That’s something that I’ve always been interested in, but it does seem really hard to get and maintain a premium for that over time. 

Bryan: That is something that a lot in the farming world debate whether the value add is actually there for doing some of the sustainability and traceability and all that sort of thing. 

Ben: So with a lot of the wool that we’re getting from Merino, we are getting significant premiums for the ethical wool that’s treated with good animal welfare standards in the current market. So there are some premiums with specific customers at certain times. 

Bryan: That’s good to hear. So what made you want to do a Nuffield Scholarship? What drew you to it? 

Why Nuffield?

Ben: I’ve always been interested in what happens outside of New Zealand in a wider sphere of the world. I probably didn’t have the capacity to do it at the time, but you probably never do. I always enjoy being around people that like to make change, that actually make things happen and think about the world and have got some energy to do that. The Nuffield people are certainly people who will question things and can make change. 

Bryan: The actual travel and that sort of thing, the process of doing it, what was that like?

Ben: Vaughan Templeton was the other scholar in that year, we had a conference in the Netherlands in the Rabobank headquarters and met all the other Nuffield scholars from around the world. That was an amazing experience. Then we traveled for six weeks through Europe, the States and Canada with a bunch of Australians in a minivan – an amazing experience as well. 

You get into a whole lot of agricultural businesses, spend a week in Washington, D.C. learning how that country operates – or doesn’t operate. Going to some of the bigger flower markets in the Netherlands like the Ellesmere Flower Market. The Dutch people are really good at logistics. 

Looking at the scale of the agricultural production that happens in America and the scale of the systems and the specialisation that goes on in some of those businesses compared to our generalisation over here. Understanding from the other farmers that the issues are common around the world. Labour, environmental impacts, markets, profitability, succession, all those issues are common in some respects. So learning about that and stuff. It’s an amazing experience. 

Bryan: Thanks for listening to Ideas That Grow. This podcast was presented by Farmers Weekly. For more information on Rural Leaders, the Nuffield New Zealand Farming Scholarships, or the Kellogg Rural Leadership Programme, please visit ruralleaders.co.nz. 

The 2023 Rural Leaders Agribusiness Summit.

Forefront - Rural Leaders Agribusiness Summit

The 2023 Rural Leaders Agribusiness Summit theme ‘Forefront’ reflects focus on the businesses making change and providing solutions to some of the sector’s biggest challenges and opportunities.  

The Summit seeks to promote global vision, leadership and innovation by demonstrating some of the practical solutions shown to mitigate the challenges facing agribusiness today.  

The Summit begins with a welcome and scene setting session snapshotting the imperative for change and the opportunities landscape. 

Guest speakers for this session include, Devry Boughner Vorwerk, CEO DevryBV.  

This opening session is designed to supercharge the discussion sessions to come, organised into three key streams:

Our World - Our Natural Environment

10-11:45am
 

This session explores leadership and innovation in the advancement and restoration of the natural resources critical to the future of agribusiness.

The session showcases those champions nurturing the environment while also remaining profitable. The session will also have a circular economy thread, exploring businesses redesigning food chains to remove waste and reuse product not consumed. 

Guest speakers will include:

Lain Jager, Chair, Te Puna Whakaaronui (NZ Primary Sector Think Tank)

Volker Kuntzsch, CEO, Cawthorn Institute

Followed by a panel discussion facilitated by Corin Dann.

Our People - Consumer Trends and Trade

12:45-2:30pm

The focus of this session will be on businesses responding to the unstoppable international trends of power shifting to the consumer, business models being challenged, and the eastern movement of the world’s economic centre of gravity. 

Delegates will be able to seize on the learnings of agri-food and consumer businesses meeting the challenges of fast-changing demographics, food trends and changes in consumer values.  

It also explores the opportunities that may arise for agribusiness as we experience a convergence of changing world population demographics and more transparent trade policy. 

Guest speakers will include:

Vangelis Vitalis, Deputy Secretary Trade and Economic, Ministry of Foreign Affairs and Trade.

Tom Sturgess, owner of Lone Star Farms

And a panel discussion facilitated by Corin Dann.

Our Future - Entrepreneurship & Leadership

3:00-4:30pm

The third session will concentrate on the future, social, economic and environmental wellbeing of agribusiness. The session will cover the areas where value will be derived in generations to come, showcasing world-leading business case studies and responsive new business models. 

Speakers from a range of industries will show how economic viability will be key to family business succession and intergenerational business value growth.  

Guest speakers so far include:

Traci Houpapa, MNZM

Angus Brown, ,

As with the previous two sessions, Corin Dann will facilitate a panel discussion.

 

To close out the day’s schedule, there will be a wrap-up focussing some of the key takeaways and action commitments.

This will run from 4:30 to 5:15pm and precede a networking drinks opportunity. 

Agribusiness Summit Dinner

7-10:30pm

Featuring Special Guest Speakers – Hon Minister Damien O’Connor and Te Radar.  

We’ll provide more information on the Summit, networking and dinner in the coming weeks across our networks as well as our Rural Leaders and Programmes social media pages.  

For Summit and Dinner prices and bookings visit https://au.eventscloud.com/agribusinesssummit

 

2022 Nuffield New Zealand Farming Scholarship Awards. 

2022 Nuffield Scholars and Rural Leaders Board of Trustees

On Wednesday evening Rural Leaders hosted the 2022 Nuffield New Zealand Farming Scholarship Awards in Wellington. This was an opportunity to formally award scholarships to Parmindar Singh, Lucie Douma and Anthony Taueki – a year later than planned. 

While it was a smaller occasion than it might have been, it was no less important. Hon. Minister Damien O’Connor, was again generous with his time. A special thank you to our Strategic Partners, Agmardt, DairyNZ, Beef+LambNZ, Mackenzie Charitable Trust, and FMG too, for their ongoing support and their help in making the evening a success.

The conversation with Partners, Hon. Damien O’Connor, Rural Leaders’ Board members (some pictured with the Scholars above), and the 2022 Nuffield Scholars themselves, was immensely enriching and overwhelmingly positive.  

The evening also provided an opportunity to thank the NZ Rural Leadership Trust Board’s Ariana Estoras – Independent Trustee and Natalie Bowie – Associate Trustee, for their commitment, expertise, and service as they step down.

The positive impact of Nuffield on the Food and Fibre Sector.

Kate Scott, NZ Rural Leaders’ Trust Board Chair, spoke of Nuffield’s impact, with statistics from the Mackenzie Study, a Rural Leaders’ collaboration with The Otago University School of Business. Some key statistics mentioned include: 

  • Nuffield Scholars hold and average of 14 senior leadership roles over their career. 
  • Over 40% have served in government leadership roles. 
  • During their careers, on average, each Scholar will hold 4 or more board positions. 
  • Each Scholar has created an average of 3.3 businesses.
  • And each creates an average of 48 FTE roles. 

In addressing Rural Leaders’ Partners Kate said, “That is the measurable impact of your support for us and of the support we are trying to give back to our sector.” 

Acknowledging the disruptive times we are in, Kate Scott said that the need for exceptional leadership remains more critical than ever. Adding that New Zealand agriculture both here and globally, is again more important than it has ever been, “Especially as we look to embark on our journey of Taiao ora, Tangata ora – if the natural world is healthy, so too are the people”, added Kate Scott. 

Kate also spoke to the need for stronger collaboration, before introducing the Hon. Minister Damien O’Connor. The Minister acknowledged both Chris Parsons, Rural Leaders’ CEO and Kate Scott, for their hard work and energy before giving an informative talk about the value of Nuffield and the New Zealand Primary Sector’s place in the world.  

Nuffield Scholar’s research topics - fit for a fast-changing food system.

Each of the 2022 Scholars gave updates on the progress and direction of their research. It was a first chance for many to hear from the Scholars themselves. 

Anthony Taueki, 2022 Nuffield Scholar with Minister Damien O'Connor

Anthony Taueki, 2022 Nuffield Scholar.

Of his research Anthony Taueki, explained that his topic ‘Pathways for the Primary Industries from the grassroots up’, had gone through many different moulds. Anthony is focussing on the vocational transition from high school to career, with particular attention to those facing challenges within the current system. 

He explained that what was currently defining his research on career pathways, were the questions, “Can you provide me with positive pathways? Can you provide me with positive culture? Can you provide me with pastoral care? And perhaps most powerfully, “Can you see me?”  

Anthony discussed the need for decision makers to collaborate, to break down the silos that exist in order to create one consistent message, to create positive sector career opportunities for all New Zealanders, “We shouldn’t be above our people, we should be beside them”, Said Anthony. 

Lucie Douma, 2022 Nuffield Scholar with Hon. Damien O'Connor

Lucie Douma, 2022 Nuffield Scholar.

Lucie spoke about how her research topic ‘Data Interoperability’ will look closely at what data farmers need to be making the decisions they need to make to meet our regulatory and environmental requirements.  

However, as Lucie explained, after beginning her already extensive travel both with the Contemporary Scholars Conference and independently too, the focus of her research was evolving. Lucie explained that the UK and Europe, as a consequence of the pandemic and lockdown, have moved significantly, with rises in food activism and groups facing food challenges.  

Lucie elucidated, that a contributing factor here is that consumers are even more disconnected from their food system. Lucie believes data may provide some solutions here. 

Parmindar Singh, 2022 Nuffield Scholar with Hon. Damien O'Connor

Parmindar Singh, 2022 Nuffield Scholar.

Finally, Parmindar Singh spoke of her pride at being a fourth generation dairy farmer and of the responsibility she has to her family before her. Parmindar’s research will look at export markets for our dairy products. It will aim to unpack what our future export markets might look like, especially given our current reliance on just a few.  

“I’ll focus on three potential markets. The first is Japan. The second is Singapore. The third is the United Arab Emirates. All very different, though all gateway markets”, explained Parmindar.  

Parmindar went on to add that her research will focus on how people consume dairy in these countries, look into their culture, their economics and how the political context impacts social stability in these countries. 

The 2023 Nuffield Scholars announced in two months.

As the 2022 Scholars now progress with their travel and research, a new group of Food and Fibre Sector leaders have started their journey to selection to the 2023 cohort.

We’ll announce the selected 2023 Scholars in November, when the next Nuffield Awards are to be held.

CEO update on Kellogg accreditation.

Rual Leaders

A message from our CEO Chris Parsons, MNZM, DSD, CMinstD.

Chris Parsons, CEO New Zealand Rural Leadership Trust

As the year flies by all too fast, I thought it good to pause a moment to highlight a key development that we have been working on for just over a year and to acknowledge some of the achievements that Nuffield and Kellogg Scholars and the NZ Rural Leaders family have made over the last 12 months.   

Firstly, Kellogg Scholars have embraced the opportunity to obtain a Post Graduate Certificate alongside their Kellogg qualification. This is an opt-in opportunity and to date 98% of Kelloggers have.  

We would like to acknowledge Lincoln University for offering the chance for food and fibre leaders to gain this additional value. 

We’d like to acknowledge Massey University too, for recognising Kellogg for up to 60 post-graduate credits applied to further learning in both their business school and college of sciences. 

We are on track for 62 Scholars to concurrently achieve a Post Graduate Certificate by the end of the year!   

This achievement marks the two-year anniversary of The Pāhautea Initiative – a partnership between Lincoln University, Massey University, the Agricultural and Marketing Research and Development Trust (AGMARDT) and Rural Leaders. 

The initiative focuses on lifting education levels across the sector and building deeper leadership benches in the regions, with the aim of creating a sustainable future for food and fibre. Accreditation of core programmes is key to delivering on the partnership’s purpose. 

If one of your neighbours or a work mate is considering becoming a Kellogg Scholar and opting in for the PG Cert, the good news is they do not need a prior degree to enrol for the PG Cert, we will work with you and Lincoln on admission requirements.  

Previous Kellogg Scholars (at this stage, from 2014 onwards) can apply for recognition of prior learning from Lincoln and Massey Universities, by contacting Lisa Rogers at lisarogers@ruralleaders.co.nz 

Finally, we’d like to acknowledge all those of you who have been selected to Boards, started businesses, led transformation, or helped your communities and environments.

Rural scholarship is all about creating impact – we get reports almost daily of alumni who are improving the sector and standing up to be counted.

Thank you for all you do! 

Lynsey Stratford: Changing how we work for better outcomes.

Ideas That Grow: Lynsey Stratford, 2021 Nuffield Scholar.

Lynsey Stratford has discovered farmers make a few assumptions that aren’t very helpful – like accepting the fact that work might be dangerous and there’s nothing anyone can do about it. As Lynsey explains, “There are changes we can make, but those assumptions and those mindsets have been deeply held for quite some time.” 

As a consultant, Lynsey helps the primary sector with people management and development services and training. And, when it comes to health and safety she says, “We shouldn’t expect people to just know this stuff, but rather teach them and support them as they develop skills.” 
 
Lynsey’s research report unpacks the paradox that while farmers care about their people, farms as workplaces are overrepresented in fatal accident and injury statistics. So, what can be done to improve this?

Bryan Gibson – Editor of Farmer’s Weekly.

I’m Bryan Gibson, editor of Farmer’s Weekly. Today, I’m talking to former lawyer, consultant, and dairy farmer, Lynsey Stratford. How’s it going? 

Lynsey Stratford – 2021 Nuffield Scholar, Curio Bay, Southland.

Good thanks. Nice to talk to you.

Digging deeper with a Nuffield Scholarship.

BryanWhat have you been up to?

Lynsey: I’ve been up in Christchurch with Rural Leaders, to celebrate the end of the scholarship programme for the 2020s and the 2021s.

BryanFantastic. As you mentioned you are a recent scholar. What made you choose the Nuffield Scholarship?

Lynsey:  To be honest, I applied just after our first COVID lockdown. Like everybody, I’d been thinking about what I enjoy doing during that time – being stuck inside. I love to travel and learn new things. I’ve always looked at the Scholarship and thought that the stories from previous scholars sounded like a great experience and opportunity.  
 
I didn’t really think I’d get a scholarship, but I thought, what the heck, let’s give it a go, and if nothing else it’ll be an interesting experience. I was very surprised and honored to be selected as a scholar for 2021.

Bryan: And what sort of area did you want to study? 

 Lynsey: I love working with people in the primary sector. I went into the scholarship thinking I would look at health and safety and providing better workplaces for people that are more productive and engaging for better health and wellbeing outcomes. 

My project ended up being called ‘Super Humans, Not Superheroes’. It looked at how we do all this fabulous stuff in the sector, but we’re probably asking a bit too much of ourselves. We expect to be superhuman, and our teams too. 

With a slightly different approach to structuring work, we could support better outcomes that are more engaging, create better work, more productivity, and still improve the health and safety of our people.

Challenging and changing mindsets toward on-farm workplace safety.

Bryan:  Working in the farming world, it’s a relatively dangerous place and it can be somewhat isolating at times. What sort of strategies do people need to try to work into their businesses to make it better for people? 

Lynsey: I guess the good thing is most are low, or no-cost, so you can make quite big changes without spending a lot of money. The key to it all is mindset.  
 
What I found was that farmers have some assumptions that aren’t very helpful. We accept the fact that work might be dangerous. We assume there’s nothing we can do about it. And that’s not right. There are changes we can make, but those assumptions and those mindsets have been deeply held for quite some time. 

Farmers don’t think they’ll ever get hurt. They think other people might. Generally, we don’t think that we are prone to accidents. So, we don’t really take any steps to manage the risks that there are in our work. We tend to normalise the fact that it is a dangerous occupation and so we don’t try and challenge that by changing how we work.  

If you’ve got family or team members who think that way, that’s a good place to start. We need people to help us understand that there are things that we can do to organise work better. So, lots of the time, we’ll be told what to do, but not necessarily the why or the how. And that’s just good team communication.  

We shouldn’t expect people to just know this stuff, but rather teach them and support them as they develop skills. 

Bryan: I guess an engaged work team is probably going to not only be more productive, but also be happier and safer, would you expect? 

An engaged farm team means thriving workplaces and better outputs.

Lynsey: Absolutely. There’s some shocking statistics from Gallup, who looked at engagement across the world. For New Zealand, only 20% of our workforce, and this is across all sectors, is fully engaged. If you’ve got a team of five people, that’s only one giving everything they’ve got.  
 
So, yeah, if we can tap into engagement, it’s better for people. They feel like they’ve got some control and they’re growing – they like to be there. So, if you’re an employer, those people will go that extra mile for you because they want to be at work and they feel passionate about it. 

And engagement is, if they feel you care about them, that they’ve got some control over how they themselves can organise their work. That they’re growing and developing – those are all things that we can improve if we start to think differently about how we organise work. 

Bryan: I guess what you’ve just been talking about feeds into the ‘why’ you’re there. If there’s a bigger goal that everyone is working towards, then that can help, can’t it? 

Lynsey:  I guess that’s where we’ve gone a bit wrong. In the past we’ve focused on compliance, but we haven’t seen these wider benefits of good work. And there’s some interesting stuff that’s been done by the Business Leaders’ Health & Safety Forum by Hillary Bennett. It said that if you improve how you set up work, train people, you’ve got good processes, so they understand their role, and their responsibility, and how to change how work gets done – if you do all those things well, you improve mental health as well.  
 
So, that’s another component of this, that we’re looking at wellbeing as well as physical health and safety. 

Bryan: People who are engaged, feeling good about themselves are probably going to produce better work and be safer when they do it, aren’t they? 

Lynsey: Yeah. And be on the thriving end of the spectrum of mental health, instead of the just surviving space – or not surviving at all. So, that’s what we want. We want good work that sets us up for thriving people and great farming. 

Bryan: So, you’ve just finished then? 

A different kind of Nuffield Scholarship experience.

Lynsey: Yes. We had an experience that was interrupted somewhat by COVID. So, it’s been a very weird scholarship experience because it’s kind of backwards. Usually, you do your international travel, and then you produce your report. Ours will be the other way around. But I think our experience, although different, has been just as good.  

What we did was travel as a cohort. So, the 2021 scholars linking in with the 2020 scholars. We traveled through New Zealand, from Northland right down to where I farm in Curio Bay, Southland. We did the length and breadth of New Zealand together. 

Then we did our research independently, but with as much as we could face-to-face. A lot of it had to be remote via Zoom. So, now I get to go and do my international travel through August, September, and October. 

Bryan: You might want a rewrite afterwards! 

Lynsey: I think that’s the aim. We kind of validate what we’ve seen, and if there’s anything we need to change, we’ll revisit. 

 
Bryan: And that’s exciting. I mean, the travel component is a big part of the scholarship. Where are you off to? 

Lynsey: My group goes to Japan, Belgium, Ireland, and California. 

Bryan: Well, that’s an exciting thing to look forward to. 

Lynsey: Yeah, it is. It’ll be a Northern Hemisphere trip in the summer. So, that’s also quite exciting now, as we sit here in Invercargill. 

Bryan: When you’re not knocking out your report as part of your Nuffield Programme, what does life look like for you? 

Lynsey: I’ve been married to a Kiwi dairy farmer for nearly 20 years now. Being on farm with him was a big part of life until recently. We sold our farm effective 1st of June. Now, we’re kind of redefining where we go and what we do, but I’m also a mum, which is very important to me.  
 
I’ve got two children that I like to focus on. I like to try and support them with school things and support our local community too. And then I also have a small consulting business that helps primary sector businesses – but all sorts of businesses manage their people. 

From cows to consulting – a farmer advising farmers.

Bryan: What sort of consulting or advice do you offer businesses? 

Lynsey:  So it’s interesting because I started out as an employment lawyer in the UK. There I was focused on compliance and getting agreements, policies, procedures and following all the legal requirements.  
 
I still do all those things, but I’m much more focused on trying to improve work setup so that we’ve got engaged teams, great communication, good processes. We’re training people and developing them, making sure that the behavior we’ve in the workplace is setting up a great culture that engages people. So, I’ve moved away from just focusing on the compliance. 

Bryan: I think that’s a move the agricultural and horticultural industries in New Zealand need to complete still. A lot of the reaction I get at the newspaper to health and safety reform, or regulation is that it’s just a hassle, a box-ticking exercise, whereas if you do change that mindset into creating a space where everyone can thrive, then that’s when the goal is going to be reached. 

Lynsey:  That’s one of the things I concluded in my research. It has been sold to us as a compliance exercise – but it takes a lot of resource to change mindsets. It’s not that easy. And so, the easier thing to do is to set us up for compliance, make sure we’ve got the plans in place. But if we really want to make change, it’s that mindset that we need to focus on. We need resources to do that.  
 
We need great people connecting farmers with good information that helps them understand the opportunity and ‘the why’ for them, whatever it is. That then supports them to develop the skills they need. And it’s not something that we can nail in one workshop or one interaction. The resourcing really needs to be there, and it needs to be long term. We’re talking about generational change if we want to change mindsets. 

I guess I’ll just give a shout out to Ben McLachlan. He’s a 2020 scholar and his report is about mindsets that help us change. He’s looking at the growth mindset, which I found was critical to getting great workplaces.  
 
A workplace where we’ve got a growth mindset is one where we understand that people can develop new ways of thinking and new skills if we give them the opportunity and the right support. I was stoked when I saw his work, as it aligns nicely with mine as well. 

Bryan: That leads into my next question about the community that being part of the Rural Leaders team builds among those who are working through the same cohort? 

Lynsey:  We were lucky. Talking to previous scholars, they have often got their scholarship, briefly met the New Zealand cohort, then gone overseas and developed relationships internationally – but not quite as tight a relationship with the New Zealand scholars.  
 
I think we’ve been lucky that we got that chance to spend time together, because of COVID. It’s the silver lining. It’s been amazing to see the projects that the scholars came up with across those two cohorts. Some of the best opportunities were the discussions that we had in the van as we toured New Zealand visiting leading businesses. Thanks to all those scholars who talked to me and shared their views.  

Bryan:  Excellent. So, the programme is something that you’d recommend to other people? 
 
Lynsey: Absolutely. It’s not easy. To do anything like this where you are basically challenging things that you thought or your beliefs in how the world works, that has been a challenge. But it’s been a unique opportunity too. I just can’t think where you’d get the chances that we got to visit all these amazing businesses.  
 
We went to certain Rocket and Aerospace businesses. I didn’t even know we had these kinds of businesses in New Zealand. If you want to stretch your assumptions and learn some new things and meet some awesome people, I thoroughly recommend it. 

Bryan: Thanks for listening to Ideas That Grow, a Rural Leaders podcast. This podcast was presented by Farmers Weekly. For more information on Rural Leaders, the Nuffield New Zealand farming scholarships, or the Kellogg Rural Leadership Programme, please visit ruralleaders.co.nz. 

The future of food and fibre is in the hands of our bold and our grounded people – those who give back to their communities and industries.

Sound like you?

Kellogg Rural Leadership Programme takes its 1,000th step forward.

Kellogg Rural Leadership Programme - Delivery Team

Can I have your attention please – the one thousandth graduate of the Kellogg Rural Leadership Programme has just left the building!

Like the graduates before, they return to their family, community, industry, and to contribute to a sector that just got a little smarter, a little stronger.   

We’ll know more about the scale of the Kellogg Alumni’s collective impact as we get closer to completing the Mackenzie Study with the Otago  School of Business.

The first stage of this Study revealed remarkable personal and sector gains attributable to participation in the Nuffield Scholarship. The second stage should show similar results for Kellogg. After all, it has evolved over decades to be one of the most respected rural leadership programmes in Australasia.  

“People know the programme. It’s respected. They’ve seen the contributions that the Kellogg graduates have made over time”, says Dr Scott Champion, Programme Director. 

“It’s enormously significant. Obviously, there are other programmes that contribute as well, but you can’t deny the programme’s longevity. It has impacted on large scale now – we’ve just had the 1000th Kellogg Graduate.  

“Depending on whether we do two or three programmes, that’s somewhere between 45 and 65 Scholars per year. You start to build quite a community”, adds Scott Champion. 

Kellogg, a leadership programme spanning six decades.

The programme was initially developed in collaboration with the Kellogg Company in the US, as a way to enhance global leadership capability. Since then Kellogg Rural Leadership programme was reinvented many times over, keeping up with the challenges and the times. It delivers New Zealand centred syllabus, accredited by Lincoln and Massey Universities and delivered by the Rural Leaders.

In 2013, Kellogg was transferred to the newly-formed New Zealand Rural Leadership Consortium. This merged with the Nuffield New Zealand Farming Scholarship to create a single organisation. Four years later, the consortium became a registered charitable trust and changed its name to the New Zealand Rural Leadership Trust (Rural Leaders). 

A partnership known as the Pāhautea Initiative was formed in 2020 between Lincoln University, Massey University, AGMARDT and Rural Leaders. The initiative focused on building leadership capability in the regions, with the aim of creating a sustainable future for Food and Fibre.  

More recently, Kellogg academic accreditation through both Lincoln and Massey Universities has become available to those who undertake the Programme.

Kellogg offers new networks, friends and industry connections.

Rural Leaders deliver up to three programmes a year, with two based at Lincoln University. The other, in alignment with the Pāhautea Initiative’s aim of growing flourishing regions, is the same Lincoln Programme, only regionally based.  

Numbers are kept low to ensure a transformative experience, as the Kellogg journey is as much about learning from fellow scholars and developing a pan-sector network of friends as it is being exposed to industry leaders and new ideas. 

“For many Kellogg scholars, the enduring relationships and access to a network of like-minded change agents offers the most decisive outcome from the Programme. There’s a strong sense of trust, reciprocity, and a ‘pay it forward’ attitude which emerges amongst participants, says Phil Morrison, Kellogg Facilitator. 
 

The Kellogg eco-system of support and delivery.

The Kellogg team is passionate, dedicated, and ably steered by Chris Parsons, Rural Leaders’ CEO. Lisa Rogers, Programmes Manager, Annie Chant, Operations and Events Manager further support Scholars and Kellogg facilitators Dr Scott Champion and Phil Morrison, Dr Patrick Aldwell and examiner Professor Hamish Gow.  

The team work hard to provide a varied and stimulating learning experience.  

The Programme is delivered over three phases and includes two papers, the first of which requires the completion of specific assignments. This is delivered by Dr Scott Champion and Phil Morrison. 

The second paper, delivered by Dr Patrick Aldwell, involves completing a research project and giving a presentation at the end of the programme.  

Kellogg pushes beyond Primary sector boundaries.

On the first day of Phase One, Scholars are asked an important question. 

“On the first day they come in to the programme, we ask them, what’s the one thing you want to hit by the end? And then on the last day, we ask them what was most valuable thing to you through the programme?”, It’s a before and after comparison of perceptions of value,” says Dr Scott Champion. 

The results of this survey reveal where the true value is. One Scholar coming into the programme states, my one thing would be ‘…to find where I fit.’ At the end, that same Scholar says their most valuable thing was ‘the connections made with fellow Scholars and the greater Kellogg network’. Fit found perhaps. 

“It’s something you see really elevating as Scholars go through. And I think that’s evident in what they talk about as being most valuable to them. They often come in with something quite narrow and specific, like ‘I want to learn how to do X’, but when they leave, it’s about networks, understanding systems, understanding stuff beyond the boundaries of the sector they work in”, adds Dr Champion. 

Develop a questioning mindset with Kellogg.

On Phase One, Scholars embark on a nine-day, eight-night residential module based at Lincoln University, or potentially closer to home for the regionally based programme.  

This phase sets the foundations. It explores leadership skills and tools, including personal and team styles, design thinking, and critical analysis. Leadership applications of skills are also covered in various situational contexts, along with leadership strategic contexts – with a focus on New Zealand Food and Fibre Sector strategies and leadership challenges. 

Most importantly, underpinning this is the active encouragement of Scholars by facilitators, to develop a questioning mindset. 

“We play a video on the first day of Phase One, where a guy is saying, managers are defined by the things they know, leaders are defined by the questions they ask. It’s a 30 second clip, and it just nails it for me”, says Dr Champion. 

“We’ll often see comments in Scholars’ reflection journals from Phase One like, Oh, man, I thought I needed to know everything. But perhaps I don’t need to know everything. I just need to be able to think and ask questions.” 

Kellogg builds the confidence to engage with food and fibre leaders.

What Kellogg does so well is to expose Scholars to industry leaders. All of these senior people are eager to engage in conversations, and look to Scholars as the next generation of leaders, hungry to learn about the things they need to be thinking about. Kellogg creates a new interface for that knowledge transfer.  

“There’s often a reticence when senior or experienced industry people get in front of Scholars, to engage in a conversation, to ask questions. I completely understand that. So, what we’ve deliberately tried to do is reduce the monologue from the front, and increase the opportunity for questions. And then give them a real nudge to speak up. Scholars soon discover these people are very approachable,” says Dr Champion. 

“So experientially, we shift beyond just the head learning, to the heart learning. They think, I can do this, it was alright. That industry leader seemed to think that was an interesting question.”  

Scholars also make contact with industry leaders themselves, particularly during the individual research projects. Engaged people from a range of industries often respond to Scholars’ questions within 24 hours, and are more than happy to do interviews to help with research. 

“I think it speaks to the brand and standing of the Programme. There’s an opportunity to use the Kellogg brand to be able to talk to industry people and have some conversations that you might not otherwise be able to do”, says Dr Champion. 

Kellogg Scholars - from lifelong friends to lifelong learning.

Throughout the Programme, Dr Patrick Aldwell, Academic Director, works closely with Scholars to help them complete an individual research project. This is undertaken between Phase One and Phase Three.  

Scholars choose a topic of interest that also contributes to developing leadership outcomes and aspirations. The project brings together problem definition, research tool application, critical analysis, report writing and presentation. 

Dr Aldwell fosters a philosophy of lifelong learning with Scholars, and for many this begins with the research and reading disciplines acquired doing the research project. 

“That’s something that you need to adopt to be a leader. And the key part of that is reading widely”, says Dr Aldwell. 

On the programme the facilitators demonstrate to Scholars the importance of the lifelong learning piece, particularly in the critical thinking and critical analysis area, gathering different perspectives, seeking information, and evaluating its value and authenticity as well. 

“If there’s one key thing that’s changed in the last two years, is that we’ve gone from just comparing and contrasting information, and the status of that information, to comparing, contrasting and evaluating it,” adds Dr Aldwell.  

Dr Aldwell explains that one huge benefit he has seen arise from individual research is that Scholars gain at least one specialist area of knowledge, to the extent that in some organisations, they’ve become the go-to person for that area. Whether it’s dealing with anything from waste in the dairy industry, to succession planning.  

“That’s not just the knowledge and capability side of things, but also the ability to access, evaluate and produce credible information and analysis in an era of rising misinformation, and disinformation, the politicisation of those, and of knowledge,” states Dr Aldwell. 

Kellogg is an executive leadership programme gearing Scholars for success.

On the Programme’s remaining two phases the foundations built in Phase One guide Scholars strongly.  

Phase Two’s five day, four night residential in Wellington, looks at how to engage and influence decision making at local, regional and central government and industry level.  

Phase Three’s five-day (four-night) residential at Lincoln University, is the culmination of the project work, where Scholars demonstrate the application of research, presentation and critical analysis skills.  

A final goal setting for the future piece includes personal brand identification and provides the platform for ongoing learning and leadership development. 

“I get a real kick out of watching the Scholars succeed in life, because I do follow them, watch them grow, and develop. Seeing them have confidence to take the next step, no matter what that is. I’m constantly astounded at the energy they have, the strength of character they have, to see things through,” says Dr Aldwell. 

Who is the Kellogg Rural Leadership Programme for?

Many Scholars who come into the programme, are in the transition from a technical management role to generalist management role.  

“The things that get you through that technical pathway, which is typically about knowledge and excellence, these are not the things that are necessarily going to equip you for the next generalist bit,” says Dr Champion.  

The programme helps leaders make that transition, whether they’re slightly beyond that, right on the cusp, or whether that might be something for them in the future.  

Arming Scholars with the ability to understand and make connections in ways that others can’t predict, or don’t. This is the alignment between what the programme does and equipping people to progress in their careers.  

“The best Scholars, leave able to join the dots, and make connections across areas that might seem quite disconnected when you first look at them. They’re able to lift above, like the specifics of the context of something, and think quite strategically about it”, notes Dr Champion. 

“They see connections across sectors or issues and that helps them think about opportunities, risks and challenges in quite different ways. The ability to do that as a leader is an enormously helpful thing”, adds Dr Champion. 

Rural Leaders’ bigger picture and Kellogg’s role in it.

The Kellogg Rural Leadership Programme, The Nuffield New Zealand Farming Scholarship, and the Value Chain Innovation Programme exist for one reason – to grow leaders with the ability to deliver the changes in food and fibre that ensure our communities, country and planet flourish. 

This isn’t just a version of a line on a website – 1000 Kellogg graduates, our rural leaders, are delivering that change. In the coming months we’ll share the Mackenzie study’s findings on their impact. There’s unlikely to be too many surprises. 

Dr Champion concludes,

“We have a collective intent in the Kellogg Programme, where we want to see Scholars contributing back to the sector and rural communities and ensuring the wellbeing of the regions and their people.” 

Value Chain Innovation Programme.

Delivered by Rural Leaders and Lincoln University.

The Value Chain Innovation Programme will begin in November 2022 with applications closing in just over six weeks’ time on 18 September. 

Learn directly from New Zealand’s most successful value chain leaders. 

Delivery partners Rural Leaders and Lincoln University have together curated an exciting and varied series of value chain case studies across dairy, arable, horticulture, and more.  

By completing this programme you’ll learn directly from the source, gaining unique insights into food and fibre innovation, in both domestic and international markets. This is an opportunity to interact and learn from leaders who have a track record of successful entrepreneurship.

“Increasingly the most successful value chains are those with business models closely aligned to their customers, use protected IP, and provide innovative shared value structures”, says Lincoln University Professor, and Programme Co-facilitator Hamish Gow. 

As you advance through the programme you’ll compare and transpose thinking at a time when the primary industries are going through the biggest period of transformational change since the 1980’s.  

What do you gain from doing the Value Chain Innovation Programme? 

By participating you’ll grow your know-how in the following ways: 

  • learn about value chains and models 
  • learn how to generate and capture value 
  • meet key industry leaders and make connections 
  • learn from Co-facilitators Professor Hamish Gow and Phil Morrison ONZM, both with deep knowledge of NZ and international value chains 
  • form a high-trust cohort of lifelong friends. 

“If you’re in food and fibre, now is the time to be gaining a pan-sector view of as many successful business models as possible”, adds Prof. Gow. 

The programme runs over five weeks, two of which are spent on the road. The remaining time is spent on an (optional) individual research report.  

“The time commitment is 100 hours on field trips, guest lectures and networking, online lectures and discussions, tutorials, and another 50 hours of self-directed learning,” said Prof. Gow.   

The Value Chain Innovation Programme delivery team. 

“As a global leader and thinker in value chain design, innovation and entrepreneurship, Lincoln University’s Professor Hamish Gow is uniquely qualified to impart deeper strategic learning and insight into November’s programme”, says Rural Leaders’ CEO Chris Parsons. 

Co-facilitator Phil Morrison, ONZM, further strengthens the delivery team, “We are also fortunate to have Phil onboard. He brings a different leadership perspective, drawing on a career in military command, and in the delivery of innovation, strategic and leadership training as a consultant. With both Hamish and Phil, we couldn’t hope for a stronger team”, added Chris Parsons. 

Building the Food and Fibre Sector’s leadership capability.  

The programme will give you the competencies, confidence, and networks to influence change and lead transformation at an enterprise level and throughout regional New Zealand.   

“We hope this programme will lead to positive, larger scale change as our graduates continue to grow and contribute to a fast-changing Food and Fibre Sector’, said Chris Parsons.

Ready to grow your business, understanding of value chains, and how NZ’s Food and Fibre Sector works? 

For more information visit the site below or contact Lisa Rogers at lisarogers@ruralleaders.co.nz 

Applications are open until 18 September and can be made at ruralleaders.co.nz/value-chain/  

Lucie’s Nuffield US travel so far – in less than five minutes.

Lucie Douma. 
 
Soon after Lucie Douma and Parmindar Singh returned from their Nuffield CSC in the UK, Lucie was traveling again. This time in North America.  
 
Lucie is four weeks into her US trip that has so far covered: California, Illinois, Wisconsin, and more. Lucie is currently in Texas and will round out her travel visiting Washington DC, Saskatchewan, and the Yukon. 
 
Lucie is gathering information and insights on her Interoperability work. The working title of her research topic is On-farm data management and governance: Creating a system and understanding where farmers benefit from data. 

Here is Lucie’s Nuffield travel in the US so far – in less than five minutes.

Note – some posts have been edited for brevity. 

Start of July 2022

The start of my next Nuffield journey couldn’t be better. A group of international scholars were in a Fourth of July parade in the town of Clarksburg, just south of Sacramento. I felt welcomed by the local community and it is great to see such strong support for farming here. 

Clarksburg, California.

First half July 2022

We had a fantastic wine tasting at Tom Merwin’s vineyard. We heard how his farm maintains a competitive advantage. The most value for his business comes from his wine club subscription, where he has a direct link to customers rather than having to go through intermediaries. 

He explained more about his 1200-acre farming operation; 650 in vines and the remainder in arable (wheat and safflower). And we were also able to talk all things data. 

In the region of Clarksburg, California, they have a high-water table and two rivers nearby. Because of this they don’t have the water take restrictions the rest of California does. 

Tom takes a lot of time to make sure he is ahead of the game, always looking at how he can do things better or differently. For example, he’s experimenting with growing all-natural blackberries (no herbicides or pesticides), which will be sold at a local farmer’s market. 

Salinas, California.

First half July 2022

Spent a fantastic day in Salinas with Dennis Donohue and Walt Duflock at the Western Growers Technology and Innovation Centre. 

We met some inspiring people including Norm Groot who is working hard to ensure future water availability for County ranchers and growers. 

We also heard from Church Brothers’ Joshua Reed, who is empowering his people by sharing the data from their vegetable and leafy green growing so his staff can maximise yield production. He has managed to increase yields overall by 20% by using and analysing data. 

Dennis Donohue thank you for a fantastic visit and organising the day so well for us!  

Fresno, California.

Mid July 2022

What a time to be in California. Elisa Blanco and I had the pleasure of spending the morning with Wendy Larson and her father, Glen Anderson, on their 20-acre organic almond orchard, that sells direct to customers. They helped establish the organic almond industry. 

In the afternoon we had a tour of a much larger 8000-acre property, Terranova Ranch, Inc. They grow crops from organic tomatoes, peppers for Subway, red and white onions, to almonds and pistachios. This was an impressive operation, and they work hard to ensure water resource is managed well.  

Then for my final day in California it would’ve been remiss of me not to see the Muir Woods’ towering old growth redwoods. On to Chicago now.

Chicago, Illinois.

Mid July 2022

First day in Chicago. I took a trip to a Whole Foods store where I noticed the New Zealand wine on offer. This is a store where country of origin is really important and those that shop there want to see who they are supporting and what they are supporting. Like the bananas shown – supporting students through their scholarships.  

Whole Foods also have their own certified animal welfare standards where the meat is traceable to farm. It is also hormone and antibiotics free – like much of New Zealand’s meat. 

Champaign, Illinois.

Posted about one and a half weeks ago. 

The crops in Champaign, Illinois are predominately corn and soybeans. One farmer is looking at a third type of crop, miscanthus, which is a reedy type of grass and is used in biomass fuel and cut up into chips for turkey bedding.  

This is an interesting third crop that could be worked into the rotation of these fields, but there needs to be an increase in demand for it. Possibly the rise in fuel costs will do this? 

The innovation in machinery here is at the point where corn can be planted at 13-16kmph. This means 80 acres (or 32 hectares) of corn can be planted in one hour! The machinery is so impressive! 

Also you cannot be in the rural country of the US without going to a local community fair, with the tractor and truck pulling! Thanks to the local farmers for inviting me to go with them. 

Also posted about one and a half weeks ago. 

I spent a great day with the Champaign Farm Bureau and the corn and soybean growers in Illinois, this is part of the USA corn belt, and they rely on rainwater not irrigation for crop growth.  

The weekend before I arrived, they finally had some rain. Before this the crops were looking dry and the corn was starting to curl. 

The farms here have grown significantly in size over the last decade which has happened in line with increasing machinery size. They have much larger machinery here than New Zealand because the landscape is so flat. They can get 18m wide heads on their combines. 

The day ended with a BBQ put on by the Farm Bureau. Thirty local farmers took part at an unused grain elevator. The Farm Bureau then announced some funding they had received from the federal government to improve rural broadband and to encourage more use of cover crops. 

Thank you to everyone who made me feel so welcome here!  

Fair Oaks, Indiana.

Mid July 2022

Today filled me with lots of hope. I went to Fair Oaks Farms in Indiana where they are doing a fantastic job educating the public on where our food comes from.

They have three farming systems they teach the public, a dairy farm, a piggery, and crop farming.

The dairy operation was both conventional and robotic milking. They milk 2800 cows in one facility, split between a 72-bale rotary (that operates 24 hours a day) and robotics. With the milking robots they have 12 robots milking 800 cows.

Madison, Wisconsin.

Late July 2022

I met a great leader today; someone I truly look up to. Dr Molly Jahn is a Programme Manager in the Defence Sciences Office at DARPA. Previously she was Under Secretary of Research, Education and Economics at the USDA. 

Her work at DARPA looks at the wider risks and opportunities in the global food system. I got to spend three hours with Molly and her husband discussing the food system. They also took me on a tour around the Wisconsin area and explained the diversity of the food system there. 

This was a real honour for me and shows the doors that the Nuffield New Zealand Farming Scholarship can open. 

St. Louis, Missouri

Second half July 2022

The last few days have been full of fantastic conversations around the food system. From the potential of GMO crops to continue to feed our world, to speaking with Dr Jacqueline Applegate, President of Bayer Crop Science North America, about the climate change weather patterns we are currently experiencing. And finally, on to conversations around building more resilience in our food system with senior professors from the University of Illinois.

The University of Illinois is a leading agriculture university and is heavily involved in supporting the agriculture community with new research. Their Farmdoc website is used to share information, resources and tools with farmers.

Next stop – Texas.

Thank you Rural Leaders, their partners, and the Ministry for Primary Industries (MPI) for making this all possible!

Lucie discusses her Nuffield study with 2021 UK Scholar, Chris Manley.

Posted about five days ago by Chris Manley, 2021 UK Scholar. 

Data Interoperability – struggling to get systems to work together? Not sure how to analyse and make the most of your data? What is the value of your data? 

Thank goodness my fellow Nuffield Farming Scholarships Trust Scholar Lucie Douma from Nuffield New Zealand is travelling the world to bring some clarity to some of these questions. 

I was delighted to catch up with Lucie to hear how the research is going and to hear her views on leadership.

Nine tips to nailing your Nuffield application. 

1. Identify Nuffield’s goals.

As simple as it sounds, applicants often don’t fully understand what the broader goals and objectives of Nuffield are.  

If your application is written with consideration to ‘giving back’ for example, this will go some way to increasing your chances of gaining an interview. 

2. Get your Nuffield referees sorted soon.

There’s still time to get your three referees locked in. This is something that often needs a little time, so if you don’t have three lined up yet, make it a priority. 

3. Include what you’ve done for your rural community or assisting others.

Tell us about it. We’re often surprised to learn of the above and beyond participation some applicants have done without mention in their application.  

Have you served on any boards, committees, in any community organisations? Any rural groups, or in any voluntary capacity? Have you written any articles?

Dig, think, tell us. 

4. Keep an eye on the close date – 17 August.

For some reason time seems to be getting away on us all at the moment. This next few weeks will be no different. Take five minutes to plan your approach to applying.  

Start planning what needs to be done and by when. Aim to finish on Friday 15 August – or sooner. 

5. Get in touch with our Programmes Manager.

Our Programmes Manager can help you through any queries you may have. she’s within earshot of CEO Lisa Rogers, so you get Lisa’s 8+ years’ experience as well.

We just asked Lisa for a gem, and she said, 

“Be very explicit about what being awarded a Nuffield Scholarship will allow you to do for the sector, not necessarily what it will do for you.” 

Who knows, five minutes on the phone with the Rural Leaders Team, or a quick email, might be the difference.

6. Focus on your strengths.

Find ways to both answer the questions accurately and get your ace cards down. 

An average application isn’t necessarily a badly written one, however, it is definitely one that doesn’t get across how suited you are to being a Nuffield Scholar. That said, you might want to pay attention to this next tip for a well written application.

7. Check your application.

Spell check. Grammar check. Read check – how does your answer sound when read aloud?

Check the questions. Check your answers. You get the idea.  

8. Read a few back issues of the Rural Leader.

Not as strange as it sounds. The Rural Leader has much information entwined throughout  that may spark topical responses to application, and potentially, interview questions.  

Of note are the Ideas That Grow podcasts and Alumni in the Spotlight articles. School up – read the Rural Leader. 

9. If you know a Nuffielder, get in touch with them.

As Kate Scott, 2018 Nuffield Scholar, said of the Nuffield Alumni, (they are) ‘A network open to you picking up the phone or flicking them and email’.  

Kate may have been talking about being part of the Alumni, but if you know, or know of, a Nuffielder, reach out and ask their advice.  

Good luck with your application. 

Julian Raine:
The apple of a horticulture robot’s eye.

Julian Raine podcast_apple orchard_featured image

Ideas That Grow: Julian Raine, 1997 Nuffield Scholar.

Julian Raine is a 1997 Nuffield Scholar who quietly gets on with things worth shouting about.  
 
Julian runs a mixed Dairy and Horticulture operation and no matter what he’s producing, the one constant is innovation. From robots to getting back to milk in glass, Julian has an entrepreneur’s motivation and an innovator’s foresight. 

In this podcast, Julian talks with Farmer’s Weekly Editor Bryan Gibson about his diverse operation, some of the challenges he faces and some of the innovations he’s making to meet them – including moving to robot-ready on horticultural sites.  
 
Julian also talks about his Nuffield travel, what he learned and how his research played a role in helping shape an industry.  

The interview took place in May 2022 and the version below was edited for clarity. Listen to the podcast above for the original conversation.

Bryan Gibson – Editor of Farmer’s Weekly.

I’m Bryan Gibson, editor of the Farmer’s Weekly. And today we are talking to Julian Raine. How’s it going? 

Julian Raine – 1997 Nuffield Scholar, Dairy and Horticulture farmer/grower, Nelson. 

Good. Thanks, Bryan. 

The apple of a robot’s eye.

BryanAnd where are you calling in from today?

Julian:  I’m in Nelson. We have a farming operation, which includes dairy and horticulture, just south of Nelson in the Tasman region.

BryanThat’s quite a diverse business you got going there? 

Julian:  Yes, it is. The agricultural bit has been in the family for 180 years, so we’ve been around a while. Whereas the horticultural bit, I started with my business partners about 40 something years ago.

Innovating in a diverse operation.

Bryan: What do you focus on in the horticulture side of things? 

Julian: We have about 200 hectares of apples. I’m just trying to do the quick numbers off the top of my head – about 40 hectares of berries, all boysenberries. About 45 hectares of kiwifruit, and about five hectares of a new crop for us, feijoas. 

Bryan: Fantastic. And how have things been going this year? 

Julian: It’s been a good year in terms of growing. Been a lot more difficult to get things harvested with the shortage of staff. We completed harvest nearly a couple of months ago for all crops, so that’s good to have that behind us, although we were still packing apples well into July.  

There’s plenty of challenges with shipping and trying to get containers. We were running about a month behind with our shipping program, so that’s been a bit of a worry. 

Bryan: You haven’t had any of the weather or climate related yield issues they’ve had up in the North Island? 

Julian: No. No, we’ve been a bit fortunate thankfully, there was enough to contend with from COVID. 

Bryan: And the agriculture side of things, can you just tell me a little bit about that? 

Julian: Yes. We operate a fresh milk business. We deliver to about 3,000 households in the top of the South Island, Marlborough-Nelson-Tasman. We operate two dairy farms, and we buy and milk from another two dairy farmers. 

Bryan: So, it’s direct to the consumer. 

Julian: Yes. The home delivery is to the letter box, or to the back door, or front door. To cafes, restaurants. And we have several vending machines dotted around Nelson as well. 

Bryan: That seems to be a growing industry, isn’t it? 

Julian: It’s kind of back to the future really. When I was a lad, all the milk was basically bought at the front gate. And occasionally when you ran out, you went down to the dairy. So, we’ve kind of gone back to that model. 

Bryan: My first job I did all through high school was pushing a milk cart round the streets. I was there for the change from glass to the tetrapaks. 

Julian: Right. We’ve gone back to glass as part of what we do. 

We visited Julian at his apple orchard in April, where he has trees producing mostly the variety ‘Pink Lady’.

Julian spoke briefly about a new 500 cow, all-weather shed he has built, giving his operation ‘the tick’ from the SPCA, one of the first dairy farms in New Zealand to receive this endorsement. This dairy operation supplies Appleby Farms (Ice cream), a business collaboration between himself and Murray Taggart, a fellow Nuffield Scholar.

A Nuffield report creating impact.

Bryan: Now, it’s been a little while since you did your Nuffield report, 1997 I think you did it. But integrated fruit production, still relevant, I think. What do you remember of writing that report? 

Julian: As you say, it was 25 years ago. So, a bit of a distant memory, but many of the issues are still relevant today. What came from that report was a system I wrote called Green Grow, which was to deliver three things: Fruit with no residues, have some environmental indicators, and have a food safety system under something relatively new then called HACCP.  

This was a hazard analysis control point, which was what NASA used to send their astronauts into space. Because if you’re sick up there because of food, you’ve got a major problem. So, they wrote a food safety programme, and I adopted the bones of that, or the principles of that. 

They wanted to know whether the product was safe. The only way that we could guarantee the product being safe was essentially to take residues away. So, in terms of how we produce it, it’s up to us to battle the elements, with insects and fungi. 

When the consumer comes to consume it, they want to know that there’s nothing on there that can harm them or their kids. And then as part of that, some environmental indicators that say we haven’t harmed the environment in producing that fruit. 

Bryan: Space age fruit production, that sounds awesome. 

Julian: Yes, years later, I chaired the Apple Futures Programme, that was a three-year programme to deliver wider systems to get to the same point for the average grower. That’s pretty much about 80 something percent of the New Zealand industry now, with a fair chunk of the balance being organic. I wasn’t pretending to be organic. And yeah, we converted a whole industry in less than a decade. 

Bryan: The industry as a whole – horticulture, pip fruit and candy fruit, and that sort of thing has come a long way in the last decade or two, hasn’t it? 

Julian: It has. That was late 2000s, and since then it’s advanced even further. 

Setting up for horticultural automation.

Bryan: Do you have any other observations on how things have changed, running a kiwi fruit growing business in that time? 

Julian: We’ve set up our orchard systems now for being robot ready. We can’t keep going how we are. And so, investing in an orchard production system is a long timeframe. We must think about what the future will look like when we spend hundreds of thousands of dollars a hectare setting up an orchard.  

We’ve set our orchards up in anticipation for robots to be able to harvest. We think about how they’ll optically see the fruit, how they’ll pick it, and then how they’ll get that fruit from the tree into a bin. That’s what we’ve been busy at in the last decade. About 30 something percent of our orchards, anything we’ve planted in the last 10 years, are robot ready. 

Bryan: That’s interesting. You often think about building robots to pick the fruit as it sits. But there are a lot of things, I guess, row spacing and the way you propagate the trees, that sort of thing. 

Julian: Yes, and how we set the structure up. So single plane trees. It’s like a single plane hedge row, so the robotics and the sensors sensing the fruit, can’t go through the tree. So, it’s got to be on a single plane essentially. 

Bryan: That’s amazing. How far off do you think you are from getting the robots? Are you involved in any of that? 

Julian: The Americans and the Europeans are leading that race. We don’t have the technology here that’s needed for it. Although, there’s a small group headed by Steve Saunders in the Bay of Plenty who are working on kiwifruit robotics. They’ve tended to go more into the pack house and look at optics and how you pack fruit. 

In ten-years-time, we’ll have lights out factories packing apples. Again, to try and get 24 hour a day, seven day a week packing businesses going, we need to do the same thing with our harvest processes. When the sun goes down, we don’t all go home – robots will carry on. 

Bryan: Sounds very high tech and quite cool.  

Julian: There’s a lot of work to get it to that point. A few of us, I suppose, think about these things in the middle of the night, when other people are sleeping.  

You’ve got to work out where your business is going. About how you make it more efficient and keep a lid on cost. Because everyone is really cost conscious now, the consumer wants to buy more for less. And we’ve got to get cost out of our business and keep a high standard, because that’s really what our New Zealand brand is built on. 

Nuffield and the international travel experience.

Bryan: Now, going back to 1997, you also did a bit of travel as part of your studies? 

Julian: Yes. Through Southeast Asia, Europe, and Eastern Europe. It wasn’t long after the wall came down, I was in Hungary looking at soft fruit production. I was also in South America looking at what they were doing in Chile and, North America, in Washington.  

Really interesting to get a handle on what the leading lights were doing at that point in terms of their growing systems. 

Bryan: And in the time since, how would you say being involved in the Nuffield Programme has informed what you’ve done in those years?

Julian: Well, for me it was about the personal experience and honing my leadership skills and trying to lead producers through changes. Also, trying to think about things holistically, looking at a problem, not from just a single plane, but being able to not only go around and see the other person’s view, but be able to walk right around that issue and look at several points of view.  

I’m probably not finished yet – I’m always willing to give back to the industry. 

Bryan: The Rural Leaders, Nuffield Programme would be something you’d recommend? 

 Julian: Without Nuffield I wouldn’t have got to where I am today. It gave me not only a critical thinking ability, but it’s also given me a lot of resilience as well.  

I am also able to call on the experiences I saw around the world – the interactions not only with other primary producers, but also government officials and how government thinks.  

And how the EU operates, rightly or wrongly. And then most importantly, how consumers think, and always interacting with your customer to keep yourself up to date with what the customer wants to pay for, and what they don’t want to pay for.

Thanks for listening to Ideas That Grow, a Rural Leaders podcast. This podcast was presented by Farmers Weekly.

For more information on Rural Leaders, the Nuffield New Zealand Farming Scholarships, or the Kellogg Rural Leaders Programme, please visit ruralleaders.co.nz 

The future of food and fibre is in the hands of our bold and our grounded people – those who give back to their communities and industries.

Sound like you?

Kellogg Rural Scholar Series: ‘Dairy Insights’.

Here’s an introduction from Rural Leaders CEO Chris Parsons, on the new Dairy Insights report.

New Zealand’s food and fibre sector is full of capable, and purpose driven people. Supported by DairyNZ, Livestock Improvement Corporation and an incredible group of partners, the New Zealand Rural Leadership Trust is privileged to be entrusted with growing many of these people in their leadership journey.

A key aspect of the rural leadership approach is research-based scholarship. The clarity of thought and confidence this approach promotes is transformative. 

The set of reports précised in this edition are penned by Scholars from the Kellogg Rural Leadership Programme. The Kellogg programme has been equipping rural leaders for strategic impact since 1970. The selection of reports is just a sample of reports by Scholars from the Dairy Industry.  

They grapple with the big issues facing New Zealand Dairy and are written by people living and working in the Sector. Many Kellogg and Nuffield Scholars go on to live their research. They build businesses. They advance community and social enterprises. They influence policy and advocate for animal and environmental outcomes, informed by an ability for critical analysis and their own research-fuelled passion. Rural Scholarship is about impact.  

In the following pages we are pleased to précis 14 dairy research reports by Kellogg Scholars. The full reports can be found at https://ruralleaders.co.nz/kellogg-our-insights

The reports traverse topics as wide and timely as innovation, markets, people, sustainability and social issues.  

Ngā mihi,  
Chris Parsons

and the NZ Rural Leaders Team 

Download and read the full report here:

Kellogg Phase Two – what does it look like? 

Kellogg Rural Leadership Programme - Wellington week

One of the highlights of the Kellogg Rural Leadership Programme is the Wellington based, Phase Two. Scholars of the 48th Kellogg Programme (internally referred to as K48), will begin their Phase Two in September.

The week is delivered in a specific order designed to reveal the political and economic context carefully, each step building on the last.  

Dr Scott Champion, will facilitate, expertly introducing Scholars to this part of the Programme. Phil Morrison facilitates on other Kellogg Programmes. Dr Champion deftly fills the spaces between influential speakers, encouraging discussion and imparting his own extensive knowledge, so that the whole experience is as seamless as it is inspiring.  

So, what will Phase Two look like for the Scholars of the 48th Kellogg Rural Leadership programme?

Note, this gives an idea of how any Phase Two will flow. Details and speakers are subject to change. 

Kellogg Phase Two - The Political and Economic Context for Leadership.

Day One 

Dr Champion introduces this phase. 

Lian Butcher talks about the role of local and regional government. Lian is General Manager, Greater Wellington Environment Group

Jessica Smith is a Kellogg Scholar and talks about Māori governance and management, as well as her role as Regional Director of Te Tai Hauāuru

Vangelis Vitalis talks about trade policy and market access.  

Mike Petersen discussion session. Mike wears and has worn many hats, one of which was as SATE, New Zealand’s Special Agricultural Trade Envoy.

He is passionately committed to advancing New Zealand here and on the global stage.  

Day Two

Dr Champion leads each morning with a reflection session, designed to discuss the previous day, draw insights, and connect these with the upcoming speakers. 

Chris Parsons, CEO Rural Leaders will talk Civics (the rights and duties of citizenship) to get the morning underway. 

Nicola Hill and Rachel Groves, cover political structures and processes. Nicola is  Te Whanau a Apanui Takutai Moana Application Lead and was formerly nearly five years with the department of the Prime Minister and Cabinet. Rachel is a Principal Policy Analyst with the Ministry of Justice. 

Barbara Kuriger, a Member of Parliament for the National party, gives some insights into the inner workings of government. 

Hon. Damien O’Connor, MP for West Coast-Tasman, Minister of Agriculture, Minister for Trade and Export Growth, Biosecurity, Land Information, and Rural Communities. 

Question time, followed by networking at PWC.

Kellogg Wellington phase 2022

Day Three

Reflection session.

Ewan Kelsall and Kevin Hackwell, speak about the role of NGO’s, interest groups and lobbyists. Ewan is a Senior Environmental Policy Advisor for Federated Farmers and Kevin is Group Manager Campaigns and Advocacy for Forest and Bird.

Sam Halstead, speaks about the role of journalism and PR. Sam is Director at Latitude, Strategy and Communication.

Leaders Meetings. Small groups have one-on-ones with Sector leaders. This is a no-holds-barred discussion where leaders share their good decisions, their bad ones and what they would do differently if they could.

Networking function at PWC. The programme dials up the networking during phase two with this opportunity to get in front of industry leaders and policymakers.  

Day Four

Reflection session. 

Anna Rathe, Submissions Workshop 1 and 2. In two parts and delivered either side of lunch, Anna leads this workshop. Anna is a Strategy and Risk Policy Leader with Horticulture New Zealand.  

Sam Halstead, Communications Skills Workshop. Also delivered in two parts, this workshop expertly covers a lot of ground, focusing on the pieces that matter. 

Day Five. 

Reflection session. 

Martin Workman, Chief Advisor at the Ministry for the Environment. Martin leads a ‘big issues’ discussion and talk.  

Project Workshop. This 90-minute session is designed to help develop project topics. It’s a good time to air any challenges Scholars might be facing.
 
Goal setting and Phase Two close.

Kellogg Wellington phase 2022_group photo

Want to experience this for yourself. Register your interest in the Kellogg Rural Leadership Programme today.  

2023’s January and June intakes at Lincoln. 

Kellogg Programme One, Lincoln: 24 January – 7 July 2023 

Applications close: Sunday, 30 October 2022. 

Kellogg Programme Two, Lincoln: 13 June – 30 November 2023 

Applications close: Sunday, 16 April 2023.

The carbon credit currency

Carbon credits
Carbon credits

By Sam Mander, Environmental Consultant, The AgriBusiness Group and 2022 Kellogg Scholar.

The article is reprinted from the Real Estate Magazine, with permission from the publisher The Real Estate Institute of New Zealand.

Indigenous forest land and the carbon sequestration opportunity for New Zealand landowners always seems to be downplayed — deemed too expensive, too hard, or inferior compared to exotic forests.

Sam Mander, Environmental Consultant at The AgriBusiness Group, debunks this myth and provides an understanding of how to identify the indigenous carbon opportunity.

Kanuka, manuka, regenerating native vegetation or planted native restoration sites hold a significant opportunity for carbon sequestration. But fundamentally, where the opportunity really lies in this space is where a natural seed source is present.

Land with naturally regenerating indigenous forest requires no capital input, eliminating the usual barriers of expensive planting regimes and delicate forest management.  

We don’t want to discourage the planting of new native areas, particularly around areas of ecological significance, but to capitalise on the low hanging fruit, landowners must take advantage of existing native seed stocks and develop these areas to accelerate the growth of regenerating New Zealand’s indigenous landscape.  

Determining eligible indigenous forest land

Indigenous forest areas are eligible to enter the Emissions Trading Scheme (ETS) if they meet the Ministry for Primary Industries (MPI) forest land definition. 

What is carbon sequestration?

Carbon sequestration is the process by which carbon dioxide is absorbed during photosynthesis, and is stored as carbon in biomass (trunks, branches, foliage, and roots). Source: nzfoa.org.nz 

Sam Mandes_Carbon Credit Currency

MPI’s forest land definition states that forests must: 

  • Reach at least one hectare in area 
  • Reach at least 30 metres average width 
  • Have species that can grow five metres high 
  • Have the potential to reach 30% canopy cover
  • Meet the above as of 1 January 1990 or after 
  • Have met all of the above as of 1 January 1990. 


If a landowner has property that has manuka, kanuka, mixed podocarps, or areas they are thinking of planting native species (including in riparian zones — the interface between land and a river or stream) carbon credits can be earned if the areas meet the forest land definition. 
 
One carbon credit is equivalent to one tonne of carbon sequestered; therefore, the tonnes of carbon sequestered by the forest each year are the total number of annual carbon credits available.

Tonnes of carbon are calculated on a per hectare basis, and the value of one tonne is equal to the current carbon price ($76/NZU/tonne). 
 
You’re typically looking for a natural seed source present with conditions that favour natural dispersion, growth and succession. Any native species can be included if it has the potential to reach five metres in height at maturity. 
 
The most common example of opportunity is regenerating kanuka and manuka forest land areas.  
 
To earn carbon credits, landowners need to electronically map the land to certain standards and capture aerial imagery to prove the forest area meets the forest land definition. 

The value of credits a landowner can receive and for how long they will receive them largely depends on the species growing on the land.

The MPI carbon lookup tables determine that indigenous forests can earn carbon credits from sequestration in the first 50 years of growth. 

How to assess the native forest area

This can be a difficult process for landowners; fortunately, professional forestry companies and environmental consultants like myself have developed methods for assessing forest land definition and providing the result of the assessment to MPI for a successful ETS application. 

“The value of credits a landowner can receive and length of time they will receive them largely depends on the species growing on the land.” 

Depending on the forest scenario, we use a combination of ground vegetation sampling, plotting, and integrated drone imagery to determine and prove this. In most cases, this is where an expert may need to be involved. 

A recent example is a property with an indigenous natural seed source. An assessment found it had 35 hectares of post-1989 indigenous forest land that had regenerated since 1990, with a forest age of approximately 17 years.

Forest species were predominantly kanuka, manuka, among other mixed podocarps. Carbon credits can be claimed for the remaining 33 years of carbon sequestration. 

Economically speaking, at the current carbon price, this equated to an average annual cash flow of $16,000, or cumulatively, $539,000. In summary, the opportunity to earn carbon credits for indigenous forest land is significant, particularly where a natural seed source is present.

The property mentioned above is among many that we have worked on which provides a great example of the type of property that is common around rural New Zealand and one that holds value from indigenous carbon sequestration. 

Planting trees to offset carbon isn’t a silver bullet against climate change.

However, carbon credits allow landowners to balance the scales for those unavoidable emissions on the path to reduction and has potential to generate financial benefits for those who wish to engage in these sustainable practices.

Download Sam’s report Carbon Sequestration Potential.