Rural Leaders Newsletter Archives | Page 6 of 15

Alumni in the Spotlight – Jenna Smith and Rachel Baker in Brazil.

2024 Nuffield Scholars from across the globe headed to Campo Grande in Brazil for the Contemporary Scholars Conference (CSC). Our own Scholars: Rachel Baker, Jenna Smith, Carlos Bagrie and Peter Templeton joined Rural Leaders CEO, Lisa Rogers and Chair, Kate Scott at the Conference. For many, the Conference kicks off their research travels officially.

To give some idea of the sights seen and insights gained on the nearly month-long time abroad on the CSC and post conference tours, we share a few of Jenna and Rachel’s LinkedIn posts and images. (There’s a couple there from Lisa Rogers as well).

Rachel Baker,
Post 1

Ready…set…fly! I’m heading off with my fellow Nuffield NZ 2024 scholars for the CSC Scholars Conference in Campo Grande, Brazil. Looking forward to connections, learning and new experiences while flying the flag for the NZ food sector.

Jenna Smith,
Post 1

“Everyone wants to go to heaven – but nobody wants to die…”

And herein lies the complexity when having global discussions about decarbonisation – let alone our domestic perspective on our responsibilities.

I’ve had a fascinating start to the Nuffield Contemporary Scholars Conference here in Brazil. Really thought provoking initiatives and conversations about some wicked problems.

Although not perfect – and none of us are – I’ve really enjoyed hearing about Mato Grosso do Suls journey to sustainability, and their ambition to ‘Make it Happen’.

Rachel,
Post 2

My impression of my time in Brazil is of a vast country, of contrasts, and big aspirations for the world stage. A proud patriotic people, of mixed origin and traditions, welcoming and open with visitors.

Policy makers want to bring biodiversity to the forefront of global climate change conversation, believing decarbonisation is a Northern Hemisphere agenda. By law, a % of farmed land has to be retired and planted, from 20% in Mato Grossa du Sol to 80% in the Amazon. Satellite imagery is used for compliance.

Food production is simply mind boggling in scale – they are the world’s 4th largest producer of food and the 3rd largest exporter of food (forecast to be 2nd by FAO). Orange juice, coffee, sugar cane, soya, beef…so much food. Private capital is funding investment which is accelerating growth and opportunity.

Brazil is a country on a growth trajectory well worth following – their scale will create both influence and impact.

Jenna,
Post 2

Visiting Aldeia Brejão and the Terēna people on the Nioaque Indigenous Land, in Mato Grosso do Sul was something I’ll play back over and over again. Their sheer determination to be a part of the solution, even with little influence, was awe-inspiring.

This Indigenous community spoke at length about their part and the importance in bringing together ecosystem diversity.

They also know all too well the impact climate change is having on their way of life. The volatile weather patterns have meant it is increasingly harder for them to live from the land according to traditional methods.

Added to this they are noticing the degradation of their natural resources coming through their settlement.

They’re having the conversations that many of us put in the too hard basket, because they don’t have the luxury of sitting by and waiting for solutions to come to them.

Rachel,
Post 3

An insight into coffee production from my Nuffield travels in Brazil.

🌳Brazil is one of the world’s largest arabica coffee producers, of which ~50% is exported. Check where your coffee beans are sourced, it’s very likely to be from Brazil!

🤝We visited Cocapec, a coffee cooperative in Franca in Sao Paulo state, which receives and processes 1.5m tonnes of green coffee beans from 3,000 members for sale on a trading platform.

🌱Supply is from 100,000 ha of plantation, from 5-10 ha properties to thousands of hectares.

🚚Trucks are emptied by hydraulics, which lift the entire truck!

👩‍🌾The grower keeps ownership and control of their beans through to the point of sale, instructing the Cooperative what and when to sell and an expected price.

☕️Coffee beans are grower currency, they can pay for goods they purchase from Cocapec with coffee.

❄️The sector was impacted heavily by a huge unforeseen frost event in 2021, followed by a prolonged dry period, which killed or damaged trees and reduced yield by 50%. Yields are nearly back to 2020 levels.

🌱Harvest is now predominantly mechanized which reduces costs by 25-30%.

👨‍🌾Farmers are supported by Cocapec agronomists, scientists, laboratory testing, farm supplies as well as government scientists and training opportunities. The Co-op also provides favourable finance options to members for machinery purchases.

💰Coffee has a competitive grower cooperative environment and Cocapec is actively recruiting new members.

Rachel,
Post 4

Sugarcane insights from my recent Nuffield travels in Brazil.

Brazil is the world’s largest producer of sugarcane and the highest ethanol producer from sugarcane (the US is the largest ethanol producer, mainly from corn).

🍬The largest global consumers of sugar are India and China.

⚡️Brazilian ethanol producers want to reshape the future of global energy, providing “profitable and sustainable decarbonisation energy solutions”

🌱 Sugarcane is grown on a 7-8 year cycle, yields ~100 tonnes/ha at maturity (5-6m tall), is deep-rooted so doesn’t usually require irrigation.

☀️ Sugarcane is ~12% sugar, 70% water and 18% bagasse (fibrous pulp), straw and minerals.

⚡️Products of sugarcane processing are sugar, ethanol and clean energy (bioelectricity). The process can operate as a circular economy with 99% of by-products reused e.g. 2nd generation ethanol, fertiliser, compost.

🌽Compared to corn, sugarcane produces twice the yield of ethanol for the same area.

🚜 Sugarcane planting and harvesting has progressed to ultra-precision planting with full automation no tillage (reduced GHG emissions by 43%), dual mechanised harvesting and integrated pest management (85% biological). Fuel for the 500-600hp machinery is still diesel but hydrogen and ethanol injection is being trialled.

🚘 Cars and light vehicles in Brazil are fuel-flexible and can run on ethanol (NZ$1.05/L) or an ethanol/gasoline (NZ$1.64/L) blend. I didn’t see any electric or hybrid vehicles.

🏭 We visited one of Sao Martinho’s four sugarcane mills. SM is a large 49% publicly listed company. At this mill they process 10 million tonnes of sugarcane (from 130,000 ha) from April to November with a truck arriving every 1.8 minutes for 220 days! 50% of the bioelectricity produced is sold to the national grid and all fleet vehicles run on 100% ethanol.

❓️Could Australia be the ethanol energy supplier to the Pacific?

Saves you asking – Kellogg FAQ’s.

The following questions and answers relate to 2024’s Programme Two, however they are likely to be accurate and relevant for some time into the future.

What is the total time commitment for the Programme?

18 days face to face, 50 days on individual research, all within a six-month span. The recommended time commitment is about 300 hours to complete your individual research report.

Do you have any tricks or tips for completing my application?

Get started sooner. Don’t bury the good stuff. Read it out loud. More tips and tricks are available on our website.

Is there a specific area that I have to study?

Scholars have the freedom to pursue a topic of personal and professional interest. Whatever the topic, you should aim to stretch you knowledge and understanding of it.

Should I have a research topic in mind before I start the Programme?

Yes, that is ideal. Often your topic is in plain sight and is something you’re genuinely interested in. If you do not have an exact topic in mind, arrive with some ideas you might like to discuss further.

What speakers, or industry leaders can I expect to hear from, or meet during the Programme?

We bring a cross-section of industry leaders and experts to the Programme. They’ll present to you, coach you, share stories and network with you. Some of the people you may hear from, or meet, include global leaders in agribusiness, CEO’s, politicians, owners of well-known private businesses in food and fibre, media operators e.g., PR consultants.

You may also hear from Rural Leaders’ Partners, including: Beef + Lamb New Zealand, Zespri, DairyNZ, Rabobank, Farmlands Cooperative, and more.

Can I get University credits for my Kellogg?

Yes, both Lincoln and Massey Universities have accredited Kellogg and are offering credits towards post-graduate degrees. You can opt into a Postgraduate Certificate in Commerce, giving you 60 credits towards the 180 required credits for a Lincoln University taught master’s degree.

You can also elect to use your 60 credits towards a master’s degree at Massey University. Another option is the Recognised Prior Learning (RPL), which can be credited towards a postgraduate qualification.

How long does the report have to be? How many pages?

We get asked this a lot. It’s 10,000 words. That’s roughly 20 pages (at ten point font).

How do I know if I am eligible to do a Kellogg?

The Kellogg Rural Leadership Programme is for mid-career professionals either behind or in front of the farm gate. It is for those who are emerging strategic leaders, perhaps transitioning from operational or technical roles to a more generalist leadership role – or intend to at some point in the future.

Do I need to have been to University? Do I need to work on a farm?

No you don’t. To both questions.

How many people are on each programme?

We have an upper limit of approximately 24 Scholars for each programme.

What are the selection criteria?

In any application we like to see a capacity to contribute to the learning process. We select Scholars from a mix of backgrounds and regions, as well as pan-sector representation. This enriches discussions, expands knowledge sharing and the cross-pollination of ideas.

What is the full cost of the Programme?

The fee is $6,995 +GST. The actual delivery of the Programme costs approximately $21,000 per person, but the shortfall is covered by our strategic and programme partners: AGMARDT, FMG, Beef + Lamb New Zealand, DairyNZ, Mackenzie Charitable Foundation, Horticulture NZ, FAR, Farmlands Cooperative, MPI, Rabobank, Zespri, and LIC.

Do I need to organise my own travel?

Yes, you travel the way that’s most convenient. We provide assistance by booking accommodation for the whole group.

Jen Corkran – Trust, truth and how we learn.

Farmers Weekly Managing Editor Bryan Gibson speaks to Jen Corkran, Senior Animal Protein Analyst at Rabobank and a 2023 Kellogg Scholar.

Jen discusses her day job to provide red meat insights to clients and farmers. Jen also reveals what her Kellogg research tells us about trust, truth and the way farmers take on information.

Listen to Jen’s podcast here or read the transcript below.

Bryan Gibson – Managing Editor of Farmer’s Weekly.

Kia Ora, you’ve joined the Ideas That Grow podcast, brought to you by Rural Leaders. In this series, we’ll be drawing on insights from innovative rural leaders to help plant ideas that grow so our regions can flourish. Ideas that Grow is presented in association with Farmers Weekly.

Bryan Gibson, Managing Editor of Farmers Weekly.
You’re with Ideas That Grow, the Rural Leaders podcast. I’m Farmers Weekly Editor, Bryan Gibson, and with me today is Jen Corkran, a Kellogg Scholar. G’day Jen, how’s it going?

Jen Corkran, 2023 Kellogg Scholar, Senior Animal Protein Analyst at Rabobank.
Hi, Bryan. It’s good here. How are you?

BG: Yeah, pretty good, thanks. To get started, tell us a little bit about your background. Where are you from?

Foundations in rural Hawkes Bay.

JC: I grew up in rural Central Hawkes Bay, in a little town called Waipukarau. My mum was a teacher at a primary school there, Flemington School, so right in the heart of sheep and beef country in Hawkes Bay.

I grew up and went to primary school there and I think from that grew this really in-depth passion for the agriculture industry in New Zealand. Ever since I can remember, I wanted to be a farmer. So, I think that background set me up well for that.

BG: Did that follow through to higher education or your first jobs, that sort of thing?

JC: Yeah, it did. After high school, I went to Massey in Palmerston North and studied agricultural science down there for three years, which was good fun. From there, I went farming in mid-Canterbury for a couple of years on a big beef farm. This is early, mid-2000’s, before the dairy boom. There was still a lot of sheep and beef country down that way. Before this farm did end up converting to dairy, it was all flood-irrigated beef, and spent two years down there as stock manager, which was great fun, especially coming straight out of university and not actually growing up on a big farm.

We did have a lifestyle block there in the Hawkes Bay with 70 odd sheep and a few cattle. But this gave me that real, in-depth understanding of farming, and through the seasons, and the longer term understanding of what it takes.

From that, I got inspired to go back to uni to do some post-grad. I did an honors year in Pastoral Science and Sheep and Beef Farm Systems. After that, it was great coming back into that, having spent some time farming as well. Then after few years in the UK I moved back to New Zealand.

Senior Animal Protein Analyst, Rabobank Research Team.

BG: Yeah. And you’re with Rabobank right now. What do you do there?

JC: Yes. I’m the Senior Animal Protein Analyst in the Rabo Research Team. So our job in Rabo Research is pretty much to provide insights and understanding around what’s happening in the markets in that global picture. My area in animal protein is red meat, for New Zealand, so sheep and beef. We cover all the commodities. In the team I sit in, we’ve got dairy in New Zealand, and sheep, beef, and then we’ve got a whole bunch of other Rabo Research analysts who sit out of Sydney and Australia and cover off a whole bunch of other stuff.

So great to be part of a global team as well. There are analysts all around the world for Rabobank. We’ve got real global reach to find out what’s going on in other markets, what’s driving some of the things that we’re seeing down here in New Zealand. We provide that insight to clients and farmers in New Zealand, arming people with good information so they can make the best decisions for their farming businesses.

BG: We enjoy getting your guys insights across our desks here at the Farmers Weekly. They usually turn into good stories. Now, talking today about your Kellogg Scholarship Programme. Tell us a little bit about what you decided to study?

Kellogg Programme research on pastoral farmer learning preferences.

Image: Jen Corkran speaking in Rabobank site at the Wanaka A&P, March 2024. (Rabobank’s Scott Levings in blue looking on).

JC: My research for Kellogg was on farmer learning preferences, pastoral farmers, to be specific. I was with Barenbrug New Zealand for over 10 years before starting with Rabobank. So, when I did Kellogg last year, I was still with Barenbrug. As a Pastoral Seed Company, they really wanted to understand how farmers are learning and getting information; pastoral is our bread and butter here in New Zealand. We turn grass into saleable protein.

How our farmers learning anything to do with harvesting homegrown feed? So, we know that the most profitable farm systems in New Zealand harvest the highest amounts of homegrown feed because it’s the cheapest form of feed, and they turn that into milk or meat. So, I guess Barenberg is a business, and I really was quite passionate about this topic, too, because at the time, I was in a pasture specialist role around helping farmers get the best from their grass and crops. How do they learn? How do they prefer to get information? And from that, what do they do with it, basically?

It was essentially more of a social science topic in terms of adult learning preferences. And some interesting results came out of that. It was a challenging project, but certainly understanding people and what makes them work is part of what we all do every day, too. So, yeah, it was great.

BG: That issue of tech and knowledge transfer through to the boots on the ground in the farming sector is one that has had lots of people scratching their heads over time. What were the key findings? How do farmers like to learn things.

What the Kellogg research revealed.

JC: So, there’s a lot to it. I had to go right back to the start to understand some of what’s already been done in that space. So, a big literature review in terms of what do we already know about how our farmers learn? You can look overseas, but really we’re quite a unique here in New Zealand, and we want to know how we, as more outdoor feed systems, are doing things.

So, yes, a big literature review in terms of what’s already been done. There’s a lot of work that’s been done, but it’s quite complex. But the real interesting findings came with actual farmer interviews. Just talking to farmers all around New Zealand, both in the dry stock, red meat sector, and also dairy, cropping, arable, whatever it might be, to find out how they learn. What we found was these two broad pillars, when it comes to learning, there’s a purely learning aspect, and then there’s a social aspect. They’re both equally as important as each other. And when it comes to learning, there’s information. People need to know what it is that they’re after. They also have to make a decision.

But before all of that, they need to be aware of what the thing might be. So for example, a new type of crop that might suit a certain area of New Zealand, say a summer crop where it’s summer dry, and this thing’s going to provide protein over that time. Before a farmer is even going to think about putting this new crop in, they’re going to be aware that it even exists and then understand how it works. What overlies that is understanding it through information, so whether it’s data or science or trials or your neighbour tried it, to make a decision to whether it will work for them. So that’s understanding their own farm business and seeing if it’s relevant.

Relevance is hugely important. But what overlays basically everything is this social aspect around trust and trusting the information that they’re getting is both true and relevant to them. Also, I guess, having a yarn about it with other people, as farmers in New Zealand, like to do. So this whole networks, trusted networks, trust is really key to farmer learning.

The other big one, I guess, that overlays the learning aspect is relevance to farm system. So, a dairy farmer is not going to necessarily be selling the same pasture and using it in the same way as a sheep farmer who struggles with more dry or harder conditions or in different soil types. They were the key pillars, I suppose. Obviously, in interviews with farmers, it was just so interesting to see all the themes lining up – networks and trust, those two words came up-time and time again.

Building trust takes time.

BG: Obviously, trust is the key. It doesn’t really matter where that trust lies. It could be different for different farmers, say, friends or colleagues or catchment group members, or it could be the seed rep or someone else. As long as there’s that relationship there, is that the thing that drives any evolution?

JC: Yeah, 100 %. What I basically did with the interviews is get a transcript and look for themes – a thematic analysis of themes. Some of the keywords that kept coming up were ‘trust takes time’, and trust doesn’t have to be for a person necessarily. It could be for a brand or a company or a business or a thing. But building trust takes time and has to be something that’s proven. I think a lot of farmers, and it’s something we hear as people in the industry all the time, you can’t just assume that you meet someone and then they’re going to trust what you’ve got to say. You have to earn it. And ‘earning trust’, I think, was one of the key things that kept coming up again and again. A business can become a trusted business within the inc of New Zealand also, and so can individual people.

Often, farmers said, they might have an agronomist who works for X company, and it’s the agronomist that they trust, and they’re going to follow that agronomist wherever they go through their career or their seed rep, or whoever it might be. Or it might be that they trust this particular brand, and they’re going to follow that. It could be whatever, but it has to be earned. I guess, backed up by some positive that they’re seeing. A lot of us work in the same way. We want to trust what we’re doing, and it becomes easier to make a decision if you trust that it is a safe one, I suppose.

BG: Farm owners hold a lot of the purse strings in terms of the wider industry, so they’ve got a lot of people coming down the driveway trying to sell them the newest and best thing. They do have that detector to go, ‘well, is this going to work for me. Or is this just someone trying to sell me something new and unproven or a one-size-fits-all approach?’ They really need to have that filter on, don’t they?

Trust in rural New Zealand.

JC: It was really interesting, because with the Kellogg Programme itself, we do the research project as one part of it. And then the other part of it that’s within the actual course itself in the in-person phases, is learning for all of us on the course. A lot of this was around critical thinking. How do you get to a place of trust, asking the right questions, critically thinking about things so that you are asking the right curious questions to find out if something is true or not.

We live in an age where there’s so much information out there. You type something into a little square on your computer screen, and you can come up with scrolls of information. But what’s actually true and what’s not, and how do we trust it? So, it was really interesting. Some of the stuff we learned about misinformation and disinformation and critical thinking on Kellogg really paralleled a lot with what the farmers were naturally saying and doing.

Some of the most experienced business people are farmers, right? They have to be across so many different things. And so for me, doing a leadership course and seeing it tie in naturally with these amazing farmers around New Zealand was really cool.

They naturally have this ‘right, can I trust you or can I not?’ And a lot of them said, it sounds negative, but they didn’t mean it in a negative way. I’ll always start from a place of distrust trust and then move to trust. It’s not necessarily that you’re going to have trust straight away. So good thing to think about, I guess, for anyone dealing in rural industries in New Zealand.

The Kellogg experience.

BG: Yeah, for sure. How was your experience going through the Kellogg Programme?

JC: It was great, Bryan. You have six months, basically, where you have this tight knit group of anywhere between 18 and 24 people. There was 23 people on our course, cohort 50, we were last year. You get really close to these people. You spend the first 10 days down at Lincoln together all day, every day, learning about leadership and learning about yourself.

You’re on this journey together and so those networks that you make with the people in your cohort, you can’t really put any value on it because it’s golden. Because you’re doing the journey together, you’re in this challenging but stimulating environment. It was really, really great. And that network is for life now with those people.

Outside of the people that you’re doing your Kellogg with, I think for me, it was the leaders that were put in front of us. Seeing the characteristics that they had was really inspiring. They’re optimistic, a lot of them, there’s a lot of humility there. They’re curious, they ask questions, they’re open-minded. These are the ones that stood out to me as the most natural leaders.

They’ve obviously got all of these learnings along the way that have helped them get to this point that seems magical. You can see things in yourself that you maybe already have or that you need to work on because you’re just getting this exposure to these things that you wouldn’t necessarily get in that six month period.

Critical thinking, being curious, asking questions, keeping an open mind. There’s these themes that keep coming up over and over again. You see places for your own growth too. You see places where you’ve had challenging situations and you realise why, perhaps. So, In terms of leadership, there’s a heap of learning. In terms of that bigger picture thinking, where this tiny little export nation sitting in the South Pacific Sea, selling produce to the world, but we are affected globally by a lot of what goes on.

For me, very much in that pastoral science space at the time, it opened my mind up to this bigger picture way of thinking, which was my big learning. I did my Kellogg last year in my mid-30s. A great time to do it because I’d had a bit of life experience, a bit of career experience, but still you realise how much you’ve got to go and do. So, it was really good. Yeah, loved it.

BG: Awesome. And what’s the plan for you? Just still sinking your teeth into global protein markets, that thing?

JC: Yeah, that’s correct. Kellogg did open my mind to other opportunities and started with Rabo at the end of last year. So very much in that getting into the role space, what’s driving global protein consumption. We’re going through a challenging time right now in the red meat sector with meat prices, especially. There’s a number of reasons for that. What is the light at the end of the tunnel? When might we see it? So no, it’s really good, and I certainly, leapt right into that big picture thinking, which is great.

BG: Thanks for listening to Ideas that Grow, a Rural Leaders podcast in partnership with Massey and Lincoln Universities, AGMARDT, and FoodHQ. This podcast was presented by Farmers Weekly. For more information on Rural Leaders, the Nuffield New Zealand Farming Scholarships, or the Kellogg Rural Leadership Programme, please visit, ruralleaders.co.nz

For more information on Rural Leaders, the Nuffield New Zealand Farming Scholarships, the Kellogg Rural Leadership Programme, the Engage Programme, or the Value Chain Innovation Programme, please visit ruralleaders.co.nz

Allan Pye, 1982 Nuffield Scholar, passes.

Rural Leaders, The Board of Trustees, and Nuffield New Zealand were saddened to learn of the recent passing of Allan Pye (1982 Nuffield Scholar). We offer our deepest condolences to Allan’s family.

Many will have known, or known of, Allan, who passed away peacefully at Burwood Hospital on Saturday at the age of 83.

Allan’s funeral service is to be held on the farm at 276 Rise Road, Winchester on Friday, March 22, at 2.00pm. Messages to The Pye Family, 251 Rise Road, R D 26, Temuka, 7986.

Allan was affectionately known as ‘The Spud King’ after spending a lifetime building a large potato business on both sides of the Tasman.

Alan was always happiest working on the farm. In a recent Herald interview, he was quoted as saying, “I love sitting on a header. There’s nothing more satisfying than sitting on a header and harvesting 10 to 12 tonne per hectare crop of wheat. It’s better than anything.”

If you would like to leave a message for Allan’s family, you can leave condolences here https://deaths.press.co.nz/nz/obituaries/the-press-nz/name/allan-pye-obituary?id=54652220

Alumni in the Spotlight: James Parsons, Phillip Weir, Vanessa Thomson, Donna Cram, Kylie Leonard, Carlos Bagrie.

Phillip Weir, 2020 Nuffield Scholar.

In February, Nuffield Scholar and Waikato farmer Phillip Weir was appointed an associate board member of the Agricultural and Marketing Research and Development Trust (AGMARDT).

The AGMARDT associate trustee position gives emerging leaders an opportunity to learn, develop and supports AGMARDT’s mission to nurture people and ideas and in putting people at the heart of what it does, while focusing on the things that create the most impact.

In a recent Farmers Weekly article Phillip said, “I’m looking forward to supporting fantastic people who have great ideas that will both change the future of New Zealand Food and Fibre production and will be essential in its future.”

Phillip is also standing for election to Beef + Lamb New Zealand’s Board, Northern North Island region. We’re sure Phillip would appreciate our support.

Phillip and his wife Megan farm dairy-beef bulls and sheep on the side of Mt Pirongia, Waikato.

Phillip’s profile for the voting can be found here.

You can also learn more on how to vote at the B+LNZ contact details below.

Candidate profiles and voting papers should be with voters (from Northern North island voting area) by now as part of the annual meeting voting pack. All registered farmers elsewhere across the country should also have received a meeting pack.

In a recent Farmers Weekly article Phillip said, “We have debt. We have kids. We shift bulls. I am not a professional director. I’m proud of our Ballance Farm Environment Award, my Nuffield Scholarship and industry contributions as Farmer Council Chair.”

About the voting process.

The director election and postal and electronic voting close March 13.
If you’ve previously received annual meeting materials from B+LNZ you’re already on the electoral roll.

However if you’re not sure and want to check, you can:
call B+LNZ on 0800 BEEFLAMB (0800 233 352)
or email enquiries@beeflambnz.com

Vanessa Thomson, 2023 Kellogg Scholar. Donna Cram, 2023 Value Chain Innovation Programme.

Vanessa Thomson, did the Kellogg Rural Leadership Programme in 2023 and is a working mum with a young family, who sharemilks with her husband on two farms in the Waikato. She is also an ex-lawyer and currently the contract manager for DairyNZ.

In 2022 Vanessa received a scholarship to the Kellogg Programme through Dairy Women’s Network (DWN) and in a recent interview with DWN said, “It’s been a life-changing opportunity for me, and I am so grateful for the network that I have made through Kellogg, and the tools that it has given me. I am excited for the future, and what my leadership journey might bring.”

Check out the full article here.

Vanessa’s Kellogg research ‘The effectiveness of psychosocial services available to farmers following adverse events’ examined who the stakeholders are in the rural psychosocial ecosystem, how farmers interact with these stakeholders, and how these interact together. The research aimed to understand the challenges of delivery of effective psychosocial services.

In 2023 Donna Cram won the Fonterra Dairy Woman of the Year. Donna chose to use some of the scholarship to attend Rural Leaders’ Value Chain Innovation Programme, instead of the Kellogg Programme.

Donna has said that just as much was learned from the deep, insightful and honest bus and evening meal discussions with other participants on the Value Chain Programme, as from the rural leaders who welcomed them into their businesses.

Applications close soon on 29 February.

More information about the award, click here.

To apply or nominate, click here.

James Parsons, 2008 Nuffield Scholar.

James Parsons is co-owner of Matauri Angus beef stud and the 600 hectare Ashgrove Farm, near Dargaville. He has been trialling Halter collars on breeding cows and heifers for the past three months.

You may have seen James on a recent brand ad for Halter. You can have a look here.

James and his family’s sheep and beef farming business, Ashgrove Ltd, breeds and provides sheep and beef genetics to clients throughout the country. He is also former chairperson of Beef + Lamb New Zealand and is a board member of AgFirst Northland and chair of Wools of NZ.

In a February 19 article in Farmers Weekly, James shared his thoughts on what he sees as a game-changer for hill country farming.

Check out more in the article around cattle adaptability, grazing pressure, and calf growth rates.

Kylie Leonard, 2023 Nuffield Scholar.

Kylie was recently interviewed by the Pathways to Dairy Net Zero initiative (P2DNZ).

Founded in 2021, during Climate Week, P2DNZ is dedicated to reducing dairy’s greenhouse gas (GHG) emissions.

P2DNZ is providing insights and solutions to help Kylie overcome any farm challenges and more broadly accelerate climate action throughout the dairy industry.

You can read the interview here.

Carlos Bagrie, 2024 Nuffield Scholar.

Carlos’s innovative and unique approach to farming, the transformation of waste into a viable resource, as well as a few impressive side projects, were the subjects of a not-so-recent interview with REX host Dominic in late December.

Carlos’s energy and passion for what he does is infectious and FYI, his innovation doesn’t stop at zero-waste solutions. There are plenty of great ideas being realised at Royalburn Station with his wife and family. This podcast is well worth a listen – especially if you need a good dose of positivity.

Dr Matt Sowcik. Humility and finding a common purpose.

Dr Matt Sowcik is currently on sabbatical from his role as Associate Professor in the Department of Agricultural Education and leadership at University of Florida.

As part of his time here in NZ, he joined the Kellogg Rural Leadership Programme in Lincoln. He spoke to Scholars (and Bryan Gibson) about the power of humility in leadership and its role in working together toward a common cause.

Listen to Matt’s podcast here or read the transcript below.

Bryan Gibson – Managing Editor of Farmer’s Weekly.

You’re with ideas that grow the Rural Leaders podcast. I’m Farmers Weekly Editor Bryan Gibson. This week we’ve got a guest from a bit further afield than usual. We’ve got Dr. Matt Sowcik, who is Associate Professor in the Department of Agricultural Education and Communication at the University of Florida.

G’day, Matt. How’s it goin?

Matt Sowcik, Associate Professor, University of Florida.
It’s going great. Thank you so much for having me on the podcast. Blessed to be here in New Zealand and certainly excited to talk to all the good folks out there.

BG: Now, your area of academic expertise is leadership in the agricultural space.

An American agri-leadership academic in Aotearoa.

MS: Yeah, actually it’s first in leadership. I am interested in the psychology around leadership. I got an undergraduate in psychology and then went off and got a master’s in organisational leadership, and then a PhD in leadership studies.

I had applied it to businesses for a really long time, but found that the space of ag, natural resources and fibre really needed leaders. So was excited to join a number of colleagues down at the University of Florida, to really put all my time into this context. I think it’s so important as we more forward.

BG: You’re on a sabbatical at the moment, taking in a few leadership programmes around the world. And are we the first stop?

MS: Yeah, this is the first stop. And I’m really interested in this idea of humility and how humility impacts leadership. Certainly it’s something in the States that we need a little bit more. And as I was looking across the world, New Zealand was a wonderful place to study how leadership and humility were impacting this particular context. So came to Christchurch, worked in Lincoln, certainly understanding your rural leaders a lot better from the Kellogg Programme.

Humility in leadership.

BG: I’m interested in the concept of humility in leadership. Can you just sort of unpack that a little bit for me?

MS: Yeah. One of the things we struggle with is humility. It is so important and there’s so many reasons for it, but we’ve been under this impression that humility is thinking less of ourselves or not thinking about ourselves. The truth is, it’s just not true. I think New Zealanders really do that well. Farmers really do that well. This idea of humility, having confidence in ourselves, but not overconfidence.

When you get into overconfidence, you miss a lot of opportunities to develop and grow and adapt and innovate, and certainly to be a good leader. So, my interest was in better understanding this idea of how we could have the proper perspective of ourselves, others, this larger world, and use that in a leadership capacity.

BG: The amount of academic research that has gone into how to manage teams and be a leader is massive, isn’t it? It does seem to be we embrace more of a ground-up approach to leadership these days than, what did they used to call it, arrow management, or it’s my way or the highway, type thing.

MS: That’s absolutely right. Yeah, I think that’s true. I think we started to distinguish a little bit better this idea of managing or keeping things the same and running to an idea of leadership where we need really great ideas. Those ideas don’t often just come with one leader at the top who rides in on the horse and saves the day. It’s really this idea around how do we collectively get a group of people, all of their wisdom and intelligence, and certainly skills, and utilise that to adapt and grow and change the world for the better?

BG: It’s softened to if you’re the smartest person in the room, you’re in the wrong room, and that sort of thing.

MS: That’s exactly right. Yeah. No, you find that no one person is going to be smarter than the entire room, and if you are, you’re in the wrong room.

Sitting in on the Kellogg Rural Leadership Programme.

Image: Matt Sowcik speaking on Kellogg Programme One in late January.

BG: So, you’re sitting in on the Kellogg Programme at the moment.

MS: Yeah, it just wrapped-up yesterday, so I had an opportunity to sit through the nine days and to really engage myself. We’re so busy at times, we’re running with administrative stuff and doing our own programmes, that we don’t take the opportunity to learn.

I think what the University of Florida has blessed me with is this opportunity to come out, take a break from everything and just sit down and learn again and engage with this process.

So the Kellogg Programme, as humble as it is, allowed me to come in, have conversations, engage, explore the Programme, and really get to hear from some amazing academics, researchers in the private sector, certainly those who are doing the good work in farming, food and fibre. It was just a holistic experience to understand how leadership works so well here and certainly what we can bring back to the States to be better leaders there.

BG: It’s interesting you say leadership works well here. I don’t know how much you know about the recent history of New Zealand farming, but we’ve had kind of, some would say a leadership schism or something like that. Our farming leaders have really been under the pump and some of them haven’t survived the process. So we’re kind of soul searching in a way.

Working together with humility to solve the big challenges.

MS: I think it’s all about perspective. It’s this idea of the current problems, and certainly I can speak to those. The US is going through some current leadership crisis and of understanding how to engage with people.

What I saw on the Kellogg Programme made me feel positive and optimistic about the next five to ten years, especially around natural resources and farming; this idea that people are coming together. We need to move towards, in kind of a humble fashion, working together and engaging together. Those old philosophies of, ‘I have been doing this for ten years and I must have all the answers’, I didn’t see that on the Programme. What I saw was a collective effort of all of these sectors coming together.

I think that’s the positivity I talk about. I know there’s some current issues, some bumps in the road that are happening right now, but when I look at ten years out, about the leadership that’s happening here, I really feel optimistic that those engagements, those connections are being made and that folks are starting to realise, humbly, that we’re going to need to work together to be able to move forward in a positive direction.

BG: Yeah, I think some of those issues we’ve had last year or two really come down to communication. A failure of communication by government to sell its story, failure of communication by farming, leadership to report back to its stakeholders what’s happening through various processes. And if you’re not communicating well, then people will fill that gap with their own stories, if you know what I mean.

MS: I do know what you mean. I think there’s something so humbling about that, isn’t there? There’s this idea that we need people and people need us and we have to have that line of communication.

They often talk about communication as being the most important tool of leadership. If you don’t do that, if that breaks down, all of the other pieces, the innovation, the adaptation, the opportunity to move forward collectively, all really suffer from that.

The first step is to have some self-awareness, to be able to say, we have failed over the last couple of years to do this. So, how do we make sure we don’t fail in the future? How do we collectively come together even if we don’t agree? How do we have that civil discourse so we can understand eachother better?

The truth is, you’re all in the same boat here. I mean, it doesn’t matter who you are: Government, farmer, business owner, everybody’s on the same island moving in the same direction. And there’s some really important pieces of that, whether it’s exports, whether it’s understanding the changes in climate and some of the issues you’ve been dealing with around that. It’s a collective effort to be able to move that forward.

The challenge of individualism in the US and NZ.

BG: Yeah, we’ve had quite a number of discussions here about ‘carrot or stick’ in terms of getting progress going in environmental changes, sustainability, that sort of thing. I think farmers being sort of individualistic type people in a certain way, tend to want to be in control of their own destiny more and have (to be given a strong) reason why they should do something. Market driven approaches often work best, rather than government-led regulatory approaches. Is that similar in the States?

MS: Yeah, I actually think it’s probably more so. It’s not just farmers that we see that from, we’ve built our country on that idea of individualism and the ‘American dream’. Go get it! Pull your boots up! You can make it happen! What we’re finding is that sort of approach really lacks some humility.

My interest in researching that is, can we address some of these issues now? What we’re trying to understand in the States is, there are some problems where you can do that. If you think about it, there’s some issues that happen on a farm tractor breaks, you know that broken piece, you can fix that broken piece. You’re having some issue with a particular crop, you know that well enough. But, the problem with things like climate change and policy, they’re not simple fixes.

There’s this wonderful quote that I really love that talks about ‘all systems are not broken. There’s no system that’s broken. Every system is perfectly aligned to get what it gets.’ And what that means is no matter which way a system works out, it’s going to get the results you see at the end.

So the truth is you have to almost break it yourself if you want to change it, if you want to fix it. Those issues aren’t ones that are easily fixed by one person. They’re not like just changing out a gear. You have to bring people together, if we’re going to talk about things like policy and climate change. Those issues are ones that we need to have more than one person and they’re going to be issues that we’re going to have some trial and error, and mistakes on. Then as we move that forward, just continue to make it better and better along the way.

BG: One concept that has had some real wins over the years in New Zealand are catchment groups. That’s a collection of farmers and other stakeholders in say, a valley, where all the water runs into the same place. They all work together to protect the environment more, clean up the waterways, that sort of thing. What they found is that that sort of groupthink way of doing things with aligned goals, and to be honest neighbour peer pressure, really helps to get things moving in the right direction.

MS: Yeah, it just makes sense. It’s stepping back from ‘me’ being the only thing that’s important to collectively saying ‘we’re all important’ and that actually there’s this bigger purpose we’re all working towards.

Common purpose.

A lot of the research around humility has suggested that this idea of people coming together with a common purpose, which really is leadership common purpose, you start to understand not only will you achieve that purpose, but a lot of other things come along with it.

One of those is performance or outcomes. You’re more likely to achieve an outcome if everyone’s buying into it. If there is some of that social pressure, ultimately everybody kind of shares information, communicates and engages in that process.

I’m not surprised to hear that, and I think we need to do that a lot more. It’s ‘how are my problems also similar to others’ problems?’ What are they doing? How are they engaging? Instead of keeping that in and pretending that’s some market advantage.

The real market advantage here is being able to share information, because if I figure something out or you figure something out, that changing, sharing, engaging, really is a process to not only move in that direction, but then to be able to move further in a direction, because things will continue to change.

BG: Can you tell me a little bit about this leadership programme you teach at the University of Florida?

Leadership education at University of Florida.

MS: I’m very fortunate. I have a kind of three-pronged responsibility at the University of Florida. Certainly, teaching is one of them. We teach the undergraduate level for the entire university. We offer a certificate and minor in leadership studies to undergraduates to get them started or interested in leadership.

We teach a masters and PhD in leadership in ag and natural resources. So that’s an opportunity to bring those folks in who are interested in doing some consulting in the area or going off and teaching leadership for land grant universities. That’s just one part of what I do.

I also do research. We’re a research one institution. So, looking at how we build organisational leadership programmes within different ag industries. I’m real interested in this idea of how do we build great capacity in those who are going to take over farms, who are going to work in those communities and engage in that process? How do we start to develop that young talent? But my favourite part of my job is what we call extension, and this is going out and practicing it. So, here I run two leadership programmes myself.

One is for our county commissioners. We have 67 different counties in Florida, usually a board of five. Folks kind of oversee that when they get elected, they come to our programme and they start to learn a little bit about leadership. They start to learn a little bit about the practice of leadership in that government setting and we help them better understand how ag and natural resources are impacting their job in a way that they can lead better from that government seat and work together as a board.

Then I also will go out to different ag and natural resource industries and provide training and engagement. Really those three approaches are my job and it leads to what I think is a healthier Florida and certainly a Florida that really appreciates ag and natural resources as we move forward.

Experiential leadership education with Rural Leaders’ Kellogg Programme.

Certainly speaking of the Kellogg Programme I think the things that I learned there is this is an extraordinary programme where individuals from different industries have an opportunity to come and communicate, engage with each other. What I really loved about the Programme is that they consistently, and in a very humble way, said, you’re going to get ‘a little bit’ out of what we talk about.

But the power is collectively coming together. And when we talk about communication, when we talk about humility, it is the folks in the room having access to each other, to share, to engage, and that’s really the power of the Kellogg Programme. Besides all the wonderful speakers and opportunities, it’s that ability for individuals in the Sector to be able to come together and communicate.

For more information on Rural Leaders, the Nuffield New Zealand Farming Scholarships, the Kellogg Rural Leadership Programme, or the Value Chain Innovation Programme, please visit ruralleaders.co.nz

Kate Scott: Front footing the fast-moving regulatory environment.

The Board of Trustees for the New Zealand Rural Leadership Trust, responsible for governing the Nuffield Scholarships, Kellogg Rural Leadership Programme and the Value Chain Innovation Programme, wish to appoint an Associate Trustee.

This governance development opportunity is open to Nuffield, Kellogg and Value Chain Alumni.

The Associate Trustee will have the opportunity to:

Sit on the Board and gain greater understanding of governance processes under an experienced Board.
Provide input into the development of two of the leading rural leadership programmes in New Zealand.
Provide insights and perspective as a graduate of the programme(s).

The Role
The position is included fully in all Board activities, events and meetings.

The Associate Trustee is expected to fully contribute to all Board discussions and actions as if they were a Board member of the organisation and attend events associated with the role. However, the role has no voting rights.

Eligibility
The Associate Trustee role is open to Alumni of the New Zealand Rural Leadership Trust who completed their programme between 2018 – 2023, inclusive.

Term
The term of appointment is for a twelve-month calendar year (January – December), which provides an opportunity to cover a full year of operations.

There are seven more Board meetings this year and several events. Most events are held in Christchurch or Wellington.

Flight and accommodation costs are covered, where applicable.

The Board meeting schedule is:

April 10 (Wellington)
May 22 (Online)
July 3 (Christchurch)
August 21 (Online)
September 11 (Wellington)
November 4 (Wellington)
December 18 (Online)

Remuneration
There is no remuneration or payment, however all direct costs (such as flights and accommodation where required) relating to meeting attendance, will be met.

Confidentiality and Conduct
On appointment the Associate Trustee will be asked to sign a confidentially agreement.

Although the position is not an appointed Trustee of the New Zealand Rural Leadership Trust, the appointee is expected to adhere to the code of conduct of a Board member.

The Associate Director is expected to comply with any reasonable directions of the NZRLT concerning their role.

Application
Interested scholars should forward their application by 28 February 2024 to Lisarogers@ruralleaders.co.nz

Applications should be in writing, with a CV and a covering letter with the following;

The reasons for applying for the role,
What you expect to gain from the opportunity, including how the opportunity would contribute to your leadership goals,
How you might contribute to the Board’s skills, experience and perspectives.

Appointment process
An appointments sub-committee (a delegated committee of the Board) and the Chief Executive will consider all applications and provide a recommendation to the full Board who will approve the appointment.

The successful Associate Trustee will be notified by Mid-March and will be invited to attend the 10 April Board meeting in Wellington and subsequent meetings and events.

For any questions please contact:
Lisa Rogers, Chief Executive
Phone: 021 139 6881
Email: lisarogers@ruralleaders.co.nz

Emma Crutchley. Finding the sheep and beef value-add.

Emma Crutchley, 2018 Kellogg Scholar, talks to Bryan Gibson, Farmers Weekly managing editor about some of the challenges sheep and beef farming faces in a water-short region.

Emma discusses her Kellogg research, the Value Chain Innovation Programme, and the work being done on ‘Puketoi’ to find value-add.

Listen to Emma’s podcast here or read the transcript below.

Bryan Gibson – Managing Editor of Farmer’s Weekly.

My name is Bryan Gibson, Managing Editor of Farmers Weekly and this week, we are talking to Otago sheep and beef farmer, Emma Crutchley.

Bryan Gibson:
G’day, Emma. How’s it going?

Emma Crutchley, 2018 Kellogg Scholar, sheep, beef and arable farmer.
Good, thank you Bryan. How are you?

BG: Yeah, I’m really good. Yeah, so whereabouts in Otago are you?

EC: My husband, and I and two children live in a little inland basin called the Maniototo in Central Otago on a sheep, beef, and arable farm here called Puketoi.

BG: Sounds like a lot of work.

Maniototo sheep, beef and arable farming.

EC: Yep. So, I grew up here. My grandfather bought the farm in 1939, and we go a couple of more generations back here in the Maniototo. He’s one of the youngest sons, and he moved over from Kyeburn to Puketoi then.

I am an ’80s child, so I remember little bits of farming growing up through there. And I’m the youngest daughter out of…I’ve got an older brother. When I was younger, I had a love for animals and the farm and I could literally be found in any lamb pen, in any dog kennel, any filthy, smelly, or challenging job.

Growing up, I would be neck-deep in it. Mum and dad never really had a chance to get me out of it, and not that they ever thought that was a thing. They were very supportive of all their children, regardless of gender, being involved in the farm. I guess growing up here, I went away to boarding school and continued my love for the farm straight to Lincoln, and I never really looked anywhere else. From there, I moved on to work as a rural professional, as an agronomist, working in Christchurch for PGG Wrightson, and then later working for Pamu out of Wellington.

I knew I’d return home to the farm, but I was always a little bit hesitant because I love being around people and I love my networks and the social life side of it. I knew if I moved home, I was moving to a relatively isolated place away from a lot of the people that I really enjoyed being around.

I knew that it was the best opportunity I had and always something I really wanted to do. So I moved home in 2009, and imported a husband to the Maniototo, because it won’t come as a surprise, but being a small, rural community, everyone’s relatively related. I knew I had to find a husband before I moved home. So, yeah, he came home, and he moved here in 2010. And yeah, so we’ve worked to take over the family farm from my parents.

We’ve got just under 500 hectares of irrigation. The rainfall here is often what ‘wows’ people, it’s a 350ml rainfall. So irrigation creates the resilience we need to do what we do. We’re arable, so we grow about 100 hectares of arable crops: wheat, barley, peas, linseed, clover, rye for seed, and a few other bits-and-bobs as they come along.

We’ve got an angus stud as well. So we sell about 25 stud bulls each year. The main thing we do here, that is our main point of production, is our lambs. We have about six and a half thousand ewes. And apart from replacements, we finish all lambs born on the farm and also purchase more store lambs in January and carry them through as well to meet the demands of what we can produce and who we supply.

I do a lot in the advocacy space with Federated Farmers in Otago and also as a director for Irrigation New Zealand. My husband is very involved and he leads a lot of the rural fire stuff in this area. Being in a dry climate, it’s one of our challenges, I suppose.

BG: That sounds like a massive and diverse life you’ve got.

EC: Yeah, there’s a wee bit going on. They’ve got two kids of the mix, two, eight, and 10, so they keep us on our toes.

BG: Now, you mentioned the engagement with the Rural Leaders Programme was a Kellogg report, I think it was in 2018, that was on how to manage water efficiently and what that might mean. I guess it’s an issue that’s close to your home – and your heart. That’s why you took it on?

Kellogg research into water sharing in a water-short catchment.

EC: Well, as you know in 2017, one of the top election issues was around freshwater and how it’s managed in New Zealand. There was a lot of pressure around irrigation and the association with water quality and quantity. At that time, I was a director on our local irrigation company.

Being in this extreme climate where we are short growing season – long winters, and the value that irrigation is to our business in terms of the resilience and our adaption to climate change, I knew when I applied for the Kellogg Programme, exactly what I wanted to study in terms of a research project.

I’d been looking at it for a while, because the kids were, at the time, I think they were two and four, and at that time they’re starting to get a little bit more…I don’t know…I just went and did it!

So, my project was on water sharing in a water-short catchment, which was basically focusing in around, freshwater governance, or even crossing into environmental governance. I looked at different models from around the world and different examples of how water was managed, ownership rights, community management, and then investigated some of the policy settings we have. Also some of the solutions that might work in that space.

I think one of the learnings I got out of that was, as farmers in New Zealand we’re incredibly individualistic in how we run our businesses and that is a reflection of the challenges. The challenges we faced in the ’80s, we found ourselves then in that time of high interest rates and challenging Rogernomics type stuff. As individual farmers we had to farm our way out of it. We did that really, really well. But then that’s led us to being really innovative.

We need to understand the ‘why’ as to why the change is happening. I’m probably going a little bit off track here, but that project set the scene for me, for doing a lot of work over the last six years in the advocacy space and advocating for not only enabling farmers room to understand the ‘why’, but also those connections with stakeholders and the importance of that.

At the end of the day, the government calls the shots on policy, but the people that are voting for the government are our stakeholders, our New Zealand public, and the importance of understanding that dynamic for long-term goals rather than focusing on short-term advocacy outcomes.

BG: Yeah, I know you’ve done a lot of work. We had some stories in the newspaper this year on some of the work you’ve done to advocate for some changes to some of the water plans down your way?

Farming and the environment.

EC: I guess the thing that in Otago, we’ve worked first off the bat with land and water plans and regional policy statement, and I guess we’re also one of the most diverse regions in a Otago. For me, or for everyone really, farming systems in New Zealand are heavily intertwined with the environment. There’s always going to be public interest in farming because of our association with the environment that we farm in.

Everyone’s always looking over our fence. From that, it’s like, how do we set it up, so we enable farmers who are very good at change. So for that example, multiple challenges can be solved with one solution, and one challenge can be solved with multiple solutions. And what I mean by that is, how do you enable policy settings that enable this diverse, incredibly stunning region to actually find the scope within those policy settings to innovate around the challenge and to solve the different water quality, biodiversity, climate change challenges that we have faced.

I think advocacy is probably…I think it’s changing. We need to start learning. But it’s like communicating in a way which enables you to be understood. And my thoughts around that is we had in the Upper Taieri, one of our biggest challenges was the Upper Taieri plain and the diverse hydrology landscape that was tied up in the national wetland regulations. Then what that was the unintended consequence that that was going to create.

So, we had our big jobs for a nature project set up at that time, which involved the relationships with multiple stakeholders. I guess we always knew that if we were going to be successful in changing the settings around the wetland regulations that we needed to have a common ground with our stakeholders and what we were trying to achieve.

I know there’s a lot of narrative around, for example, the stock exclusion regulations and the huge cost they create on farmers. If you can flip that into, we need the tools in the toolbox to manage our environment, in a way that is best for the environment and best for our rural communities. We need to recognise the role that livestock can play within those systems to control our weeds and help with pest control. That was a common ground that we found.

So when we went to MFE with that case to Minister Parker, it was probably a more resonating message than just saying, ‘Oh, it’s a huge cost of fencing, and we’re going to lose all this land that we can graze’, which doesn’t resonate with everyone. They actually don’t care. They just want fresh water and they want a pristine environment. It’s explaining it in a way that actually identifies the unintended consequence of that.

So off the back of that, we managed to get that cut out of the stock exclusion rules, but it’s still a work in progress. We’ve still got to continue that conversation with our regional council as part of our water plan.

The art of making the tough conversations easier.

BG: Sounds like you’re at the forefront of a type of evolution that’s been talked quite a lot in terms of managing our natural assets – has many stakeholders who mostly want to do the same thing. It’s not an us and them farmers versus, say, fishermen or environmentalists or anything like that. And if you can in advance find those shared values, then it’s much more easy to overcome the challenge.

EC: Yeah, and I think I was talking to Julia Jones a couple of months ago and we’re brainstorming. I think she said something, and it was ‘we have a responsibility to seek to understand diverse perspectives’, then I added on the end, ‘we also need to give ourselves the personal freedom to change our minds’. I guess for me, that crosses into the fact that we are a small part of the population in New Zealand.

Like a lot of people like those in Auckland don’t really care about farming. They might want a pristine environment, but they don’t care about farmers as such. So the best way to get people to understand your perspectives is to actually listen to them and when you can create an environment which lets people feel like they’re understood – it takes away the defensiveness and the silos, and it creates more of a safe space to continue that conversation.

So when you’re really passionate, I think, and I have to be aware of this, because I’m really passionate about Ag and what we do, but passion can show up in many different ways. And when you’re passionate about a topic like farming or the environment and both, probably, most of the farmers fit into both those camps, but it’s like, how do you talk to someone and create that curiosity to let them feel like they’re heard? And then you create that connection and then that’s progress.

The Value Chain Innovation Programme and finding the value-add.

BG: Now, you’ve had a more recent Rural Leaders experience. You were on the Value Chain Innovation Programme this year. What was that all about?

EC: Yeah. So my lane, probably, in the past year has been a lot around the environmental stuff – freshwater, irrigation. But as a sheep and beef farmer, we are doing so much behind the farm gate in terms of how we farm and environmental gains on-farm. For us, because we are main point of production is lamb and finishing lambs, we’ve seen a lot of disruption within the supply chain over the past few years, especially since COVID.

Then we had another one more recently this year, where some of the guys we’ve worked really closely with over the past few years to develop our lamb supply programme. We went to them eight years ago, probably a little bit frustrated at the time, we wanted to supply a product that worked with our lamb, our supply chain, and what was actually needed within that, so we could add more value.

So they came back to us. We said to them, ‘how can we better support what you’re trying to do so we can add value to what we’re trying to do?’ They came back and they said, we need to know when your lambs are coming three to four months ahead. We need all year-round supply, and we need to have a consistent hook weight. And we went ‘righto’ and took that away. Then over the next few years, we worked really hard to actually schedule three to four months out and supply 11 to 12 months of the year and build a system around that, but then also target those specific hook rates and get it right. So, it worked really well.

Then when we had a bit of disruption within our meat company, probably three or four months ago, it blew a bit of that away. It blew away those trusted relationships, and it’s a bit of an ‘aha’ moment for me, and I realised how vulnerable we are to what happens in that supply chain and what we do. Because when your main part of your business is producing lambs and something happens in the supply chain, that’s a big issue.

I’d looked at the Value Chain Innovation Programme last year and I thought it was probably not really in my lane. And then I was like, well, actually, it really is in my lane, because if we’re doing all this other environmental stuff and trying to add value on-farm, we need a supply chain that actually supports what we’re trying to do.

So we, as farmers with our increasing costs, our sheep and beef farmers, especially the catchment limits that you’re trying to farm within, you can’t just produce your way out of it anymore. So, the real important thing that I’m seeing is, how can we value-add?

I applied for the Value Chain Innovation Programme with Hamish (Gow) and Phil (Morrison) to look at all the different value chain examples through the North Island. We got on a bus in Auckland and went down to Hamilton, explored the Fonterra markets with the Fonterra value chain around there, going to a dairy farm and then into the Fonterra factory, and also looking at LIC and DairyNZ and how those operations also support the dairy industry.

Then we investigated kiwifruit, and we also went to Robotics Plus in Tauranga. That was pretty amazing, seeing some of the tech that and the robots that they can pull in to support different production systems.

From there, we went down to Taupo and went to Pamu, and also sheep and beef there. I’m probably missing one, but over to Hawkes Bay to look at the apples as well, and also First Light Foods and a couple of others in there, just investigating what all these systems are trying to target. From there, I figured out that we are…yeah, I feel like we are lacking a little bit in leadership to support innovating the value chain to create value for what we do.

A lot of us are also limited in the land use change that we can actually do to add value. So it’s really important to me to start thinking about how we do add value through the supply chain.

BG: It seems to be like the Holy Grail. A lot of the feedback I get at the newspaper about various regulations and environmental and sustainable goals, people just go, well, we were promised it was value-add, and we’re not seeing it. We’re still slave to the schedule, that sort of thing. And so that’s a real hard nut to crack.

EC: And it’s never going to be easy. People will probably listen and say, she’s crazy. You can’t do that. But what options do we actually have in some cases? It’s like saying, well, okay, it’s hard, but what else are we going to do? Because in New Zealand, we’re actually not… I don’t know, we’re passionate about what we do, we have an amazing industry in sheep and beef.

I guess the other thing is we’ve also…when I think about, I’m very much Ag right through my life. Everything that I see as sheep and beef farmer supports what I can do behind the farm gate and creating efficiencies within the farm gate. There’s not a lot that actually looks at how we create value through the supply chain.

So I think that was probably a bit of an ‘aha’ for me throughout the (Value Chain Programme) trip, is actually realising that, yeah, we are actually stuck. There’s been amazing work done, but it’s like, how do we realise that, yes, a lot of what we do, even with our industry bodies, is focused on production, and behind the farm gate, but there’s not a lot on added value.

BG: Well, the cool thing is, I guess, that the product is amazing already, so it’s a good launching pad.

EC: Yeah, 100 %

BG: It sounds like your experience with Rural Leaders has been pretty rewarding. Is that something you’d recommend to others.

EC: Yeah, absolutely. I don’t know where we would be in New Zealand’s primary sector without Rural Leaders – there’s some great options of different programmes you can get involved with, and there’s always stuff to learn. I think even if I went back and did either of those courses again, you’d still pick up something new.

The people you meet along the way as well and I guess the networks. And I guess when I’m thinking about something and I know I don’t know the answer from those networks, I have a fairly good idea that I will know someone that will. And if they don’t, they’ll know someone that will. It’s a small, small place, the New Zealand primary sector, and there’s a lot of power and networks as well.

BG: Thanks for listening to Ideas that Grow, a Rural Leaders podcast in partnership with Massey and Lincoln Universities, AGMARDT, and FoodHQ. This podcast was presented by Farmers Weekly.

For more information on Rural Leaders, the Nuffield New Zealand Farming Scholarships, the Kellogg Rural Leadership Programme, or the Value Chain Innovation Programme, please visit ruralleaders.co.nz

Kate Scott: Front footing the fast-moving regulatory environment.

An innovation story that covers the journey from an idea to the challenges of development, and to implementation. Julia Galwey, 2020 Kellogg Scholar, talks about Pearl Veal NZ, a new sustainable utilisation of the bobby calf resource.

Pearl Veal NZ was the winner of the Silver Fern Farms Market Leader Award at the 2023 Beef+LambNZ Awards in mid October.

Listen to Julia’s podcast here or read the transcript below.

Bryan Gibson – Managing Editor of Farmer’s Weekly.

My name is Bryan Gibson, Managing Editor of Farmers Weekly and this week I am talking to the recent winner of the Market Leader Award at the Beef and Lamb New Zealand Awards, Julia Galwey.

Bryan Gibson:
G’day Julia, how’s it going?

Julia Galwey, 2020 Kellogg Scholar and Co-Founder Pearl Veal:
Good, thank you Bryan. How are you?

BG: Pretty good, where are you calling from today?

JG: I am calling from my home office in Christchurch.

BG: Nice. Have you been getting all the wind we’ve been getting up here?

JG: Yeah, it’s been pretty mixed bag at the moment. Very much spring weather.

Winning at the Beef+LambNZ Awards.

BG: Yeah. Now, it was a pretty big time for you, the Beef and LambNZ Awards.

JG: Yeah, it was pretty neat for Pearl Veal to be recognised at such a wonderful event. Just have an evening of celebrating lots of positive things happening in the industry with the various finalists and category winners. A big thank you to Beef and LambNZ for hosting the event, and also to Silver Fern Farms for sponsoring the market leader category.

BG: Yeah. Now, can you just tell us a bit about your background in the food and fibre sector?

Background - Julia Galwey, 2020 Kellogg Scholar.

JG: Sure. I grew up on a sheep and beef and deer farm near Fairlie in South Canterbury. Then I headed off to Lincoln to do an Ag Science degree. Following that, I had six years in the agribusiness team for ANZCO Foods based in Ashburton, which was a neat team to be involved in, and a really varied role, that got me going in the meat industry.

Then in 2018, Alan McDermott and myself, we set up Agri-Food Strategy, which is our own agribusiness consultancy company. It focuses on working with farmers and agribusinesses to address strategic challenges and opportunities. I guess, again, it’s been pretty varied in terms of the work I’ve been involved with in that space.

BG: Now, you took on a Kellogg Scholarship in 2020, which, of course, was the year of the lockdown, if I remember correctly. You chose to do it on a value chain for veal. What made you think of that subject?

Kellogg research into the potential of the bobby calf resource.

JG: Good question. Yeah, I guess the idea to look at this for my report was just being around the meat industry and the bobby calf topic continues to come up in conversations. There just wasn’t really a lot of information that I could see here in New Zealand in terms of looking at older veal animals as an option for this resource, a by-product of the dairy industry. I didn’t really want to focus on the discussion or debate around the bobby calves themselves. I did for some context in my report, but I just wanted to focus on looking at one potential solution or opportunity for utilising some of that resource.

BG: Then, of course, it’s one thing to write a report about this stuff, but you carried that on and started a business. How did that get off the ground?

JG: I guess while I was doing my research report, there’s a few things that came up in terms of some learnings and drivers or motivators. One of them was probably around learning how much of a bigger risk the bobby calf thing was here in New Zealand. Especially compared to other countries in terms of the scale, with our couple of million versus Australia would be the next biggest, at around 400,000.

The report highlighted we were out there on our own in terms of how big of an issue it might be going forward. Some of that, was a bit of a driver. I learned a bit around the varying types of veal markets that there were internationally and saw some opportunity, but I really struggled to find any information on pasture-fed veal systems.

So, it became obvious that maybe there was an opportunity for New Zealand to diversify in terms of our offering in the veal space with what we’ve got here. Also, in terms of some of those credence attributes – pasture-fed, free-range, rather than copying some of the international veal systems.

From research to innovation.

As I was doing the report, Alan McDermott, who’s my business partner, was keen to have a go. We could test out what opportunity there really might be. I mean, it’s all very well, like you say, writing a report, but you just must have a go to see whether something might work or not. Halfway through my project, that’s what we started doing.

We had a quick brainstorm for a name so we could get a company set up. There are quite a few negative connotations around the name ‘veal’, which I learned a bit about while I was doing my report, in terms of some of the historic practices that used to happen in terms of how veal was raised internationally.

There was, I guess, some questions around whether we should even call it veal or not. But we talked to a few chefs, and they pointed out that we need to call it what it is. That’s what they know it is. A lot of them have trained internationally and used it before, so just stick with what it is, but make sure you build a story you can underpin your brand with. We sourced some under 12 months of age, a whole 12 of them, and found a processor that was happy to process them for us.

We set up cut specs and went along to the plant to see how it would go and then started sending some products to chefs to see what they thought. We had a development chef that we were introduced to through a contact, and he kindly took us around Wellington for a couple of days. He introduced us to a few chefs and helped us learn how that world works in terms of getting into restaurants and talking to chefs – and how to get on their menus.

Building scale.

The feedback on the product was great. We started working with the team at Synlait, including one of my fellow Kellogg cohort members, which was quite cool. They’ve been supportive in what we were trying to do and helped us connect with some of their dairy farm suppliers who were keen to give it a go and rear some calves. It’s been a nice fit for us to work with the Synlait team and some of their suppliers.

BG: How difficult is that process? You’ve got a prototype product and you’ve started with a small number of animals to begin with, then you’ve got to scale that up to something that’s a viable business. What’s the process there?

JG: It’s one of the trickier things to balance. It’s a bit of a chicken and egg in terms of you’re not quite sure in terms of what market you’ve got, but you need to get enough product that you’ve got enough to supply to a restaurant to put it on their menu. Yeah, it is a difficult balance, and some of that is just to take a risk. I guess for us, one of the things that we were quite focused on was building around the story and attributes we wanted to go around our brand. With some of that starting with animal welfare for us in producing the best calf possible.

The rearing regime and how it works.

There’s quite a lot of challenge in terms of veal as anything must be produced before the calf is 12-months old, so a lot of the challenge is around getting it to grow as fast as possible and to reach a heavy weight in that time. It needs a good start in life as a calf, to be able to do that. Some of our system was built around a particular rearing regime in terms of good colostrum.

Then we only use whole fresh milk rather than milk powder, which has had a lot of the good bits taken out of it. Milk is what’s designed for the calf, so let’s just give it that and obviously some pasture as well. But because of that rearing regime, we can’t just go out and get any calf on the market.

It starts right from the start in terms of what we’ve built to underpin our brand. That also is a little bit harder in terms of, like you say, we’re planning what we need over a year in advance, and you don’t necessarily know what your market is then. A bit of risk, I guess, and just a balance of starting smallish so that you learn the risks, learn the things you need to iron out as you go.

BG: Getting back to your rearing regime, that must mean you need to work pretty closely with the farmers who are actually doing this stuff?

Collaborating for success.

JG: Definitely. I think the other thing in that space is the Synlait farms that we’re working with are all certified ‘Lead with Pride’, which again, helps underpin animal welfare and the colostrum management. Obviously, our contracts have got the rearing regime outlined in them, and we talk them through what that looks like and why. We also don’t have meal as part of our rearing regime. Part of that is around wanting to remain grain-free, so 100% pasture-fed and antibiotic-free, so that we can look at going into the US market in time.

Again, it’s the whole fresh milk, no meal. It is a bit of a change to how calves are traditionally reared here. We’ve got to work closely with the farmers on what that looks like. We’re thankful for those first few farms that were willing to take a bit of a risk and rear and finish calves for us.

We were a couple of random people saying, here, we want to contract you to rear these calves in a particular way and finish them through to an age and weight that’s not traditional here. They had to trust a bit that we would take them when we said we would and have a processor to process them and pay them.

I guess that’s probably also part of what’s been quite helpful working within the Synlait team. That helped farmers have a go. There’s just some great farmers out there that are keen to try something different and learn with us, which has been nice.

BG: Yeah. Now, who are you selling to now? What are your export markets, or locally?

JG: Currently, we are pretty much mostly domestic market into high-end restaurants. We’ve just started doing a little bit into some smaller retailers here, and we’ve just started a little bit of export.

BG: Now, obviously, the bobby calf issue is one that New Zealand’s farming industry is grappling with. Do you see this type of initiative as part of a solution?

A new veal value chain.

JG: Yeah, I mean, the bobby calf issue is obviously a big social license to operate topic in the dairy industry, and it’s a pretty tricky thing to navigate with the views of community here and also our customers and consumers globally.

I guess we just have to keep asking ourselves if we’ve got practices that we’re comfortable and being transparent about, and if not, then what are our opportunities and solutions to do something differently? I guess that’s really what we’re trying to do with Pearl Veal is.

I don’t like to focus too much on the bobby calf aspect of it. But more the opportunity that exists to take some of that resource and add value to produce a really quality veal-based product with a story and a brand that’s underpinned by animal welfare standards and a pasture-based system that we believe in. We’re proud to share with chefs and customers and consumers here.

BG: Of course, back to where this all started, the Kellogg Programme – how did you find it? Is it something you’d recommend to others who were thinking about doing it?

The Kellogg Rural Leadership Programme - where it started.

JG: Yeah, absolutely. It was such a good course and I guess a real opportunity to network too. We had such a great cohort of people. It was a good cross-sector group of people. You get to meet people that you wouldn’t normally be working with and the people and the speakers that come in are incredible. It really broadens your thinking and opens your networks and I would highly recommend it to anyone considering it.

That’s why I did it. It’s something that once people have done it, they’re always recommending to anyone that hasn’t. If you get that opportunity, jump at it. I think it’s one of those things that probably never feels like the right time when you’re in your working career because you’re always busy or home life as well. You just have to jump in and do it.

BG: Thanks for listening to Ideas that Grow, a Rural Leaders podcast in partnership with Massey and Lincoln Universities, AGMARDT and FoodHQ. This podcast was presented by Farmers Weekly.

For more information on Rural Leaders, the Nuffield New Zealand Farming Scholarships, the Kellogg Rural Leadership Programme, or the Value Chain Innovation Programme, please visit ruralleaders.co.nz

Kate Scott: Front footing the fast-moving regulatory environment.

Just over two weeks ago a group of people from across New Zealand came together in Auckland for a week of visits to operations within four key value chains – Dairy, Red Meat, Apple and Kiwifruit.

Any one of the twenty-two Value Chain Innovation Programme visits seen in isolation, would generate plenty of ‘aha moments’. To run four value chains in their entirety was quite something else. It’s what makes this programme work so remarkably well.

The level of access to the leaders, founders, operators met on the Programme created the feeling you were often being ‘let in’ on some extraordinary insights. This made possible by the understanding that Chatham House Rules apply.

In this article we share ‘field notes’ from the perspective of the people who were there.

Jesamine Wanoa, also wrote a post a day while on the Programme and offers her unique perspective as a specialist grower of native NZ plants and owner-operator of Tangikaroro Native Nursery.

Rachel Baker, was one of the four 2024 Nuffield Scholars on the Programme. We share her post-programme post. Rachel is a Farmer and Portfolio Manager of MyFarm Investments’ Hawke’s Bay apple syndicates.

12.11.23
Day 1 – Jesamine Wanoa:

Good first day, departing at 1pm from Auckland Airport to Hamilton.

Instantly connected with two Ngāi Tahu women, and enjoyed deepening my understanding of the three disciplines of value chain models, and seeing the potential for where Ngāti Porou might adapt a model to suit our purposes. A good overall general structural framework for navigating this journey with.

Thank you Hamish and Phil for both leading and Co-facilitating, and Matt and all my colleagues on this journey with me. What a talented bunch!

I’m so excited to finally be here growing our network and understanding together. Thank you my whanau back in Te Araroa and in Tuwakamana for this opportunity.

13.11.23
Day 2 – Jesamine:

Visited Te Rapa Farm (Fonterra Farm Source) and witnessed milk testing technology at Fonterra today, as well as cheese and dry milk powder production. Then visited the cold store facility prior to export. Every truck bringing in product must meet a standard of cleanliness! Amazing 40 ton forklifts that lift 28 ton crates.

Additional field notes:
First stop was a Fonterra Farm Source working dairy unit, where new on-farm technologies and innovation are trialled for wider rollout.

We explored MilkTestNZ, where milk samples from 10,000 dairy farms are tested every day in a remarkable feat of logistics and efficiency.

Then we moved to Fonterra’s impressive distribution centre, to LIC and DairyNZ where senior leaders spoke with us directly. And the NZ cream on top – a visit to Zenders Cafe, run by three sisters who grew up on a Dutch dairy farm.

14.11.23
Day 3 – Jesamine:

I was very impressed with our host Hayden’s approach. Hayden works with Robotics Plus. The ability of Robotics Plus to recognise where their strengths lie in solving problems, helps them then play between the flags of those strengths, to produce customer-focused solutions.

Their model allows for collaboration with other partners, who hold expertise in other areas of the value chain outside these flags, to create a solution fit for purpose to meet the client’s needs. Ka mau te wehi!

My take-away from this visit, is that it’s critical to customer trust and confidence to be transparent about what you’re skilled in, and then decide what components for the solution should be out-sourced to business partners who are better positioned to meet those requirements.

This collaborative approach towards knowledge sharing to solve the customer’s problem, allows business partners to use their unique skillsets to support you and your customer’s business, and vice-versa.

This model is so efficient and utilises a strong collaborative network approach that puts the customer at the centre – and is future focused. Everyone on the workshop floor understands that culture from apprentice to Manager. Everyone has genuinely taken ownership of their part in the value chain, creating an incredibly innovative and creative work environment that’s a safe space for developing their talent.

After Robotics Plus, the Ports of Tauranga. The volume and variety of export that goes through this space is mind boggling! It requires every individual on-site to be committed to best practice in terms of biosecurity and health and safety.

There are layer upon layer of control measures needed, not just to keep you safe on this extremely busy port, but to keep you alive! We saw here the forestry logs, and the automated Robotic Plus technology used, to measure each log’s length, diameter and therefore weight.

The next visit was at Zespri, who have shifted over time from being supported by government entities, to now leading and supporting our government on the international stage. Such is the success of their approach, which is thorough but future focused, with the consumer always front of mind.

Also invited to speak were KVH (Kiwifruit Vine Health), who focus on NZ’s biosecurity response. KVH anticipates future threats before they hit NZ, to mitigate and minimise their impact. Again, another visionary entity, who like Zespri and NZKGI (NZ Kiwifruit Grower’s Incorporated), were willing to share material in their presentations today, and made the process of choosing the kind of model that would be a good fit for Te Tairāwhiti easy.

I express my sincere gratitude to all the above businesses for their kindness in opening themselves up to our questions, and for their generosity in sharing their answers. I have found today absolutely invaluable. Kei te mihi tino nui ki a koutou.

Additional field notes:
Port of Tauranga Ltd, the largest of NZ’s 13 ports. An impressive operation to see firsthand – 80% of NZ kiwifruit exports, 70% meat exports, and a total of 24.7 million tonnes moved through the Port last year.

Next stop, hearing from senior leaders at Zespri, KVH and NZKGI in Mt Maunganui – a collaborative model combining single point of entry via Zespri, strong advocacy via NZKGI and world-class biosecurity from KVH.

15.11.23
Day 4 – Jesamine:

We started the day with Plant and food research, who perform a critical service in protecting our horticultural industries like Zespri. They have a pioneer research team working on taonga foods. I’ll share about this at a future date. So exciting!

We then left for Trevelyan, who are a legacy NZ company that’s been around for eons. Time critical performance schedules for grading, sorting and packing, to get produce exported to their international market.

Then we had the pleasure of a walk through an A Class nursery, Southern Cross Horticulture. An awesome set up that’s got so much to offer in specialist knowledge for growing Kiwifruit.

Additional field notes:
Day four, continued the kiwifruit value chain. First stop – the Kiwifruit Breeding Centre, a collaboration between Plant and Food Research and Zespri. KBC finds out what growers need in a cultivar and then deliver through accelerated research.

Then onto the Te Puke based Trevelyan’s, an independent, family-run, single-site kiwifruit and avocado packhouse – and NZ’s largest. It has a 50+ year history and has family values woven through all facets of the operation.

Southern Cross Horticulture – orchard developers, cropping and orchard management. We saw a perfectly constructed system, consistently delivering the perfect plant.

Finally to Pāmu’s Wairakei Estate to complete the dairy value chain. We heard from senior leadership on Pāmu’s dairy beef, organic dairy, winter milking, A2 and deer milk, and pastoral business mix, as well as an extensive sustainability strategy on all 112 Pamu farms.

16.11.23
Day 5 – Jesamine:

Today I broke my ‘beer drinker virginity’ with a tall glass of Gizzy Gold! Thank you Gerard and Jason from First Light for treating the local pub as your classroom 😀. By embracing a real world approach, (the course) allows us as participants to get up close and personal with export industry leaders, in their mix and mingle comfort zones, which in NZ is the local pub.

However, before we got to the pub, we visited Lochinver, a huge farm with huge stock numbers. The value chain here is commodity based, which is very different from that of First Light.

Aside from livestock, I can see huge potential in the land itself here, and the still untapped natural resources of native plant seed harvesting and propagation, and gourmet food developed from wild Canadian Geese. The geese are a pest here, that could add economic value as meat. However, that would require a shift in mindset which may not suit their current customer focus.

So what I learned from First Light is that different value chains will have a different focus depending on who they identify as their customers, which can be at different ratios for customer groups, with strategies to cater to each of those customer groups.

Additional field notes:
“We’re driven by growth, but by growth in value.” Jason, First Light Foods.

Jesamine:
Being able to forecast how the dynamics in the make-up of that customer group will change over time is key to longevity. Looking after every step of your product’s journey from farm gate (nursery) to the customer, while never losing your “story” and point of difference, is also a skillset NZ is leading in, but can always improve on.

Additional field notes:
“I’d rather stab myself in the stomach than lose a point of difference.” Jason, First Light Foods.

Jesamine:
The journey from Lochniver to Napier took our team through Eskdale Valley, where a colleague walked us through the disaster as she experienced it. What we saw, the impact on the land, the homes and the lives of locals was incredibly sobering. To say that the people here are resilient is an understatement.

Upon reaching Napier, prior to meeting the owner operators of First Light, we had the privilege of meeting Gourmet Direct, who BBQ cooked delicious samples of Rose Veal for us, and believe me, it’s to die for! It’s the one thing that both Gourmet Direct and Zespri got right. They both show-cased their product for us to taste test. That’s a mark of confidence that’s earned each of them a 10/10 in my book.

I loved Kate and Perry’s “who and why” story for their value chain. The success of it will be significantly influenced by how well that story is communicated both locally and internationally. (I shared an idea. I hope they use it).

Additional field notes:
Lochinver Station kicked off day five on the Value Chain Innovation Programme. 13,000ha’s of mostly sheep and beef finishing.

Next stop was one of New Zealand’s first direct to consumer online perishables retailers, Gourmet Direct. Owned line, Rose Veal, sees animals raised in pasture to 8 Months. No hormones, antibiotics or palm kernel are fed.

First Light Foods’ founders hosted an inspiring discussion at Havelock North’s Giant Brewery. First Light continues to show how to produce the highest quality grass-fed wagyu and farm-raised venison.

17.11.23
Day 6 – Jesamine.

Today we visited Turners & Growers, Rockit and Mr. Apple. So in a nutshell, apples were the food of choice for the day. We also were introduced to a newly created beer, one of my course colleagues produced. I’ll wait until he launches it first though, before I mention the name. My Dad would absolutely love it.

We saw the differences in the value chain models employed by each of NZ’s top apple growing companies. We also touched on the impact of Climate-change, Covid, Delta, War, Government, and building human capacity, and how that looks for each group.

I met people today, who are not just international superstars in the horticultural and agricultural space, I also witnessed trail blazers passing on the torch to a group of passionate, driven and motivated visionaries – my colleagues. It’s humbling to meet local NZ giants, who understand the international market place so well, they can put you at ease, while describing their story in a way that makes it easy to digest.

There were times I could enjoy bite-size pieces, and there were times I knew I just had to live in the moment and absorb whatever I could. The thing I felt grateful for, was that the way they told their story allowed me to feel I was sharing in it. The quality and callibre of leadership in the room amongst my colleagues, meant that I was learning from the questions they asked and the answers we all received as a result.

I hope they in turn, were able to take away something from the answers to my questions. I’m really proud of all our NZ apple exporters. Thank you for your commitment to lifting our country’s economic future up to where it needs to be on the world stage. Tautoko!

My last point, is that the style of teaching in this course, requires you to have an appetite for the market place, regardless of what your focus is in your given industry. You can’t wait to be spoon fed. You have to be proactive, to stretch yourself – at times painfully – outside your comfort zone. That in itself, is a very important characteristic in the market place, which changes shape often. Adapt or die is a loud enough message here.

Fortune favours future-focused visionaries, who appreciate the value of our own authentic story, to share in a new way on the world stage for everyone to enjoy. It’s our point of difference, that makes us the premium product, and therefore the premium price point.

Additional field notes:
Day six, T&G Innovation Orchard. This vertically integrated continuous improvement model covers research, growing, sales and marketing.

Next was Rockit Global, where we spoke with one of New Zealand’s most experienced, accomplished, and humble sector leaders.

Rockit was a clever apple waiting for an idea to fall on it. And, the idea that landed turned out to be rather big; apples in a tube, sold at service stations – and a huge export earner too. It’s a story that “…neatly blends FMCG requirements with fruit realities.”

The final visit Mr Apple, export 25% of the New Zealand’s apple crop around the world and follow a philosophy of “…discipline not control…”

To end the day, programme participant Carlos Bagrie kindly shared the first pull of his fantastic new beer in the hi-tech brewery it was made in.

18.11.23
Day 7 – Jesamine.

The opportunity to see Craigmore Orchards today, was an experience that will stay with me for a long time. Simply because of the sheer size and scale of the operation. There are literally tons of apples taken from here to international markets, with most being IP branded to specific companies.

The fascinating thing about the apple industry, is the collaboration between growers supplying the market. Growers are both transparent and supportive of one another. Working together lifts the standard on both the domestic and international front, because best practice outcomes add value to the market’s perception of NZ apples as a “trusted source”. This perception of us as a trusted source, is what allows us to trade our NZ apples (in competition with other international growers like Chile 🇨🇱, USA 🇺🇸, etc.) at a premium price.

Our country’s leadership in the apple industry, regard people as a valuable asset to be invested in, developed, and up-skilled. The apple capital of NZ is Hawkes Bay, where staff retention can be a challenge. So this approach is pivotal to this industry’s survival and success. There are good success stories with migrant workers, which has benefitted our local retail in Hawkes Bay, and the families of these workers in the Pacific.

Out of all the apple brands out there, Rockit, Mr Apple and Turners & Growers lead in this space. Thank you everyone for your enormous generosity towards our group, who will one day be your future industry leaders.

Additional field notes:
The last day of the Programme – Craigmore Orchard, producing 2500 tonnes a year. The Orchard’s leader has a passion for people, “…along with locking up great IP … good social practices will be something that differentiates NZ Horticulture.”

The day ended with Lisa Rogers, Rural Leader’s CEO, and facilitators Hamish Gow and Phil Morrison chairing participant preso’s before a final dinner together.

A truly inspiring and informative value chain experience, where sharp ideas, insights, new connections and friendships have been made.

Good things.

Summary – Jesamine.

The Rural Leaders Value Chain Innovation Programme: If there is one word that springs to mind to describe this course, it would be “access”. Access to a wider vision for understanding the same landscape. Access to business models that can shift you from a business transaction to a business relationship with other entities. Access to incredible industry giants who I believe genuinely care about “our country”.

The second word is “relationships”. The wealth of “industry know how” across the horticultural and agricultural sectors became available to other course participants and I, because of the relationship “Rural Leaders” has with industry gurus in their field of expertise.

So then after having found access to these relationships, the question is now, “Where to from here?”

My experiences have re-shaped my vision. I arrived in this space believing I would discover a value model that I could take home, adapt and bend into a Maori framework to create a “Maori Rural Leaders Value Chain Programme” for Ngati Porou. What I realised by day 1, is that this approach would rob my own people of the huge value that is found in the interactions between Pakeha, Maori and Tauiwi course participants in this space.

The learning in these interactions is just as valuable as the knowledge gleaned from sitting face to face at the table with industry experts, and the mentoring by course leaders.

Although my Koro, Ben Wanoa was a farmer, as was his father Rev. Matauru Wanoa, I myself had no experience of farming other than to feed Papa’s chooks as an 8 year old from the wool-shed platform. Listening to the calibre of questions issued by my Pakeha colleagues working in dairy and beef, to CEOs, Chairpersons, Managers and the like, gave me a greater appreciation of their huge concern for the horticultural and agricultural industries in Aotearoa-NZ.

There were also Ngai Tahu women leaders present as course participants, whose skill and expertise were wonderful to witness. I believe my own questions and answers had some impact, even if I hadn’t intended to challenge the CEO of Rural Leaders.

When I was asked, “What do you think is the biggest impediment to Maori accessing this course?” I plainly answered, “Money. I have heard my Pakeha colleagues share about the very real hardships they have faced with Covid, weather events, government and industry bodies. If they’re operating at 60% with all they have access to, then my people who have no access, are operating at 40% or less.

We can’t say NZ’s the best in the world if we’re operating at 40/60. We’re only the best when we’re all operating at 100% in total. To get there we can’t operate as ‘them’ and ‘us’ on the world stage. There has to be just ‘us’ if we’re going to compete as a country against international competitors. The 100% lift we’re looking for with resource allocation, must be right across the sector to get prime product status for all of NZ. Rural Leaders are acting on this.

Rachel Baker – via LinkedIn.

Last week I toured the North Island exploring NZ food sectors on the Value Chain Innovation Programme delivered by Rural Leaders and facilitated by Hamish Gow from Lincoln University.

This is a truly outstanding programme. Learning as a group from each other, while being connected with the leaders, innovators and rockstars of businesses in dairy, red meat, kiwifruit, apple and logistics, and doing a deep dive into each.

It continually struck me over the week that as a food producing nation, we trade on trust. Trust in relationships (many buyers were customers of 20+ years), the quality of product (rigorous grade standards, consistency), how it is produced (sustainability, transparency) and who produces it (farmers and growers behind the product). Trust must ultimately reach and deliver to what our customer wants. Customer-led value chains knew their customer profile intimately.

Taste was talked about a lot. “People buy with their eyes. Marketing will get you the first sale, but taste will ensure you get the repeat customer.” We put this to the test with Zespri SunGold, Rockit apples, Rose veal and a soon-to-be released craft beer.

Other observations were that while NZ’s seasonality plays to our farmer/grower strengths, on the flipside it has the potential to erode value with uncontrolled volumes and inconsistency of product.

Capitalisation of some value chains is needed to manage future planned volume increases, and to fund innovation and technology advancement – in a capital constrained environment, where will this come from, and how will it be prioritised?

Every value chain required more highly skilled and trainable people. Those with seasonal staff celebrated and individualised them, which is not often highlighted when politicised. Our education system needs to be geared to advance our primary sector, yet some tertiaries are reducing their focus on ag/hort, science and food…

Much “thought for food” and “food for thought”…!

Thank you to all who generously hosted our tour group and to Nuffield NZ for giving me a thought provoking and inspiring opportunity.

Follow Jesamine Wanoa on LinkedIn here.

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Register your interest in the next Value Chain Innovation Programme here.

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The following questions and answers relate to 2024’s Programme Two, however they are likely to be accurate and relevant for some time into the future.

What is the total time commitment for the Programme?

Do you have any tricks or tips for completing my application?

Is there a specific area that I have to study?

Should I have a research topic in mind before I start the Programme?

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Can I get University credits for my Kellogg?

How long does the report have to be? How many pages?

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Do I need to have been to University? Do I need to work on a farm?

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Do I need to organise my own travel?

Foundations in rural Hawkes Bay.

Senior Animal Protein Analyst, Rabobank Research Team.

Kellogg Programme research on pastoral farmer learning preferences.

What the Kellogg research revealed.

Building trust takes time.

Trust in rural New Zealand.

The Kellogg experience.

Phillip Weir, 2020 Nuffield Scholar.

Vanessa Thomson, 2023 Kellogg Scholar. Donna Cram, 2023 Value Chain Innovation Programme.

James Parsons, 2008 Nuffield Scholar.

Carlos Bagrie, 2024 Nuffield Scholar.

An American agri-leadership academic in Aotearoa.

Humility in leadership.

Sitting in on the Kellogg Rural Leadership Programme.

Working together with humility to solve the big challenges.

The challenge of individualism in the US and NZ.

Common purpose.

Leadership education at University of Florida.

Experiential leadership education with Rural Leaders’ Kellogg Programme.

Maniototo sheep, beef and arable farming.

Kellogg research into water sharing in a water-short catchment.

Farming and the environment.

The art of making the tough conversations easier.

The Value Chain Innovation Programme and finding the value-add.

Winning at the Beef+LambNZ Awards.

Background - Julia Galwey, 2020 Kellogg Scholar.

Kellogg research into the potential of the bobby calf resource.

From research to innovation.

Building scale.

The rearing regime and how it works.

Collaborating for success.

A new veal value chain.

The Kellogg Rural Leadership Programme - where it started.

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