Kellogg Programme Reports

This report synthesises communication, connection and collaboration into one solution-based idea, an information platform for events. I needed to identify if there was a need for an information platform.  Looking at the user/farmer not being able to attend the events from the inadequate lead in time, to missing events. For industry, understanding what the main … Read more

The conversation about “young people” in the New Zealand primary industries is one that we have all mulled over for a numerous years now. Of major concern to many agribusinesses is the transient nature of the young people they employ – it seems that holding on to a millennial staff member for more than five … Read more

“The large-scale commercial farming of deer started in New Zealand, and New Zealand remains the world’s largest and most advanced deer farming industry” (DINZ, n.d.). Recently, a significant increase in demand for pet food products has developed. This has been fuelled by American and European customers buying for pets which are now so highly regarded … Read more

The topic of mental wellness has become more mainstream in New Zealand due to suicide rates continuing to climb and as more and more people suffer from stress, depression and anxiety in an ever evolving busy society. Unfortunately the rural sector is not immune. In fact the rural sector has a higher suicide rate per … Read more

The kiwifruit sector has a serious labour shortage.  What is the extent of the shortages, why has the industry got to this problem and how can we address the shortages? The aims for me in doing this project was to get an understanding of the labour problems facing the kiwifruit industry.  I wanted to see … Read more

Tourism is now New Zealand’s biggest export earner which is rapidly growing, with close to five million tourists expected in 2023.  A large draw-card attracting tourists to New Zealand is the rolling hills, farming persona and pristine environment.  If New Zealand farmers can leverage off international tourists, and provide each of the five million a … Read more

There is great disconnect in society when it comes to externalities and who pays for these. Specifically in agriculture, the common goods be it air, water and soil are getting destroyed by modern farming methods. It is these very foundations that everything is built on, not just a farm or some food. Environmental limits are … Read more

The recent outbreak of Mycoplasma bovis (M. bovis) has shone the biosecurity spotlight directly on the pastoral sector and follows recent serious biosecurity breaches in the horticulture sector with Pseudomonas syringae pv. actinidiae (Psa) devastating kiwifruit orchards in 2010. Biosecurity in New Zealand is primarily governed through the Biosecurity Act 1993 and is led by … Read more

The aim of this paper is to clearly define the Circular Economy (CE) concept and showing its potential for NZ agribusiness using mini case studies to provide insights on how we can improve our sustainability and add economic value in an ethically values-based way.  The research methods used for this report involve a literature review … Read more

Urban expansion is reducing the availability of some of New Zealand’s most versatile productive land for growing food. Between 2002 and 2016 there has been a 30% reduction in vegetable-growing land across New Zealand (Deloitte, 2018). Due to the abundance of land available, there is a misconception that food crops can simply be grown elsewhere, … Read more

In a knowledge driven world, changes to the buying behaviour of consumers is shaping the need for New Zealand exporters to pivot towards a consumer centric model. This requires us to shape the way we produce and market New Zealand products to fit the demands of the discerning consumer. Changing consumer buying behavior and the … Read more

For as long as I can remember the dairy industry has struggled to attract and retain people. There are varying reasons for this and these have all culminated in the position the dairy industry currently finds itself in. I am hugely passionate about the dairy industry and have experienced firsthand these staffing issues. This is … Read more

Major global agri-food trends and changes to the workforce in the future are expected to have an impact on people capability needed in the New Zealand primary industries. With New Zealand’s reliance on exports and competing in international markets, it is recognised that the skills and knowledge will need to keep pace with the evolving … Read more

The New Zealand plantation forest industry currently relies on manual labour to carry out silviculture operations, particularly planting, waste thinning and pruning. However, the industry is currently experiencing significant labour shortages. This is likely to be exacerbated for silviculture operations, particularly for planting in the short-term, with the commencement of the New Zealand Government’s ‘1 … Read more

The aim of this report is to identify opportunities for the NZ pork producers to compete with continued and increase imported pork. The three main areas I have investigated are “WHY?” we need to compete. I investigate the reasons for the increase concentrating on pork production in relation to population data. I studied the imported … Read more

New Zealand farmers have often looked to adopt technology to use in their farming business to increase productivity. The use of technology throughout the entire farm business has increased as modern day farming techniques become more complex and large scale investment in the rural sector increases. Sheep & beef farmers in New Zealand have benefited … Read more

If our regions are not thriving the prosperity of our people declines. Half of New Zealand’s population live in the regions. It is our regions that generate our economic output through the primary industry. Kiwifruit is the largest horticultural economic contributor and is targeted for significant growth. This research is about the impact on regional … Read more

Severe storms and flooding are occurring in New Zealand more with more impact to our people and environment. How prepared for an Emergency is critical to how an event impacts your business is significant to a profitable farming system. Methods used for this report is a comprehensive analysis into regional emergency response giving the understanding … Read more

Changes in dairy farm ownership and overall industry growth has occurred at a rapid pace in the past 25 years . This has largely occurred due to strong returns from dairy farming driving a “dairy boom” in most regions of New Zealand. The dairy boom has been particularly evident in the South Island where farmers … Read more

This report looks into Gisborne navel orange production and investigates why a product (Gisborne navel oranges) with world class attributes fails to deliver reasonable returns to producers, and what can be done to improve, not only this industry, but also likely to be applicable to other products or industries that may find themselves in a … Read more

The report titled: Beyond the borders of Nelson – The opportunity for growth of the New Zealand hop industry sets out to establish the following key aims: To investigate the key dynamics influencing the New Zealand hop industry and understand the key drivers encouraging growth within the sector To understand the key growing requirements for … Read more

Whilst travelling through Europe and China in 2015, I saw great examples of Corporate Social Responsibility (CSR) being undertaken by organisations, both in their countries of origin and through global pursuits. Applying this concept to the New Zealand primary industry, I questioned whether more value would be possible for business when conducting CSR in conjunction … Read more

“Groundhog Day (noun): A situation in which events are or appear to be continually repeated” (Collins dictionary) I grew up with a dog whistle around my neck, a handpiece in my hand and a knife and pouch around my waist. Farming was always going to be my journey. Yet after seventeen years of management and … Read more