2026 Nuffield NZ Farming Scholarship. Apply by 17 August 2025. Read More...

Apply for 2026 Nuffield NZ Farming Scholarship by 17 August 2025. More details...

youth

Megan Fox

Gumboots on the ground approach to role-value in the food and fibre sector.

This report explores role-value within The Food and Fibre Sector, and aims to align workplace practices Generation Z’s expectations. It offers recommendations to enhance business performance, and foster career development.
  • 2024
  • Kellogg 51
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Isabelle Coates

Isabelle Coates

Retaining Rangatahi in the Red Meat Sector.

The aim of this report is to understand what motivates Generation Z in the workplace, identify their workplace expectations within an on-farm, processing/supply chain context and discover how to bridge the gap between their expectations, and the reality of a workplace within the red meat sector.
  • 2022
  • Kellogg 45
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Andrea Watson

What is the future of grocery? Millennials, branding and big data.

This paper presents some significant empirical findings about generational cohorts, their grocery shopping behaviors and the implications of this for retailers. Marketing has long relied on the use of market segmentation. While birth age has been a useful way to create groups, it does not help to understand cohort motivations. Environmental events experienced during one’s coming of age create values that remain relatively unchanged throughout the life of the citizen. This study investigates what the future of grocery is for Generation Z (Gen Z) and Generation Y (Gen Y / Millennials). We will also explore what impact Branding and Big Data have on the way Gen Y and Gen Z citizens consume.
  • 2021
  • Kellogg 43
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Richard Merrilees

Novel pathways to farm ownership in the arable sector.

The aim of this project is to gain some insights into the realities of a person/couple in how feasible it would be for them to be able to gain a foot hold into an arable farming business. I specifically wanted to target people that were not in a position that will or may benefit from matrimony, alimony, and patrimony. Of all the people I interviewed not one example of farm ownership could be thought of that didn’t involve the three pervious terms. The methodology used in this report was literature review into the arable sector and its current situation, this was used to quantify themes present. Using both informal interviews and my own profession I explored the key themes coming out of the industries professionals that service this sector.
  • 2021
  • Kellogg 43
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Madison Pannett

Generation Z and the environment – how can we use their passion to attract them into food and fibre sector careers?

The influence of Gen Z on the workforce is only beginning and will continue to grow. This generation is very different to those before and define themselves by their values and identity. The defining issue of this generation will be climate change and the environment. In New Zealand, agriculture is the largest emitter of greenhouse gases. This could be viewed as a problem to attracting Gen Z into the sector. At the same time the sector is being asked and is actively looking to understand how it can improve its environmental impact. This research has focused on how we can use Gen Z’s passion about the environment to attract them into the sector. The sector needs skilled and passionate people to meet the challenges it faces.
  • 2021
  • Kellogg 43
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Matt Redmond

Getting the next generation into farm ownership on their own footing

The challenge is to grow the agricultural industry and keep entry points open, to allow the next generation to attain farm ownership. The aim of this project is to investigate what options there are for younger farmers to grow their equity within the agricultural industry, rather than investing in external options, and enable them to get a foot in the door to farm ownership. From my discussions with farmers, rural professionals and business owners outside the agricultural industry, there is a sense that it is harder than it has ever been to buy a farm, but it is still possible.
  • 2020
  • Kellogg 41
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Anna Fenemor

Understanding what drives youth perspective to make radical change in agriculture.

The agriculture sector is one that is talked about and analysed from every angle by people all around the world every single day. Successful agriculture is essential to survival as people have to eat.  As the world population is constantly increasing, so is the need to produce more food/fibre. Yet every day the agriculture sector … Read more

  • 2019
  • Kellogg 40
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Sarah Tait

Young people today.

The conversation about “young people” in the New Zealand primary industries is one that we have all mulled over for a numerous years now. Of major concern to many agribusinesses is the transient nature of the young people they employ – it seems that holding on to a millennial staff member for more than five … Read more

  • 2018
  • Kellogg 38
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Matthew Bell

The struggle is real- attracting and retaining young New Zealanders into dairying.

For as long as I can remember the dairy industry has struggled to attract and retain people. There are varying reasons for this and these have all culminated in the position the dairy industry currently finds itself in. I am hugely passionate about the dairy industry and have experienced firsthand these staffing issues. This is … Read more

  • 2018
  • Kellogg 38
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Tony Dowman

Recruitment for the future: Making the dairy industry the industry of choice.

The dairy industry has for a long time been challenged to recruit sufficient people to fill vacancies and to meet the needs created by natural attrition. Generation Z (Gen Z) are people born after 1995. The relevance being that Gen Z are aged up to approximately 20 years (as at 2017) and are starting to … Read more

  • 2018
  • Kellogg 36
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Ross Wallis

Farmer engagement with Fonterra shareholders’ council.

The purpose of this study is to explore if there is a “disconnect” between Fonterra farmers and their Co-operative and in particular the Fonterra Shareholders’ Council. As a body one of its primary roles is to represent farmer share holder views – which raises the question of how effective it can be if there is … Read more

  • 2015
  • Kellogg 31
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Damian Buckley

Sheep milking in New Zealand: An analytical review

The subject of my Kellogg Industry Applied Project is a discussion on the advantages and disadvantages for farmers investing in the production of sheep milk. I have determined there is value in the compilation of a discussion document which identifies the key variables influencing successful commercial sheep milking business. These are current and potential dairy … Read more

  • 2015
  • Kellogg 31
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Kirsty Stratton

Red meat career pathway.

Currently the red meat sector does not have a clearly defined and documented pathway for young people to build a business to increase equity to pursue the goal of land ownership. Succession in the industry is a challenge as the average age of land owners is high beyond 55+. The purpose of this research is … Read more

  • 2015
  • Kellogg 31
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Olsen, Paul

The future of people capability in the New Zealand agri-sector

I feel very passionate about the perceived lack of awareness on the whole in the rural sector in developing the young people’s interest and understanding of what he Agri-sector can offer as a career and lifestyle. Another concern is the lack of direction in many cases once people are on their career path within the … Read more

  • 2011
  • Kellogg 27
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James Gibson

Getting on Board

‘ Getting on board’ is journey within a journey, a detour if you like, that may bring you back onto the route you have chosen, -by getting you elected, lead you away down a different track, -interest in one role leading to another, or lead to a dead end, – not getting elected. This reference … Read more

  • 2007
  • Kellogg 23
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Illston, Mark

Da kiwi bloke and da bureaucrat

Farmer actions to reduce the effects of Bureaucracy and Bureaucrats on our lives. Farmers, business ‘persons’ and citizens appear to be confronted with more and more rules and regulations that are affecting the way in which we live our daily lives and operate our business activities. The word “appear” is difficult to quantify unless one … Read more

  • 2006
  • Kellogg 22
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Maughan Greg

Zero to dairy farm ownership

The New Zealand Dairy Industry has been the envy of the world for decades for its ability to allow young people the opportunity to undertake a career path which progresses to farm ownership. So much so that it is almost a tradition that people move on to or have as their ultimate goal ‘farm ownership’. … Read more

  • 2006
  • Kellogg 22
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MacKintosh Timothy

Share farming in the sheep and beef industry

The share milking agreement has been part of the dairy industry for many years now and plays an important role in combining equity and providing a path to farm ownership. The sheep and beef sector has been slow to pick up on this concept. To highlight this it is estimated that one third of all … Read more

  • 2003
  • Kellogg 19
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Irene Fowler (Nolan)

Career change from urban background to dairy farming

Research exploring what drives urban professionals to successfully transition into dairy farming and identifying attributes that help future career changers.
  • 2003
  • Kellogg 19
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Macnab Robert

Turning community wealth into community health: the issues facing the Te Akau Waingaro District

The aim of this report is to present solutions to the perceived problem of encouraging successful young farmers of the district to take a more active role in community affairs. This will relate back to the period when the Te Akau complex was constructed, and will then apply the lessons learnt from that time to … Read more

  • 2002
  • Kellogg 18
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Cooper, Craig

New entrants to the agricultural work-force: identifying the barriers

There has been recent speculation as to the availability of employees in Agriculture, and survey results from farmer employers confirm that the supply is, at best, short. The overall objective of this research is identify the real barriers to young people choosing an agricultural career. Cooper, Craig

  • 2000
  • Kellogg 16
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