2026 Nuffield NZ Farming Scholarship. Apply by 17 August 2025. Read More...

Apply for 2026 Nuffield NZ Farming Scholarship by 17 August 2025. More details...

consumers

Nicky Halley

Are microplastics entering NZ’s dairy supply? This report by Nicky Halley explores potential risks, public concern, and practical steps for farmers, industry, and policymakers to safeguard health, trust, and the nation’s clean, green reputation.
Kurt Harmer

Kurt Harmer

This report explores the feasibility of NZ dairy farmers selling raw and pasteurised milk direct from the farm. It finds strong consumer interest and financial potential, but highlights significant regulatory, operational, and mindset challenges requiring targeted support and strategic planning.
Jane Rau

Jane Rau

This research examines why lean red meat is good for your immune system, brain health, and weight management, as well as some challenges and opportunities in promoting this to the customer.
Matt Iremonger, 2023 Nuffield New Zealand Scholar

Matt Iremonger

This report aims to explore opportunities to enhance the beef on dairy value chain in New Zealand by increasing value, improving efficiency, and aligning production with consumer demands.

Annabel Barnett

This report looks at the forces influencing the wool market pricing and the opportunities and challenges facing the industry.

Parmindar Singh

As an agricultural export dependent country, the New Zealand economy relies on its trading markets to return valuable revenue from the food the fibre sector. It is an opportune time for New Zealand to explore a replicable trade model, to extend trade into geographic regions through applying a gateway city model.

Lucie Douma

We are in the information age where access to and control of information is a defining characteristic of the current era. New Zealand’s agriculture sector is increasingly being asked to provide data and information to governments and consumers. We need to find a better way of collecting, managing, and using this information on our farms as part of the decision-making process and for this we need data interoperability and data sharing of systems.
Rebecca Begg Kellogg 48

Rebecca Begg

While some farmers can seek added value for their products by trading directly with the consumer, many are operating a business model where they supply processors and rely on them to access and pass on added value from marketing particular credence attributes to consumers. Are consumers willing to pay for environmental action on- farm, and if so, how can farmers access these premiums?
Hamish Murray Kellogg 48

Hamish Murray

The target for my research report is to answer the question; how do we keep farmers passionate about farming when they are up against immense amounts of environmental policy change from our current government but more specifically, intensive winter grazing. From my report findings I am hoping to identify key areas to help farmers with their frustrations on the ever-changing IWG policies. These key findings will provide an insight to answering my report question.
Christie Burn Kellogg 48

Christie Burn

The aim of this project is to understand the entire supply chain of mid-micron wool, and how growers adapt their business to suit this chain. The research seeks to establish if there is a premium for a traceable wool clip, and who in the chain absorbs the benefit if there is one. Having a passion for wool, a byproduct, which is continuously decreasing in value, it seems appropriate to dissect the supply chain and understand it from a grower’s perspective and the impacts on their farming systems (positive and negative).
Marcus Tietjen

Marcus Tietjen

We aim to answer three key questions: what are the challenges for the current fresh produce supply chain from the farm gate in New Zealand? What technology and supply chains exist today outside of fresh produce? And does a different, more efficient system fit in today’s fresh produce supply chain and would this be accepted by industry stakeholders?
Megan Fitzgerald

Megan Fitzgerald

Coinciding with the growing consumer market, is a risker macro-economic environment where farmers are subjected to tighter margins on commodity markets. Short value chains present opportunities to diversify risk through accessing alternative markets, equity growth without a dependence on acquiring more land, and a way to include more family members in the family farming business.
Richard Sim Kellogg 2022

Richard Sim

This report aims to offer insights into how the utilisation of value chains by arable growers will enable them to create and capture more value from their products. The research methodology compromised a literature review, semi-formal interviews and case studies across the entire supply chain to gain insights into their experiences.

Nathan Chestnut

Consumers are willing to purchase and pay a premium price for food products that are of proven high quality and contain authenticated quality and credence attributes. The lack of a national provenance fragments the NZ agri-food marketing landscape, potentially weakening exporter’s ability to leverage true value.
Luke Fisher

Luke Fisher

The aim of this report is to understand how technical sales team functions can be harnessed within an organisation and utilised to grow market share. At the same time understanding the opportunities that technology integration and the forming of sales team functions can have on mitigating organisational risk and leveraging opportunity.
Ben McLauchlan

Ben Mclauchlan

The future is positioning our produce in high end, affluent markets that demand, ethically and environmentally friendly products going away from volume favoured markets to values driven markets. This takes a mindset shift from farmers.

Andy Wards

The principle aim of this report is to identify the impact of the developing plant-based protein category on New Zealand red meat sales and investigate whether red meat protein has a positive outlook and if it can hold its position as the dominant source of protein on the supermarket shelves.

Tracey Perkins

This research was conducted with the purpose of understanding more deeply the current market in which we are operating and where our social licence currently sits. The major focus of our industry appears to be a focus on telling our story, which relies entirely on the truth of that story being palatable to the New Zealand public and the assumption that rural New Zealand shares the same worldview as urban New Zealand.

Mary Bartlett

The main goal for this report is to raise awareness for consumers to make the environmentally friendly decision to buy wool and encourage the industry as a whole to stand together, to pull the wool market out of the doldrums and put it back into the flourishing fibre position it deserves to be.

Greg Hamill

I have conducted many interviews over the last few months throughout the bobby calf supply chain, these have been conducted in person and via “Teams” meetings over the internet. Some of the interviews have been recorded, and others who wanted to remain anonymous I only took notes. Once I had conducted all my interviews I broke down the information into common themes to ascertain what current value these calves currently contribute to our economy and was their life a life worth living? Did that life add value?

Chelsea Smith

I explored the ways that we can get dairy farming women into New Zealand boardrooms to see better outcomes for our businesses and economy. This is not about men versus women or disregarding the importance of experience, it is about what we need to do to be closing the gender gap on boards, having diversity of thought around the boardroom and avoiding ‘group think’. It is about the individual having the confidence to bring their true self to the table and express their views.

Rebecca Reith

The aim is to understand the current plant breeding technologies and compare them to the controversial genetic technologies which have recently become available to New Zealand, such as genomic selection, marker-assisted selection, genetic modification, and gene editing.

Bryan Milne

This report aims to raise awareness of the importance of having a balanced and supportive approach to change. Making change can be separated into three buckets: imposed, collaborative, and change by choice. The clear difference in the change buckets comes through the perception of having control. Being in complete control is found in the change by choice bucket.The perception of increased imposed change for NZ farmers/growers is something the primary industries need to be wary of, given the effect this change type has on mindset and profitability.

Aaron Letcher

As demand begins to exceed supply access to water, or a lack thereof, will likely lead to increased social and political instability and tensions between neighbouring countries – particularly when there is a shared water resource involved. Although New Zealand is unlikely to face some of the more extreme challenges that will arise globally, we will still have our own unique issues to overcome as a country. Already we are beginning to feel the impacts of a changing climate with more extreme weather patterns. In 2020 much of the country experienced what many described as the worst drought on record. The issue is, this drought was not the only catastrophic drought in living memory – in fact, it wasn’t even the only catastrophic drought to hit New Zealand in the past decade. Only seven years earlier we had experienced similar scenes across much of the country.