2026 Nuffield NZ Farming Scholarship. Apply by 17 August 2025. Read More...

Apply for 2026 Nuffield NZ Farming Scholarship by 17 August 2025. More details...

communication

Kerry J Dunlop

Download the report » Report on a Nuffield Farming Scholarship study visit to the united Kingdom and other European countries, 18 February to 8 August 1980. Topics of Study: Marketing of lamb The role of producer co-operatives The management of sheep at high levels of prolificacy Agricultural training at a regional level The European Common … Read more

Duane Redward

This report explores if industry leaders, representatives and lobby groups are further reinforcing negative sentiment by the way they are communicating with farmers. It also looks at the potential future consequences of their approach.

Sarah Watson

The aim of this report is to research the development of a grain trading course for field reps, specifically targeting field reps in their first two years out on the road with the objective that it is used by agribusiness organisations. Industry could use this research document to inspire further discussion and development on upskilling our people in arable. The methodology included an exploratory literature review and a semi-structured questionnaire, and targeted grain traders from the arable industry with field rep staff and arable growers from the various cropping areas throughout the country.

Daniel Birnie

This report was written with the aim of finding out how we can communicate more effectively with our suppliers. By ‘we’ I mean Trevelyan’s Pack and Cool Ltd, a kiwifruit and avocado post harvest company based in Te Puke, with approximately 330 suppliers. The research methods included a literature review an interview of four other … Read more

Craig Ward

This report provides a review of how we are communicating with our communities (grower communities and wider public) within the context of the Bay of Plenty kiwifruit industry, as a way of starting to answer the question of whether we are adequately communicating, and if there are areas we need to focus on for improvement.  … Read more

Emma Brand

Social media offers primary sector corporations the opportunity to leverage network effects. Rather than one to one interactions, groups of customers and stakeholders have the opportunity to support each other. Primary industry corporations can use social media platforms to facilitate these interactions. This results in increased efficiency, better brand awareness and improved customer relationships. The … Read more

Lorna Humm

The deer industry in New Zealand is renowned in the primary sector for its innovation and passion. Deer Industry New Zealand and the New Zealand Deer Farmers Association provide leadership and initiatives to grow the deer industry on behalf of their stakeholders. A vital facet of industry leadership is building capability through fostering a culture … Read more

Jason Rolfe

The primary industry is known as the backbone of New Zealand’s economy, with large amounts of exciting and broad career opportunities. Yet as the population grows many graduates prefer to head to urban based careers in large cities, than return to heartland New Zealand and take up careers in the primary sector.  The qualitative study … Read more

April Mainland

The New Zealand Kellogg Rural Leaders Programme (KRLP) is a highly respected industry leadership programme which develops emerging agribusiness leaders to help shape the future of New Zealand’s primary industry. The purpose of this study was to get feedback from Kellogg Alumni, looking at their expectations of Kellogg Rural Leaders Programme and success since they … Read more

Chelsea Millar

This report and associated research asks the question: ‘How could NZ Inc use Social Media to support the Primary Industries?’ Social Media can no longer be ignored as a tool for your brand strategy. In a recent Dominion Post article, (Ranekleiv 2015) said ‘Online retailers are seeing rapid increases in the number of competitors. To … Read more

Sara Russell

Instinctively as human beings we want to communicate. When children fail to speak their first word on time at the designated age, modern parents rapidly seek a medical and scientific reason for this failing in their offspring. Sometimes not reaching milestones is a good indicator of something not being well with the child and sometimes … Read more

Virginia Serra Postiglione

Winter is a critical part of the year for dairy farming as the BCS of the cows at the end of winter will significantly affect reproduction and production on the following season, In the Canterbury and North Otago area it can represent up to 20% of the operating expenses. A common strategy is for dairy … Read more

Sophie Stanley

Social media has given the power to the voice of the everyman, and whilst that may come with its challenges, the opportunities are there for the taking, especially when it comes to telling the story of New Zealand agriculture. The purpose of this report was to assess the value social media could have for the New Zealand agricultural industry to propel us into the 21st century.