Kellogg Programme Reports

Farming is increasing in complexity. As such technology is becoming more important in businesses to understand impacts on both financial and physical performance. Top farmers typically lead effective technology adoption. However, this is not always the case. Five Wairarapa farmers along with one Central North Island Farmer were interviewed to determine how and why technology … Read more

The dairy industry in New Zealand today is as important to the future of the dairy farmer as it is to the future of the New Zealand economy. But as the industry stands, dairy is at a crossroads. New Zealand was identified early in its colonisation as being blessed with the ideal climate and wide … Read more

Social media offers primary sector corporations the opportunity to leverage network effects. Rather than one to one interactions, groups of customers and stakeholders have the opportunity to support each other. Primary industry corporations can use social media platforms to facilitate these interactions. This results in increased efficiency, better brand awareness and improved customer relationships. The … Read more

There is no denying that New Zealand has a declining water quality issue that needs addressed sooner rather than later, there is no denying that both rural and urban communities are at fault. But what resources are out there to help mitigate the declining water quality? The Resource Management Act 1991, as our main piece … Read more

Profitability is often a challenge within many businesses. North Island East Coast Sheep and Beef farming businesses are no different, operating in a diverse and ever changing economic and climatic landscape. Currently these businesses are facing a more positive outlook, but for how long? And what are really the key drivers of profitability within these … Read more

Aim: To create a social enterprise whose social mission is focused on a perceived gap in my region. That being, Maori youth prospects in the primary industries and growing economic sustainability to create stable futures for them. I propose to do this through an innovative hybrid model of education and enterprise. The primary industries have … Read more

The deer industry in New Zealand is renowned in the primary sector for its innovation and passion. Deer Industry New Zealand and the New Zealand Deer Farmers Association provide leadership and initiatives to grow the deer industry on behalf of their stakeholders. A vital facet of industry leadership is building capability through fostering a culture … Read more

Dairy farmer’s rights, like those of every member of society are bound by what that society is prepared to defend. This defence is called our social licence and it is the trust that has been built up over time between two parties. The goal of this report is to identify ways in which dairy farmers … Read more

Deer Industry New Zealand is currently involved in a Primary Growth Partnership and levy payer funded project called Passion to Profit (P2P). The overall aims are to improve market returns and on-farm productivity for deer farms. One of the contributing projects to P2P is the definition and recording of Key Performance Indicators (KPIs) and industry … Read more

This report aims to identify a pathway for dairy farmers to move from land farmers to land owners. In this report, I single out a pathway known as lease farming and analyse the feasibility and financial pathway to farm ownership over a ten-year time frame. To begin I set the scene on trends formed over … Read more

The fundamental drive behind completing this research is to identify various key procedures and initiatives that successful New Zealand family businesses instrument to ensure their achievements and wealth are passed down through the generations successfully. I was also concerned in clearly recognizing some of the common issues which arise in family succession strategies and methods … Read more

According to the UN, food production must double by 2050 to meet the demand of the world’s growing population. Innovative strategies are needed to help combat hunger, which already affects more than one billion people in the world. (un.org 2009) The world is changing and I believe the historical poor perceptions of the primary sector … Read more

Water quality issues in New Zealand have become a top political issue, with the public demanding action be taken against the agriculture sector to ensure our rivers and lakes are returned to a “swimmable” state. Numerous policies and plans have been developed throughout the country to address these issues, with many regional councils creating rules … Read more

Infectious Bovine Keratoconjunctivitis (IBK) commonly known as Pinkeye in cattle is a long established animal health problem in New Zealand. Pinkeye is a painful and debilitating condition that can severely affect animal productivity. It is a bacterial infection of the eye that causes inflammation and in severe cases temporary or permanent blindness. Most cattle producers … Read more

With a national sheep flock that has halved in size over the past 25 years, yet maintained output the Sheep and Beef sector is bursting with innovators and top producers, full of passion and enthusiasm to improve profitability. A cornerstone that drives the profitability beyond the farm gate is the consumer’s decisions on what, when, … Read more

The future of the New Zealand Primary industries will rely on its ability to remain agile in the face of ever increasing change. Equally for success to be realised there is a call for the industry to know; where its current position is (and launch from this); how it lifts the level of innovation; increases … Read more