Monopolies – you either love them or hate them – depending on your philosophy. This project for the 1997 Kellogg’s Rural Leadership Programme does not attempt to justify nor to condemn their existence. Rather it attempts to explain the why where and when of their development and possible types of changes it could make to position the apple industry and its participants with a sustainable future by way of successful marketing thru the next 20 years.
ENZA 2000 and onwards
Download and read the full report here:
Grow. Advance. Lead.
Do the Kellogg Rural Leadership Programme.
More Kellogg reports:
2025 Trading in Turbulent Times: Positioning New Zealand’s Global Food Trade, in a Shifting Global Order
NZ’s food exports depend on strong global partnerships and market trust. This report by Olivia Smith explores how innovation, integrity, and strategic investment, not volume ...
Read More →
2025 Smart Nutrition, Stronger Herds: A Holistic Approach to Dairy Excellence
This report highlights the underutilised role of nutrition in New Zealand’s dairy sector. It identifies gaps in training, technology use, and knowledge integration. Key recommendations ...
Read More →
2024 Changing the path of New Zealand Sheep Farming.
This report explores New Zealand's shift to shedding sheep, highlighting economic, environmental, and welfare benefits. It emphasises reduced costs, improved productivity, and sustainable practices, with ...
Read More →