Monopolies – you either love them or hate them – depending on your philosophy. This project for the 1997 Kellogg’s Rural Leadership Programme does not attempt to justify nor to condemn their existence. Rather it attempts to explain the why where and when of their development and possible types of changes it could make to position the apple industry and its participants with a sustainable future by way of successful marketing thru the next 20 years.
ENZA 2000 and onwards
Download and read the full report here:
Grow. Advance. Lead.
Do the Kellogg Rural Leadership Programme.
More Kellogg reports:
2025 Smart Nutrition, Stronger Herds: A Holistic Approach to Dairy Excellence
This report highlights the underutilised role of nutrition in New Zealand’s dairy sector. It identifies gaps in training, technology use, and knowledge integration. Key recommendations ...
Read More →
2024 Future Proofing our workforce: Retaining the Skills for tomorrow’s growth
This report seeks to ensure that Central Otago’s horticulture industry remains robust, sustainable, and attractive to both current and future professionals.
Read More →
2025 Building Diversity in New Zealand Dairy Export Markets for Independent Manufacturers
Malinda’s report examines how NZ’s independent dairy manufacturers can future-proof for financial sustainability amid a decreasing milk pool and global market shifts. It finds that ...
Read More →