Monopolies – you either love them or hate them – depending on your philosophy. This project for the 1997 Kellogg’s Rural Leadership Programme does not attempt to justify nor to condemn their existence. Rather it attempts to explain the why where and when of their development and possible types of changes it could make to position the apple industry and its participants with a sustainable future by way of successful marketing thru the next 20 years.
ENZA 2000 and onwards
Executive Summary
Download and read the full report here:
Grow. Advance. Lead.
Do the Kellogg Rural Leadership Programme.
More Kellogg reports:
2025 Dairy Diversification into Raw and Pasteurised Farm Milk Sales
This report explores the feasibility of NZ dairy farmers selling raw and pasteurised milk direct from the farm. It finds strong consumer interest and financial ...
Read More →
2025 Factors Driving High Value Client Relationships: A Rural Banking Perspective
This report by Michele Findlay examines how rural managers build trusted, high-value relationships with clients in food and fibre. It identifies attributes, leadership practices, and ...
Read More →
2024 How do young dairy farmers get ahead?
This research project seeks to understand how young dairy farmers in
Northland have got ahead and to learn from their examples and experiences.
Read More →