Little did Isabel Fraser know, that when she returned in 1904 from Yangtze Province in China with Chinese Gooseberry seeds, that 100+ years on, those seeds would create a billion $ Kiwifruit Industry. The examination of the past is essential for drawing lessons from previous experiences so that informed future decisions can be made. Key decisions have been made by the New Zealand Government, Zespri International and its predecessors, Kiwifruit Growers Incorporated, Post harvest operators, and Orchardists. The business context for kiwifruit industry participants and industry structure has been characterised by significant change over the last three decades. New Zealand is a major player in world kiwifruit markets. Exporting is now dominated by Zespri International, the sole exporter to all counties except Australia. The sector has developed governance arrangements involving Zespri International and Kiwifruit Growers Incorporated and Kiwifruit New Zealand. This report looks at the history of the New Zealand kiwifruit industry and how is has operated and developed over time.
Class 2 Australia: is the system working?
Download and read the full report here:
Grow. Advance. Lead.
Do the Kellogg Rural Leadership Programme.
More Kellogg reports:
Evaluating the Potential of Increased Carbon Stocks and Biodiversity Outcomes to Fund Native Vegetation Management on NZ Properties
Cameron’s report examines whether monetised benefits from increased carbon sequestration or positive biodiversity outcomes could offset the costs of pest management and protection of native ...
Read More →
Let’s eat meat!
This research examines why lean red meat is good for your immune system, brain health, and weight management, as well as some challenges and opportunities ...
Read More →
Regenerative Agriculture in Kiwifruit Orchards – Barriers to the Adoption of These Practices
Regenerative agriculture is a holistic farming approach aiming to regenerate soil health and biodiversity. Pranoy Pal’s Kellogg report asserts that a lack of scientific data, ...
Read More →


