Are farmers and growers being recognised for making change?
This report aims to raise awareness of the importance of having a balanced and supportive approach to change. Making change can be separated into three buckets: imposed, collaborative, and change by choice. The clear difference in the change buckets comes through the perception of having control. Being in complete control is found in the change by choice bucket.The perception of increased imposed change for NZ farmers/growers is something the primary industries need to be wary of, given the effect this change type has on mindset and profitability.