2026 Nuffield NZ Farming Scholarship. Apply by 17 August 2025. Read More...

Apply for 2026 Nuffield NZ Farming Scholarship by 17 August 2025. More details...

How do early-stage AgriTech founders use professional assistance?

Executive summary

This project has looked at how smaller AgriTech start-ups have used professional assistance, with the objective of better understanding of why or why not assistance is obtained and the timing around these decisions.

A combination of a literature review followed by interviews with six founders of smaller AgriTech start-ups and four professional advisors were undertaken to identify topical findings.

There was limited New Zealand specific literature, therefore relevant literature from a broad range of overseas countries has been reviewed.

Interviews were undertaken to obtain qualitative data from founders of smaller AgriTech start-up companies and professional advisors aligned with the AgriTech industry.

A consistent theme observed in the findings from both the literature review and interviews was that better outcomes can be achieved by founders of smaller AgriTech start-up companies who make use of appropriate professional assistance earlier on in their journey.

The main recommendations are:

  • Founders of smaller AgriTech start-up companies should seek professional assistance early in the journey.
  • Founders of smaller AgriTech start-up companies should actively seek out their regional start-up hub for educational events and networking.
  • Professional Advisors should be sufficiently self-aware to understand that they may not have the appropriate skill set for working with smaller AgriTech start-up companies.
  • Professional Advisors should provide Founders with a road-map outlining the stages at which specific advice would best be most useful.
  • Founders and professional advisors should ensure that their relationship is built on mutual trust. There needs to be an inherent level of trust between the founders of smaller AgriTech start-up companies and the professional advisors that they engage with.

    As noted in the limitations to this project, further research could be undertaken with a larger sample pool to ensure robustness of the conclusions.

Steve Hydes

Know Your Why – Motivations for a Sustainable Future.

Executive summary

With growing demands for sustainability in the food and fibre industries, there is mounting pressure from consumers to produce environmentally responsible products. This report addresses the necessity for the New Zealand dairy industry to prioritise climate change concerns and associated greenhouse gas emissions to secure a sustainable future.

The report aims to understand the motivations behind the adoption of new innovations by dairy farmers and learn how to accelerate the uptake of practices that reduce greenhouse gas emissions, thereby ensuring the long-term sustainability of farming in New Zealand. Additionally, the report aims to create a resource to inform government, industry bodies, and non-governmental organisations (NGOs) about alternative approaches to motivate farmers in reducing greenhouse gas emissions positively.

The research question guiding this study is: How can we motivate New Zealand dairy farmers to embrace practices that effectively reduce greenhouse gas emissions?

A literature review was conducted to gain insights into the significance of greenhouse gases in the New Zealand dairy industry. The review examined the impact and relevance of greenhouse gases within the New Zealand dairy industry. 23 semi-structured interviews were used to uncover the motivations that would drive New Zealand dairy farmers to adopt practices aimed at reducing greenhouse gas emissions on their farm. Responses were categorised into the following high-level themes:

WHY (belief): Explored the aspects of purpose, motivation, social structure, and trust.
HOW (actions): Focused on leadership, communication, and pathway implementation.
WHAT (result): Addressed knowledge acquisition, problem definition, and barriers encountered.

Information gathered from the literature review and semi-structured interviews, highlighted the importance of understanding the “WHY” behind motivations and the utilisation of effective communication strategies (“HOW”) to drive the adoption of sustainable practices within the New Zealand dairy industry.

Recommendations:

  • Leverage the intrinsic values and purpose that farmers already possess. When developing GHG related communications to dairy farmers, industry partners should inspire farmers towards transformative change by building on farmers’ existing intrinsic values and encouraging mastery to drive toward continuous improvement.

  • Emphasise the importance of the economic benefits and social licence to operate. Milk processors need to communicate to farmers and rural professionals the potential advantages of being market leaders in greenhouse gas emissions reduction and the consequences of falling behind.

  • Create a single location for information regarding greenhouse gas related resources. Ministry for the Environment should provide and manage a resource location (i.e. website) for reputable GHG related literature, policies, regulations and general resources related to climate change specifically for the dairy sector.

  • Provide greenhouse gas emissions resources for veterinarians. New Zealand Veterinarian Association (NZVA) should curate a list of reputable sources of information regarding greenhouse gas emissions regulations, mitigation strategies, and the economic advantages of adopting practices that reduce GHG emissions. As a trusted source of information, veterinarians can disseminate this information to dairy farmers.

Tracey Reynolds

Lean on Me: The Effectiveness of Psychosocial Services Available to Farmers Following Adverse Events.

Executive summary

Climate change is increasing the frequency of climatic extremes. Accordingly rural psychosocial services must be prepared to support farmers in the face of increased adverse events. For those farmers most severely affected, the rural clinical mental health services which treat farmers are often underfunded, under resourced and difficult to access due to structural inequities.

New Zealand’s economy and wellbeing of its people are intricately linked to the success of the primary sector. Therefore, farmers’ psychosocial recovery after an adverse event is vital, not only for moral reasons, but sound economic reasons.

This project examines who the stakeholders are in the rural psychosocial ecosystem, how farmers interact with these stakeholders, and how these stakeholders in turn interact together. It aims to understand the challenges and constraints to delivery of effective psychosocial services, and solutions to overcome these challenges and constraints.

The key learnings of this project are:

  • Distant stakeholders who set policy and control funding are removed from rural communities’ needs and consequently, prioritisation and understanding of rural mental health suffer.
  • There is a lack of strategic direction and metrics in rural mental health, and specifically psychosocial recovery following adverse events. There is a dearth of data, duplication and confusion of roles, unsustainable funding models for psychosocial services and a stretched clinical mental health workforce. All of which contribute to a less effective service for farmers.
  • Psychosocial services need more support to develop and deliver their services.
  • There is currently no plan to address rural mental health clinical workforce issues.
  • In the absence of sector leadership, the government is currently leading the psychosocial response after adverse events which is leading to ineffective outcomes for farmers.

The recommendations from this project are:

  • Develop a long-term national strategy for rural mental health including psychosocial recovery following adverse events, led by the sector and its industry co-funded mental health champion/ chief executive (CE).
  • Establish a role within MPI’s Rural Communities’ office to advocate rural mental health and improve prioritisation of rural mental health.
  • Develop a rural pathway for clinical psychologists and psychiatrists with their respective registration bodies to bolster the rural mental health workforce, overseen by Ministry of Health and the sector’s mental health champion/ CE.
  • Fund and resource existing psychosocial services, such as Rural Support Trust, to attract and develop some in-house clinical expertise to lessen the burden on the rural clinical workforce.
  • Prioritise rural connectivity to enable technological solutions, with subsidisation for satellite connectivity.

Vanessa Thomson

Women in beekeeping: how to champion ladies in the apiculture industry.

Executive summary

The Apiculture industry plays a key role in the economy not only for their production itself but also for all the benefits that bees provide to the ecosystem and economy. It is also important to consider that diversity and inclusion are not a trend or an item on the governmental agencies agenda, but it is one of the goals of the United Nations to achieve sustainable development by 2030. This report will focus on female beekeepers and will delve into their experiences in the New Zealand’s Apiculture Industry.

Key findings.

The nine interviews provided valuable insights and the semi-structured questions were thoughtfully organised into thematic groups that facilitated the subsequent thematic analysis of qualitative data. To maintain focus and coherence, the identified themes will be kept for in-depth exploration and analysis.

Representation: female beekeepers see the industry as a place where they are underrepresented.
Support: Mentoring was key, and life-changing support was received. The support they did not receive but was needed, is diverse; varies from one beekeeper to another greatly.
Barriers, Uncovering Biases and Advancing Gender Awareness: the most mentioned were gender-based bias and queen bee syndrome.
Women+: Work flexibility is especially important for employed beekeepers as well as for self-employed, this perk is fundamental in attracting more women into the industry and increasing retention.

Recommendations.

Increase women’s representation:
● Annual women’s meeting at the beekeeping conference.
● More female speakers at conferences.
● Showcase the ladies that represent the industry.

Biases, gender awareness and harassment: things to keep in mind on the way to gender bias-free interactions are: Question your bias, address inappropriate behaviour and act against “bad” behaviour.

Improve Gender Equality in job promotions: Ask Why? Why are women not applying for a position?

Sol Tejada

Addressing Mortality in New Zealand Lambing Systems.

Executive summary

The New Zealand sheep industry has become increasingly productive in recent decades. This has been achieved primarily through the fecundity and improved feeding of modern sheep breeds. While impressive, this world-leading production has created unintended consequences in the form of excess mortality rates. This is most notable in triplet-bearing ewes, mated hoggets, their offspring, and all lambs in adverse weather conditions.

New Zealand farm systems have a reputation for being free-range and pasture-based. Currently, consumers are unaware of, or accept a certain level of death as a natural outcome of this free-range system. However, the industry must consider whether the increasingly conscientious customers and consumers will accept high mortality levels in sheep flocks, particularly if they understand the inflated death rates following storm events and the regular wastage in higher-risk animals.

This project explores how New Zealand sheep farmers can improve livestock survival during the lambing season. Information was gathered through literature reviews, 10 expert interviews, 10 farmer surveys and three case studies. Key findings were:

  • Death rates in triplet-bearing ewes and their lambs are significantly higher than in other stock classes and the majority of these deaths occur during the lambing period
  • Industry experts and farmers unanimously agreed that lamb mortality is a problem and needs to be addressed, but few have management solutions for triplets, and a portion of farmers actively ignore the issue
  • There is a minority of top-performing farmers with management plans in place who achieve far below industry-average death rates
  • For improved welfare, mated hoggets require intensive management through the lambing period
  • There is a lack of collaboration between government and industry in funding applied science and performance-based studies to innovate further solutions
  • Farmers believe Beef + Lamb NZ should increase investment in research and development and extension work
  • While there are no market signals that current wastage is an issue, there was unanimous agreement that it could be a trade barrier. Comparisons should be made to bobby calves and future legislation being superseded by industry requirements
  • To drive behaviour change and improved outcomes, a culture shift amongst farmers is required where animal welfare is viewed as paramount through the lambing season and high wastage rates are frowned upon and considered unacceptable by peers.

These key findings were evaluated and recommendations were made to the industry. These are summarised below:

1. Conduct market research to assess perceptions of wastage in NZ lambing systems and the risk this could pose in accessing premium markets.

2. Investigate and understand the extent of wastage in New Zealand lambing systems and subsequently innovate solutions to reduce mortality. The sector should increase investment in research and development and explore opportunities for collaboration between MPI and the science community.

3. Identify innovators who are achieving industry-leading survival rates, and analyse their systems to gauge financial implications and the potential for broader uptake.

4. Improve extension services with an increased focus on wastage. Teach best practice management and distribute new innovations. The rapid development of extension modules and ready-to-present workshops specifically focusing on improving survival are required.

5. Empower industry experts and incentivise further interaction with farmers to promote discussion and make this issue front of mind for farmers.

12.0 Recommendations for Industry, Pg 48 explores these recommendations in more detail.

Richard Dawkins

How Can Technology Help Achieve Sustainable Agriculture in New Zealand?

Executive summary

This report examines the potential of disruptive innovation and emerging technologies to enhance the sustainability and resilience of New Zealand’s sheep, beef, and dairy farming systems. It also explores the drivers, barriers, and impacts of technology adoption on farms. The report draws from peer-reviewed literature and semi-structured interviews with, industry representatives and scientists.

The main findings of the report are:

  • New Zealand’s agricultural sector faces significant challenges in reducing its environmental impact, especially in terms of greenhouse gas emissions and nitrate leaching, while maintaining its economic viability and social acceptability.
  • Disruptive innovation and emerging technologies can offer solutions to these challenges by improving farm productivity, efficiency, profitability, and environmental performance.
  • The adoption of these technologies is influenced by various factors, such as cost, risk, regulation, consumer preferences, social norms, knowledge, skills, and infrastructure. These factors can act as drivers or barriers depending on the context and the stakeholder perspective.
  • The impacts of technology adoption on farms can be positive or negative depending on the type, scale, and distribution of the technology.

To facilitate the transition to more sustainable and resilient farming systems through disruptive innovation and emerging technologies, the report recommends the following actions:

  • The industry should foster a culture of innovation and collaboration among farmers, researchers, policymakers, businesses, and consumers to identify and address the needs and opportunities of the sector.
  • The industry should invest in research and development to generate evidence-based knowledge and solutions that are relevant, accessible, and applicable to New Zealand’s farming context.
  • The industry should provide farmers with education and extension services to increase their awareness, understanding, and skills in using new technologies and practices.
  • The industry should engage with stakeholders and the public to communicate the benefits and challenges of technology adoption and to build trust and acceptance of new products and processes.
  • The industry should advocate for supportive policies and regulations that enable innovation and technology adoption while ensuring environmental protection, animal welfare, food safety, and social justice.

This report aims to stimulate discussion among the policy, farming, academic, and wider communities to help shape a future that will safeguard New Zealand’s social, economic, and environmental well-being.

Kathryn Broomfield

Non-Financial Reporting: Generating Value and Improving Sustainability from Non-Financial Farm Information.

Executive summary

Background
The New Zealand agriculture industry is being challenged to prove food and fibre is produced in a way that is considered sustainable by their export markets and local community. This is leading them to question what sustainable production looks like and how they show this. Increasing levels of regulation also mean there is greater financial risk from non-compliance, and their stakeholders are asking them for more detailed non-financial information. Non-financial reporting (“NFR”) is a way to help businesses manage their nonfinancial
risk areas, meet trade requirements, and communicate effectively with stakeholders.

Aims & Objectives
The research project aimed to understand how farmers are using NFR to generate more value in their business, and how they communicate their non-financial information to stakeholders, with the research question being: “How do farmers use non-financial information to measure sustainability performance and report to stakeholders?” This is important as farmers need to be able to generate value for their business and themselves from NFR, instead of it just being an additional cost and compliance obligation.

Methodology
The methodology comprises of a literature review to provide context around the changes in NFR and the requirements of the sector, farmers, and stakeholders. This aimed to provide clearer understanding of what NFR is, why it is important for sustainable development and stakeholder relationships, and how it can be developed in a farming business. Qualitative, semi-structured interviews were used to obtain insights and findings from farmers and stakeholders concerning non-financial reporting outcomes and effectiveness, how
sustainability was defined, and whether integrated reporting would be useful.

Key Findings
Analysis of the themes arising from the literature and interviews found:

  • Non-financial information and reporting should be an important part of the business planning and strategy process, and integrating reporting with financial results can help to drive investment decisions.
  • In managing their banking relationships, farmers should also look to show their financial understanding of environmental implications and their financial investment in environmental/social sustainability in their budgets and financial results.
  • An important driver of sustainability is having good people employed on farm that understand how they contribute to farm sustainability.
  • While farmers are adapting to compulsory measures of NFR for compliance, and some are going above and beyond compliance, others are struggling to understand what these numbers mean for their business.

Recommendations for Farmers
1. Identify what non-financial Key Performance Indicators (“KPIs”) are relevant to your business and use these as part of your business planning process to help ensure these are effective.
2. Engage support from your trusted advisory team to help you implement effective non-financial reporting.
3. Provide balanced NFR alongside financial reporting to shareholders and financiers to help provide whole-farm focus in discussions around results.
4. Engage with employees effectively as part of the sustainability process, to build a sustainable culture on-farm that will help generate desired results.
5. Drive farmer-led benchmarking to understand where you sit on the sustainability bell curve.
6. Understand the cost of being an early adopter, and target investment in sustainable actions gradually that will help to set up long-term business resilience.

Recommendations for Stakeholders
1. Engage early with farmers as part of the pre-audit process to gain buy-in and engagement for compliance requirements.
2. Build advisor capability to help farmers with the sustainability journey.
3. Use technology effectively and invest in systems that reduce time and input requirements for farmers to report on sustainability efforts.
4. Support early adopters of sustainable actions, through either financial assistance, industry recognition, or market premiums.

Jemima Snook

Regenerative Agriculture: How might New Zealand benefit?

Executive summary

New Zealand agriculture is grappling with change as it seeks to find a new balance between feeding the world’s growing population while maintaining profitability and reducing negative environmental impacts.
There is a lot of doubt whether regenerative agriculture (RA) can provide a better way to address this global challenge and there is concern that it may increase emissions intensity, lower farm profitability, and struggle to feed the growing population.

RA is regarded by some as the solution to the global food crisis. Positive environmental outcomes can, in some cases, be achieved with the use of RA. High rates of carbon sequestration have been proven, albeit in depleted USA soils rather than in NZ.

RA is not well defined and there is a lack of scientific evidence backing some of its claims. Results from the system have proven to be unpredictable and highly variable. Some successful farm practices such as minimum tillage, avoiding bare ground, and using mixed pasture species are attributed to RA when in fact
they were used well before the RA concept emerged. These are already considered best management practices in a NZ conventional system.

There is evidence that greenhouse gas emissions and N leaching can be reduced on a per-hectare basis using RA. However, this appears to be achieved mainly through reducing inputs, resulting in lower production and farm profitability. When analysed per unit of production, these environmental gains were
much less apparent.

The benefits of altering soil microbiology are frequently discussed among RA communities. The claimed benefits have not been thoroughly tested and will require more research.

Some farmers using RA concepts say they are achieving similar levels of production with fewer inputs. RA systems must be tested over many years to see if any initial benefits can be maintained. For example, if high levels of soil fertility existed before changing to RA, these can be ‘mined’ for several years before production levels then crash.

This report suggests that, while there are positive aspects of RA, it is unlikely to match the productivity and profitability that can be achieved with conventional agriculture. If this is the case, RA may be able to reduce environmental impacts, but it will fail to help grow the food supply to meet the needs of the world
population increase or to maintain NZ export income.

If, as appears likely, that agricultural outputs such as meat and milk produced using RA methods have higher emissions intensity, there is a real risk for the farmers involved. Offshore customers for NZ agricultural products look very favourably at NZ’s low emissions intensity and demonstrate little interest in
NZ’s internal debate about sector-by-sector total emissions. Higher emission intensity products may be discounted in value. Further, NZ farmers will soon have to start paying more for their emissions. Improved efficiency and lower emissions intensity will be the key to viably adapting to this change.

NZ farmers and growers should note how RA has been used in marketing to obtain a “green premium”. The industry can learn from RA about leveraging these advantages.

Recommendations
1. Treat investment into regenerative agriculture with caution due to the lack of scientific evidence, and variation in its outcomes and likely reduction in farm profitability. This applies to farmers, growers, and processors.
2. Research the untested claims of regenerative agriculture. Particularly soil microbiology and the effect it has on plant growth. Such research is difficult to carry out at farmer level and will likely require input from CRIs.
3. Introduce practices such as minimum tillage, avoiding bare ground, and mixing low numbers of pasture species, to those farms that are not doing so already.
4. Develop marketing strategies for NZ food and fibre which leverage the consumer positivity associated with ‘greener’ farm practices. This will likely require input from both processors and industry-good organisations.

Kris Bailey

The Competition for Farmer Sentiment.

Executive summary

Sheep and beef farmer sentiment is profoundly negative, impacting how farmers view the world around them, how they respond to change and their mental health. The decline in farmer sentiment has coincided with a perceived increase in the competition for sentiment from industry representatives, lobby groups and advocates and has important ramifications for future industry cohesion.

This research project seeks to explore if industry leaders, representatives and lobby groups are further reinforcing and exacerbating negative sentiment by the way they are communicating with farmers and the potential future consequences of their approach.

This project first researched trends in farmer sentiment including the underlying drivers of sentiment, then sought to understand how and why industry leaders are communicating with farmers, including the use of social media. Finally, the project looks at future consequences arising from how industry organisations are competing for farmer sentiment and makes recommendations for industry leaders to consider when communicating with and attempting to influence farmers.

The methodology comprises a literature review; investigative interviews to uncover and discuss research on this topic; 16 semi-structured interviews with industry leaders, industry organisations and rural media; and an analysis of media releases and social media posts from industry organisations to understand the focus, content and engagement of their communications.

Key findings
Negative farmer sentiment is manifesting as decreased trust in government and industry representatives, increased fear and anxiety, and uncertainty for the future. Farmers feel threatened and consider they are not valued, understood, or listened to.

While industry organisations are not consciously competing, part of their approach is to use media and social media to underscore to farmers that they are being heard and supported, ensuring relevancy, attribution and ongoing financial support. This is resulting in the use of emotional language, topics and targeted campaigns that permeate fear and anxiety among farmers.

The methods and media channels used by industry organisations to influence farmers’ perceptions are conceivably exacerbating negative sentiment and distrust of these industry organisations, risking becoming counterproductive to their original objectives.

Moreover, this strategy could result in damaging consequences for the farming sector such as polarisation, cohesiveness, perception and social licence to operate.

Industry organisations are using social media platforms to connect to farmers, however, these platforms are designed to promote high levels of engagement, often through reinforcing divisiveness and polarisation. By using social media as an effective method to reach widespread audiences and contributing to messages of fear, uncertainty and anxiety for the future, industry organisations may unwittingly be creating an environment where disinformation and polarisation thrive.

Recommendations
Recommendations for industry leaders and organisations to consider when communicating with farmers to prevent further exacerbating negative sentiment and potential unintended consequences include:

• Consider the potential impact of communication on farmer sentiment.
• Model best behaviour.
• Create a safe space for industry discussion and debate.
• Develop communication strategies that bring farmers on the journey.
• Raise industry awareness of the presence and impact of mis- and disinformation.

Duane Redward

How might freshwater regulations provide certainty for farmers to innovate?

Executive summary

There has been a considerable amount of regulatory change in the freshwater space over
the last 15 years which has been difficult to implement for both regulators and farmers. Whilst
these regulations have lifted the bar on some practices impacting waterways it has also
created some uncertainty for farmers.

The purpose of this research is to investigate the relationship between changing freshwater
regulations and farmers appetite to innovate on farm to achieve freshwater improvements.

The aim of this research is to determine what impact changing regulation has had on farmers
adopting innovative freshwater management practices on farm, to understand the scope of
emerging and accepted mitigations to achieve freshwater outcomes through innovation
and to develop practical recommendations for how freshwater regulations can be drafted
to provide certainty to farmers whilst improving the quality of Aotearoa’s waterways.

The methods of this research project consisted of semi-structured interviews with dairy
farmers, a regulatory scan of current freshwater regulations under development, a thematic
analysis of interview responses and a policy assessment of options against chosen criteria
analysis to investigate how freshwater regulations can be drafted to provide certainty for
farmers to innovate.

The findings showed that further regulations for freshwater management are required to
implement the National Policy Statement for Freshwater Management 2020 within regional
plans by the end of 2024. An approach to freshwater management that meets the criteria of
flexible, enforceable, practical, and ambitious would provide certainty to farmers to
innovate and meet regulatory requirements. Three options of regulatory approaches were
analysed against these criteria: an input-based approach, a risk-based approach and a
catchment collective approach. The options analysis showed that a risk-based approach
which regulates through a farm planning regime like Freshwater Farm Plans is the most
effective way to regulate for freshwater management whilst providing certainty for
innovation. A mixed approach including input-based regulations and catchment
collectivism is likely to be needed to meet all objectives of the NPS-FM, however a risk-based
approach should be heavily relied upon by regulators.

The following recommendations were made in response to the research questions; How
might freshwater regulations provide certainty for farmers to innovate?

• Regional councils should utilise a risk-based approach to regulations including the
Freshwater Farm Plan scheme when implementing the NPS-FM 2020 in regional plans.
• Central government (in particular MPI and MFE) should support the implementation of
Freshwater Farm Plans in a way that ensures they are flexible, enforceable, practical and
ambitious.
• Political parties should avoid using freshwater regulation as campaigning tool, instead a
non-partisan approach should be taken with any further regulation required (relating to
freshwater) developed effectively outside of three-year political cycle.
• Farmers should utilise Freshwater Farm Plans to capture evidence of all mitigations
implemented on farm, including those that were innovative or early-adoption.
• Processors should continue to develop and integrate recognition programmes for good
practice and where possible provide a premium as a way to encourage and
acknowledge early adopters of innovative practice.

Anna Sing