This paper aims to outline the advantages of the single seller principle. The example backgrounded is the New Zealand Dairy Board. The New Zealand Apple and Pear Board is another of the producer Boards’ that has marketed itself through a single desk approach, with the most recent addition being the statutory adoption of sole selling principles by the New Zealand Kiwifruit Marketing Board. Pastoral producers such as the New Zealand Meat and Wool Board have debated for a long period, but although operating today with less exporting outlets than previously, in the global market.
The single seller
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