This paper aims to outline the advantages of the single seller principle. The example backgrounded is the New Zealand Dairy Board. The New Zealand Apple and Pear Board is another of the producer Boards’ that has marketed itself through a single desk approach, with the most recent addition being the statutory adoption of sole selling principles by the New Zealand Kiwifruit Marketing Board. Pastoral producers such as the New Zealand Meat and Wool Board have debated for a long period, but although operating today with less exporting outlets than previously, in the global market.
The single seller
Executive Summary
Download and read the full report here:
Grow. Advance. Lead.
Do the Kellogg Rural Leadership Programme.
More Kellogg reports:
2025 Are Biodiversity Credits an Opportunity for Sheep and Beef Farmers?
Farmers show strong interest in biodiversity credits, but high administrative costs and unclear financial incentives remain challenges. This report by Tim Orlando-Reep recommends simplifying measurement ...
Read More →
2024 Better cattle handling: For people, product and perception
Exploring, educating, and applying low-stress livestock handling to benefit the people, product and perception of New Zealand’s beef industry.
Read More →
2025 Softer Crop Protection, the Way of the Future?
This report explores integrating biopesticides and IPM in NZ horticulture. Barriers include limited knowledge, resistance to change, and outdated regulations. Recommendations highlight education, expert collaboration, ...
Read More →