This report aims to assess the future of the New Zealand sheep and beef sector through to 2025. The assessment is based on an examination of the internal and external constraints that will influence meat production and their potential effects. It then suggests a vision for the industry, and the types of strategies needed to turn threats into opportunities and secure the long-term viability of the industry.
The New Zealand meat industry to 2025: threats, opportunities and a way forward
Download and read the full report here:
Grow. Advance. Lead.
Do the Kellogg Rural Leadership Programme.
More Kellogg reports:
2025 What are the Key Considerations of Weighing Technology Adoption on Sheep and Beef Farms in NZ?
This report by Campbell Smith looks at the adoption of livestock weighing tech lags due to trust, usability, integration, support, cost thresholds, and peer influence ...
Read More →
2025 27 and Ewe: Evaluating the Case and Appetite for Genotyping the NZ Commercial Sheep Flock
This report by Anna Vaughan evaluates if genotyping NZ ewes delivers enough genetic, market, and sustainability benefits to justify cost and adoption challenges.
Read More →
2025 Dairy Farmer-Female Veterinary Adviser Relationships in New Zealand
This report by Katrina Roberts highlights that strong farmer-female veterinarian relationships improve advice uptake and farm outcomes. Findings emphasise personal connection, trust, communication, and shared ...
Read More →