2026 Nuffield NZ Farming Scholarship. Apply by 17 August 2025. Read More...

Apply for 2026 Nuffield NZ Farming Scholarship by 17 August 2025. More details...

The New Zealand meat industry to 2025: threats, opportunities and a way forward

Reeves, James

Executive Summary

This report aims to assess the future of the New Zealand sheep and beef sector through to 2025. The assessment is based on an examination of the internal and external constraints that will influence meat production and their potential effects. It then suggests a vision for the industry, and the types of strategies needed to turn threats into opportunities and secure the long-term viability of the industry.

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