2026 Nuffield NZ Farming Scholarship. Apply by 17 August 2025. Read More...

Apply for 2026 Nuffield NZ Farming Scholarship by 17 August 2025. More details...

Nature tourism on Banks Peninsula: issues and perceptions of people from the rural community

Rachel Barker

Executive Summary

This research report, based on a Banks Peninsula’s rural residents survey, is written as:

  1. A discussion document on the potential for nature tourism on Banks Peninsula, aimed at its wider community; and
  2. A research report as a requirement for completing the 1994 Kelloggs Rural Leadership course (Lincoln University).

Banks Peninsula was selected as a study site on the basis of the author’s familiarity with the area, as well as being an area where nature tourism is growing rapidly. The report is written outside the author’s regular workplace.

A small sample of rural residents is interviewed for this study and their responses summarised. An assessment is also made of a 1994 Banks Peninsula tourism marketing plan in context of the interviews. The discussion document concludes that there are a range of outstanding issues for nature tourism on Banks Peninsula which should be addressed as soon as possible to overcome potential problems.

It is timely to involve the wider community fully in planning for future nature tourism. This will help ensure that both the life-style of Banks Peninsula residents is maintained, along with the Peninsula’s unique natural environment.

Rachel Barker, Rachael

Grow. Advance. Lead.

Do the Kellogg Rural Leadership Programme.

More Kellogg reports:

2024

Foraging New Horizons: Levers of Sustainable Innovation in the NZ Food and Fibre Sector

This report aims to identify key inflexion points for New Zealand agriculture to adopt sustainable practices, enhance market opportunities, and drive systemic transformation through collaborative ...
Read More →
2024

Opportunities and Challenges for the Future of Arable Farming in Canterbury

This report aims to provide insight from a grower’s perspective on the opportunities and challenges of arable farming in Canterbury for the future.
Read More →
2025

Factors Driving High Value Client Relationships: A Rural Banking Perspective

This report by Michele Findlay examines how rural managers build trusted, high-value relationships with clients in food and fibre. It identifies attributes, leadership practices, and ...
Read More →