With the world rapidly growing in population, and New Zealand’s land resources remaining finite, it is crucial to ensure that our agricultural produce has a comparative advantage in our export markets. The purpose of this report is to understand the current Chinese market, identify opportunities and challenges for the New Zealand brand in food products, and propose recommendations based upon successful case study examples and literature research.
Harnessing Brand NZ in China: a “clean and green” story
Executive Summary
Download and read the full report here:
Grow. Advance. Lead.
Do the Kellogg Rural Leadership Programme.
More Kellogg reports:
2025 Building Diversity in New Zealand Dairy Export Markets for Independent Manufacturers
Malinda’s report examines how NZ’s independent dairy manufacturers can future-proof for financial sustainability amid a decreasing milk pool and global market shifts. It finds that ...
Read More →
2024 The performance psychology of elite Canterbury sheep and beef farmers
This paper investigates whether the use of Sports Psychology tools could be that one percent advantage, what the most applicable tools are and how they ...
Read More →
2024 How do young dairy farmers get ahead?
This research project seeks to understand how young dairy farmers in
Northland have got ahead and to learn from their examples and experiences.
Read More →