2026 Nuffield NZ Farming Scholarship. Apply by 17 August 2025. Read More...

Apply for 2026 Nuffield NZ Farming Scholarship by 17 August 2025. More details...

Gumboots on the ground approach to role-value in the food and fibre sector.

Megan Fox

Executive Summary

This research report explores role-value within The Food and Fibre Sector (TF&FS) in New Zealand, aiming to align traditional workplace practices with the expectations of Generation Z. Through an analysis of KPIs, salary benchmarks, and employee perspectives. The report offers strategic recommendations to redefine role-value, enhance business performance, and foster career development.

Key findings reveal a significant gap between conventional management methods and the preferences of Generation Z, emphasising clear communication, regular feedback, and personal engagement. The report integrates motivational theories to underscore their impact on job satisfaction and performance.

Focusing on KPI frameworks, enhancing communication channels, maintaining competitive salaries, and aligning roles with personal values aids in creating role-vale. Flexible work arrangements and continuous professional development are crucial for maintaining sector demands. Strategic insights aim to attract and support talent within TF&FS, contributing to sector sustainability and growth.

Recommendations:

For Businesses:

  • Schedule regular KPI reviews with SMART objectives.
  • Introduce flexible working hours, especially during off-peak seasons.
  • Train managers in supportive, flexible leadership practices.
  • Develop comprehensive training programs and career progression plans.
  • Establish regular communication channels and open forums.
  • Conduct annual salary reviews and collaborate with industry to create standards.

For Early Career Contributors:

  • Schedule frequent one-on-one meetings with managers.
  • Identify preferred feedback styles and maintain transparent communication.
  • Initiate regular KPI discussions to monitor performance.
  • Maintain records of accomplishments for performance evaluations.
  • Seek mentorship from industry professionals.
  • Set boundaries to maintain work-life balance.
  • Define personal values and goals through a purpose statement.
  • Embrace continuous learning for leadership development.

Implementing these recommendations enhances organisational effectiveness, attracts talent, and supports career growth in the dynamic Food and Fibre sector in New Zealand.

Megan Fox

Grow. Advance. Lead.

Do the Kellogg Rural Leadership Programme.

More Kellogg reports:

2024

The Path to Peat Free

This report explores sustainable alternatives to peat for mushroom farming in New Zealand, focusing on wood fiber blends to reduce reliance while maintaining yield and ...
Read More →
2024

Growing Leaders, Growing Impact: Empowering the missing middle in Aotearoa agrifood leadership

This report explores how leadership development can be enhanced for mid-career professionals in New Zealand's agrifood sector, addressing gaps and promoting inclusivity and innovation.
Read More →
2024

Creating a Thriving Food and Fibre Sector for Rangatahi in Aotearoa: He Ara Whakatipu

The food and fibre sector, a cornerstone of Aotearoa’s economy, thrives when rangatahi Māori lead. This report outlines barriers, strategies, and a vision for inclusivity.
Read More →