Today’s Farmer is a professional businessperson operating in a culture of complexity. The business focus requires many skills in the endeavour of converting energy into food. The challenges of managing production costs, developing the business, weather and bio-security risk, fluctuating commodity and financial markets, and environmental management are many. In a world increasingly concerned with food security, New Zealand is well placed to build upon the current base of agricultural knowledge that is renowned for growing sustainable, high quality, safe food that is free of subsidies. Industries must find ways to bring through a new generation of agribusiness leaders who will be our future farmers. These people will be the change agents driving science and technological innovations that will create economic prosperity for our nation into the future.
From the sandpit to the paddock: growing our future farmers
Executive Summary
Download and read the full report here:
Grow. Advance. Lead.
Do the Kellogg Rural Leadership Programme.
More Kellogg reports:
Are Biodiversity Credits an Opportunity for Sheep and Beef Farmers?
Farmers show strong interest in biodiversity credits, but high administrative costs and unclear financial incentives remain challenges. This report by Tim Orlando-Reep recommends simplifying measurement ...
Read More →
Dairy Diversification into Raw and Pasteurised Farm Milk Sales
This report explores the feasibility of NZ dairy farmers selling raw and pasteurised milk direct from the farm. It finds strong consumer interest and financial ...
Read More →
Regenerative Agriculture in Kiwifruit Orchards – Barriers to the Adoption of These Practices
Regenerative agriculture is a holistic farming approach aiming to regenerate soil health and biodiversity. Pranoy Pal’s Kellogg report asserts that a lack of scientific data, ...
Read More →


