Today’s Farmer is a professional businessperson operating in a culture of complexity. The business focus requires many skills in the endeavour of converting energy into food. The challenges of managing production costs, developing the business, weather and bio-security risk, fluctuating commodity and financial markets, and environmental management are many. In a world increasingly concerned with food security, New Zealand is well placed to build upon the current base of agricultural knowledge that is renowned for growing sustainable, high quality, safe food that is free of subsidies. Industries must find ways to bring through a new generation of agribusiness leaders who will be our future farmers. These people will be the change agents driving science and technological innovations that will create economic prosperity for our nation into the future.
From the sandpit to the paddock: growing our future farmers
Download and read the full report here:
Grow. Advance. Lead.
Do the Kellogg Rural Leadership Programme.
More Kellogg reports:
A New Fleece on Life
Tara Dwyer reports the New Zealand sheep sector stands at a critical juncture, requiring courage, collaboration, and leadership, with recommendations for genuine product differentiation and ...
Read More →
Overcoming Barriers to Data Interoperability Within New Zealand’s Wine Industry
NZ wine confronts rising costs and unpredictable markets. This report by Zac Howell reveals how smarter data use, strong governance, and industry trust can unlock ...
Read More →
Dairy Diversification into Raw and Pasteurised Farm Milk Sales
This report explores the feasibility of NZ dairy farmers selling raw and pasteurised milk direct from the farm. It finds strong consumer interest and financial ...
Read More →


