The purpose of this report is to look at whether the amount of money spent by Fonterra on research and development is enough. Currently Fonterra spend around 1% of turn over on research and development. The body of the report looks at where this money is spent and whether more would be advantageous. Shareholders councillors were surveyed to see if they were satisfied with the current amount spent or whether they would like to see more or less spent. Some of the Fonterra executives were also asked whether they thought enough was being spent on research and development. Comparisons between like companies research and development percentages of spend were looked in to, to see if Fonterra is being left behind. The outcome from this is that the spend is adequate at present but in the future it seems like it will need to be increased to ensure that the company stays at the forefront of dairy innovation.
1% Is it enough?
Download and read the full report here:
Grow. Advance. Lead.
Do the Kellogg Rural Leadership Programme.
More Kellogg reports:
2025 Dairy Farmer-Female Veterinary Adviser Relationships in New Zealand
This report by Katrina Roberts highlights that strong farmer-female veterinarian relationships improve advice uptake and farm outcomes. Findings emphasise personal connection, trust, communication, and shared ...
Read More →
2024 The performance psychology of elite Canterbury sheep and beef farmers
This paper investigates whether the use of Sports Psychology tools could be that one percent advantage, what the most applicable tools are and how they ...
Read More →
2025 Are Biodiversity Credits an Opportunity for Sheep and Beef Farmers?
Farmers show strong interest in biodiversity credits, but high administrative costs and unclear financial incentives remain challenges. This report by Tim Orlando-Reep recommends simplifying measurement ...
Read More →