branding
Nicole Morris
- 2020
- Kellogg 42
Lisa Portas
The Primary Industries have long been described as the economic backbone of New Zealand, with farming businesses being a way of life since before anyone can remember. Not too long ago, many of the city dwelling population had an Uncle and Aunt, or Grandparents, or family friends on a farm, that provided that nostalgic connection, … Read more
- 2019
- Kellogg 40
Frankie Hore
This research is in the form of a literature review which is precised here. The post-truth era is defined and accepted as a genuine, although not as a new phenomenon. Writers are discussed who blame post modernism for the post-truth Era. In this work the author elucidates the reasons why post modernism and wider philosophy … Read more
- 2019
- Kellogg 40
Jason Griffin
Increasingly consumers want to know where their food has come from and how it has been produced. Confidence in food safety, animal welfare, and environmental practices is paramount. High value market opportunities requiring a clear and traceable provenance story linked back to the birth of an animal, are developing quickly. Livestock in New Zealand are … Read more
- 2019
- Kellogg 40
Ashleigh Phillips
- 2018
- Kellogg 37
Monica Schwass
Blockchain is a digital platform that stores and verifies transactions between users. It is different from other digital databases in the following ways; it allows peer-to-peer transactions rather than relying on an intermediary to facilitate the transaction; the information is distributed throughout the network rather than being held in one central database; data is encrypted … Read more
- 2018
- Kellogg 37
Matt Nelson
This report was written with the aim of exploring how other successful businesses within the Primary Industry can gain a higher premium on their products to give a competitive advantage and exclusive brand positioning. I wanted to see if there are any lessons that can be learnt and adopted by Zespri and Growers to gain … Read more
- 2018
- Kellogg 36
Cam Henderson
Dairy farmers are being encouraged to tell their story by leaders in the New Zealand dairy industry. This study surveyed opinions from fifteen New Zealand dairy industry and media leaders and discovered a need to share good stories with other farmers to improve uptake of on farm practice, with the general public to improve the … Read more
- 2017
- Kellogg 35
Stuart Taylor
When looking at people and culture, it is difficult to use traditional academic processes to understand how we see the world, and how we think and feel. This is because the influences on humans tend to be more around emotions, rather than logic. Traditional academic process has been around logic or critical thinking, and this … Read more
- 2016
- Kellogg 33
Sam Williams
Investment in time and capital to satisfy compliance requirements in the dairy industry is increasing year by year. While this is a necessary requirement to operate a business in our modern environment there is potential to create value out of this at the same time. Often when we look at disruptions we look for solutions … Read more
- 2016
- Kellogg 33
Dan Steele
We have inherited a brand. New Zealand was the last major land mass on earth to be colonised by humans, it is distant from most of the world’s population and has beautiful scenery and biodiversity. This brand is about a safe, unspoiled last paradise, or to quote a Rudyard Kipling poem: the “last, loneliest, loveliest, … Read more
- 2015
- Nuffield 2015
Reuben Carter
The Peanut (Arachis hypogaea), also commonly called ground nut is a summer growing legume that has been identified as a potential cash crop for Northland Farmers. Peanuts have been grown in New Zealand in the 1980’s but the enormous labour needs at harvest have prevented large scale production. With the availability of modern machinery large … Read more
- 2016
- Kellogg 32
Clayton Greene Campbell
Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive. This is what creates a brand. Branding will not have merit if … Read more
- 2004
- Kellogg 20
Lorck Anna
Consumer research has been identified as one of the key recommendations that Pipfruit Growers of New Zealand (PGNZI) undertakes as part of a three-tier public awareness strategy on Integrated Fruit Production (IFP). The research will help provide insight into what motivates the shopper to buy apples or pears, and identify levers to influence the various … Read more
- 2003
- Kellogg 19