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Meat and Fibre

Johanna Olsen

Johanna Olsen

What is New Zealand’s red meat marketing strategy in China?

China is New Zealand’s largest export market for red meat by both volume and value. It is important that we demonstrate our commitment to the market by exploring and investing in our opportunities there.
  • 2022
  • Kellogg 45
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Angus Thomas

Farmer participation in catchment groups: does reality meet expectations?

The need to reduce greenhouse gas emissions as well as reduce the loss of contaminants to water is going to be a major challenge for the farming sector in this country and difficult to achieve within complex farming systems. In response to these challenges many communities have founded catchment groups as a collective response to need provision on farm.
  • 2022
  • Kellogg 45
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Sam Reynolds - Kellogg 2022

Sam Reynolds

Burning Plastic.

This project discovered why some farmers still burn their plastic and investigated current waste recycling options for sheep and beef farmers. I sought to gain a deeper understanding of the mentality of farmers who burn or bury rubbish to help understand how their opinions could be swayed. The perception of farmers as kaitiaki could easily be undone by smoking piles of plastic or holes on farms full of plastic containers.
  • 2022
  • Kellogg 45
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Penny Timmer-Arends

Penny Timmer-Arends

Animal Welfare and Climate Change in Aotearoa.

The aim of this report is to explore whether there are opportunities to improve animal welfare through climate change action. Beginning with a literature review of animal welfare and climate change articles, thematic analysis was then used to code common themes and compare and contrast the information. Using heat stress as an example several areas where greenhouse gas mitigation could improve animal welfare outcomes have been identified.
  • 2022
  • Kellogg 45
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Bridget Newson-McNally

Bridget Newson-McNally

Future Proofing the Red Meat Processing Industry

In this body of work I will aim to identify how meat processors in New Zealand are harnessing their sustainability potential and responsibility, why it is important and how their social licence to operate is affected during this process. To truly understand this, I have conducted interviews with red meat industry leaders to hear their experiences and learn about what action they are taking. I have also looked at literature relating to social licence to operate, sustainability and how our actions alter our supply chain within New Zealand’s export significant, red meat sector.
  • 2021
  • Kellogg 44
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Mary Bartlett

Is there a future for strong wool?

The main goal for this report is to raise awareness for consumers to make the environmentally friendly decision to buy wool and encourage the industry as a whole to stand together, to pull the wool market out of the doldrums and put it back into the flourishing fibre position it deserves to be.
  • 2021
  • Kellogg 44
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Luke Bridge

Some things New Zealand sheep and beef farmers should understand about climate change and farm greenhouse gas emissions.

New Zealand livestock farmers will need to play a pivotal role in helping the country achieve these goals as they are responsible for almost all biogenic methane emissions and own almost all the land that is suitable to plant trees on to help offset carbon dioxide emissions. Achieving these goals is going to require significant changes to the way we farm.
  • 2021
  • Kellogg 44
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Andrew Drysdale

Northland Hill Country and the Implications of Change for Landowners.

This project explores the evolving landscape of Northland hill country farming, highlighting the current position of Northland hill country sheep and beef farming, the significant uptake of forestry competing with the sheep and beef industry for land-use on these hills, and the opportunity for integration of these industries to collaborate in meeting both our environmental, economic, and socio-economic objectives. The implication for landowners, is that the decisions we make today, will not only initiate short-term change, but may also present long-term and inter-generational implications that necessitate a need for holistic and well-informed decision-making process’.
  • 2021
  • Kellogg 44
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Jenna Smith

Partial land use diversification to strengthen income and business resilience.

Pressures on what is deemed the appropriate use of land to create food and fibre in New Zealand are countless and seemingly coming from multiple directions. Such pressures can have the ability to inspire change, be it willing or not. Reactive land use diversification is not new. Land holders have changed their agricultural systems to increase financial gains or access stronger markets as the result of many external influences. Often, the notion of land use change has been referenced as a complete transition of the entire land holding. However partial diversification is already prevalent amongst New Zealand agricultural enterprises, and many rely upon multiple income sources for financial viability.
  • 2021
  • Kellogg 43
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Sarah Johnson

Our Rural professionals – Are we supporting the people who support our farmers?

Our rural community is isolated and mental health can be an issue for our industry. Are we ensuring that we are supporting the mental health of the people that are there to support our farmers? That is what this report aims to find out, to understand the current mental health state of the RP workforce, the specific factors driving poor mental health and the access and use of MH services for our RP’s. This report undertook a survey of 184 Rural professionals across the RP landscape, asking a range of questions to gain a quantitative analysis into their mental health and that of their workplace.
  • 2021
  • Kellogg 43
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Michael McHutchon

How well farmers understand their finances?

It is important to measure the current level of financial acumen to understand what the barriers are impacting one’s ability to upskill, and what the implications are to farmers and their wider support networks. From understanding the barriers and implications we can then conclude with recommendations to where and how farmers, rural professionals, industry-good organisations, software providers and government bodies can help improve and upskill one’s financial literacy to create resilient businesses and a stronger economy.
  • 2020
  • Kellogg 42
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Matt Redmond

Getting the next generation into farm ownership on their own footing

The challenge is to grow the agricultural industry and keep entry points open, to allow the next generation to attain farm ownership. The aim of this project is to investigate what options there are for younger farmers to grow their equity within the agricultural industry, rather than investing in external options, and enable them to get a foot in the door to farm ownership. From my discussions with farmers, rural professionals and business owners outside the agricultural industry, there is a sense that it is harder than it has ever been to buy a farm, but it is still possible.
  • 2020
  • Kellogg 41
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Kate Downie-Melrose

The Protein Debate – understanding the movement to plant-based eating

The purpose of this research was to explore the rise in veganism and the factors which influence a shift in perception and behaviour when it comes to consuming protein sources. Through a study of literature, the role of protein in our diets has been explored as well as production and consumption trends in New Zealand and globally. The relationship with protein sources and the human behavioural aspect towards varying food messages was woven into the discussion. Unstructured interviews were conducted amongst animal and plant protein producers as well as industry partners and consumers.
  • 2020
  • Kellogg 41
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Catherine Dickson

National Treasure: Native biodiversity on-farm

Sheep and beef farms are home to a quarter of New Zealand’s total national native vegetation. This means that sheep and beef property owners make up the second largest native biodiversity land holders, second only to Public Conservation land. As such, a large part of New Zealand’s conservation effort is in their hands. Many landowners have already taken steps to protect and enhance their slice of native bush. With appreciation for what has already been achieved it encourages more progress to be made by that person and those around them.
  • 2020
  • Kellogg 41
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Annie Fleming

Knowledge + Skills + Networks = Confidence

In an ever-changing world of requirements for freshwater management, biodiversity and climate change policy changes, biosecurity threats, volatile markets due to societal trends and economic fluctuations - a profitable business and a solid balance sheet is crucial in today’s farming operations in order to be prepared for anything.
  • 2020
  • Kellogg 41
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Trudy Bensted

Projection of beef forward marketing; building partnerships between dairy farmer and beef finishers.

It is time for the dairy industry to stop sweeping the bobby calf issue under the carpet. Approximately 2 million calves are surplus to dairy requirements intended for human consumption and pet food (MPI, 2015). The bobby calf numbers are trending upwards since 2000 and is causing a lot of welfare concerns from animal activists. … Read more

  • 2019
  • Kellogg 39
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Caroline Letham

Preventative measures to combat food fraud and actively protect our New Zealand brand

This research report is a literature review of the current climate and future sociopolitical environment prevalent in New Zealand’s food sector today. Specifically the possibility of food fraud on international and domestic produce is highlighted. The current actions that producers and companies are employing to prevent such adulterations or fraudulent activities along their supply chains … Read more

  • 2019
  • Kellogg 40
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Frankie Hore

Wool Image: Being Heard in the “Post-Truth” Era.

This research is in the form of a literature review which is precised here. The post-truth era is defined and accepted as a genuine, although not as a new phenomenon. Writers are discussed who blame post modernism for the post-truth Era. In this work the author elucidates the reasons why post modernism and wider philosophy … Read more

  • 2019
  • Kellogg 40
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Jason Griffin

Breeder finisher collaboration.

Increasingly consumers want to know where their food has come from and how it has been produced.  Confidence in food safety, animal welfare, and environmental practices is paramount.  High value market opportunities requiring a clear and traceable provenance story linked back to the birth of an animal, are developing quickly.   Livestock in New Zealand are … Read more

  • 2019
  • Kellogg 40
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Valerie Walpot

Supporting environmental sustainability in the red meat sector

With the New Zealand economy dependent on primary industries and export, New Zealanders concerned about the state of our natural environment, the ever-increasing focus on climate change, global consumers’ changing expectations and disruptive technologies challenging our existing systems and processes; significant questions for the primary industries rise. Are our land-based farm systems fit for purpose … Read more

  • 2019
  • Kellogg 39
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Richard Harley

ONLINE LIVESTOCK AUCTIONS: Australian success, and the potential for New Zealand

This paper provides a background of the Australian Livestock industry with a specific focus on the rise of an online auctions platform, AuctionsPlus (www.auctionsplus.com.au). My findings show that the use of AuctionsPlus can deliver verifiable economic and social benefits to its users. During a research trip throughout Australia’s rural New South Wales and Victoria I … Read more

  • 2019
  • Kellogg 39
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David Eade

Big Potential. Small Blocks: A concept to unlock the production potential held in New Zealand Lifestyle Blocks

The focus area for this report comprises of 32,000ha surrounding Pukekohe. 13,000ha of which is made up of blocks between 1 – 20ha in size. How can small blocks be utilized for production without sacrificing lifestyle? To address this topic, a literature review and a survey were conducted to understand the characteristics of New Zealand … Read more

  • 2019
  • Kellogg 39
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John Fitzgerald

Opening gates: Staff attraction and retention on New Zealand’s meat and fibre farms

This is a research paper into how future employees, current employees and the employers of both, feel about their current situations in their in today’s tight labour market. It is concentrated on the meat and fibre production sector. The process used for the research below initially involves a literature review from previous Kellogg papers investigating … Read more

  • 2019
  • Kellogg 39
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Suzanne Young

Meat without the moo: The life-cycle analysis of alternative proteins.

Global food systems are experiencing unprecedented changes in the way food is produced, distributed and consumed.  Food systems are highly dependent on fossil fuels, emit large quantities of greenhouse gases (GHGs) and significantly contribute to environmental problems (FAO, 2006).  Agricultural farming systems particularly in New Zealand are under increasing pressure given the growing awareness of … Read more

  • 2018
  • Kellogg 38
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