Nuffield NZ Farming Scholarship

2020 Scholar

Tracy Brown

Tracy's Aha Moment

Touring New Zealand instead of the world, the organisations that stood out were measuring themselves on more than money: stakeholders rather than shareholders, with community and young people counted in. Māori agribusinesses had been doing it longest, working to four pou at once, environmental, economic, social and cultural.

Tracy Brown

“We need to move our thinking from infinite growth in a world of finite resources to a world of infinite ability to adapt within a world of finite resources… We are undergoing systems change, to do this well we need to get closer to and interact more with all our stakeholders.”

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Tracy's Nuffield Journey

Tracy and her husband Wynn own Tiroroa Farms near Matamata, milking just under 700 cows on 320 hectares. She grew up in Northland and has whakapapa links to Te Rarawa. After an honours degree in agricultural science at Massey, majoring in economics and farm management, she worked as an economist at the Meat and Wool Boards’ Economic Service, then as a training adviser with the Agriculture ITO and in rural banking, and spent a decade raising four children before coming back through the New Zealand Farm Environment Trust. From there she spent ten years leading environmental change in dairy: chairing DairyNZ’s Dairy Environment Leaders programme and the Ballance Farm Environment Awards alumni, sitting as a farmer representative on the group overseeing the Water Accord, and joining the DairyNZ board in 2019. Tiroroa won the Waikato Ballance supreme award in 2010 and the first Fonterra Farm Source Responsible Dairying Award in 2018.

Tracy applied to Nuffield wanting to know what had actually produced environmental change at pace and scale, in other countries and other industries. Covid reduced sixteen weeks of international travel to about a day at a conference on an island off Brisbane. A trans-Tasman bubble tour was the second plan and a New Zealand road trip the third, cancelled when Auckland locked down again. The fourth was more than 200 conversations by phone and video.

Tracy’s report, Adapting Dairy to Thrive in a Constrained World, published in April 2022, is written for people setting sector strategy. Three decades of largely unconstrained growth have ended, she argues, and success is no longer measured in financial terms alone. Science got the sector here and emotional intelligence helped it communicate. What it needs now is social intelligence to connect with stakeholders, and adaptability intelligence to change its systems.

Nuffield Research

Tracy argues three decades of unconstrained growth in dairy have ended and that success is now measured on environmental and social impact as well as financial return. Using the Three Horizons model, she sets out what leaders must do differently, and proposes adaptability and social intelligence as the capabilities the sector lacks.

Featured Video

Tracy talks about her Nuffield research journey and findings.

Experience

DairyNZ

Director

Ag Emissions Centre

Director

Tiroroa Farms

Director/Shareholder

Governance & Affiliations

Dairy Partners

Co-Chair

DairyNZ Dairy Environment Leaders Forum

Chair

Ballance Farm Environment Awards

Chair

Farming Sustainably for Profit (FSFP) Farmer led MfE/MPI Vision for 2050 Group

Agri-womens Development Trust

Alumni

Education

2000Postgraduate Diploma in Business Management - University of Waikato
1992Bachelor of Agricultural Science, Hons - Massey University

Training, Scholarships & Awards

2020Nuffield New Zealand Farming Scholarship
2018Sustainable Business Network Awards, ‘Sustainability Superstar’
2018Dairy Industry Awards, Fonterra Farm Source ‘Responsible Dairying’ Award
2017Westpac Women of Influence Awards, Rural Finalist
2010Waikato Ballance Farm Environment Awards Supreme Award
2010PGG Wrightson Land & Life Award & Hill Laboratories Harvest Award
2001Waikato Farm Environment Award Trust, Habitat Enhancement Award
1997Kellogg Rural Leadership Programme

Read the Research

Read the executive summary and download the full pdf Nuffield report.

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Value Chain

Media appearances & public engagements

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