2020 Nuffield Scholar profile – Shannon Harnett

Our Scholars

Shannon Harnett

2020 Scholar


Shannon has experience in dairy, sheep and beef and horticulture, and held senior management and accounting roles before becoming director at Rural Accountants.

She has been involved in several horticultural start-up businesses dealing with PVR varieties. Shannon is a Chartered Accountant and director and co-owner of Rural Accountants, a progressive accounting firm in Whakatane. She is a Chartered Member of the Institute of Directors and holds directorships in several agricultural and amp horticultural businesses.

Growing up on a sheep and beef farm in Hawkes Bay, Shannon’s farming background guided her accounting career by starting straight out of school at a farm accountancy practice. She graduated from Massey University with a BBS, majoring in Accounting and Management, and a Post Graduate Diploma in Agri Commerce.

An advocate of the New Zealand primary industry, Shannon has gained valuable industry knowledge and believes New Zealand has an exciting opportunity to grow high value, consumer driven produce.

Shannon is passionate about New Zealand’s primary sector and plans to research the value Plant Variety Rights (PVRs) could contribute to this sector.

Mat’s report aims to provide a model for generating and capturing ideas to solve the wicked problems of food and agriculture.

The key element to solving this is bringing to bear the focus, passion, practical application and entrepreneurial drive of our farmers and growers. The innovation model needs to put them at the centre and build an innovation consciousness amongst our farmers and growers.
Read the full report >>

Current employment

Rural Accountants


Other Affiliations

NZ Institute 0f Directors
Chartered Member since 2018

Emerging Directors Forum – Tauranga

Whakatane Members Forum
Committee Member







Rural Accountancy

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Mat Hocken



NZIPIM Leadership Development Forum


Chartered Accountants Australia and New Zealand (CAANZ)
Chartered Accountant CA
Certificate of Public Practice CPP


Post Graduate Diploma in Agri-Commerce


Massey University Bachelor of Business Studies
Double Major – Accounting and Management

Post Graduate Diploma in Agri-Commerce

Scholarships & Awards

Our programmes work in partnership with some of New Zealand’s leading agribusiness organisations – click here for more.​