Some aspects of innovation & technology adoption in New Zealand agriculture

The transfer and adoption of scientific information in New Zealand agriculture is below optimal levels. This is particularly so in regard to genetic improvements in the sheep industry. The New Zealand sheep industry has experienced declining revenue versus expenditure ratios for two decades. Drastic changes in attitudes, policies and strategies will be required in all New Zealand pastoral industries during the next decade to reverse trends in declining commodity prices in real terms. Changing farm practices involves changes in perceptions and attitudes. Many techniques are available to change agents to bring this about. To be successful a change agent requires strong interpersonal relationship skills. In the author’s opinion the most important of these are to do with developing empathy with the client, active listening, avoiding creating a defensive environment, and encouraging a supportive environment.