Pick.hb.co.nz: working adventures in New Zealand

Although this is a historical report briefly showing what occurred over 4 years tackling an ongoing issue of seasonal labour demands, this executive summary outlines the general principles of success in this instance. The PickNZ report sets the scene with the industry really having nothing, runs through what was found and focuses upon an effective tool for lifting the industry’s profile and overcoming seasonal labour demands. At 1999, the HB horticultural industry in relation to meeting seasonal regional labour needs for the region was ill-prepared, reactive and also obsessed with blaming other interested parties for the failure to meet demands. The industry could not cope. In 2004, the same industry is about to turn the same issue into a focal point for the public at large. Through a well-designed and well-presented website built in collaboration with HB Tourism industry bodies, the HB horticultural industry is about to present itself to New Zealand and to targeted parts of the rest of the world that we are a great industry to experience.