Information transfer of dairy farm production research

The Dairying Research Corporation (DRC) was established as a joint venture between the New Zealand Dairy Board (NZDB) and AgResearch in December 1990 to provide on-farm dairy Research and Development. DRC leads the New Zealand Dairy Board’s national programme for on-farm Research and Development. Providing extension activities and working with extension officers to ensure that research is delivered effectively is an important part of this programme. Currently, DRC undertakes its extension activities using a mixture of communication mediums. These include field days, conferences, industry magazine articles, Internet usage, scientific publications, newspapers and the Consulting Officer Service. The aim of this study was to examine the transfer of DRC research information from the researchers through to the target audience and to identify improvements for the information transfer process in future.