2026 Nuffield NZ Farming Scholarship. Apply by 17 August 2025. Read More...

Apply for 2026 Nuffield NZ Farming Scholarship by 17 August 2025. More details...

Comparative wool selling systems in New Zealand

Williamson, Robyn

Executive Summary

Wool is one of the oldest commodities still in existence today, and indeed man has used wool for over 10,000 years as a source of food and clothing. However with the advent of the synthetic industry with its vast investments into research development and marketing; wool has struggled to compete on price and sheep numbers have declined around the world. Since 2009 several new brands have been developed in the wool industry in New Zealand and there has been some debate around single selling systems and attempts to restructure with the Wool Partners International initiative. I have embarked on a journey of discovery to find out what is the impact of the strong wool brands within our wool selling systems. In the process I have gained an overall perspective of what drives value behind the farm gate and beyond in the marketing of our strong wool.

Download and read the full report here:

Grow. Advance. Lead.

Do the Kellogg Rural Leadership Programme.

More Kellogg reports:

2024

Growing Leaders, Growing Impact: Empowering the missing middle in Aotearoa agrifood leadership

This report explores how leadership development can be enhanced for mid-career professionals in New Zealand's agrifood sector, addressing gaps and promoting inclusivity and innovation.
Read More →
2025

Beef on the Brink of a Tech Revolution: Wearables on NZ Hill Country

This report by Natasha Cave examines virtual fencing for beef cattle, its potential to lift pasture management and environmental protection, while emphasising that success requires ...
Read More →
2025

The Soils Gap: Interactions Between Science, Commerce and Culture

Soil lays the foundation of all farming productivity. Farmers’ soil management is influenced by multiple factors, especially scientific perceptions. Studies on soil function and productivity ...
Read More →