Our Scholars

2021 Scholar

Daniel Eb

Bio & research

Daniel Eb (Dan) comes from a family beef finishing block in Northland and is the Director of Dirt Road Comms in Auckland. Dirt Road Comms was established to support those building a more just, regenerative food system in New Zealand.

He sees farmers as a new type of hero in a wider culture that desperately needs to rebuild our relationship to the natural world. As stewards of nature and the food that connects us back to the land, Dan sees brave leadership by farmers as our best shot at confronting society’s existential challenges and ensuring a viable future.

Dan is also the founder of Open Farms – New Zealand’s nationwide, all-sector Open Farm day to reconnect urban Kiwis with our land, food and farmers. He is a media contributor, host of the ‘Why We Grow Show’ podcast and industry speaker.

Dan supports progressive Ag organisations with brand purpose, digital marketing and PR to make a positive impact in the sector he loves.

He is an ex Territorial army officer and Northland farm boy and is happiest on a fence-line.

Mat’s report aims to provide a model for generating and capturing ideas to solve the wicked problems of food and agriculture.

The key element to solving this is bringing to bear the focus, passion, practical application and entrepreneurial drive of our farmers and growers. The innovation model needs to put them at the centre and build an innovation consciousness amongst our farmers and growers.

Read the full report >>

Current employment

Dirt Road Comms

Other Affiliations

Open Farms

TheSpinoff, NZ Herald, Stuff

The Why We Grow Slow
Podcast co-presenter





Marketing & Communications

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Mat Hocken


BA, Psychology & Management, Auckland University

Training, Scholarships & Awards


Impact Hub Waikato, Generation Impact Fellowship


Officer selection, New Zealand Army Reserve

Our programmes work in partnership with some of New Zealand’s leading agribusiness organisations – click here for more.​