Our Scholars

2021 Scholar

Daniel Eb

Daniel Eb 2021 Nuffield NZ Scholar

Bio & research

Daniel Eb (Dan) comes from a family beef finishing block in Northland and is the Director of Dirt Road Comms in Auckland. Dirt Road Comms was established to support those building a more just, regenerative food system in New Zealand.

He sees farmers as a new type of hero in a wider culture that desperately needs to rebuild our relationship to the natural world. As stewards of nature and the food that connects us back to the land, Dan sees brave leadership by farmers as our best shot at confronting society’s existential challenges and ensuring a viable future.

Dan is also the founder of Open Farms – New Zealand’s nationwide, all-sector Open Farm day to reconnect urban Kiwis with our land, food and farmers. He is a media contributor, host of the ‘Why We Grow Show’ podcast and industry speaker.

Dan supports progressive Ag organisations with brand purpose, digital marketing and PR to make a positive impact in the sector he loves.

He is an ex Territorial army officer and Northland farm boy and is happiest on a fence-line.

A fracturing social licence to farm. Recruitment. An authentic provenance story. These are our sector’s most entrenched challenges. At their roots, they are about culture, values and perception.

Download Daniel’s report here

Current employment

Dirt Road Comms

Other Affiliations

Open Farms

TheSpinoff, NZ Herald, Stuff

The Why We Grow Slow
Podcast co-presenter





Marketing & Communications

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BA, Psychology & Management, Auckland University

Training, Scholarships & Awards


Impact Hub Waikato, Generation Impact Fellowship


Officer selection, New Zealand Army Reserve

Our programmes work in partnership with some of New Zealand’s leading agribusiness organisations – click here for more.​