“The record-setting exercise is the brain-child of healthy farming campaigner Ian Handcock who was responsible for the Farmstrong initiative, aimed to improve farmers’ mental and physical health.
In 2013 Handcock’s Kellogg rural leadership project on dairy farmer health highlighted how sedentary the job had become, and its effect on farmers’ fitness.”
https://farmersweekly.co.nz/section/dairy/view/no-bull-behind-record-milking-attempt
