Are farmers equipped to deal with social judgement?
In this podcast interview on ‘Unpopular Farmer’, 2019 Nuffield Scholar, Corrigan Sowman talks about his Nuffield experience and how ‘Social License’ prompted his research topic – ‘Farming in a Pressure Cooker: How pressure impacts farmer decision making.’
Corrigan’s research started off as a technical problem and ended as a social one that farmers have perhaps been predisposed to over generations of high stakes, small margins, uncertainty and fast change, all leading to what he sees as ‘social judgement’.
