The world is seeking two things which are NZ’s strength areas: food production & agriculture expertise. NZ has a goal to increase the value of exports 50% by 2025 but is hitting production capacity. For decades NZ’s exports of expertise has been ad hoc & uncoordinated, leaving money on the table. An integrated framework for trade negotiations, market access & exports of expertise = value capture. Robust strategies & management plans to commercialise intellectual property need implementing. Utilising its strengths to capture value, exports of expertise enables NZ Agriculture to transcend borders. Developing nations will meet the production gap – they have the scope for growth. Farmers and the primary industry need to get feet on the ground and seats at the tables of influence.