Business model overview:
The Thermo Kennel” has been designed to keep dogs warmer in winter and cooler
in summer. I launched ‘The Thermo Kennel’ in the Grass Roots Innovation Section at Mystery Creek Fielday 2014. From the Fieldays I took away the grass roots runner up award, market validation, list of 100 potential customers, concept proofing and market publication.
Core competitive advantage:
The Thermo Kennel captures and retains the dogs body heat through quality insulated walls, floor and door. Through insulation the dog is kept up to 15 degrees warmer on a winter’s night and cooler in the summer. For additional money the buyer can choose to purchase the kennel with a collapsible and light weight run that allows the dog freedom of movement.
Mission Statement:
Providing thermally efficient and durable dog kennels to the world.
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