Precision Selling – New Zealand: Building Relationships with Large Farmers.

A new partnership with Purdue and Lincoln Universities.

Rural Leaders, in partnership with Purdue University’s Center for Food and Agricultural Business, and Lincoln University, bring this exciting (and essential) new programme to Aotearoa New Zealand. 

Precision Selling: Building Relationships with Large Farmers – Lincoln June 21-22 and Hamilton June 26-27.

Managing key accounts requires a diverse skill set – skills often more closely aligned with management than traditional sales.

Programme content will be very similar for both locations with the same content being presented, but different examples tailored to each region.

During this two-day seminar, Dr. Scott Downey, will lead you in specifically addressing strategies for working with large-scale producers in the evolving agricultural marketplace.

You’ll explore the complexities of working with growers and delve into the areas of strategic account planning, resource allocation, information analysis and the use of sophisticated selling tools.

This programme is especially beneficial if you are responsible for: serving and selling to key accounts, managing relationships with key clients, serving local and regional markets, developing strategies for evaluating customers on profit and growth potential, and integrating technical and sales efforts with customers.

To find out more or to register head to Purdue University’s programme page.

For questions about this programme or more information on who should attend, please contact:

Hamish Gow – / 021 423 380,
Lisa Rogers – / 021 1396 881 or
Taryn Nance – / 00 + 1 + 765 496 2447.

Our programmes work in partnership with some of New Zealand’s leading agribusiness organisations – click here for more.​