Hamish has completed a degree in agricultural at Lincoln University New Zealand, and a degree in economics at Cambridge University (UK). He then worked with the New Zealand Merino Company, before returning home to farm at Bluff Station in 2008.
Hamish manages a farming operation that includes sheep, cattle and a recent diversification into beekeeping and honey production. He is also on the governance board for the Post Quake Farming Group helping with recovery from the 2016 Kaikoura Earthquake, along with a production science group for the New Zealand Merino Company.
With a focus on people and relationships, he has investigated how the differences in environment, education and culture have shaped the values of our consumers and employees. Recognising and understanding how these values have been formed and how they vary between culture and generations, is key to the success of this country’s marketing efforts. Hamish looked at the organisations in our key export markets for wool, meat, and honey, that engaged consumers – he aimed to understand what makes them successful.
Automation and technology have removed much of the mundane and labour-intensive work from farming. Outdated structures and traditional ways of doing things are not providing the fulfilling work experience required to attract, train, and retain the people needed to power our industry.
“We are faced with the challenge of adapting our practice to meet the needs of those we employ or risk becoming irrelevant as employers and as an industry.”
Given these challenges, Hamish’s study investigated what makes a motivating and engaging work environment.
Bluff Station Ltd.
Sheep & beef
Cambridge University, United Kingdom