Where will the Kiwifruit industry be in the next 35 years? We cannot predict all the challenges that it will face, but there may be some that can be foreseen and all the facets of the industry will have to be managed through them. The same for opportunities, there will be
Who is guiding the industry on the long term to ensure that the breeders, marketers, and governments are all on the same page and heading in the same direction.
This report will attempt to take four pillars of influence and see how they will influence the long term kiwifruit industry. These three pillars I have chosen are Researchers, Zespri Marketing and R+D and Ministry of Primary Industry.
Who is going to be steering the research over the next 30 years, so that New Zealand’s primary industry is ahead of the curve in the major factors that will influence the market place we sell into, and the farmland that we produce the produce on?