Report Year: 1994

This research report, based on a Banks Peninsula’s rural residents survey, is written as:

1. A discussion document on the potential for nature tourism on Banks Peninsula, aimed at its wider community; and
2. A research report as a requirement for completing the 1994 Kelloggs Rural Leadership course (Lincoln University).

Banks Peninsula was selected as a study site on the basis of the author’s familiarity with the area, as well as being an area where nature tourism is growing rapidly. The report is written outside the author’s regular workplace.

A small sample of rural residents is interviewed for this study and their responses summarised. An assessment is also made of a 1994 Banks Peninsula tourism marketing plan in context of the interviews. The discussion document concludes that there are a range of outstanding issues for nature tourism on Banks Peninsula which should be addressed as soon as possible to overcome potential problems.

It is timely to involve the wider community fully in planning for future nature tourism. This will help ensure that both the life-style of Banks Peninsula residents is maintained, along with the Peninsula’s unique natural environment.