Our Insights

New Technologies in Arable Farming

Due to rapid advances in equipment, software and expertise, the Precision Agriculture industry will continue to progress and evolve helped by a greater uptake from farmers. The ever increasing environmental pressure now on farming means the ability to accurately apply, record and map any inputs will become more important than ever.

Understanding our Asian Customers

An increasing proportion of Asia’s large population will develop internationally competitive purchasing power, and consumers will be more able to afford the safe, high quality and innovative foods that NZ agriculture is capable of producing. In order to sustain the highest possible returns, NZ agriculture must understand how to delight these customers so they continue to demand NZ products.
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