Kelloggers Konnect #1: Management Overview

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In June 2017, after a three year trial partnership between Lincoln University & the Nuffield NZ Farming Scholarship Trust the New Zealand Rural Leadership Trust (NZRLT) was formed to manage the Kellogg Rural Leadership Programme and the Nuffield Scholarships under one umbrella organisation.  This created a leadership pathway with more efficient resources and greater collaboration with key organisations.

Following the establishment of the NZRLT, some of our key achievements had included:

  • Becoming an independent self sufficient entity, removing the reliance on Lincoln University administration but retaining an office and continuing to run the Kellogg programme on the Lincoln University campus.
  • Set up of the NZRLT board made up of Nuffield Trustees and two independent Trustees
  • Launching of our new branding with a new brand for Rural Leaders (our umbrella body for NZRLT), a new brand for the Kellogg Rural Leadership Programme and a refreshed the Nuffield brand.
  • Developed a single website retaining ability for direct access to each programme but with the new branding and a consistent look and feel between the three brands.
  • Appointed a new programme leader for Kellogg programme with Dr Scott Champion coming on board in June 2017. (Patrick Aldwell remains in a project support role).
  • Delivered a great one-day Alumni Summit in May 2017.

2018 Highlights/Achievements

2018 was planned to be a year of consolidation and getting some of our processes and systems bedded down, however it turned into a busy year of constant programme innovation, exploring of new opportunities and organising events. A summary of the key activities over the last 12 months include;


  • Launch of new branding and website as detailed above.
  • Appointed a part-time contract marketer – Clara Sweetman to drive our marketing activities.
  • Significantly increased media coverage of Kellogg and Nuffield projects and alumni supported by our media partnerships.
  • Had at least 5 alumni featured in On Farm Story by Farmers Weekly as well as David Kidd starring on a Country Calendar episode.

Financial & Sponsorship

  • Re-signed four of our programme partners for a further period – thank you for your support Farmlands, Zespri, Hort NZ, FAR.
  • Welcomed on board new Service partner KPMG, and & Media partners NZ Farming Life (Dairy Exporter & Country Wide) and Global HQ (Farmers Weekly & Dairy Farmer).
  • Introduced new accounting and reporting systems as required under the Charities Act, with the support of our KPMG partner.
  • Put in place sponsorship plan and prospectus for the Nuffield 2020 programme of events in March 2020.


  • Farewelled and thanked Chair Juliet Maclean for her exceptional leadership and contribution to the developments, particularly the establishment of the new Trust and branding.
  • Welcomed James Parsons on to the board as Nuffield appointed Trustee.
  • Recruited, after a robust selection process, a new independent Board member, Louise Webster who started the role in January after travelling and researching agri food developments overseas for 6 months (click here for more info on Louisa).



  • Ran two 6 x month Kellogg programmes with the graduation of 48  industry leaders with a broad diversity of sectors, geographical location, gender, age, ethnicity.
  • Published 48 new pieces of rural research for industry and public use.
  • Increased the marketing reach of Kellogg participants with apiculture, forestry, and pork.


  • Hosted a Nuffield International GFP New Zealand leg in Hawkes Bay and Bay of Plenty in April
  • Delivered a fantastic, well supported Nuffield NZ Biennial Conference in Tauranga in May
  • Selected five high quality 2019 scholars (see their profiles here)
  • Delivered an insights forum with 2018 Scholars and debated implications for NZ with  investing partners and Board
  • Hosted the 2019 Nuffield Awards with over 75 industry guests & alumni attending
  • Launched Nuffield 2020 Triennial event globally with a great video resource

The Team

Our vision of “Growing NZ Through Thriving Rural Communities” and the achievement of the steps toward this could not be achieved without the ongoing contribution and time of the following;

Rural Leaders Team: 

Staff: General Manager, Anne Hindson;  Programme Coordinator, Lisa Rogers;   Marketing & Communications Contractor, Clara Sweetman

Trustees: Andrew Watters (Chair), Hamish Fraser, Michael Tayler, James Parsons, Craige Mackenzie, Associate Mart Hocken and Juliet Maclean (chair prior to June)

Our programmes work in partnership with some of New Zealand’s leading agribusiness organisations – click here for more.​